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Community Lessons From Jessi Jean's 6M Yap Challenge · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Okay,
• 0:00
  so
• 0:00
  I
• 0:01
  did
• 0:01
  it.
• 0:02
  The.
• 0:02
  The
• 0:02
  FOMO
• 0:03
  went
• 0:03
  way
• 0:04
  too
• 0:04
  hard
• 0:04
  with
• 0:05
  Jesse
• 0:05
  Jean's
• 0:05
  YAP
• 0:06
  Challenge,
• 0:06
  and
• 0:06
  so
• 0:07
  I
• 0:07
  joined.
• 0:08
  So
• 0:08
  I've
• 0:08
  just
• 0:08
  finished
• 0:09
  watching
• 0:09
  the
• 0:10
  training
• 0:10
  for
• 0:10
  day
• 0:11
  three,
• 0:11
  and
• 0:11
  I
• 0:11
  want
• 0:11
  to
• 0:12
  share
• 0:12
  a
• 0:12
  few
• 0:12
  takeaways
• 0:12
  that
• 0:13
  are
• 0:13
  super,
• 0:13
  super
• 0:13
  relevant
• 0:14
  for
• 0:15
  community
• 0:15
  builders.
• 0:16
  And
• 0:16
  if
• 0:16
  you're
• 0:16
  not
• 0:17
  familiar,
• 0:17
  I'll
• 0:17
  link
• 0:17
  the
• 0:17
  episode
• 0:18
  I
• 0:18
  did
• 0:18
  recently
• 0:19
  in
• 0:19
  the
• 0:19
  show
• 0:19
  Notes
• 0:20
  after
• 0:20
  her
• 0:20
  first
• 0:20
  launch.
• 0:21
  So
• 0:21
  she
• 0:21
  has
• 0:21
  a
• 0:21
  $297,
• 0:23
  40
• 0:23
  day
• 0:24
  challenge.
• 0:24
  Yap
• 0:25
  challenge.
• 0:25
  It's
• 0:25
  all
• 0:25
  about
• 0:26
  talking
• 0:26
  to
• 0:26
  camera
• 0:27
  and
• 0:27
  doing
• 0:27
  these
• 0:28
  videos
• 0:29
  mainly
• 0:29
  on
• 0:30
  Instagram.
• 0:30
  Her
• 0:30
  first
• 0:31
  launch
• 0:31
  did
• 0:31
  1.23
• 0:32
  million,
• 0:32
  and
• 0:33
  she
• 0:33
  just
• 0:33
  opened
• 0:33
  a
• 0:33
  second
• 0:34
  cohort
• 0:34
  before
• 0:34
  the
• 0:35
  first
• 0:35
  one
• 0:35
  had
• 0:35
  even
• 0:35
  ended
• 0:36
  and
• 0:36
  did
• 0:36
  over
• 0:37
  5
• 0:37
  million.
• 0:37
  So
• 0:38
  she's
• 0:38
  had
• 0:38
  over
• 0:38
  22,000
• 0:39
  customers,
• 0:40
  which
• 0:40
  is
• 0:41
  truly
• 0:42
  incredible.
• 0:42
  I
• 0:42
  mean,
• 0:43
  it's
• 0:43
  bonkers.
• 0:44
  So
• 0:45
  real
• 0:45
  quick
• 0:45
  on
• 0:45
  the
• 0:46
  structure,
• 0:46
  so
• 0:46
  you
• 0:47
  know
• 0:47
  where
• 0:47
  my
• 0:48
  notes
• 0:48
  are
• 0:48
  coming
• 0:48
  from.
• 0:48
  So
• 0:49
  she
• 0:49
  had
• 0:49
  a
• 0:49
  kickoff
• 0:50
  in
• 0:50
  day
• 0:51
  one
• 0:51
  that
• 0:51
  was
• 0:51
  mostly
• 0:52
  talking
• 0:52
  about
• 0:53
  her
• 0:53
  story
• 0:53
  for
• 0:54
  the
• 0:54
  first
• 0:54
  half,
• 0:54
  but
• 0:55
  then
• 0:55
  she
• 0:55
  got
• 0:55
  into
• 0:55
  like,
• 0:56
  how
• 0:56
  she
• 0:56
  thinks
• 0:56
  about
• 0:56
  content.
• 0:57
  It
• 0:57
  was
• 0:57
  like
• 0:57
  two
• 0:57
  and
• 0:57
  a
• 0:57
  half
• 0:58
  hours
• 0:58
  hours
• 0:58
  long.
• 0:59
  And
• 0:59
  I
• 0:59
  did
• 0:59
  watch
• 1:00
  it
• 1:00
  all
• 1:00
  and
• 1:00
  I
• 1:00
  did
• 1:00
  take
• 1:01
  a
• 1:01
  lot
• 1:01
  of
• 1:01
  notes.
• 1:01
  And
• 1:02
  then
• 1:02
  day
• 1:02
  two
• 1:03
  was
• 1:03
  about
• 1:03
  a
• 1:03
  content
• 1:04
  game
• 1:04
  plan
• 1:04
  and
• 1:05
  just
• 1:05
  talking
• 1:05
  through,
• 1:05
  like
• 1:06
  content
• 1:06
  strategy.
• 1:07
  I
• 1:07
  got
• 1:07
  so
• 1:08
  many
• 1:08
  ideas,
• 1:08
  I'm
• 1:08
  very
• 1:09
  excited.
• 1:09
  And
• 1:10
  then
• 1:10
  day
• 1:10
  three
• 1:11
  was,
• 1:12
  she
• 1:12
  called
• 1:12
  it
• 1:12
  the
• 1:13
  foundation,
• 1:13
  the
• 1:13
  art
• 1:13
  of
• 1:14
  a
• 1:14
  Damn
• 1:14
  good
• 1:14
  Gap.
• 1:14
  And
• 1:15
  it
• 1:15
  was
• 1:15
  like
• 1:15
  an
• 1:15
  hour,
• 1:15
  almost
• 1:16
  an
• 1:16
  hour
• 1:16
  training.
