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Why Your Email List Isn’t Converting (Email Marketing Strategy That Actually Works) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  If
• 0:00
  you
• 0:00
  have
• 0:00
  an
• 0:00
  email
• 0:00
  list
• 0:01
  and
• 0:01
  you're
• 0:01
  wondering
• 0:01
  why
• 0:02
  it
• 0:02
  is
• 0:02
  doing
• 0:03
  nothing
• 0:03
  to
• 0:03
  help
• 0:04
  fill
• 0:05
  up
• 0:05
  your
• 0:05
  programs
• 0:05
  or
• 0:06
  sell
• 0:06
  out
• 0:06
  your
• 0:06
  launches,
• 0:07
  I
• 0:07
  can
• 0:08
  probably
• 0:08
  guarantee
• 0:09
  you
• 0:09
  that
• 0:09
  it's
• 0:10
  not
• 0:10
  about
• 0:10
  your
• 0:11
  offer,
• 0:11
  it's
• 0:11
  not
• 0:11
  about
• 0:11
  your
• 0:12
  pricing,
• 0:12
  it's
• 0:13
  not
• 0:13
  even
• 0:13
  probably
• 0:13
  about
• 0:14
  your
• 0:14
  email
• 0:15
  copy.
• 0:15
  It's
• 0:16
  probably
• 0:16
  because
• 0:16
  you
• 0:17
  have
• 0:17
  been
• 0:17
  treating
• 0:18
  your
• 0:18
  email
• 0:18
  list
• 0:19
  like
• 0:19
  a
• 0:19
  checkbox
• 0:20
  instead
• 0:20
  of
• 0:21
  a
• 0:21
  relationship
• 0:22
  tool.
• 0:23
  And
• 0:23
  I'm
• 0:24
  going
• 0:24
  to
• 0:24
  go
• 0:24
  bet
• 0:24
  that
• 0:25
  your
• 0:25
  subscribers
• 0:26
  can
• 0:26
  feel
• 0:26
  that
• 0:26
  too.
• 0:27
  So
• 0:27
  today,
• 0:28
  this
• 0:28
  episode,
• 0:28
  we're
• 0:29
  going
• 0:29
  to
• 0:29
  help
• 0:29
  you
• 0:29
  fix
• 0:30
  that.
• 0:30
  Because
• 0:30
  we
• 0:30
  have
• 0:30
  our
• 0:31
  email
• 0:32
  marketing
• 0:32
  mastermind
• 0:33
  here,
• 0:34
  Rachel.
• 0:35
  And
• 0:35
  hopefully
• 0:36
  by
• 0:36
  the
• 0:36
  end
• 0:36
  of
• 0:36
  the
• 0:36
  episode,
• 0:37
  you're
• 0:37
  going
• 0:37
  to
• 0:37
  see
• 0:38
  your
• 0:38
  email
• 0:38
  list
• 0:39
  in
• 0:39
  a
• 0:39
  completely
• 0:40
  different
• 0:40
  light.
• 0:41
  Welcome
• 0:41
  back
• 0:42
  to
• 0:42
  Growing
• 0:42
  a
• 0:43
  Deeply
• 0:43
  Rooted
• 0:43
  Business,
• 0:44
  the
• 0:44
  podcast
• 0:45
  where
• 0:45
  intentional
• 0:46
  strategy
• 0:46
  meets
• 0:47
  sustainable
• 0:47
  systems.
• 0:48
  We're
• 0:49
  so
• 0:49
  glad
• 0:49
  you're
• 0:49
  here.
• 0:50
  I'm
• 0:50
  Jess,
• 0:50
  your
• 0:51
  systems
• 0:51
  architect
• 0:52
  and
• 0:52
  notion
• 0:53
  of
• 0:53
  second
• 0:53
  strategist
• 0:54
  who
• 0:54
  truly
• 0:54
  believes
• 0:55
  that
• 0:55
  systems
• 0:55
  are
• 0:55
  self
• 0:56
  care.
• 0:56
  And
• 0:57
  I'm
• 0:57
  Rachel,
• 0:57
  your
• 0:58
  email
• 0:58
  marketing
• 0:59
  mastermind.
• 0:59
  I'm
• 1:00
  all
• 1:00
  about
• 1:00
  building
• 1:01
  marketing
• 1:01
  ecosystems
• 1:02
  that
• 1:02
  actually
• 1:03
  work
• 1:03
  with
• 1:03
  the
• 1:03
  intentional
• 1:04
  strategy.
• 1:05
  And
• 1:05
  you
• 1:05
  guessed
• 1:06
  it,
• 1:06
  all
• 1:06
  things
• 1:07
  email
• 1:07
  at
• 1:07
  the
• 1:07
  heart
• 1:08
  of
• 1:08
  it.
• 1:08
  Together,
• 1:09
  we're
• 1:09
  on
• 1:09
  a
• 1:09
  mission
• 1:09
  to
• 1:10
  help
• 1:10
  women
• 1:10
  entrepreneurs
• 1:11
  like
• 1:11
  you
• 1:11
  build
• 1:12
  businesses
• 1:12
  that
• 1:13
  are
• 1:13
  both
• 1:13
  profitable
• 1:13
  and
• 1:14
  purpose
• 1:14
  driven.
• 1:15
  We
• 1:15
  know
• 1:15
  you
• 1:15
  want
• 1:16
  success,
• 1:16
  but
• 1:16
  not
• 1:16
  at
• 1:17
  the
• 1:17
  cost
• 1:17
  of
• 1:17
  your
• 1:17
  health,
• 1:18
  relationships
• 1:19
  or
• 1:19
  personal
• 1:19
  joy.
• 1:20
  Exactly.
• 1:20
  And
• 1:21
  that's
• 1:21
  why
• 1:21
  every
• 1:22
  episode
• 1:22
  we're
• 1:22
  diving
• 1:23
  into
• 1:23
  intentional
• 1:24
  marketing
• 1:24
  strategies,
• 1:25
  sustainable
• 1:26
  systems,
• 1:26
  and
• 1:26
  a
• 1:27
  really
• 1:27
  good
• 1:27
  launch
• 1:27
  strategy
• 1:28
  that
• 1:28
  doesn't
• 1:28
  leave
• 1:29
  you
• 1:29
  burned
• 1:29
  out.
• 1:30
  Whether
• 1:30
  you're
• 1:30
  refining
• 1:31
  your
• 1:31
  operations,
• 1:32
  planning
• 1:32
  your
• 1:32
  next
• 1:33
  launch,
• 1:33
  or
• 1:33
  figuring
• 1:33
  out
• 1:34
  how
• 1:34
  to
• 1:34
  make
• 1:34
  your
• 1:34
  marketing
• 1:35
  work
• 1:35
  smarter,
• 1:36
  not
• 1:36
  harder,
• 1:36
  we've
• 1:37
  got
• 1:37
  you
• 1:37
  covered.
• 1:37
  So
• 1:38
  grab
• 1:38
  your
• 1:38
  favorite
• 1:39
  drink,
• 1:39
  get
• 1:39
  cozy,
• 1:40
  and
• 1:40
  let's
• 1:40
  grow
• 1:41
  something
• 1:41
  deeply
• 1:42
  rooted
• 1:42
  together.
• 1:43
  Okay?
• 1:43
  Okay.
• 1:44
  I
• 1:44
  want
• 1:44
  to
• 1:44
  be
• 1:44
  clear
• 1:44
  of
• 1:45
  who
• 1:45
  this
• 1:45
  episode's
• 1:46
  for,
• 1:46
  because
• 1:46
  one,
• 1:46
  it's
• 1:46
  not
• 1:47
  really
• 1:47
  for
• 1:47
  everybody.
• 1:48
  It's
• 1:48
  mainly
• 1:48
  if
• 1:48
  you've
• 1:49
  been
• 1:49
  growing
• 1:49
  your
• 1:49
  list,
• 1:50
  sending
• 1:50
  your
• 1:50
  emails
• 1:51
  like
• 1:51
  here
• 1:51
  or
• 1:51
  there,
• 1:53
  and
• 1:53
  everything
• 1:53
  just
• 1:54
  still
• 1:54
  feels
• 1:54
  a
• 1:55
  little
• 1:55
  flat,
• 1:55
  like
• 1:55
  low
• 1:56
  clicks,
• 1:56
  low
• 1:57
  replies.
• 1:58
  Maybe
• 1:58
  people
• 1:58
  aren't
• 1:59
  necessarily
• 2:00
  responding
• 2:01
  or
• 2:01
  engaging
• 2:02
  in
• 2:02
  certain
• 2:03
  things.
• 2:03
  This
• 2:03
  is
• 2:03
  for
• 2:04
  you,
• 2:04
  but
• 2:04
  this
• 2:05
  is
• 2:05
  also
• 2:05
  for
• 2:06
  the
• 2:06
  person
• 2:07
  who
• 2:07
  has
• 2:07
  probably
• 2:08
  been
• 2:08
  avoiding
• 2:09
  their
• 2:09
  email
• 2:09
  list
• 2:09
  altogether.
