Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 489 iHeart Podcasting Is Making Money What About The Podcasters

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Pod Crashing 101 Episode 489 iHeart Podcasting Is Making Money What About The Podcasters · Arroe Collins Like It's Live

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  Speaker 1: Hey, there's a brand new podcast that would love for
• 0:01
  Speaker 1: you to check out on Aero dot net aar r
• 0:04
  Speaker 1: oe dot net. It's called Music's Lost History. I like
• 0:08
  Speaker 1: having fun with you kind of radio find things in
• 0:11
  Speaker 1: the way of giving you all these little hidden secrets
• 0:13
  Speaker 1: about one of your all time favorite songs and seeing
• 0:16
  Speaker 1: if you can guess the title before we reach the
• 0:18
  Speaker 1: end of the podcast Music's Lost History, only on Aero
• 0:23
  Speaker 1: dot net, r r oe dot net. Enjoy your exploration.
• 0:28
  Speaker 1: Yoyo Yo, what's going on? My name is Arrow. I'm
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  Speaker 1: the host of the weekly podcast Podcrashing as well as
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  Speaker 1: Podcrashing one on one. These episodes connect listeners to podcasts
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  Speaker 1: specialists around the world. The goal has always been to
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  Speaker 1: inform our community of podcasters with subjects that deal with
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  Speaker 1: everything and beyond. The purpose of Podcrashing one on one
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  Speaker 1: is to help you build your own platform, promote it,
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  Speaker 1: and maybe even earn some money. This is Podcrashing one
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  Speaker 1: on one with iHeartRadio reporting and increase in podcast revenue.
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  Speaker 1: How many of their podcasts are actually created by employees
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  Speaker 1: of iHeartRadio. First, there is no public number showing who
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  Speaker 1: is or isn't an employee of the world's biggest broadcast company,
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  Speaker 1: but the majority of those hosting and maintaining a podcast
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  Speaker 1: on iHeartRadio are contractors, partners, and external performers. iHeartRadio's podcast
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  Speaker 1: business is a mix of three different models. A in
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  Speaker 1: house shows produced by their staff. Most are unionized by
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  Speaker 1: the Writers Guild. Reports say the numbers are relatively small.
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  Speaker 1: B podcast talent hosts podcasting on iHeartRadio that are celebrities
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  Speaker 1: from other walks of life. They are partners, not employees,
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  Speaker 1: and third third party podcasts. iHeartRadio distributes and sells ads
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  Speaker 1: for the podcast, but it doesn't own the podcast. The
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  Speaker 1: podcast company has teamed up with the NFL, Bloomberg, and
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  Speaker 1: countless others. This represents a huge collection of their podcast catalog.
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  Speaker 1: I am not an employee of iHeartRadio. I did create
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  Speaker 1: my podcast while in one of their studios, but I
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  Speaker 1: chose to take a creative leap of faith and leave
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  Speaker 1: the business of terrestrial radio. Hey, coming up next, Let's
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  Speaker 1: talk about the business of podcasting. Where is it? Where
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  Speaker 1: should we be growing? And why are we just standing
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  Speaker 1: here accepting nothing for a lot of everything? Hey, welcome
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  Speaker 1: back to podcashing one on one. Let's talk about the
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  Speaker 1: business of podcasting. Although iHeartRadio has seen an increase in
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  Speaker 1: podcast revenue, the corporation has kept costs down by not
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  Speaker 1: employing most of those who are creating those podcast episodes.
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  Speaker 1: The math, as well as the research, shows there aren't
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  Speaker 1: enough iHeart employees on payroll to keep hundreds of thousands
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  Speaker 1: of podcasters alive on this strengthening platform. Let's break it
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  Speaker 1: down just a bit here. People listening to podcasts are
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  Speaker 1: getting into what it's all about. They're not thinking about
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  Speaker 1: the money for the performance. Less than twenty percent of
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  Speaker 1: the iHeartRadio staff is a podcast host. That means there's
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  Speaker 1: a lot of talkers and doers basically giving themselves for
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  Speaker 1: free the product that they've distributed to this gigantic streaming platform.
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  Speaker 1: The bottom line is clear and very simple. iHeartRadio's increase
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  Speaker 1: in podcast revenue isn't coming from hiring thousands of podcasters.
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  Speaker 1: It's based on how they've helped create a platform that
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  Speaker 1: helps outsiders tap into a little bit of cash on
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  Speaker 1: their original platform. Mine just happens to be spreaker. So
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  Speaker 1: how much of this increase in podcast revenue is actually
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  Speaker 1: going to freelancers like myself? There isn't a fixed payout model,
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  Speaker 1: Audience size does matter, not your efforts. Who I'm Marl
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  Speaker 1: and that's pod crashing one on one