• 1:16
  So
• 1:17
  the
• 1:17
  last
• 1:17
  two
• 1:17
  days
• 1:18
  I've
• 1:18
  watched
• 1:18
  these
• 1:18
  almost
• 1:19
  hour
• 1:19
  trainings,
• 1:20
  taken
• 1:20
  tons
• 1:20
  of
• 1:20
  notes
• 1:21
  in
• 1:21
  my
• 1:21
  notebook.
• 1:22
  One
• 1:22
  of
• 1:22
  the
• 1:22
  things
• 1:22
  I'm
• 1:23
  really
• 1:23
  excited
• 1:23
  about
• 1:24
  is
• 1:24
  using
• 1:24
  some
• 1:25
  of
• 1:25
  the
• 1:25
  lessons
• 1:25
  she's
• 1:26
  shared
• 1:26
  to,
• 1:27
  to
• 1:27
  make
• 1:27
  my
• 1:27
  podcast
• 1:28
  better,
• 1:28
  because
• 1:29
  she's
• 1:29
  teaching
• 1:29
  people
• 1:30
  how
• 1:30
  to
• 1:31
  communicate
• 1:31
  better,
• 1:32
  how
• 1:32
  to
• 1:32
  tell
• 1:32
  really
• 1:33
  great
• 1:33
  stories,
• 1:33
  how
• 1:34
  to
• 1:34
  structure
• 1:35
  content
• 1:35
  so
• 1:36
  that
• 1:36
  it
• 1:36
  really
• 1:36
  draws
• 1:36
  people
• 1:37
  in.
• 1:37
  And
• 1:37
  so
• 1:38
  my
• 1:38
  podcast
• 1:39
  has
• 1:39
  been
• 1:39
  one
• 1:40
  of
• 1:40
  my
• 1:40
  new
• 1:40
  favorite
• 1:41
  outlets
• 1:42
  over
• 1:42
  the
• 1:42
  last
• 1:42
  year
• 1:42
  since
• 1:43
  I
• 1:43
  launched
• 1:43
  it.
• 1:44
  And
• 1:44
  I
• 1:44
  also
• 1:45
  want
• 1:45
  to
• 1:45
  keep
• 1:45
  improving
• 1:46
  it
• 1:46
  and
• 1:46
  making
• 1:46
  it
• 1:46
  better.
• 1:47
  So
• 1:47
  from
• 1:47
  here
• 1:47
  on
• 1:47
  out,
• 1:48
  hopefully
• 1:48
  the
• 1:48
  episodes
• 1:49
  really
• 1:49
  land
• 1:50
  even
• 1:50
  more.
• 1:50
  So
• 1:51
  I'm
• 1:51
  excited
• 1:51
  to
• 1:51
  hear
• 1:51
  from
• 1:52
  you.
• 1:52
  Okay,
• 1:53
  so
• 1:53
  I
• 1:53
  have
• 1:53
  really
• 1:54
  found
• 1:54
  myself
• 1:54
  kind
• 1:55
  of
• 1:55
  like
• 1:55
  nodding
• 1:56
  along
• 1:56
  to
• 1:56
  a
• 1:56
  lot
• 1:56
  of
• 1:56
  the
• 1:57
  things
• 1:57
  she's
• 1:57
  saying
• 1:57
  and
• 1:58
  just
• 1:58
  like
• 1:58
  a
• 1:58
  lot
• 1:59
  of.
• 1:59
  Yes,
• 1:59
  exactly.
• 2:00
  Whenever
• 2:01
  she's
• 2:01
  sharing
• 2:02
  things
• 2:02
  and
• 2:02
  I'm
• 2:02
  like,
• 2:02
  this
• 2:02
  is
• 2:03
  exactly
• 2:03
  relevant
• 2:04
  for
• 2:04
  communities
• 2:05
  and
• 2:05
  why
• 2:06
  some
• 2:06
  communities
• 2:06
  are
• 2:06
  successful
• 2:07
  and
• 2:07
  why
• 2:08
  others
• 2:08
  aren't.
• 2:09
  So
• 2:09
  I
• 2:09
  wanted
• 2:09
  to
• 2:10
  share
• 2:10
  some
• 2:10
  of
• 2:10
  those
• 2:10
  takeaways
• 2:11
  with
• 2:11
  you.
• 2:11
  I
• 2:12
  love
• 2:12
  when
• 2:12
  I
• 2:13
  get
• 2:13
  to
• 2:13
  share
• 2:13
  any
• 2:14
  lessons
• 2:14
  from
• 2:14
  my
• 2:15
  health
• 2:15
  journey
• 2:15
  because
• 2:16
  I
• 2:16
  really
• 2:16
  think
• 2:16
  there's
• 2:17
  so
• 2:17
  much
• 2:17
  impact
• 2:17
  on
• 2:18
  your
• 2:18
  business
• 2:18
  when
• 2:18
  you
• 2:19
  Prioritize
• 2:19
  your
• 2:19
  health.
• 2:20
  And
• 2:20
  if
• 2:20
  you're
• 2:20
  not
• 2:21
  familiar
• 2:21
  with
• 2:21
  my
• 2:22
  story
• 2:22
  around
• 2:22
  that,
• 2:22
  I
• 2:22
  did
• 2:23
  a
• 2:23
  lot
• 2:23
  of
• 2:23
  work,
• 2:25
  regulate
• 2:25
  my
• 2:25
  hormones,
• 2:25
  my
• 2:26
  nervous
• 2:26
  system,
• 2:26
  et
• 2:27
  cetera,
• 2:27
  et
• 2:27
  cetera.
• 2:27
  I'm
• 2:27
  not
• 2:27
  going
• 2:27
  to
• 2:27
  go
• 2:28
  deep
• 2:28
  on
• 2:28
  it
• 2:28
  right
• 2:28
  now,
• 2:28
  but
• 2:29
  Jesse
• 2:29
  talks
• 2:30
  a
• 2:30
  lot
• 2:30
  about
• 2:30
  nervous
• 2:31
  system
• 2:31
  regulation
• 2:32
  in
• 2:32
  these
• 2:32
  first
• 2:33
  few
• 2:33
  trainings
• 2:33
  and
• 2:34
  grounding
• 2:35
  herself.