• 2:11
  One
• 2:11
  because
• 2:11
  it
• 2:11
  feels
• 2:12
  like
• 2:12
  one
• 2:12
  more
• 2:12
  thing,
• 2:13
  one
• 2:13
  more
• 2:13
  platform
• 2:13
  to
• 2:14
  manage,
• 2:14
  one
• 2:14
  more
• 2:15
  piece
• 2:15
  of
• 2:15
  content
• 2:15
  to
• 2:16
  create.
• 2:17
  And
• 2:17
  I
• 2:18
  think
• 2:18
  it's
• 2:18
  important
• 2:18
  to
• 2:19
  like,
• 2:19
  everybody
• 2:20
  says
• 2:20
  this.
• 2:20
  They
• 2:20
  get
• 2:21
  on
• 2:21
  their
• 2:21
  little
• 2:21
  email
• 2:21
  soapbox
• 2:22
  and
• 2:22
  say
• 2:23
  email
• 2:23
  lists
• 2:23
  are
• 2:23
  the
• 2:24
  only
• 2:24
  audience
• 2:24
  that
• 2:24
  you
• 2:25
  truly
• 2:25
  own.
• 2:26
  Your
• 2:26
  social
• 2:26
  audience
• 2:27
  can
• 2:27
  go
• 2:27
  away,
• 2:28
  your
• 2:28
  algorithm
• 2:29
  can
• 2:29
  shift
• 2:29
  every
• 2:30
  time
• 2:30
  Missouri
• 2:31
  pops
• 2:31
  up
• 2:32
  with
• 2:32
  a
• 2:32
  new
• 2:32
  little
• 2:32
  feature,
• 2:33
  but
• 2:33
  your
• 2:34
  list,
• 2:34
  this
• 2:35
  is
• 2:35
  what
• 2:35
  you
• 2:36
  own.
• 2:36
  You
• 2:36
  can
• 2:36
  take
• 2:37
  it
• 2:37
  from
• 2:37
  Platform
• 2:37
  to
• 2:38
  platform,
• 2:39
  when
• 2:39
  it
• 2:39
  is
• 2:39
  working,
• 2:40
  it
• 2:41
  works
• 2:41
  so
• 2:41
  well.
• 2:42
  Some
• 2:42
  of
• 2:43
  my
• 2:43
  clients
• 2:43
  have
• 2:44
  20
• 2:44
  plus
• 2:44
  conversion
• 2:45
  rates
• 2:46
  on
• 2:46
  their
• 2:46
  email
• 2:46
  list.
• 2:47
  And
• 2:48
  it
• 2:48
  all
• 2:48
  starts
• 2:49
  with
• 2:49
  some
• 2:49
  of
• 2:49
  the
• 2:50
  core
• 2:50
  topics
• 2:50
  that
• 2:50
  we're
• 2:51
  going
• 2:51
  to
• 2:51
  talk
• 2:51
  about
• 2:51
  today.
• 2:52
  So
• 2:52
  we're
• 2:52
  going
• 2:52
  to
• 2:52
  be
• 2:53
  talking
• 2:53
  about
• 2:53
  why,
• 2:54
  maybe
• 2:55
  why
• 2:55
  your
• 2:55
  email
• 2:55
  engagement
• 2:56
  could
• 2:57
  be
• 2:57
  low
• 2:57
  in
• 2:57
  the
• 2:57
  first
• 2:57
  place.
• 2:58
  And
• 2:58
  some
• 2:58
  of
• 2:58
  these
• 2:58
  reasons
• 2:59
  I
• 2:59
  think
• 2:59
  might
• 3:00
  surprise
• 3:00
  you
• 3:00
  because
• 3:00
  they
• 3:01
  always
• 3:01
  shock
• 3:01
  my
• 3:01
  clients
• 3:02
  when
• 3:02
  I'm
• 3:02
  like
• 3:02
  we're
• 3:02
  doing
• 3:03
  this
• 3:03
  and
• 3:03
  they
• 3:03
  go
• 3:04
  what
• 3:04
  we're
• 3:04
  going
• 3:04
  to
• 3:04
  talk
• 3:05
  about
• 3:05
  how
• 3:05
  to
• 3:05
  clean
• 3:05
  up
• 3:05
  your
• 3:06
  list
• 3:06
  of
• 3:06
  the
• 3:06
  right
• 3:06
  people
• 3:06
  are
• 3:07
  actually
• 3:07
  on
• 3:07
  it.
• 3:08
  And
• 3:08
  maybe
• 3:09
  some
• 3:09
  email
• 3:09
  tips
• 3:10
  to
• 3:10
  get
• 3:11
  people
• 3:11
  to
• 3:11
  like
• 3:11
  genuinely
• 3:12
  engage.
• 3:13
  Yep.
• 3:14
  So
• 3:14
  I
• 3:14
  think
• 3:14
  first
• 3:14
  off
• 3:15
  Rachel,
• 3:15
  since
• 3:15
  we
• 3:15
  have
• 3:16
  you
• 3:16
  here
• 3:16
  and
• 3:16
  your
• 3:16
  mastermind,
• 3:17
  I
• 3:17
  think
• 3:18
  we
• 3:18
  need
• 3:18
  to
• 3:18
  first
• 3:18
  go
• 3:19
  into
• 3:19
  why
• 3:20
  email
• 3:20
  engagement,
• 3:21
  even
• 3:21
  when
• 3:21
  you're
• 3:22
  outside
• 3:22
  of
• 3:23
  launches
• 3:24
  really
• 3:24
  matter.
• 3:24
  Because
• 3:25
  what
• 3:25
  I
• 3:25
  see
• 3:25
  is
• 3:25
  that
• 3:26
  during
• 3:26
  a
• 3:26
  launch
• 3:26
  my
• 3:26
  clients
• 3:27
  are
• 3:27
  in
• 3:27
  their
• 3:27
  email
• 3:28
  platform.
• 3:28
  They
• 3:28
  are
• 3:28
  looking
• 3:29
  at
• 3:29
  clicks,
• 3:29
  they
• 3:29
  are
• 3:29
  looking
• 3:30
  at
• 3:30
  opens,
• 3:30
  but
• 3:31
  outside
• 3:31
  of
• 3:31
  launch
• 3:31
  it's
• 3:32
  up.
• 3:32
  Here's
• 3:32
  a
• 3:33
  newsletter
• 3:33
  to
• 3:34
  send.
• 3:34
  Yeah,
• 3:35
  it's
• 3:35
  not
• 3:35
  even
• 3:36
  like
• 3:36
  a.
• 3:36
  More
• 3:36
  of
• 3:36
  a
• 3:36
  thought.
• 3:37
  So
• 3:37
  you
• 3:37
  want
• 3:37
  people
• 3:38
  to
• 3:38
  be
• 3:38
  engaging
• 3:38
  with
• 3:39
  you
• 3:39
  year
• 3:40
  round.
• 3:40
  Even
• 3:40
  when
• 3:40
  you're
• 3:41
  not
• 3:41
  launching
• 3:42
  like
• 3:42
  launch
• 3:42
  periods
• 3:43
  and
• 3:44
  non
• 3:44
  launch
• 3:44
  periods,
• 3:45
  you
• 3:45
  still
• 3:45
  want
• 3:46
  that
• 3:46
  engagement.
• 3:47
  Right.
• 3:47
  It's
• 3:47
  a
• 3:47
  relationship.
• 3:48
  You're
• 3:48
  not
• 3:49
  going
• 3:49
  to
• 3:49
  ignore
• 3:49
  your
• 3:49
  best
• 3:50
  friend
• 3:50
  for
• 3:51
  maybe
• 3:51
  a
• 3:52
  year
• 3:52
  and
• 3:52
  then
• 3:52
  pop
• 3:52
  up
• 3:53
  and
• 3:53
  be
• 3:53
  like
• 3:53
  hey,
• 3:53
  do
• 3:53
  you
• 3:53
  want
• 3:54
  to
• 3:54
  hang
• 3:54
  out?
• 3:54
  Because
• 3:54
  that
• 3:54
  would
• 3:55
  be
• 3:55
  a
• 3:55
  little
• 3:55
  weird.
• 3:55
  Right?
• 3:56
  Like
• 3:56
  you
• 3:56
  have
• 3:56
  to
• 3:57
  treat
• 3:57
  your
• 3:57
  email
• 3:57
  as,
• 3:57
  as
• 3:58
  the
• 3:58
  relationship
• 3:59
  tool
• 3:59
  that
• 3:59
  it
• 3:59
  is
• 4:00
  layered
• 4:01
  into.
• 4:01
  That
• 4:02
  is
• 4:02
  the
• 4:02
  conversation
• 4:03
  that
• 4:03
  is
• 4:03
  happening
• 4:04
  through
• 4:05
  the
• 4:05
  actual
• 4:05
  like
• 4:06
  Gmails
• 4:06
  and
• 4:06
  Yahoos
• 4:07
  and
• 4:08
  all
• 4:08
  of
• 4:08
  those
• 4:08
  various
• 4:09
  things.
