Latest / Mini Scroll / MINI SCROLL: Emma Chamberlain x Pinterest, Remi Ashten wedding, Gen Z's PARKE cult + Brooke Schofield engaged?

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MINI SCROLL: Emma Chamberlain x Pinterest, Remi Ashten wedding, Gen Z's PARKE cult + Brooke Schofield engaged? · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday and sometimes Fridays like today.
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  I'm your host Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll
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  everyone. All right, let's get straight
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  into the stories for today because I have like 3 1/2
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  stories for you guys. The first story that I have for
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  you guys is that Emma Chamberlain has partnered with
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  Pinterest. So Pinterest has launched its
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  first ever product collaboration with the Queen of coffee, Emma
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  Chamberlain. This is very cool.
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  So they have Co created a special edition coffee mix with
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  Emma's brand, Chamberlain Coffee, and it will be promoted
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  and sold within the app itself. Quote the limited edition in Sea
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  Salt Toffee flavored blend. Oh my God that sounds so good.
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  Will be available for purchase on 17th June on Chamberlain
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  Coffees website in the UK, United States, Canada and Europe
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  as well as via Chamberlain Coffees Pinterest profile, said
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  Pinterest. That's such a cool vibe.
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  I'm very sad that I can't get this in Australia.
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  Apparently the collab was inspired by Emma's pins,
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  particularly pins about the fisherman aesthetic.
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  So that tracks, I feel like. So the fisherman aesthetic is
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  like one of the biggest aesthetic trends on Pinterest
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  for 2025. They released that in like their
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  Pinterest predicts at the end of last year.
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  And I feel like a lot of it was actually because of Emma
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  Chamberlain. Like, she's such a style icon,
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  and her style has really been evolving towards that vibe over
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  the past like, year or so. And so, yeah, I feel like she
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  was kind of like a pioneer in bringing back like, the
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  fisherman aesthetic or like bringing it into kind of the
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  cultural zeitgeist in a cool way for the girlies.
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  And this makes sense. Like Pinterest has really been
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  pushing Pinterest predicts. That's like their trend report,
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  all of their trending data. They've really been trying to
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  own that space, it feels, over the past couple of years.
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  And this is a great example of how they're possibly going to
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  leverage this in the future, like taking the year's biggest
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  trend, for example, like trend predictions in certain
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  categories and like collaborating with different
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  creators, different brands to create products to suit those
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  trends. I think it's such a cool idea.
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  OK, The next word that I have for you guys is that Remy Cruz
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  got married over the weekend and we need to talk about it since
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  our 2010's Lifestyle Girlies episode really exploded.
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  Like it exploded all over Spotify on YouTube.
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  It did really well as well. I realized a lot of you guys
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  care about this niche so I figured why not cover this.
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  So OG lifestyle vlogger Remy Cruz AKA Remy Ashton got married
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  over the weekend and everyone is talking about it obviously
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  because the wedding is beautiful, but also because she
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  had one very specific A list guest.
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  So Remy got married in Santa Barbara over the weekend to Cal
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  Parsons. The two met on Hinge in 2019 and
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  Alicia Marie was her maid of honor.
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  Iconic. I mean they host a podcast
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  together and stuff. They're still obviously besties
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  but like it's so nostalgic. So the Internet is losing its
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  mind though because 1 of Rummys wedding guests was Lana Del Rey.
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  Obviously Remy has been famous on the Internet for a long time,
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  but like the distance between a twenty 10s vlogger to like an A
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  list singer like Lana Del Rey is so wide.
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  Everyone was like, how did this happen?
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  So here's how it happened. OK, here's the background.
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  In 2023, Lana Del Rey approached Remy's friend Ollie at the
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  Billboard Women in Music event. So the clip went super viral,
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  but it's basically just Lana spotting Ollie in the crowd and
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  being like, Oh my God, I watch you and Remy like every day on
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  YouTube. Oh.
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  My God stop. I watch you every day.
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  Shut the fuck up. And then Lana also mentioned
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  Ollie Remy and Alicia Marie in her acceptance speech, saying
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  like it was so cool to meet the vloggers that helped me get
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  through COVID. I'm so glad I got to meet the
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  vloggers who got me through COVID, Remy Ashton, Ollie and
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  Alicia Marie. And then apparently after this,
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  the four of them started a group chat.
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  Imagine just like casually being in a group chat with Lana Del
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  Rey because she's a fan of you. OK, so they got in a group chat
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  and then I guess Lana scored an invite to the wedding.
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  It was only 140 people. Like for Lana Del Rey to go to
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  that wedding is so cool. That's also how I would use my
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  like low key A list fame, though if I was an A Lister is I would
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  just find all of the creators that I'm obsessed with and
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  there's a lot of them and I'd be like DM ING them and befriending
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  them. Like why not?
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  That would be like the best part.
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  OK, the next word that I have, you guys, I wanted to talk about
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  this article in the New York Post Questionable, I know.
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  OK, but stick with me. They interviewed a bunch of Gen.
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  Z girls on why they love the Park sweatshirts, and I
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  basically took all of their answers and put together the
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  main themes. And I think it's really
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  interesting to talk about. So if you're not familiar with
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  Park, it's a clothing brand by Chelsea Kramer.
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  Chelsea's middle name is Park. Park with an E so it's named
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  after her. Obviously the brand is self
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  funded and it brought in $16,000,000 in net revenue last
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  year alone. And it is so insanely culty.