• 2:35
  She
• 2:35
  talks
• 2:36
  about
• 2:36
  how
• 2:36
  she
• 2:36
  used
• 2:36
  to
• 2:36
  be,
• 2:36
  like,
• 2:37
  really
• 2:37
  breathy
• 2:37
  and,
• 2:37
  like,
• 2:38
  speaking
• 2:38
  up
• 2:38
  here
• 2:38
  and,
• 2:38
  like,
• 2:39
  in
• 2:39
  her
• 2:39
  throat
• 2:39
  and,
• 2:39
  like,
• 2:39
  ending
• 2:40
  every
• 2:40
  single
• 2:41
  sentence
• 2:41
  on
• 2:41
  a
• 2:41
  question
• 2:42
  and,
• 2:42
  like,
• 2:42
  I
• 2:42
  can't
• 2:43
  even
• 2:43
  do
• 2:43
  it.
• 2:43
  And
• 2:44
  before.
• 2:45
  But
• 2:45
  now
• 2:45
  she's,
• 2:46
  like,
• 2:46
  so
• 2:46
  grounded
• 2:47
  in
• 2:47
  the
• 2:47
  way
• 2:47
  she
• 2:47
  speaks.
• 2:48
  She
• 2:48
  speaks
• 2:48
  with
• 2:48
  conviction.
• 2:49
  So
• 2:49
  before
• 2:50
  she
• 2:50
  records
• 2:51
  a
• 2:51
  video,
• 2:52
  she
• 2:52
  takes
• 2:52
  five
• 2:53
  deep
• 2:53
  breaths
• 2:54
  and
• 2:54
  she
• 2:54
  speaks
• 2:55
  from
• 2:55
  her
• 2:55
  diaphragm,
• 2:56
  which
• 2:56
  allows
• 2:56
  her
• 2:56
  to
• 2:57
  speak
• 2:57
  with
• 2:57
  conviction.
• 2:58
  And
• 2:58
  most
• 2:59
  importantly,
• 3:00
  this
• 3:00
  makes
• 3:00
  her
• 3:01
  viewer
• 3:01
  feel
• 3:01
  safe.
• 3:02
  It
• 3:02
  draws
• 3:03
  them
• 3:03
  in,
• 3:03
  it
• 3:03
  makes
• 3:04
  them
• 3:04
  want
• 3:04
  to
• 3:04
  stay.
• 3:05
  And
• 3:05
  your
• 3:05
  community
• 3:06
  is
• 3:06
  the
• 3:07
  same.
• 3:07
  When
• 3:08
  your
• 3:08
  members
• 3:08
  feel
• 3:09
  safe,
• 3:09
  they're
• 3:10
  going
• 3:10
  to
• 3:10
  stick
• 3:10
  around.
• 3:10
  We've
• 3:11
  talked
• 3:11
  about
• 3:11
  psychological
• 3:12
  safety
• 3:13
  before
• 3:13
  on
• 3:13
  the
• 3:13
  show.
• 3:14
  This
• 3:14
  is
• 3:15
  like
• 3:15
  the
• 3:15
  thing,
• 3:15
  like,
• 3:16
  if
• 3:16
  you
• 3:16
  are
• 3:16
  the
• 3:16
  community
• 3:17
  leader,
• 3:17
  if
• 3:17
  you
• 3:17
  are
• 3:18
  bringing
• 3:18
  people
• 3:18
  together,
• 3:18
  if
• 3:19
  you
• 3:19
  are
• 3:19
  connecting
• 3:19
  people,
• 3:21
  they
• 3:21
  are
• 3:21
  much
• 3:21
  more
• 3:21
  likely
• 3:22
  to
• 3:23
  stick
• 3:23
  around,
• 3:23
  to
• 3:24
  be
• 3:24
  part
• 3:24
  of
• 3:24
  your
• 3:24
  energy,
• 3:25
  to
• 3:25
  want
• 3:25
  to
• 3:25
  connect
• 3:26
  with
• 3:26
  others
• 3:26
  that
• 3:26
  you're
• 3:27
  connected
• 3:27
  with.
• 3:28
  If
• 3:28
  you
• 3:28
  are
• 3:28
  grounded
• 3:29
  in
• 3:29
  your
• 3:29
  own
• 3:29
  body,
• 3:30
  if
• 3:30
  your
• 3:30
  nervous
• 3:31
  system
• 3:31
  is
• 3:31
  regulated,
• 3:31
  if
• 3:32
  you
• 3:32
  feel
• 3:32
  good,
• 3:33
  so
• 3:33
  your
• 3:33
  energy
• 3:34
  is
• 3:34
  impacting
• 3:35
  the
• 3:35
  people
• 3:35
  around
• 3:35
  you.
• 3:36
  And
• 3:36
  so
• 3:37
  I
• 3:37
  really
• 3:37
  believe
• 3:38
  that
• 3:38
  nervous
• 3:38
  system
• 3:38
  regulation
• 3:39
  is
• 3:39
  a
• 3:39
  very
• 3:40
  important
• 3:40
  tool
• 3:41
  for
• 3:41
  community
• 3:42
  builders.
• 3:42
  And
• 3:42
  if
• 3:42
  you've
• 3:43
  not
• 3:43
  really
• 3:43
  heard
• 3:43
  that
• 3:43
  phrase
• 3:44
  before,
• 3:44
  I
• 3:44
  want
• 3:45
  you
• 3:45
  to
• 3:45
  kind
• 3:45
  of
• 3:45
  go
• 3:45
  deep
• 3:45
  on
• 3:46
  that.