• 4:09
  They're
• 4:10
  constantly
• 4:11
  measuring
• 4:11
  out
• 4:12
  your
• 4:12
  sender
• 4:12
  reputation,
• 4:13
  your
• 4:14
  spam
• 4:15
  traps
• 4:15
  and
• 4:15
  all
• 4:15
  of
• 4:16
  those
• 4:16
  various
• 4:16
  components.
• 4:17
  And
• 4:17
  the
• 4:17
  way
• 4:18
  to
• 4:18
  just
• 4:18
  one
• 4:19
  not
• 4:19
  even
• 4:19
  worry
• 4:19
  about
• 4:20
  those
• 4:20
  things
• 4:21
  is
• 4:21
  to
• 4:21
  really
• 4:22
  make
• 4:22
  sure
• 4:22
  you're
• 4:22
  consistent
• 4:23
  and
• 4:23
  delivering
• 4:24
  value
• 4:25
  so
• 4:25
  that
• 4:25
  regardless
• 4:26
  if
• 4:26
  you're
• 4:26
  sending
• 4:27
  sales
• 4:27
  emails
• 4:27
  and
• 4:28
  people
• 4:28
  are
• 4:28
  clicking
• 4:28
  and
• 4:28
  buying,
• 4:29
  people
• 4:29
  are
• 4:30
  engaging,
• 4:31
  opening
• 4:32
  and
• 4:32
  building
• 4:32
  that
• 4:33
  trust
• 4:33
  for
• 4:33
  you
• 4:34
  all
• 4:35
  of
• 4:35
  the
• 4:35
  time.
• 4:35
  Like
• 4:36
  you
• 4:36
  don't
• 4:36
  want
• 4:36
  to
• 4:36
  be
• 4:36
  silent
• 4:37
  and
• 4:37
  then
• 4:37
  just
• 4:38
  show
• 4:38
  up.
• 4:38
  Because
• 4:38
  that's
• 4:39
  one
• 4:39
  way
• 4:39
  to
• 4:39
  get
• 4:39
  you
• 4:40
  on
• 4:40
  a
• 4:41
  level
• 4:41
  of
• 4:41
  a
• 4:41
  blacklist
• 4:42
  if
• 4:42
  you
• 4:43
  just
• 4:43
  irritating
• 4:43
  people.
• 4:44
  Yeah,
• 4:45
  we
• 4:45
  actually
• 4:45
  had
• 4:46
  a
• 4:46
  client
• 4:46
  get
• 4:47
  blacklisted
• 4:48
  during
• 4:48
  a
• 4:49
  launch
• 4:50
  and
• 4:50
  we
• 4:50
  ended
• 4:51
  up
• 4:51
  speaking
• 4:52
  with
• 4:52
  one
• 4:52
  of
• 4:52
  the
• 4:52
  email
• 4:53
  service
• 4:53
  providers
• 4:53
  like
• 4:54
  a
• 4:54
  rep
• 4:54
  from
• 4:54
  them
• 4:54
  to
• 4:54
  help
• 4:54
  us
• 4:55
  figure
• 4:55
  out
• 4:55
  like
• 4:55
  what
• 4:55
  went
• 4:56
  on
• 4:56
  here.
• 4:56
  Cause
• 4:57
  we
• 4:57
  typically
• 4:57
  see
• 4:58
  like
• 4:58
  really
• 4:58
  healthy
• 4:59
  rates
• 5:00
  and
• 5:00
  like
• 5:00
  I
• 5:00
  learned
• 5:00
  so
• 5:01
  much
• 5:01
  of
• 5:01
  the
• 5:01
  behind
• 5:02
  the
• 5:02
  scene
• 5:02
  tech
• 5:02
  that
• 5:03
  happens
• 5:04
  from
• 5:04
  those
• 5:04
  email
• 5:04
  service
• 5:05
  providers,
• 5:05
  like
• 5:06
  how
• 5:06
  they
• 5:06
  have
• 5:06
  different
• 5:06
  Servers
• 5:07
  that
• 5:07
  send
• 5:08
  out
• 5:08
  different
• 5:09
  emails
• 5:09
  and
• 5:10
  based
• 5:10
  on
• 5:10
  your
• 5:10
  engagement
• 5:11
  like
• 5:12
  you
• 5:12
  get
• 5:12
  to
• 5:13
  be
• 5:13
  in
• 5:13
  a
• 5:14
  certain
• 5:14
  level
• 5:14
  that
• 5:14
  would
• 5:15
  be
• 5:15
  able
• 5:15
  to
• 5:15
  get
• 5:15
  to
• 5:16
  the
• 5:16
  inbox.
• 5:16
  Or
• 5:16
  if
• 5:17
  you're
• 5:17
  sending
• 5:17
  things
• 5:17
  and
• 5:17
  people
• 5:18
  aren't
• 5:18
  clicking
• 5:18
  or
• 5:19
  they're
• 5:19
  marking
• 5:19
  you
• 5:19
  as
• 5:19
  spam,
• 5:20
  they
• 5:21
  don't
• 5:21
  want
• 5:21
  you
• 5:21
  to
• 5:21
  hurt
• 5:21
  the
• 5:21
  good
• 5:22
  people
• 5:22
  so
• 5:22
  they
• 5:22
  move
• 5:23
  you
• 5:23
  to
• 5:23
  a
• 5:23
  completely
• 5:24
  different
• 5:24
  server.
• 5:25
  So
• 5:25
  you
• 5:25
  talked
• 5:25
  about
• 5:25
  like
• 5:26
  just
• 5:26
  how
• 5:26
  to
• 5:26
  keep
• 5:26
  your
• 5:27
  sender
• 5:27
  reputation
• 5:28
  high
• 5:28
  so
• 5:29
  that
• 5:30
  you're
• 5:30
  not
• 5:30
  getting
• 5:30
  put
• 5:30
  on
• 5:30
  the
• 5:31
  bad
• 5:31
  list.
• 5:31
  And
• 5:32
  it
• 5:32
  was
• 5:32
  very
• 5:32
  eye
• 5:32
  opening.
• 5:33
  Yeah.
• 5:33
  And
• 5:33
  even
• 5:33
  just
• 5:34
  bare
• 5:35
  minimum
• 5:35
  look
• 5:35
  at
• 5:35
  your
• 5:36
  own
• 5:36
  behavior.
• 5:36
  I
• 5:37
  have
• 5:37
  some
• 5:37
  people
• 5:37
  who
• 5:37
  I've
• 5:38
  subscribed
• 5:38
  to,
• 5:39
  I
• 5:39
  never
• 5:39
  open
• 5:40
  their
• 5:40
  emails
• 5:40
  but
• 5:40
  I
• 5:41
  still
• 5:41
  want
• 5:41
  to
• 5:41
  be
• 5:41
  in
• 5:41
  the
• 5:41
  know
• 5:42
  of
• 5:42
  what
• 5:42
  they're
• 5:42
  sending.
• 5:43
  I
• 5:43
  will
• 5:44
  always
• 5:44
  go
• 5:44
  and
• 5:44
  look
• 5:44
  at
• 5:44
  my
• 5:44
  spam
• 5:45
  folder
• 5:45
  because
• 5:46
  it's
• 5:47
  not
• 5:47
  that
• 5:47
  I
• 5:47
  marked
• 5:47
  them
• 5:47
  as
• 5:48
  spam,
• 5:48
  but
• 5:48
  it's
• 5:48
  that
• 5:49
  I
• 5:49
  stopped
• 5:49
  opening
• 5:50
  their
• 5:50
  emails
• 5:51
  and
• 5:51
  Google
• 5:52
  or
• 5:52
  Yahoo
• 5:53
  had
• 5:53
  determined
• 5:54
  oh,
• 5:54
  you
• 5:54
  don't
• 5:55
  want
• 5:55
  these
• 5:55
  emails.
• 5:56
  So
• 5:56
  they
• 5:56
  put
• 5:57
  them
• 5:57
  there.
• 5:58
  One
• 5:58
  as
• 5:58
  a
• 5:58
  business
• 5:58
  owner
• 5:59
  on
• 5:59
  the
• 6:00
  flip
• 6:00
  side
• 6:00
  of
• 6:00
  that,
• 6:00
  sender
• 6:01
  still
• 6:02
  is
• 6:02
  sending
• 6:02
  to
• 6:03
  me
• 6:03
  thinking
• 6:03
  I'm
• 6:03
  getting
• 6:04
  their
• 6:04
  emails
• 6:04
  and
• 6:05
  that
• 6:05
  I'm
• 6:05
  just
• 6:05
  not
• 6:05
  opening.
