CMO Dina Keenan on Building Marketing Teams
Dina Keenan is a marketing leader with deep experience in CPG, retail, fashion, and beauty. She recently served as CMO of New Seasons Market, where she led a high-performing team in a period of rapid growth for the company. Dina emphasizes connection and purpose in her work and has a passion for building effective teams. We get into the details of CMO hiring and more.
Highlights from our conversation include:
• Which skills and competencies to look for when hiring a CMO (4:02)
• How to evaluate the analytical capabilities of a CMO candidate (6:39)
• The importance of having a creative vision…
The skinny
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