• 3:46
  But
• 3:46
  I
• 3:46
  will
• 3:46
  tell
• 3:47
  you,
• 3:47
  one
• 3:47
  of
• 3:47
  the
• 3:47
  most
• 3:48
  basic
• 3:48
  things
• 3:48
  you
• 3:49
  can
• 3:49
  do
• 3:49
  to
• 3:49
  regulate
• 3:50
  your
• 3:50
  nervous
• 3:50
  system
• 3:51
  is
• 3:51
  to
• 3:51
  just
• 3:52
  close
• 3:52
  your
• 3:52
  eyes,
• 3:52
  guys,
• 3:53
  and
• 3:53
  take
• 3:54
  some
• 3:54
  deep,
• 3:54
  deep
• 3:55
  breaths
• 3:55
  and
• 3:55
  connect
• 3:56
  with
• 3:56
  your
• 3:56
  body
• 3:56
  and
• 3:57
  just
• 3:57
  be
• 3:57
  in
• 3:57
  your
• 3:58
  body.
• 3:58
  Because
• 3:58
  we
• 3:59
  float
• 3:59
  around
• 3:59
  a
• 4:00
  lot.
• 4:00
  We're,
• 4:00
  especially
• 4:01
  with
• 4:01
  all
• 4:02
  of
• 4:02
  the
• 4:02
  dopamine
• 4:02
  and
• 4:03
  the
• 4:03
  social
• 4:03
  media
• 4:03
  and
• 4:04
  just
• 4:04
  like,
• 4:04
  constantly
• 4:06
  being
• 4:06
  so
• 4:07
  entertained
• 4:08
  and
• 4:08
  connected
• 4:08
  and
• 4:09
  everything.
• 4:09
  Like,
• 4:09
  we're.
• 4:09
  We're
• 4:10
  very
• 4:10
  much
• 4:10
  in
• 4:10
  our
• 4:10
  heads.
• 4:11
  We're
• 4:11
  not
• 4:11
  in
• 4:12
  our
• 4:12
  bodies
• 4:12
  and
• 4:13
  really
• 4:13
  connected
• 4:14
  to
• 4:14
  ourselves.
• 4:14
  So
• 4:15
  if
• 4:15
  you
• 4:15
  can
• 4:15
  connect
• 4:15
  to
• 4:15
  yourself
• 4:16
  before
• 4:16
  you
• 4:17
  connect
• 4:17
  with
• 4:17
  your
• 4:17
  community
• 4:17
  and
• 4:18
  before
• 4:18
  you're
• 4:18
  connecting
• 4:19
  people
• 4:19
  to
• 4:19
  one
• 4:19
  another,
• 4:20
  you're
• 4:20
  going
• 4:20
  to
• 4:20
  make
• 4:20
  them
• 4:21
  feel
• 4:21
  safer,
• 4:21
  you're
• 4:22
  going
• 4:22
  to
• 4:22
  feel
• 4:22
  safer,
• 4:22
  you're
• 4:22
  going
• 4:23
  to
• 4:23
  feel
• 4:23
  better,
• 4:23
  and
• 4:23
  it's
• 4:24
  going
• 4:24
  to
• 4:24
  help
• 4:24
  you
• 4:25
  grow
• 4:25
  your
• 4:25
  community
• 4:26
  and
• 4:26
  have
• 4:26
  more
• 4:26
  of
• 4:26
  an
• 4:27
  impact
• 4:27
  and
• 4:28
  create
• 4:28
  a
• 4:28
  place
• 4:28
  that
• 4:29
  people
• 4:29
  actually
• 4:29
  want
• 4:29
  to
• 4:29
  be
• 4:29
  and
• 4:30
  hang
• 4:30
  out
• 4:31
  to
• 4:31
  that
• 4:31
  point.
• 4:31
  She
• 4:32
  talks
• 4:32
  about
• 4:32
  the
• 4:32
  importance
• 4:33
  of
• 4:33
  attracting
• 4:33
  the
• 4:34
  people
• 4:34
  in
• 4:34
  her
• 4:35
  words
• 4:35
  that
• 4:35
  she
• 4:35
  wants
• 4:36
  to
• 4:36
  kick
• 4:36
  it
• 4:36
  with
• 4:37
  your
• 4:37
  people,
• 4:38
  the
• 4:38
  community
• 4:39
  you're
• 4:39
  bringing
• 4:39
  together,
• 4:40
  your
• 4:40
  community
• 4:41
  is
• 4:41
  so
• 4:41
  much
• 4:41
  more
• 4:42
  likely
• 4:42
  to
• 4:42
  be
• 4:42
  successful
• 4:43
  if
• 4:43
  you
• 4:44
  want
• 4:44
  to
• 4:44
  be
• 4:44
  part
• 4:44
  of
• 4:45
  it.
• 4:45
  This
• 4:45
  is
• 4:46
  something
• 4:46
  I
• 4:46
  told
• 4:46
  somebody
• 4:47
  recently
• 4:47
  that
• 4:47
  I'm.
• 4:48
  Well,
• 4:48
  long
• 4:48
  story
• 4:49
  short,
• 4:49
  I'm
• 4:50
  launching
• 4:50
  a
• 4:50
  new
• 4:50
  membership
• 4:51
  as
• 4:51
  a
• 4:52
  co,
• 4:52
  as
• 4:52
  a
• 4:52
  founding
• 4:53
  partner
• 4:53
  of
• 4:53
  a
• 4:53
  business
• 4:53
  and
• 4:54
  that
• 4:54
  more
• 4:54
  information
• 4:55
  will
• 4:55
  come
• 4:55
  out
• 4:55
  about
• 4:56
  that
• 4:56
  soon,
• 4:56
  which
• 4:57
  is
• 4:57
  really
• 4:57
  exciting.
• 4:57
  But
• 4:58
  what
• 4:58
  I
• 4:58
  told
• 4:59
  my
• 4:59
  partner
• 5:00
  is
• 5:00
  that
• 5:01
  I'm.
• 5:02
  I
• 5:02
  need
• 5:03
  to
• 5:03
  make
• 5:03
  sure
• 5:04
  that
• 5:04
  this
• 5:04
  is
• 5:04
  a
• 5:04
  community
• 5:04
  that
• 5:05
  I
• 5:05
  want
• 5:05
  to
• 5:05
  be
• 5:05
  part
• 5:05
  of
• 5:06
  because
• 5:07
  that's
• 5:07
  the
• 5:07
  only
• 5:08
  way
• 5:08
  it's
• 5:08
  going
• 5:08
  to
• 5:08
  be
• 5:08
  successful
• 5:09
  or
• 5:10
  it's
• 5:11
  going
• 5:11
  to
• 5:11
  be.