• 6:06
  But
• 6:06
  in
• 6:07
  reality
• 6:07
  they
• 6:07
  are
• 6:08
  bypassing
• 6:08
  my
• 6:08
  inbox
• 6:09
  completely
• 6:10
  because
• 6:10
  of
• 6:11
  my
• 6:11
  own.
• 6:11
  I
• 6:12
  don't
• 6:12
  engage
• 6:12
  with
• 6:12
  them
• 6:13
  or
• 6:13
  whatever.
• 6:13
  So
• 6:14
  it's
• 6:14
  some
• 6:14
  of
• 6:14
  the
• 6:14
  things
• 6:15
  that
• 6:15
  like
• 6:15
  you
• 6:15
  don't
• 6:16
  even
• 6:16
  have
• 6:16
  to
• 6:16
  send
• 6:16
  super
• 6:17
  spammy
• 6:17
  emails,
• 6:18
  you
• 6:18
  just
• 6:18
  have
• 6:18
  to
• 6:18
  send
• 6:19
  uninteresting
• 6:19
  and
• 6:20
  your
• 6:20
  subscribers
• 6:20
  don't
• 6:21
  have
• 6:21
  to
• 6:21
  open
• 6:21
  your
• 6:22
  emails
• 6:22
  in
• 6:22
  order
• 6:22
  to
• 6:22
  make
• 6:22
  it
• 6:23
  to
• 6:23
  spam.
• 6:23
  So
• 6:24
  just
• 6:24
  something
• 6:24
  there
• 6:25
  to
• 6:25
  maintain
• 6:26
  the
• 6:26
  actual
• 6:27
  knowing
• 6:28
  engagement
• 6:28
  with
• 6:29
  your
• 6:29
  list
• 6:29
  and
• 6:30
  not
• 6:30
  just
• 6:30
  sending
• 6:31
  just
• 6:31
  to
• 6:31
  send.
• 6:32
  Yeah.
• 6:32
  So
• 6:32
  that
• 6:32
  brings
• 6:33
  us
• 6:33
  to
• 6:33
  our
• 6:33
  next
• 6:33
  thing
• 6:34
  is
• 6:34
  like
• 6:35
  what
• 6:35
  is
• 6:35
  actually
• 6:35
  causing
• 6:36
  this
• 6:37
  low
• 6:37
  engagement.
• 6:38
  And
• 6:39
  most
• 6:39
  of
• 6:40
  the
• 6:40
  time
• 6:40
  it
• 6:41
  is
• 6:41
  who's
• 6:41
  on
• 6:42
  your
• 6:42
  list
• 6:42
  and
• 6:42
  how
• 6:43
  they
• 6:43
  have
• 6:43
  gotten
• 6:43
  to
• 6:44
  your
• 6:44
  list.
• 6:44
  So
• 6:44
  people
• 6:45
  have
• 6:45
  this
• 6:45
  idea
• 6:46
  that
• 6:46
  I
• 6:46
  need
• 6:47
  X
• 6:47
  amount
• 6:47
  of
• 6:47
  subscribers
• 6:48
  on
• 6:48
  my
• 6:49
  email
• 6:49
  list
• 6:49
  and
• 6:50
  I
• 6:50
  need
• 6:50
  this
• 6:50
  amount
• 6:50
  of
• 6:50
  whatever.
• 6:51
  To
• 6:51
  me
• 6:52
  as
• 6:52
  an
• 6:52
  email
• 6:52
  strategist,
• 6:53
  I
• 6:53
  tell
• 6:53
  them
• 6:54
  no
• 6:54
  you
• 6:54
  don't.
• 6:55
  The
• 6:55
  only
• 6:55
  reason
• 6:55
  you
• 6:55
  would
• 6:56
  need
• 6:56
  a
• 6:56
  large
• 6:57
  list
• 6:58
  in
• 6:58
  particular
• 6:58
  is
• 6:59
  to
• 7:00
  sell
• 7:00
  it
• 7:00
  for
• 7:00
  sponsorship
• 7:01
  placements.
• 7:02
  But
• 7:02
  even
• 7:02
  then
• 7:02
  you
• 7:03
  need
• 7:03
  healthy
• 7:03
  engagement
• 7:04
  or
• 7:04
  you're
• 7:04
  not
• 7:04
  going
• 7:05
  to
• 7:05
  get
• 7:05
  paid
• 7:05
  for
• 7:05
  that.
• 7:06
  So
• 7:06
  ultimately
• 7:07
  a
• 7:08
  list
• 7:08
  of
• 7:08
  the
• 7:09
  wrong
• 7:09
  people
• 7:10
  is
• 7:10
  actively
• 7:11
  hurting
• 7:12
  any
• 7:12
  form
• 7:13
  of
• 7:13
  engagement
• 7:14
  or
• 7:14
  conversion
• 7:15
  that
• 7:16
  you
• 7:16
  could
• 7:16
  get
• 7:16
  from
• 7:17
  your
• 7:17
  email
• 7:17
  list.
• 7:17
  Cold
• 7:18
  ads
• 7:18
  to
• 7:18
  a
• 7:18
  cold
• 7:19
  audience
• 7:19
  is
• 7:19
  a
• 7:20
  perfect
• 7:20
  way
• 7:20
  to
• 7:20
  get
• 7:20
  some
• 7:21
  people
• 7:21
  onto
• 7:21
  your
• 7:21
  list.
• 7:22
  That
• 7:22
  I
• 7:22
  always
• 7:22
  tell
• 7:23
  people
• 7:23
  before
• 7:23
  they
• 7:24
  run
• 7:24
  ads
• 7:24
  they
• 7:25
  need
• 7:25
  to
• 7:26
  have
• 7:26
  a
• 7:27
  validated
• 7:27
  high
• 7:28
  converting
• 7:29
  organic
• 7:30
  funnel
• 7:30
  because
• 7:31
  take
• 7:32
  what
• 7:32
  5
• 7:33
  or
• 7:33
  6%
• 7:33
  off
• 7:34
  of
• 7:34
  conversions
• 7:35
  to
• 7:35
  a
• 7:35
  cold
• 7:36
  audience
• 7:36
  because
• 7:36
  they
• 7:36
  haven't
• 7:37
  known
• 7:37
  you
• 7:37
  and
• 7:37
  incubated
• 7:38
  into
• 7:38
  your
• 7:38
  space
• 7:38
  for
• 7:39
  so
• 7:39
  long.
• 7:40
  So
• 7:40
  those
• 7:41
  are
• 7:41
  like
• 7:41
  some
• 7:41
  of
• 7:41
  the
• 7:42
  areas
• 7:42
  that
• 7:42
  you
• 7:42
  really
• 7:43
  have
• 7:43
  to
• 7:43
  look
• 7:43
  at.
• 7:43
  Like
• 7:44
  how
• 7:44
  many
• 7:44
  people
• 7:45
  and
• 7:45
  how
• 7:45
  are
• 7:45
  they
• 7:46
  getting
• 7:46
  on
• 7:46
  your
• 7:46
  list
• 7:46
  and
• 7:47
  are
• 7:47
  they
• 7:47
  the
• 7:47
  right
• 7:48
  people
• 7:48
  ultimately?
• 7:49
  And
• 7:49
  like
• 7:50
  just
• 7:50
  to
• 7:51
  emphasize
• 7:52
  how
• 7:52
  important
• 7:53
  having
• 7:53
  the
• 7:54
  right
• 7:54
  people
• 7:54
  on
• 7:55
  your
• 7:55
  list
• 7:56
  is,
• 7:56
  I
• 7:56
  just
• 7:57
  recently
• 7:57
  onboarded
• 7:58
  a
• 7:58
  client.
• 7:58
  Like
• 7:58
  most
• 7:59
  of
• 7:59
  my
• 7:59
  clients
• 7:59
  that
• 7:59
  I
• 8:00
  start
• 8:00
  with,
• 8:00
  they
• 8:00
  get,
• 8:01
  they're
• 8:01
  very
• 8:01
  eager
• 8:02
  to
• 8:02
  grow
• 8:02
  their
• 8:02
  list
• 8:03
  and
• 8:03
  they
• 8:03
  say
• 8:03
  because
• 8:04
  they
• 8:04
  know
• 8:04
  the
• 8:04
  importance
• 8:04
  of
• 8:05
  email
• 8:05
  lists.
• 8:05
  Right.
• 8:06
  So
• 8:06
  they
• 8:06
  have
• 8:06
  10
• 8:07
  plus
• 8:07
  PDFs
• 8:08
  and
• 8:09
  minimal
• 8:09
  opportunities
• 8:10
  for
• 8:10
  them
• 8:11
  to
• 8:11
  like
• 8:11
  put
• 8:11
  themselves
• 8:12
  in
• 8:12
  the
• 8:12
  proper
• 8:12
  segments
• 8:13
  and
• 8:13
  things
• 8:13
  like
• 8:13
  that.