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  Mostly their sweatshirts. So the brand started in 2022 by
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  repurposing denim and has since expanded into a full-fledged
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  fashion line. But like I said, the sweatshirts
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  that basically say park in giant Letterman letters across the
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  front, those are like staple cult items and Gen.
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  Z girls are obsessed with them. So based on the interview news
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  in this article, here are the main reasons why Park has become
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  so successful with Gen. Z.
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  First, the sweatshirts feel really exclusive and there's a
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  sense of urgency for the drops. Quote, if you're not on the
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  website when there's a drop, you're out of luck.
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  As in like they'll sell out like that, so you won't get one.
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  The interviewees also told the journalist that once you see
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  other people with the same sweatshirt drop, that drop
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  becomes less cool. So then you want to buy the
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  newer drop so you always remain relevant.
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  So that's how they also get repeat customers because there's
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  like a very specific specific number of items per drop.
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  So it's like, oh, you got the new drop.
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  Well, now I got the new drop. That's no longer cool.
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  So we're going to have to wait for the next one, but we're
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  going to have to be on the website when it drops, otherwise
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  it's going to be sold out and we're not going to get it.
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  Quote. You see people with the new
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  sweatshirt and everyone would be like, Oh my God, you got the new
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  park. One of the girls said, but I
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  think once everyone has it and it becomes easy to get, it's not
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  going to be as trendy. A lot of them also said they
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  like the look of like the Letterman branding.
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  I would say that's probably not. I think they they do like the
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  look, but like so many brands do that I don't think that's the
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  reason why these sweatshirts have absolutely exploded.
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  And they also said another main theme was that they like that
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  it's a newer brand. So it feels like they've
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  discovered something that's like on the cusp before everyone
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  else. However, in the article, they
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  talked about some of the criticisms around Park.
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  So a creator, Abby French, who was known as sustainable fashion
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  friend Quote, went into private investigator mode and
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  screenshotted all of Cramer's videos to dig deeper.
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  She believes Kramer buys $15 sweatshirts on Alibaba and puts
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  Park on them and sells them for over 8 times the price.
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  French said. If a brand is telling you that
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  they're transparent, they should at least be a little
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  transparent, even if it's in pricing or where it's made.
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  You should be asking more from a brand that is charging you a lot
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  for something. So I agree with this.
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  And there's they quoted other creators as well and like other
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  like fashion experts on this exact topic and how it kind of
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  feels like these girls are getting ripped off.
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  And while I absolutely agree with the sentiment and I wish
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  that was the case, I have been a teenage girl and I can tell you
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  that if everybody was saying that like this garbage bag brand
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  was like the thing to wear to school or the thing to wear out.
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  And I literally had to put a plastic garbage bag over top of
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  my clothes and all of my friends were doing it and it was like
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  the cool thing. And that garbage bag cost $300.
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  You can believe I would be begging my parents to buy me
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  that $300 plastic garbage bag even if I only wore one time
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  because it like absolutely fell apart after wearing it.
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  Like it doesn't matter. It's not about the fact that
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  these sweatshirts cost $15. These girls probably don't give
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  a shit. Like they you could tell them
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  this and they would not care that they are being ripped off
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  because they don't feel like they're being ripped off.
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  The girls are not paying for a quality piece of clothing.
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  They are spending their money to be part of the community, to be
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  part of a trend, to be like within the in Group, in their
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  social circle. That's what they're paying for
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  for for the entrance into the in Group essentially.
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  I'm interested to see where part goes.
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  Like I said, they are a full-fledged fashion brand and
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  they are doing really well. They're doing cool
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  collaborations and stuff like that.
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  And they do pop ups and whatever.
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  But you know, once the trend of these sweatshirts inevitably
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  dies because it will, it'll be interesting to see how they can
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  sustain beyond that because, you know, these are going to get so
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  insanely popular that they become like, cringe to be
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  wearing. And, you know, like Gen.
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  Z girls, like, they will age out of caring about that kind of
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  stuff. And they'll care more about,
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  like we were talking about right now, like, just like buying
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  quality clothing instead of basically paying to be part of
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  like an in Group. And yeah, it'll be interesting
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  to see where the brand goes. OK.
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  And then the last, like, half story that I have for you guys
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  is that Brooke Schofield is possibly engaged.
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  And that is essentially the gist of the story.
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  Everyone all over Reddit is convinced that Brooke is engaged
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  based on things that she said about her relationship on the
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  podcast and also because she appears to be wearing an
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  engagement ring and some of her recent photos, including
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  pictures she took today of her working out at the Aloe gym, and
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  you can see it looks like she's wearing a ring when she's like
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  on the reformer. So yeah, people are like, Brooke
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  is engaged. I wonder why she's not talking
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  about it. I know why she's not talking
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  about it if that's the case. Because her boyfriend is
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  constantly, for good reason, in so much heat online.
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  Everybody is constantly backing on Brooke for dating him because
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  he has a history and alleged history with a minor.
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  I think I've covered that before so you guys can look it up.
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  It's literally all over the Internet.
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  But yeah, so I guess maybe Brooke could be engaged to this
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  man. Anyways, guys, that's it for
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  Mini Scroll today. Thank you so much for listening.
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  subscribe. Please also buy us a coffee if
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  I love you guys and I will talk to you on Monday.
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  Bye.