• 5:11
  It
• 5:11
  has
• 5:11
  a
• 5:12
  much
• 5:12
  higher
• 5:12
  chance
• 5:13
  of
• 5:13
  being
• 5:13
  successful
• 5:14
  if
• 5:14
  I
• 5:14
  want
• 5:14
  to
• 5:14
  be
• 5:14
  in
• 5:15
  the
• 5:15
  room,
• 5:15
  of
• 5:15
  course.
• 5:16
  Right.
• 5:16
  This
• 5:16
  sounds
• 5:17
  so
• 5:17
  obvious,
• 5:17
  but
• 5:18
  I
• 5:18
  can't
• 5:18
  tell
• 5:18
  you
• 5:18
  how
• 5:19
  many
• 5:19
  community
• 5:19
  builders
• 5:20
  I
• 5:20
  talk
• 5:20
  to
• 5:21
  that
• 5:21
  are
• 5:21
  like,
• 5:21
  I'm
• 5:21
  just
• 5:21
  really
• 5:22
  burned
• 5:22
  out
• 5:22
  on
• 5:22
  my
• 5:22
  community.
• 5:22
  Like
• 5:23
  I
• 5:23
  don't
• 5:23
  even
• 5:23
  want
• 5:23
  to
• 5:23
  go
• 5:23
  in
• 5:24
  there.
• 5:24
  I
• 5:24
  don't
• 5:24
  want
• 5:24
  to
• 5:24
  talk
• 5:24
  to
• 5:24
  people
• 5:25
  in
• 5:25
  there.
• 5:25
  When
• 5:25
  people
• 5:25
  message
• 5:26
  me,
• 5:26
  I
• 5:26
  don't
• 5:26
  want
• 5:26
  to
• 5:26
  answer
• 5:26
  them.
• 5:27
  And
• 5:27
  it's
• 5:27
  like,
• 5:27
  well,
• 5:28
  are
• 5:28
  you
• 5:28
  attracting
• 5:29
  the
• 5:29
  people
• 5:29
  and
• 5:29
  bringing
• 5:29
  people
• 5:30
  together
• 5:30
  that
• 5:30
  you
• 5:30
  actually
• 5:31
  want
• 5:31
  to
• 5:32
  hang
• 5:32
  out
• 5:32
  with
• 5:32
  that
• 5:32
  you
• 5:33
  actually
• 5:33
  want
• 5:33
  to
• 5:33
  get
• 5:33
  to
• 5:34
  know
• 5:34
  that
• 5:34
  you
• 5:34
  want
• 5:34
  to
• 5:35
  help,
• 5:35
  that
• 5:35
  you
• 5:35
  want
• 5:35
  to
• 5:35
  support?
• 5:36
  Because
• 5:36
  if
• 5:36
  you're
• 5:37
  not,
• 5:37
  then
• 5:37
  you
• 5:37
  have
• 5:37
  to
• 5:38
  stop
• 5:38
  and
• 5:38
  you're
• 5:38
  doing
• 5:38
  the
• 5:38
  wrong
• 5:39
  thing.
• 5:39
  Jesse
• 5:40
  says
• 5:40
  to
• 5:40
  be
• 5:41
  a
• 5:41
  friend,
• 5:41
  talk
• 5:41
  like
• 5:42
  a
• 5:42
  real
• 5:42
  person,
• 5:43
  listen
• 5:43
  and
• 5:43
  pay
• 5:44
  attention.
• 5:44
  Respect
• 5:45
  your
• 5:45
  members
• 5:45
  intelligence.
• 5:46
  This
• 5:46
  is
• 5:46
  a
• 5:47
  big
• 5:47
  one,
• 5:47
  especially
• 5:47
  in
• 5:48
  the,
• 5:48
  the
• 5:48
  education
• 5:49
  space
• 5:49
  and
• 5:50
  make
• 5:50
  them
• 5:50
  the
• 5:50
  hero.
• 5:51
  The
• 5:51
  worst
• 5:52
  communities
• 5:52
  I
• 5:52
  audit
• 5:53
  put
• 5:53
  their
• 5:53
  leaders
• 5:53
  on
• 5:54
  a
• 5:54
  pedestal
• 5:54
  and
• 5:54
  they
• 5:54
  think
• 5:55
  like
• 5:55
  their
• 5:56
  ability,
• 5:56
  like
• 5:56
  their
• 5:57
  members
• 5:57
  ability
• 5:57
  to
• 5:57
  connect
• 5:58
  with
• 5:58
  them
• 5:58
  should
• 5:58
  be,
• 5:59
  you
• 5:59
  know,
• 6:00
  have
• 6:00
  very
• 6:00
  extreme
• 6:01
  high
• 6:01
  level
• 6:01
  service
• 6:02
  or
• 6:02
  they're
• 6:02
  not
• 6:02
  actually
• 6:02
  interested
• 6:03
  in
• 6:03
  doing
• 6:04
  that.
• 6:04
  They
• 6:04
  don't
• 6:04
  want
• 6:04
  to
• 6:04
  be
• 6:04
  connected
• 6:05
  with
• 6:05
  them.
• 6:05
  I
• 6:06
  mean,
• 6:06
  this
• 6:06
  is
• 6:06
  why
• 6:07
  I've
• 6:07
  seen
• 6:07
  communities
• 6:08
  that
• 6:08
  had
• 6:08
  thousands
• 6:09
  of
• 6:09
  members
• 6:09
  like
• 6:09
  drop
• 6:10
  off
• 6:10
  a
• 6:10
  cliff
• 6:11
  because
• 6:11
  they're
• 6:11
  like,
• 6:11
  you
• 6:12
  know
• 6:12
  what,
• 6:12
  I
• 6:12
  don't
• 6:12
  care
• 6:12
  anymore.
• 6:13
  I
• 6:13
  don't
• 6:13
  want
• 6:13
  to
• 6:13
  be
• 6:13
  part
• 6:13
  of
• 6:14
  this.