• 8:14
  So
• 8:14
  the
• 8:15
  if
• 8:15
  you
• 8:15
  are
• 8:15
  like
• 8:16
  that
• 8:16
  and
• 8:16
  like
• 8:16
  your
• 8:16
  business,
• 8:17
  you
• 8:17
  have
• 8:18
  a
• 8:18
  variety
• 8:19
  of
• 8:19
  people
• 8:19
  you
• 8:19
  can
• 8:20
  talk
• 8:20
  to.
• 8:21
  Having
• 8:21
  a
• 8:21
  chaotic
• 8:22
  lead
• 8:22
  magnet
• 8:23
  strategy
• 8:24
  is
• 8:25
  something
• 8:25
  that's
• 8:25
  1000%
• 8:26
  going
• 8:26
  to
• 8:27
  impact
• 8:27
  your
• 8:28
  your
• 8:28
  engagement
• 8:29
  on
• 8:29
  your
• 8:29
  email
• 8:29
  list.
• 8:30
  Because
• 8:30
  when
• 8:30
  they're
• 8:31
  coming
• 8:31
  in
• 8:31
  and
• 8:31
  then
• 8:32
  you
• 8:32
  just
• 8:32
  start
• 8:32
  telling
• 8:33
  them
• 8:33
  like
• 8:34
  this
• 8:34
  person
• 8:34
  and
• 8:35
  talking
• 8:35
  to
• 8:35
  this
• 8:35
  person
• 8:35
  the
• 8:36
  exact
• 8:36
  same
• 8:36
  way
• 8:37
  and
• 8:37
  they're
• 8:37
  very
• 8:37
  different
• 8:37
  audiences,
• 8:39
  you're
• 8:39
  creating
• 8:39
  more
• 8:40
  chaos.
• 8:40
  And
• 8:40
  the
• 8:40
  second
• 8:41
  that
• 8:41
  person
• 8:41
  gets
• 8:41
  an
• 8:41
  email
• 8:42
  or
• 8:42
  three
• 8:43
  emails
• 8:43
  in
• 8:43
  a
• 8:43
  row
• 8:43
  that
• 8:44
  are
• 8:44
  irrelevant
• 8:44
  to
• 8:45
  them,
• 8:45
  that's
• 8:45
  when
• 8:45
  they
• 8:45
  stop
• 8:46
  opening.
• 8:46
  So
• 8:47
  I
• 8:47
  would
• 8:48
  at
• 8:48
  the
• 8:48
  very
• 8:49
  top
• 8:49
  say
• 8:50
  the
• 8:50
  most
• 8:50
  important
• 8:51
  thing
• 8:51
  from
• 8:52
  your
• 8:52
  email
• 8:52
  engagement
• 8:53
  is
• 8:54
  how
• 8:54
  people
• 8:54
  get
• 8:54
  onto
• 8:55
  your
• 8:55
  list,
• 8:55
  which
• 8:56
  is
• 8:56
  your
• 8:56
  lead
• 8:56
  magnet.
• 8:57
  Yes.
• 8:57
  And
• 8:57
  at
• 8:57
  the
• 8:58
  end
• 8:58
  of
• 8:58
  the
• 8:58
  day
• 8:58
  a
• 8:59
  list
• 8:59
  of
• 8:59
  500
• 9:00
  people
• 9:00
  who
• 9:00
  trust
• 9:00
  you
• 9:01
  are
• 9:01
  going
• 9:01
  to
• 9:01
  outperform
• 9:02
  a
• 9:03
  list
• 9:03
  of
• 9:03
  5,000
• 9:04
  people
• 9:04
  that
• 9:04
  barely
• 9:05
  remember
• 9:05
  signing
• 9:06
  up
• 9:06
  Facts.
• 9:07
  What
• 9:07
  are
• 9:07
  your
• 9:08
  top
• 9:08
  tips
• 9:08
  for
• 9:09
  creating
• 9:09
  emails
• 9:10
  that
• 9:10
  people
• 9:10
  actually
• 9:12
  engage
• 9:12
  with?
• 9:12
  Obviously
• 9:13
  we
• 9:13
  know
• 9:13
  the
• 9:13
  subject
• 9:14
  matter
• 9:14
  is
• 9:14
  super
• 9:15
  important,
• 9:16
  but
• 9:16
  what
• 9:16
  are
• 9:17
  some
• 9:17
  other
• 9:17
  behind
• 9:17
  the
• 9:18
  scenes
• 9:18
  tips
• 9:19
  and
• 9:19
  tricks?
• 9:20
  Yeah,
• 9:20
  I
• 9:20
  mean
• 9:20
  I
• 9:21
  think
• 9:21
  when
• 9:21
  it
• 9:22
  comes
• 9:22
  to
• 9:22
  getting
• 9:23
  people
• 9:23
  to
• 9:23
  click
• 9:23
  on
• 9:24
  your
• 9:24
  content
• 9:25
  or
• 9:25
  click
• 9:25
  through
• 9:26
  your
• 9:26
  email
• 9:27
  is
• 9:27
  by
• 9:27
  always
• 9:28
  having
• 9:28
  something
• 9:29
  available
• 9:29
  for
• 9:30
  them
• 9:30
  to
• 9:30
  click
• 9:30
  through.
• 9:31
  That's
• 9:31
  that
• 9:31
  balance
• 9:32
  between
• 9:32
  the
• 9:32
  content
• 9:33
  strategy
• 9:33
  and
• 9:34
  the
• 9:34
  sales
• 9:34
  strategy.
• 9:35
  I
• 9:36
  have
• 9:36
  seen
• 9:37
  some
• 9:37
  clients
• 9:37
  who
• 9:38
  like
• 9:38
  interweave
• 9:39
  it
• 9:39
  so
• 9:40
  effortlessly.
• 9:41
  One
• 9:41
  of
• 9:41
  my
• 9:41
  clients,
• 9:42
  she
• 9:42
  converts
• 9:43
  in
• 9:43
  one
• 9:43
  of
• 9:43
  our
• 9:44
  non
• 9:44
  sales
• 9:45
  emails.
• 9:45
  It's
• 9:45
  a
• 9:45
  content
• 9:46
  roundup.
• 9:47
  She
• 9:47
  converts
• 9:48
  I
• 9:48
  don't
• 9:48
  know,
• 9:49
  probably
• 9:49
  like
• 9:50
  500
• 9:50
  plus
• 9:51
  dollars
• 9:51
  on
• 9:51
  it
• 9:52
  nearly
• 9:52
  every
• 9:52
  single
• 9:53
  time.
• 9:53
  And
• 9:54
  we're
• 9:54
  why
• 9:54
  does
• 9:54
  this
• 9:54
  convert?
• 9:55
  This
• 9:55
  isn't
• 9:56
  even
• 9:56
  a
• 9:56
  sales
• 9:57
  email.
• 9:57
  But
• 9:58
  because
• 9:58
  we're
• 9:58
  doing
• 9:59
  intentional
• 10:00
  action
• 10:00
  to
• 10:00
  drive
• 10:01
  people
• 10:01
  to
• 10:01
  her
• 10:02
  website,
• 10:02
  through
• 10:03
  her
• 10:03
  blogs,
• 10:03
  through
• 10:04
  her
• 10:04
  long
• 10:04
  form,
• 10:05
  re
• 10:05
  educating
• 10:06
  in
• 10:06
  a
• 10:07
  way
• 10:07
  that
• 10:07
  saying
• 10:08
  hey,
• 10:08
  this
• 10:08
  is
• 10:08
  a
• 10:08
  safe
• 10:09
  space
• 10:09
  to
• 10:09
  click
• 10:10
  on
• 10:10
  whatever
• 10:10
  you
• 10:11
  want
• 10:12
  and
• 10:12
  get
• 10:12
  them,
• 10:13
  whether
• 10:13
  they're
• 10:14
  avoiding
• 10:14
  social
• 10:14
  media,
• 10:15
  say
• 10:15
  hey,
• 10:16
  here's
• 10:16
  a
• 10:16
  place
• 10:16
  where
• 10:16
  you
• 10:17
  can
• 10:17
  go
• 10:17
  and
• 10:17
  see
• 10:18
  this
• 10:18
  whole
• 10:19
  topic
• 10:19
  and
• 10:19
  click
• 10:20
  on
• 10:20
  these
• 10:20
  five
• 10:20
  different
• 10:20
  things
• 10:21
  and
• 10:21
  binge
• 10:21
  it.
• 10:22
  And
• 10:22
  that
• 10:22
  trust
• 10:23
  building
• 10:23
  and
• 10:23
  that
• 10:24
  reward
• 10:25
  led
• 10:25
  to
• 10:26
  more
• 10:26
  sales.
