Latest / Success Story with Scott Clary / Lessons - How I Built a Digital Empire from My Phone | Ciera Rogers - Fashion Designer & Founder of BABES

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Lessons - How I Built a Digital Empire from My Phone | Ciera Rogers - Fashion Designer & Founder of BABES · Success Story with Scott Clary

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  a dot com slash Scott for thousand dollars off in this lessons episode discover how evolving social
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  media trends reshape branding strategies learn why capturing attention now demands authenticity
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  over aesthetics explore how setting realistic goals fuel sustainable growth and understand how
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  embracing failures transforms challenges into valuable opportunities so when you started you
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  are super heavy on instagram if you started in 2024 you could no longer build this company on
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  instagram nope i'd have to i'd have to maybe tiktok right when it first came out i'd have to find my
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  way in and it wouldn't even be me visually i would use someone else why is that because i don't think
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  i think what from what i've studied i think that the more different you look or if you have
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  you know what i mean like something i know you know what i mean yeah like it's like it's
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  it's like not like the the the stereotypical model looking person that kills it on these platforms
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  anymore you need to be different in some kind of way so i would literally like hire someone that is
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  not me to do my brand if i were to be launching today but that's just my mindset because i'm like
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  but you see you study content you see what you see what's going viral you see what's today
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  people looking and i like do i want to watch this or do i want to see another like regular looking
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  growl sells you know it's so strange though i i've thought about this because
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  i've seen i've seen accounts with people that aren't classically good looking massive audiences
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  right and then i wonder like well all those people that were buying products from models
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  five or ten years ago they still exist so where did that like section of the market go where
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  are they buying their products now which brands are they looking at as as representations of
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  themselves because like the whole concept of a model is it's what you wish you could look like
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  that was the whole traditional concept of a model i wish i could look at this birth it's very
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  aspirational i want to i remember uh in high school uh like for as a guy it was all abracrombian
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  fish and then like all the all the guys were like jacked playing football it was like a little bit
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  little bit questionable some of the ads but whatever um but now if i if i if i look at brands
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  i mean i have my brands that i buy from but i don't really pay attention to the models anymore
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  that's not like these are aspirational so that's just my personal opinion but obviously there's a lot
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  more of me and there's a lot more of you and there's a lot more people to feel maybe not represented
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  in in marketing so where do these people go or how do you tap into these groups because they
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  still have money they still buy product i think they either started their own brands
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  everyone's a view in entrepreneur literally like in 2020 one i feel like so many businesses were
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  started most of my models now have brands are most to really customers have brands because that i
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  mean we're all in this entrepreneur state of mind like no everyone knows that now like i mean we
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  we can create ads on our phones so we're now we're like hiring less graphic designers everyone
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  feels like they can do everything so it's people are starting their own stuff and i think people
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  are just tired of being sold to by the same like i'm over it like i wasn't thing to do
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  um we we were we're used to the models selling us and hey it's just like we're scrolling past it's
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  it we're overstimulated and we want something different so how do you capture so as as somebody
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  who's building a company what is your what is your advice for capturing attention it in
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  regardless of whether or not it's using people or or different types of creative because the goal
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  is to capture attention so all the models that you work at the start of their own brands
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  they're trying to capture attention all the all the customers that are starting their own brand
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  and i do believe i mean like barriers to entry for entrepreneurship or have no time low
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  hey baby i know you have all these awesome tools you can spin up something overnight with not
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  too much money and you don't even have to be technical anymore so you can you can go ahead and do it
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  but how do you capture attention it depends on the product depends on what you're doing you have
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  to just study it from there like it i mean you you either want to fix a problem you want to
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  find a pain point so like i'm selling i'm not selling clothes i'm selling confidence
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  i'm selling like a woman's feeling good about her body so you have to find
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  that and then you that is your foundation it really depends i can't say this is how you do it if
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  i don't know what probably if i'm selling toilet tissue i'm selling like how does your bum fill
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  you know what i mean like no okay so take your example take your example so how do you sell
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  i feel confident i've how do you sell i feel confident with i have a woman so i know it makes me feel
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  snatched i know it makes me feel good like women we have we don't like to blow we don't like to
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  feel more overweight than we are like it we even if you're embracing like whatever way to are you
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  don't want to feel like you know what like today i'm just like extroverted so i sell personally i
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  sell the snatch i sell like you can put these leggings on and your body will be snatched i don't
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  care what it looks like it's going to look good that's my version of selling often i love it i love
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  it so you have to find a way to translate that pain point and make it so real for people and i