• 6:14
  And
• 6:14
  so
• 6:15
  if
• 6:15
  you're
• 6:15
  just
• 6:15
  getting
• 6:16
  started
• 6:16
  or
• 6:16
  if
• 6:16
  you're
• 6:17
  struggling,
• 6:17
  ask
• 6:18
  yourself
• 6:18
  like,
• 6:18
  are
• 6:19
  you
• 6:19
  attracting
• 6:19
  the
• 6:19
  right
• 6:20
  people?
• 6:20
  Do
• 6:20
  you
• 6:20
  have
• 6:20
  the
• 6:20
  right
• 6:21
  members
• 6:21
  in
• 6:21
  your
• 6:21
  community?
• 6:22
  And
• 6:22
  if
• 6:22
  not,
• 6:22
  we
• 6:23
  need
• 6:23
  to
• 6:23
  pivot.
• 6:24
  Jesse
• 6:24
  says
• 6:25
  to
• 6:25
  lead
• 6:25
  with
• 6:25
  the
• 6:26
  heart,
• 6:26
  your
• 6:27
  focus
• 6:27
  should
• 6:28
  always
• 6:28
  be
• 6:28
  on
• 6:28
  service.
• 6:29
  Not
• 6:29
  yourself,
• 6:30
  not
• 6:30
  what
• 6:30
  you're
• 6:31
  going
• 6:31
  to
• 6:31
  get
• 6:31
  from
• 6:31
  this
• 6:32
  exchange,
• 6:32
  but
• 6:32
  how
• 6:32
  you're
• 6:33
  going
• 6:33
  to
• 6:33
  serve
• 6:33
  others.
• 6:34
  And
• 6:34
  this
• 6:34
  is
• 6:34
  kind
• 6:35
  of
• 6:35
  like
• 6:35
  my
• 6:35
  personal
• 6:35
  ethos
• 6:36
  in
• 6:36
  general
• 6:36
  and
• 6:37
  like
• 6:37
  why
• 6:37
  I
• 6:37
  love
• 6:37
  community
• 6:38
  so
• 6:38
  much.
• 6:38
  I
• 6:38
  really
• 6:39
  believe
• 6:39
  that
• 6:40
  businesses
• 6:40
  that
• 6:40
  prioritize
• 6:41
  community
• 6:41
  have
• 6:42
  this
• 6:42
  in
• 6:42
  mind
• 6:42
  already.
• 6:44
  So
• 6:44
  Jesse
• 6:44
  has
• 6:45
  been
• 6:45
  both
• 6:45
  honest
• 6:45
  about
• 6:45
  her
• 6:46
  intention
• 6:46
  to
• 6:46
  earn
• 6:47
  money
• 6:47
  and
• 6:48
  provide
• 6:48
  for
• 6:48
  her
• 6:49
  family
• 6:49
  while
• 6:50
  trying
• 6:50
  to
• 6:50
  serve
• 6:51
  her
• 6:51
  audience
• 6:52
  at
• 6:52
  the
• 6:52
  same
• 6:52
  time.
• 6:53
  And
• 6:53
  that
• 6:53
  has
• 6:54
  resulted
• 6:54
  in
• 6:54
  over
• 6:54
  $6
• 6:55
  million
• 6:56
  in
• 6:56
  revenue
• 6:57
  in
• 6:57
  like
• 6:57
  a
• 6:57
  month.
• 6:58
  So
• 6:58
  I
• 6:59
  think
• 6:59
  we
• 6:59
  can
• 6:59
  all
• 6:59
  acknowledge
• 7:00
  that
• 7:00
  you
• 7:00
  can
• 7:01
  do
• 7:01
  both.
• 7:01
  You
• 7:02
  can
• 7:02
  be
• 7:02
  of
• 7:02
  service
• 7:03
  and
• 7:03
  you
• 7:03
  can
• 7:03
  make
• 7:04
  a
• 7:04
  lot
• 7:04
  of
• 7:04
  money.
• 7:05
  And
• 7:05
  where
• 7:06
  I
• 7:06
  think
• 7:06
  people
• 7:07
  get
• 7:07
  tripped
• 7:07
  up,
• 7:07
  and
• 7:08
  this
• 7:08
  kind
• 7:08
  of
• 7:08
  goes
• 7:08
  back
• 7:08
  to
• 7:09
  the
• 7:09
  last
• 7:09
  point
• 7:09
  about
• 7:09
  attracting
• 7:10
  the
• 7:10
  wrong
• 7:10
  people,
• 7:11
  is
• 7:11
  that
• 7:11
  they're
• 7:12
  not
• 7:12
  thinking
• 7:12
  about
• 7:12
  the
• 7:13
  service,
• 7:13
  they're
• 7:13
  thinking
• 7:13
  about
• 7:13
  how
• 7:14
  much
• 7:14
  money
• 7:14
  can
• 7:14
  I
• 7:14
  make.
• 7:14
  But
• 7:15
  when
• 7:15
  you're
• 7:15
  connecting
• 7:15
  with
• 7:16
  people,
• 7:16
  when
• 7:17
  you're
• 7:17
  really,
• 7:17
  truly
• 7:17
  serving
• 7:18
  them,
• 7:18
  then
• 7:19
  you
• 7:19
  understand
• 7:20
  what
• 7:20
  they
• 7:20
  need
• 7:21
  help
• 7:21
  with.
• 7:21
  Jesse
• 7:22
  had
• 7:23
  did
• 7:23
  a
• 7:24
  couple
• 7:24
  posts,
• 7:24
  I
• 7:24
  think
• 7:24
  she
• 7:25
  said
• 7:25
  it
• 7:25
  was
• 7:25
  a
• 7:25
  hundred
• 7:25
  posts
• 7:26
  ago
• 7:26
  from
• 7:27
  her
• 7:27
  first
• 7:27
  challenge
• 7:28
  she
• 7:28
  launched,
• 7:28
  you
• 7:29
  know,
• 7:29
  a
• 7:29
  month
• 7:29
  ago,
• 7:30
  that
• 7:30
  she
• 7:31
  started
• 7:31
  to
• 7:31
  talk
• 7:31
  about
• 7:31
  her
• 7:32
  like,
• 7:32
  quote
• 7:32
  unquote
• 7:33
  yapping.