• 10:27
  So
• 10:27
  having
• 10:27
  spaces
• 10:28
  like
• 10:28
  that
• 10:28
  in
• 10:29
  your
• 10:29
  strategy
• 10:29
  for
• 10:29
  you
• 10:30
  to
• 10:30
  say
• 10:30
  this
• 10:30
  is
• 10:30
  a
• 10:30
  no
• 10:31
  sales
• 10:31
  zone,
• 10:32
  engage
• 10:32
  however
• 10:32
  you
• 10:33
  want
• 10:34
  and
• 10:34
  then
• 10:34
  they're
• 10:34
  going
• 10:35
  to
• 10:35
  intuitively
• 10:35
  or
• 10:36
  organically
• 10:37
  convert
• 10:37
  on
• 10:37
  the
• 10:37
  other
• 10:38
  side.
• 10:38
  That's
• 10:38
  one
• 10:38
  thing,
• 10:39
  finding
• 10:39
  the
• 10:39
  balance
• 10:39
  between
• 10:40
  creating
• 10:41
  value
• 10:42
  through
• 10:42
  content
• 10:43
  but
• 10:43
  also
• 10:43
  intuitively
• 10:44
  adding
• 10:45
  sales
• 10:45
  opportunities.
• 10:46
  But
• 10:47
  then
• 10:47
  two,
• 10:47
  knowing
• 10:48
  exactly
• 10:49
  what
• 10:49
  your
• 10:50
  audience
• 10:50
  wants
• 10:50
  from
• 10:51
  you.
• 10:51
  They
• 10:51
  don't
• 10:51
  like.
• 10:52
  For
• 10:52
  me,
• 10:52
  the
• 10:52
  way
• 10:52
  I
• 10:53
  engage
• 10:53
  in
• 10:53
  emails,
• 10:54
  I
• 10:54
  don't
• 10:55
  want
• 10:55
  to
• 10:55
  read
• 10:56
  a
• 10:56
  10
• 10:57
  minute
• 10:58
  email.
• 10:58
  You
• 10:59
  send
• 10:59
  me
• 10:59
  one
• 10:59
  of
• 11:00
  those,
• 11:00
  I'm
• 11:00
  going
• 11:00
  to
• 11:00
  immediately
• 11:01
  like,
• 11:01
  no,
• 11:01
  not
• 11:02
  for
• 11:02
  me.
• 11:03
  Give
• 11:03
  me
• 11:03
  my
• 11:03
  action
• 11:04
  item
• 11:04
  like
• 11:04
  up
• 11:04
  front.
• 11:05
  So
• 11:05
  knowing
• 11:06
  your
• 11:06
  audience
• 11:06
  and
• 11:07
  how
• 11:07
  they
• 11:09
  respond
• 11:09
  and
• 11:09
  how
• 11:10
  they
• 11:10
  take
• 11:10
  action
• 11:11
  is
• 11:11
  critical
• 11:12
  for
• 11:12
  how
• 11:12
  you
• 11:12
  design
• 11:13
  your
• 11:13
  emails
• 11:14
  in
• 11:14
  order
• 11:14
  for
• 11:14
  them
• 11:14
  to
• 11:15
  like
• 11:15
  build
• 11:16
  on.
• 11:16
  Hey,
• 11:16
  next
• 11:16
  time
• 11:16
  I
• 11:17
  send
• 11:17
  get
• 11:17
  this
• 11:17
  email,
• 11:17
  I'm
• 11:18
  going
• 11:18
  to
• 11:18
  click
• 11:18
  it
• 11:18
  because
• 11:18
  it's
• 11:19
  going
• 11:19
  to
• 11:19
  be
• 11:19
  worth
• 11:19
  my
• 11:19
  while
• 11:20
  kind
• 11:20
  of
• 11:20
  thing.
• 11:20
  So
• 11:21
  I
• 11:21
  think
• 11:21
  those
• 11:21
  are
• 11:21
  two
• 11:22
  one,
• 11:23
  tangible,
• 11:23
  right,
• 11:24
  Knowing
• 11:24
  how
• 11:24
  to
• 11:24
  format
• 11:25
  your
• 11:25
  emails.
• 11:25
  But
• 11:25
  then
• 11:26
  two,
• 11:26
  knowing
• 11:27
  the
• 11:27
  balance
• 11:27
  of
• 11:28
  when
• 11:28
  to
• 11:28
  sell
• 11:29
  and
• 11:29
  when
• 11:29
  to
• 11:30
  just
• 11:30
  provide
• 11:31
  value.
• 11:32
  Yeah,
• 11:32
  for
• 11:32
  sure.
• 11:33
  My
• 11:33
  newsletters
• 11:33
  are
• 11:33
  really
• 11:34
  good.
• 11:34
  I've
• 11:34
  got
• 11:34
  a
• 11:34
  5%
• 11:35
  click
• 11:35
  rate
• 11:35
  so
• 11:35
  I'm
• 11:35
  on
• 11:36
  every
• 11:36
  single
• 11:36
  email,
• 11:36
  which
• 11:36
  I
• 11:37
  think
• 11:37
  is
• 11:37
  really
• 11:38
  good.
• 11:38
  I
• 11:38
  think
• 11:38
  it's
• 11:39
  though
• 11:39
  because
• 11:39
  I
• 11:39
  know
• 11:39
  my
• 11:40
  audience,
• 11:40
  I
• 11:40
  know
• 11:40
  they're
• 11:41
  like
• 11:41
  busy
• 11:42
  entrepreneurs,
• 11:42
  don't
• 11:42
  have
• 11:43
  a
• 11:43
  lot
• 11:43
  of
• 11:43
  time.
• 11:43
  So
• 11:44
  mine
• 11:44
  is
• 11:44
  basically
• 11:45
  a
• 11:45
  little
• 11:45
  roundup
• 11:46
  every
• 11:46
  time
• 11:46
  where
• 11:46
  it's
• 11:47
  short
• 11:47
  little
• 11:47
  snippets
• 11:47
  and
• 11:48
  if
• 11:48
  you
• 11:48
  want
• 11:48
  more,
• 11:48
  hit
• 11:49
  here
• 11:49
  and
• 11:50
  then
• 11:50
  the
• 11:50
  bottom.
• 11:50
  The
• 11:50
  stuff
• 11:51
  that
• 11:51
  gets
• 11:51
  the
• 11:51
  most
• 11:51
  clicks
• 11:52
  are
• 11:52
  like,
• 11:52
  my
• 11:53
  email
• 11:53
  is
• 11:53
  at
• 11:53
  the
• 11:54
  bottom.
• 11:54
  I
• 11:54
  have
• 11:54
  the
• 11:54
  three
• 11:54
  things
• 11:55
  that
• 11:55
  have
• 11:55
  been
• 11:55
  bringing
• 11:55
  me
• 11:55
  joy
• 11:56
  lately
• 11:56
  and
• 11:57
  those
• 11:57
  always
• 11:58
  get
• 11:58
  the
• 11:58
  most
• 11:59
  clicks.
• 11:59
  But
• 11:59
  I
• 12:00
  can,
• 12:00
  I
• 12:00
  feel
• 12:00
  like
• 12:01
  people
• 12:01
  will
• 12:01
  scan
• 12:01
  through.
• 12:02
  I
• 12:02
  can
• 12:02
  normally
• 12:03
  see
• 12:03
  that
• 12:03
  they'll
• 12:03
  click
• 12:04
  the
• 12:04
  bottom,
• 12:04
  but
• 12:04
  they'll
• 12:04
  also
• 12:04
  click
• 12:05
  the
• 12:05
  top
• 12:05
  too.
• 12:05
  But
• 12:06
  I
• 12:06
  think
• 12:06
  that's
• 12:06
  my
• 12:06
  treat
• 12:07
  to
• 12:07
  them
• 12:07
  for
• 12:07
  getting
• 12:07
  all
• 12:08
  the
• 12:08
  way
• 12:08
  to
• 12:08
  the
• 12:08
  bottom.
• 12:10
  Oh,
• 12:10
  honestly,
• 12:10
  I
• 12:10
  love
• 12:11
  those.
• 12:11
  All
• 12:11
  right,
• 12:12
  so
• 12:12
  let's
• 12:12
  bring
• 12:12
  this
• 12:12
  all
• 12:13
  together
• 12:14
  so
• 12:14
  that
• 12:14
  you
• 12:14
  can
• 12:15
  hopefully
• 12:15
  walk
• 12:15
  away
• 12:16
  with
• 12:16
  this
• 12:16
  knowing
• 12:16
  actionably
• 12:17
  how
• 12:18
  to
• 12:18
  improve
• 12:19
  your
• 12:19
  engagement
• 12:20
  or
• 12:20
  start
• 12:20
  your
• 12:21
  email
• 12:21
  list
• 12:21
  in
• 12:21
  a
• 12:21
  way
• 12:22
  that
• 12:22
  is
• 12:23
  more
• 12:24
  hopeful
• 12:24
  than
• 12:24
  just
• 12:24
  adding
• 12:25
  more
• 12:25
  to
• 12:25
  your
• 12:25
  plate.
• 12:26
  So
• 12:26
  one,
• 12:27
  we're
• 12:27
  going
• 12:27
  to
• 12:27
  figure
• 12:27
  out
• 12:27
  how
• 12:28
  to
• 12:28
  clean
• 12:28
  up
• 12:28
  our
• 12:28
  list,
• 12:29
  right?
