Latest / The Brandinc PR Podcast
Impressions Are Dead: The AI Tool That Finally Proves What PR Is Worth | Michael Emerton, BridgeView Marketing
PR professionals have been asked to prove ROI for decades. Most of them have been handing executives vanity metrics and hoping nobody asks too many questions. Michael Emerton decided to actually solve the problem. 👀
This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Michael Emerton, Co-Founder and CEO of BridgeView Marketing — a boutique, metrics-based PR and digital marketing agency that just won a Hermes Creative Gold Award and a 2026 Communicator Award for its AI-enabled PR attribution platform, PR Rosetta Stone™ — alongside honorees like Disney, PepsiCo, and…
The skinny
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