• 7:34
  It
• 7:34
  did
• 7:34
  really
• 7:35
  well
• 7:35
  that
• 7:35
  first
• 7:36
  video.
• 7:36
  So
• 7:36
  she
• 7:36
  posted
• 7:37
  another
• 7:37
  one.
• 7:37
  She
• 7:37
  started
• 7:38
  getting
• 7:38
  a
• 7:38
  lot
• 7:38
  of
• 7:38
  questions
• 7:39
  people
• 7:39
  would
• 7:40
  comment
• 7:40
  about,
• 7:40
  like,
• 7:40
  why
• 7:41
  am
• 7:41
  I
• 7:41
  so.
• 7:41
  I
• 7:41
  can't
• 7:42
  stop
• 7:42
  watching
• 7:42
  your
• 7:42
  videos.
• 7:43
  Your
• 7:43
  voice
• 7:43
  is
• 7:43
  like
• 7:44
  catnip.
• 7:44
  I
• 7:45
  want
• 7:45
  to
• 7:45
  understand
• 7:46
  how
• 7:46
  you're
• 7:46
  like,
• 7:47
  you
• 7:47
  know,
• 7:47
  doing
• 7:47
  so
• 7:48
  well
• 7:48
  with
• 7:48
  these
• 7:48
  videos.
• 7:48
  How
• 7:48
  do
• 7:49
  you
• 7:49
  yap
• 7:49
  like
• 7:49
  this?
• 7:49
  Like,
• 7:50
  blah,
• 7:50
  blah,
• 7:50
  blah.
• 7:50
  And
• 7:51
  so
• 7:51
  she's
• 7:51
  connecting
• 7:52
  with
• 7:52
  people,
• 7:52
  she's
• 7:52
  hearing
• 7:52
  their
• 7:53
  questions,
• 7:53
  she's
• 7:53
  talking
• 7:54
  to
• 7:54
  them,
• 7:54
  she
• 7:54
  wants
• 7:54
  to
• 7:55
  help
• 7:55
  them.
• 7:55
  She
• 7:55
  really
• 7:56
  enjoys
• 7:56
  this
• 7:57
  topic,
• 7:57
  which
• 7:57
  again
• 7:58
  is
• 7:58
  also
• 7:58
  important.
• 7:59
  And
• 7:59
  because
• 8:00
  of
• 8:00
  that,
• 8:01
  she
• 8:01
  was
• 8:01
  able
• 8:01
  to
• 8:02
  be
• 8:02
  of
• 8:02
  service
• 8:02
  to
• 8:02
  these
• 8:02
  people
• 8:03
  and
• 8:03
  develop
• 8:03
  a
• 8:03
  product
• 8:04
  they
• 8:04
  actually
• 8:04
  needed.
• 8:05
  Because
• 8:05
  she's
• 8:06
  connecting
• 8:06
  with
• 8:06
  them,
• 8:06
  because
• 8:07
  she's
• 8:07
  really
• 8:07
  honest
• 8:07
  about
• 8:08
  her
• 8:08
  intention,
• 8:08
  because
• 8:09
  she's
• 8:09
  showing
• 8:09
  up
• 8:10
  exactly
• 8:10
  as
• 8:10
  herself
• 8:11
  and
• 8:11
  being
• 8:12
  really
• 8:12
  authentic.
• 8:12
  And
• 8:12
  she's
• 8:13
  not
• 8:13
  trying
• 8:13
  to
• 8:13
  be
• 8:14
  authentic,
• 8:14
  she's
• 8:14
  just
• 8:15
  showing
• 8:15
  up
• 8:15
  as
• 8:15
  her
• 8:16
  and
• 8:16
  just
• 8:16
  being
• 8:16
  herself.
• 8:17
  So
• 8:18
  you
• 8:18
  can
• 8:18
  be
• 8:18
  of
• 8:18
  service
• 8:18
  and
• 8:19
  you
• 8:19
  can
• 8:19
  make
• 8:19
  a
• 8:19
  lot
• 8:20
  of
• 8:20
  money.
• 8:20
  Okay,
• 8:21
  you
• 8:21
  can
• 8:21
  do
• 8:21
  both.
• 8:21
  But
• 8:22
  you
• 8:22
  have
• 8:22
  to
• 8:22
  lead
• 8:22
  with
• 8:22
  the
• 8:23
  heart.
• 8:23
  You
• 8:23
  really
• 8:23
  have
• 8:23
  to
• 8:24
  connect
• 8:24
  with
• 8:24
  the
• 8:24
  people
• 8:24
  that
• 8:25
  you're
• 8:25
  attracting.
• 8:25
  And
• 8:25
  if
• 8:25
  you're
• 8:26
  attracting
• 8:26
  the
• 8:26
  wrong
• 8:26
  people,
• 8:27
  then
• 8:27
  stop
• 8:27
  making
• 8:28
  that
• 8:28
  type
• 8:28
  of
• 8:28
  content
• 8:28
  or
• 8:29
  stop
• 8:29
  having
• 8:29
  that
• 8:29
  kind
• 8:30
  of
• 8:30
  strategy.
• 8:30
  Maybe
• 8:31
  you
• 8:31
  need
• 8:31
  to
• 8:31
  change
• 8:31
  your
• 8:31
  positioning
• 8:32
  for
• 8:32
  your
• 8:32
  community
• 8:33
  if
• 8:33
  the
• 8:33
  wrong
• 8:33
  people
• 8:34
  are
• 8:34
  joining.
• 8:35
  I
• 8:35
  mean,
• 8:35
  you
• 8:35
  definitely
• 8:35
  do
• 8:36
  if
• 8:36
  the
• 8:36
  wrong
• 8:36
  people
• 8:36
  are
• 8:36
  joining.
• 8:37
  Maybe
• 8:37
  you
• 8:37
  need
• 8:37
  an
• 8:37
  application
• 8:38
  strategy.