• 12:29
  Understand
• 12:30
  how
• 12:31
  people
• 12:31
  are
• 12:31
  coming
• 12:31
  onto
• 12:32
  your
• 12:32
  list.
• 12:32
  Run
• 12:33
  that
• 12:33
  re
• 12:33
  engagement
• 12:34
  campaign
• 12:34
  for
• 12:35
  people
• 12:35
  who
• 12:36
  have
• 12:36
  been
• 12:36
  on
• 12:36
  your
• 12:37
  list
• 12:37
  for
• 12:37
  X
• 12:38
  amount
• 12:38
  of
• 12:38
  days
• 12:38
  and
• 12:39
  haven't
• 12:39
  Been
• 12:39
  opening.
• 12:40
  I
• 12:40
  usually
• 12:40
  recommend
• 12:41
  about
• 12:41
  six
• 12:41
  months.
• 12:42
  Remove
• 12:43
  them.
• 12:43
  Goodbye,
• 12:44
  see
• 12:44
  you
• 12:44
  later.
• 12:45
  They
• 12:45
  don't
• 12:45
  need
• 12:45
  to
• 12:45
  be
• 12:45
  on
• 12:46
  your
• 12:46
  list
• 12:46
  anymore.
• 12:47
  One,
• 12:48
  because
• 12:48
  you're
• 12:48
  paying
• 12:48
  for
• 12:48
  them
• 12:49
  and
• 12:49
  two,
• 12:50
  because
• 12:50
  they're
• 12:51
  not
• 12:51
  doing
• 12:51
  anything
• 12:51
  for
• 12:52
  you.
• 12:52
  And
• 12:52
  if
• 12:52
  they
• 12:52
  want
• 12:52
  to
• 12:53
  come
• 12:53
  back,
• 12:53
  they
• 12:53
  will.
• 12:54
  And
• 12:54
  so
• 12:54
  then
• 12:55
  audit
• 12:55
  your
• 12:55
  subscribers
• 12:56
  and
• 12:56
  where
• 12:56
  they're
• 12:56
  actually
• 12:57
  coming
• 12:57
  from.
• 12:57
  We
• 12:58
  want
• 12:58
  to
• 12:58
  be
• 12:59
  able
• 12:59
  to
• 12:59
  separate
• 12:59
  the
• 13:00
  leads
• 13:00
  from
• 13:01
  the
• 13:01
  followers.
• 13:02
  We
• 13:02
  don't
• 13:02
  want
• 13:03
  everybody
• 13:04
  on
• 13:04
  our
• 13:04
  email
• 13:04
  list.
• 13:04
  We
• 13:05
  want
• 13:05
  to
• 13:05
  gatekeep
• 13:06
  and
• 13:06
  make
• 13:06
  it
• 13:07
  the
• 13:07
  most
• 13:07
  exclusive
• 13:08
  place
• 13:08
  for
• 13:08
  your
• 13:09
  leads
• 13:09
  to
• 13:10
  then
• 13:10
  convert.
• 13:11
  Step
• 13:11
  two
• 13:12
  is
• 13:13
  show
• 13:13
  up
• 13:13
  consistently
• 13:14
  and
• 13:14
  you'll
• 13:15
  never
• 13:15
  hear
• 13:15
  me
• 13:16
  as
• 13:16
  an
• 13:16
  email
• 13:17
  marketing
• 13:18
  strategist
• 13:18
  tell
• 13:18
  you
• 13:19
  you
• 13:19
  need
• 13:19
  to
• 13:19
  be
• 13:19
  emailing
• 13:20
  every
• 13:20
  single
• 13:20
  day,
• 13:20
  that
• 13:21
  you
• 13:21
  need
• 13:21
  to
• 13:21
  be
• 13:21
  emailing
• 13:22
  at
• 13:22
  any
• 13:22
  set
• 13:22
  cadence.
• 13:23
  But
• 13:24
  when
• 13:24
  you
• 13:24
  do
• 13:25
  email,
• 13:25
  it
• 13:26
  needs
• 13:26
  to
• 13:26
  provide
• 13:27
  value.
• 13:27
  It
• 13:28
  needs
• 13:28
  to
• 13:28
  be
• 13:29
  able
• 13:29
  to
• 13:29
  get
• 13:30
  past
• 13:30
  the
• 13:31
  subscriber,
• 13:32
  kind
• 13:32
  of
• 13:32
  like
• 13:33
  spam
• 13:33
  trap,
• 13:33
  right?
• 13:34
  So
• 13:34
  if
• 13:34
  that
• 13:34
  subscriber
• 13:35
  says
• 13:35
  actually
• 13:36
  this
• 13:36
  wasn't
• 13:37
  worth
• 13:37
  my
• 13:37
  time,
• 13:38
  that's
• 13:38
  that
• 13:39
  moment
• 13:39
  we
• 13:40
  want
• 13:40
  to
• 13:40
  avoid.
• 13:41
  So
• 13:41
  always
• 13:41
  provide
• 13:42
  some
• 13:42
  level
• 13:42
  of
• 13:43
  actionable
• 13:44
  value,
• 13:45
  even
• 13:45
  if
• 13:45
  it
• 13:45
  is
• 13:45
  a
• 13:46
  sales
• 13:46
  email.
• 13:47
  That's
• 13:47
  the
• 13:47
  goal.
• 13:48
  So
• 13:48
  be
• 13:48
  consistent
• 13:49
  and
• 13:50
  set
• 13:50
  a
• 13:50
  cadence
• 13:51
  for
• 13:51
  you
• 13:51
  that
• 13:51
  works
• 13:52
  with
• 13:52
  how
• 13:53
  much
• 13:53
  value
• 13:53
  you
• 13:54
  can
• 13:54
  actually
• 13:54
  deliver.
• 13:55
  Third
• 13:56
  is
• 13:56
  to
• 13:57
  actually
• 13:57
  put
• 13:58
  a
• 13:58
  lot
• 13:58
  of
• 13:58
  intention
• 13:59
  and
• 14:00
  customer
• 14:00
  behavior
• 14:01
  knowledge
• 14:01
  into
• 14:03
  how
• 14:03
  you're
• 14:03
  building
• 14:03
  your
• 14:03
  emails
• 14:04
  and
• 14:05
  what
• 14:05
  goes
• 14:06
  inside.
• 14:06
  So
• 14:07
  you
• 14:07
  really
• 14:07
  do
• 14:08
  want
• 14:08
  every
• 14:09
  email
• 14:09
  to
• 14:09
  be
• 14:09
  like
• 14:10
  a
• 14:10
  conversation
• 14:11
  with
• 14:11
  your
• 14:11
  subscriber
• 14:12
  or
• 14:12
  with
• 14:12
  your
• 14:12
  lead.
• 14:13
  So
• 14:13
  if
• 14:14
  you
• 14:14
  know
• 14:14
  that
• 14:14
  your
• 14:15
  lead
• 14:15
  is
• 14:15
  not
• 14:16
  going
• 14:16
  to
• 14:16
  show
• 14:16
  up
• 14:16
  to
• 14:17
  a
• 14:17
  discovery
• 14:17
  call
• 14:17
  and
• 14:18
  hear
• 14:18
  you
• 14:18
  provide
• 14:19
  a
• 14:19
  30
• 14:19
  minute
• 14:20
  masterclass,
• 14:20
  they're
• 14:21
  probably
• 14:21
  not
• 14:21
  going
• 14:21
  to
• 14:21
  that
• 14:21
  in
• 14:22
  your
• 14:22
  email
• 14:22
  either.
• 14:23
  So
• 14:23
  really
• 14:24
  match
• 14:24
  the
• 14:24
  way
• 14:24
  that
• 14:25
  you
• 14:25
  would
• 14:25
  personally
• 14:26
  show
• 14:26
  up
• 14:26
  for
• 14:26
  your
• 14:27
  leads
• 14:27
  on
• 14:27
  that
• 14:27
  sales
• 14:28
  call.
• 14:28
  Deliver
• 14:28
  that
• 14:29
  value.
• 14:30
  Be
• 14:30
  short,
• 14:30
  concise,
• 14:31
  but
• 14:31
  on
• 14:31
  the
• 14:32
  other
• 14:32
  side,
• 14:32
  like
• 14:32
  if
• 14:32
  your
• 14:33
  audience
• 14:33
  loves
• 14:34
  the
• 14:34
  in
• 14:34
  depth
• 14:35
  like
• 14:35
  meanderings
• 14:36
  of
• 14:36
  your
• 14:37
  brain,
• 14:37
  then
• 14:37
  provide
• 14:38
  that.
• 14:38
  But
• 14:38
  it's
• 14:38
  all
• 14:39
  nuanced
• 14:39
  into
• 14:40
  how
• 14:40
  your
• 14:40
  audience
• 14:41
  actually
• 14:41
  engages
• 14:42
  with
• 14:42
  you.
