GN 79 - A 5'000 Year Old Industry needs a New Sales Strategy

Goldcasting Podcast · Oct 1, 2026 · 46m

For decades, many foundries did not really need a sales strategy. Get listed on the automotive supplier portals, wait for the RFQs, calculate the part, and compete for the nomination. As long as the volumes were there, the system worked.

But the market has changed. Automotive volumes are under pressure, international competition is growing, supply chains are shifting, and foundries increasingly need to find business outside their traditional customer base. The problem is that many technically excellent foundries are almost invisible to the people who could become their next customers. As…