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  think that also people i think that you did a really good job of figuring out what an actual pain
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  point is as opposed to just assuming what somebody cares about or doesn't care about i think too many
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  entrepreneurs it may be have a little bit of an ego and they think they come up with a great
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  pain point and then nobody in the market gives a shit it helps so that's your own that's my own
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  that's something i struggle it so i know i'm like uh yeah this doesn't feel good so let me do it
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  so it starts with me all of my products are really selfish like it starts with me like i want this
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  and we'll after that that i'm like will someone else buy this is this relatable like let me ask
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  my friends like have you ever does this work for you um and then it comes that it starts with you
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  it helps and it starts so start with you figure out the pain point um you were capturing attention
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  on social but obviously you have to find a way to do that in 2024 what are you you didn't raise money
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  for this company at all this was all boots trapped right so this is all due you just like scrappiest
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  shit yeah i remember 10s of 50 50 to 100 100 to 500 i remember like staying the numbers
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  because i was trying to hold on to it and i'm like one day i will save 500 and then once i save 500
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  dollars i was like hey i will save a hundred thousand dollars i will save ten thousand dollars
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  do you think that that is an issue that entrepreneurs have they they want to see this huge
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  fifty million hundred million dollar exit and they lose track of what actually matters at the
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  beginning yes start small small goals get you to bigger goals in their less
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  they're better on your ego and i like that you know i like i like goals and i like but i like a
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  accomplishable goals as well so it's like all right i can see myself saying 50 dollars and once
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  i say that i'm proud of myself and then i can move on small goals they feel better and plus i think
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  that you have to celebrate wins i think that's one thing that people forget a lot how many times
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  they win in their life in their career in their business and i i was thinking about this like what
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  so i have i have a belief i believe that if you have product market fit that's that's the first
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  assumption but i believe that if you stick with something long enough you'll find a way to make it
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  work if you have that product market fit and if you track the kpi's removing the right direction but
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  i was always trying to figure out why is it so hard for people to stay on this path for so long
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  and i think it's because they start with motivation and then they set these audacious goals
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  and then they something doesn't work and then they focus on the negative and they don't realize if
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  one ten thousand times already yeah 100% and you're going to fill usually the entrepreneurship is not
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  it's like up and down up and down up and down like even now me 12 years later like it's going
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  i'm there's some some days that aren't going to be good it's not going to just be like a it's
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  when people expect this and this doesn't have life i don't know it everything's up into the right
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  everything's working out all the time i've never but i've never like seen it um so let's stop
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  expecting it and just realize that this is a failure we've learned from it we know not to do that
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  okay let's not and let's keep moving what was your biggest i want to say failure but not
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  failure like shit hitting the fan moment that is like traumatize you from building your business
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  when i experienced success after so Kim Kardashian posted me back in 2008 i think and i was
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  excited but then i was embarrassed of how my business looked because i felt like it wasn't like
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  professional looking enough i felt like because i a lot of the models i used were my customers a lot
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  of the pictures were all over the place it just didn't i was insecure with the attention that i
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  was getting at that time so i changed my business at that time dumb the dumbest thing i've ever done
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  because i i could have i didn't realize what built me was that and and when i got all of that
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  attention i wasn't even looking like myself and yeah i could have done better than it
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  that's so interesting how did you change your business like what was the the the date i used model
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  i used like models i wouldn't traditionally use i stopped posting as many customers because it
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  wasn't the aesthetic because you know you want to be aesthetic on your page yeah and now i'm like
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  fucked the aesthetic it's about if because mostly we don't go to the regret anyway they're on the
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  timeline we go to our grid more than most people i mean maybe upon an introduction of your page
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  right after that i'm dealt with your game i'm on my timeline so that's right um yeah i switched
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  everything up and i shouldn't did that hurt like does it hurt your revenue too yeah 100%
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  significantly when you did that and then how long did you recover after that did take long because
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  i switched it my back that's so fun that's so funny that's such a like literally like no if
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  something's not going well i'm like well i need to have a meeting meeting just me i need to have a
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  meeting something's wrong with what i'm doing it's not the i never blame the other people like oh
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  they just don't get it i'm like wait a minute hold on something's off because it was working now
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  it's not working as something that either something changed with me something changed within
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  something changed somewhere thanks for tuning in if you found this valuable don't forget to hit
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  that subscribe button so you never miss an episode and if you want to dive deeper into this
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  conversation check out the links in the description to watch the full episode see you in the next one