• 14:43
  And
• 14:43
  that's
• 14:43
  the
• 14:43
  most
• 14:44
  important
• 14:44
  thing.
• 14:44
  This
• 14:45
  is
• 14:45
  what
• 14:45
  I
• 14:45
  like
• 14:45
  to
• 14:45
  call
• 14:46
  the
• 14:46
  kind
• 14:46
  of
• 14:47
  like
• 14:47
  email
• 14:48
  first
• 14:48
  like
• 14:49
  intentional
• 14:49
  strategy
• 14:50
  that
• 14:51
  comes
• 14:51
  into
• 14:51
  building
• 14:52
  a
• 14:52
  high
• 14:52
  converting
• 14:53
  email
• 14:53
  list.
• 14:54
  It's
• 14:54
  not
• 14:54
  necessarily
• 14:55
  more
• 14:56
  content,
• 14:56
  it's
• 14:57
  not
• 14:57
  more
• 14:57
  sense.
• 14:58
  It
• 14:59
  literally
• 14:59
  is
• 14:59
  just
• 14:59
  like
• 15:00
  intentionality
• 15:01
  and
• 15:01
  how
• 15:01
  you
• 15:01
  do
• 15:02
  things.
• 15:02
  So
• 15:02
  that
• 15:02
  one,
• 15:03
  your
• 15:03
  email
• 15:03
  email
• 15:03
  list
• 15:03
  works
• 15:04
  for
• 15:04
  you.
• 15:05
  And
• 15:05
  ultimately
• 15:05
  if
• 15:06
  you're
• 15:06
  thinking
• 15:06
  like
• 15:06
  okay,
• 15:07
  now
• 15:07
  what
• 15:07
  if
• 15:08
  you
• 15:08
  have
• 15:08
  want
• 15:08
  a
• 15:09
  starting
• 15:09
  point
• 15:09
  like
• 15:09
  obviously
• 15:10
  I
• 15:10
  said
• 15:10
  step
• 15:10
  one
• 15:11
  most
• 15:11
  important
• 15:11
  thing
• 15:12
  is
• 15:12
  to
• 15:12
  clean
• 15:12
  up
• 15:12
  your
• 15:13
  list.
• 15:13
  I
• 15:14
  have
• 15:14
  a
• 15:14
  product
• 15:14
  called
• 15:15
  the
• 15:15
  Align
• 15:15
  Leads
• 15:16
  formula
• 15:17
  that
• 15:17
  helps
• 15:17
  you
• 15:17
  audit
• 15:18
  your
• 15:18
  lead
• 15:18
  magnet,
• 15:19
  create
• 15:19
  a
• 15:19
  lead
• 15:20
  magnet
• 15:20
  that
• 15:21
  is
• 15:21
  so
• 15:21
  much
• 15:21
  more
• 15:22
  aligned
• 15:22
  from
• 15:23
  layers
• 15:23
  of
• 15:24
  your
• 15:25
  offer
• 15:25
  suite,
• 15:26
  from
• 15:26
  your
• 15:26
  customer
• 15:26
  journey,
• 15:27
  and
• 15:27
  as
• 15:27
  well
• 15:28
  as
• 15:28
  the
• 15:28
  format
• 15:29
  that
• 15:29
  you
• 15:29
  offer
• 15:30
  to
• 15:31
  your
• 15:31
  subscriber.
• 15:32
  All
• 15:32
  of
• 15:32
  those
• 15:32
  things
• 15:33
  come
• 15:33
  into
• 15:33
  play
• 15:34
  when
• 15:34
  you're
• 15:34
  building
• 15:34
  out
• 15:34
  a
• 15:34
  lead
• 15:35
  magnet
• 15:35
  that
• 15:35
  is
• 15:35
  going
• 15:35
  to
• 15:36
  be
• 15:36
  designed
• 15:37
  to
• 15:37
  convert
• 15:38
  or
• 15:38
  designed
• 15:38
  to
• 15:39
  attract
• 15:39
  people
• 15:39
  that
• 15:40
  will
• 15:40
  convert.
• 15:40
  So
• 15:41
  if
• 15:41
  you
• 15:41
  want
• 15:41
  to
• 15:41
  grab
• 15:42
  that,
• 15:42
  it's
• 15:42
  $47.
• 15:43
  It's
• 15:43
  something
• 15:44
  that
• 15:44
  I
• 15:44
  have
• 15:45
  helped
• 15:46
  so
• 15:46
  many
• 15:46
  people
• 15:46
  with.
• 15:47
  There's
• 15:47
  an
• 15:47
  option
• 15:47
  to
• 15:47
  have
• 15:48
  me
• 15:48
  review
• 15:48
  your
• 15:48
  lead
• 15:49
  magnet
• 15:49
  as
• 15:49
  well.
• 15:50
  And
• 15:50
  some
• 15:51
  of
• 15:51
  these
• 15:51
  lead
• 15:51
  magnets
• 15:51
  that
• 15:52
  people
• 15:52
  have
• 15:52
  done
• 15:52
  have
• 15:52
  turned
• 15:53
  into
• 15:53
  high
• 15:53
  converting
• 15:54
  ones.
• 15:54
  They're
• 15:54
  awesome.
• 15:55
  Okay,
• 15:55
  let's
• 15:56
  wrap
• 15:56
  it
• 15:56
  up.
• 15:57
  If
• 15:57
  you've
• 15:57
  been
• 15:57
  looking
• 15:57
  at
• 15:57
  your
• 15:58
  email
• 15:58
  list
• 15:58
  and
• 15:58
  you're
• 15:59
  like,
• 15:59
  why
• 15:59
  is
• 15:59
  this
• 15:59
  not
• 15:59
  doing
• 16:00
  anything
• 16:00
  for
• 16:00
  my
• 16:00
  business?
• 16:01
  This
• 16:01
  feels
• 16:01
  like
• 16:01
  a
• 16:02
  waste
• 16:02
  of
• 16:02
  time.
• 16:02
  It's
• 16:03
  not
• 16:03
  that
• 16:03
  it's
• 16:03
  ruined.
• 16:04
  It's
• 16:04
  not
• 16:04
  that
• 16:04
  it's
• 16:04
  never
• 16:04
  worked.
• 16:05
  It's
• 16:05
  just
• 16:05
  been
• 16:05
  waiting
• 16:06
  for
• 16:06
  you
• 16:06
  to
• 16:07
  show
• 16:07
  up
• 16:07
  differently.
• 16:08
  So
• 16:08
  we
• 16:08
  hope
• 16:09
  this
• 16:09
  episode
• 16:09
  helped.
• 16:09
  Make
• 16:10
  sure
• 16:10
  you
• 16:10
  tell
• 16:10
  us
• 16:10
  what
• 16:11
  shifted.
• 16:11
  What
• 16:12
  aha
• 16:12
  moments
• 16:12
  did
• 16:13
  you
• 16:13
  have?
• 16:13
  Are
• 16:14
  you
• 16:14
  going
• 16:14
  to
• 16:14
  get
• 16:14
  Rachel's
• 16:15
  aligned
• 16:15
  lead
• 16:16
  formula?
• 16:17
  I
• 16:17
  definitely
• 16:17
  would
• 16:17
  recommend
• 16:18
  it.
• 16:18
  I
• 16:18
  learned
• 16:19
  so
• 16:19
  much
• 16:19
  from
• 16:19
  going
• 16:19
  through
• 16:20
  that
• 16:20
  program
• 16:20
  and
• 16:21
  revamping
• 16:21
  my
• 16:22
  lead
• 16:22
  magnets.
• 16:23
  As
• 16:24
  always,
• 16:24
  please
• 16:25
  if
• 16:25
  this
• 16:25
  episode
• 16:26
  helped
• 16:26
  you
• 16:26
  share
• 16:27
  it
• 16:27
  with
• 16:27
  the
• 16:27
  business
• 16:27
  bestie,
• 16:28
  if
• 16:28
  they've
• 16:28
  been
• 16:29
  struggling
• 16:29
  on
• 16:29
  the
• 16:29
  email
• 16:30
  train,
• 16:31
  we
• 16:31
  would
• 16:31
  love
• 16:31
  it.
• 16:31
  It
• 16:32
  really
• 16:32
  helps
• 16:32
  our
• 16:32
  show
• 16:33
  grow.
• 16:34
  Subscribe
• 16:34
  Comment
• 16:35
  Follow
• 16:35
  we're
• 16:35
  going
• 16:36
  to
• 16:36
  have
• 16:36
  lots
• 16:36
  of
• 16:37
  great,
• 16:37
  amazing
• 16:38
  new
• 16:38
  things
• 16:39
  coming
• 16:39
  for
• 16:39
  you,
• 16:40
  and
• 16:40
  until
• 16:41
  next
• 16:42
  week,
• 16:42
  we're
• 16:42
  rooting.
• 16:43
  Are
• 16:43
  you.