• 8:39
  Maybe
• 8:39
  you
• 8:40
  need
• 8:40
  to
• 8:40
  do
• 8:40
  more
• 8:40
  of
• 8:40
  like
• 8:40
  culture
• 8:41
  fit
• 8:41
  style
• 8:41
  interviews
• 8:42
  before
• 8:42
  people
• 8:42
  can
• 8:42
  come
• 8:43
  in.
• 8:43
  There's
• 8:43
  so
• 8:43
  many
• 8:43
  strategies
• 8:44
  here
• 8:44
  that
• 8:45
  you
• 8:45
  can
• 8:45
  make
• 8:45
  sure
• 8:45
  that
• 8:46
  you're
• 8:46
  crafting
• 8:46
  and
• 8:46
  curating
• 8:47
  the
• 8:47
  right
• 8:47
  space.
• 8:47
  Because
• 8:48
  culture
• 8:48
  and
• 8:49
  community
• 8:49
  is
• 8:49
  everything.
• 8:50
  And
• 8:50
  it's
• 8:50
  the
• 8:50
  only
• 8:51
  way
• 8:51
  that
• 8:52
  you
• 8:52
  can
• 8:52
  really,
• 8:53
  truly
• 8:53
  build
• 8:53
  a
• 8:54
  community
• 8:54
  that
• 8:55
  you
• 8:55
  want
• 8:55
  to
• 8:55
  be
• 8:55
  a
• 8:56
  part
• 8:56
  of,
• 8:56
  that's
• 8:56
  going
• 8:56
  to
• 8:56
  be
• 8:57
  successful,
• 8:57
  that
• 8:57
  everyone
• 8:58
  in
• 8:58
  there
• 8:59
  wants
• 8:59
  to
• 8:59
  stick
• 9:00
  around
• 9:00
  and
• 9:00
  there's
• 9:01
  like
• 9:01
  a
• 9:01
  good
• 9:01
  vibe.
• 9:01
  Right?
• 9:02
  Your
• 9:03
  why
• 9:04
  also
• 9:04
  has
• 9:05
  to
• 9:05
  be
• 9:05
  strong
• 9:05
  enough
• 9:05
  to
• 9:06
  sustain
• 9:06
  your
• 9:06
  community
• 9:07
  building
• 9:07
  work.
• 9:08
  Because
• 9:08
  there
• 9:08
  will
• 9:08
  be
• 9:09
  days
• 9:09
  when
• 9:09
  you
• 9:09
  want
• 9:09
  to
• 9:10
  give
• 9:10
  up.
• 9:10
  She
• 9:10
  talks
• 9:11
  about
• 9:11
  this
• 9:11
  like
• 9:12
  your
• 9:12
  why
• 9:12
  has
• 9:13
  to
• 9:13
  keep
• 9:13
  you
• 9:13
  going
• 9:13
  when
• 9:14
  you
• 9:14
  don't
• 9:14
  want
• 9:14
  to
• 9:14
  keep
• 9:14
  posting.
• 9:15
  Like,
• 9:15
  that's
• 9:15
  her
• 9:16
  angle.
• 9:16
  But
• 9:17
  for
• 9:17
  me,
• 9:17
  for
• 9:17
  community
• 9:18
  building,
• 9:19
  the
• 9:19
  why
• 9:19
  has
• 9:19
  to
• 9:19
  be
• 9:19
  strong
• 9:20
  enough.
• 9:20
  Like,
• 9:20
  you
• 9:20
  want
• 9:21
  to
• 9:21
  serve
• 9:21
  these
• 9:21
  people.
• 9:21
  You
• 9:22
  really
• 9:22
  care
• 9:22
  about
• 9:22
  solving
• 9:23
  a
• 9:23
  specific
• 9:24
  problem.
• 9:24
  This
• 9:25
  is
• 9:25
  why
• 9:25
  there's
• 9:25
  so
• 9:26
  much
• 9:27
  recommendations
• 9:28
  and
• 9:29
  noise
• 9:29
  around.
• 9:30
  You
• 9:30
  should
• 9:30
  solve
• 9:31
  a
• 9:31
  problem
• 9:31
  in
• 9:31
  your
• 9:31
  business
• 9:32
  or
• 9:32
  your
• 9:32
  business
• 9:32
  should
• 9:32
  solve
• 9:33
  a
• 9:33
  problem
• 9:33
  that
• 9:33
  you
• 9:33
  used
• 9:34
  to
• 9:34
  have
• 9:34
  because
• 9:35
  you
• 9:35
  really
• 9:35
  care
• 9:35
  about
• 9:36
  solving
• 9:36
  the
• 9:36
  problem.
• 9:37
  Because
• 9:37
  there's
• 9:37
  going
• 9:38
  to
• 9:38
  be
• 9:38
  days
• 9:38
  where
• 9:39
  you
• 9:39
  want
• 9:39
  to
• 9:39
  like,
• 9:39
  you're
• 9:40
  laying
• 9:40
  on
• 9:40
  the
• 9:40
  floor
• 9:40
  and
• 9:40
  you
• 9:40
  want
• 9:40
  to
• 9:41
  give
• 9:41
  up.
• 9:41
  And
• 9:41
  so
• 9:42
  the
• 9:42
  only
• 9:42
  reason
• 9:42
  you
• 9:42
  get
• 9:42
  up
• 9:43
  is
• 9:43
  because
• 9:43
  you
• 9:43
  care
• 9:43
  enough
• 9:44
  about
• 9:44
  actually
• 9:44
  keeping
• 9:45
  going.
• 9:46
  So
• 9:46
  with
• 9:46
  your
• 9:46
  community,
• 9:47
  like,
• 9:47
  your
• 9:47
  why
• 9:48
  for
• 9:48
  bringing
• 9:48
  these
• 9:49
  people
• 9:49
  together
• 9:49
  has
• 9:49
  to
• 9:50
  be
• 9:50
  so
• 9:50
  strong
• 9:51
  and
• 9:51
  strong
• 9:52
  enough
• 9:52
  that
• 9:52
  it
• 9:52
  sustains
• 9:53
  your
• 9:54
  desire
• 9:55
  to
• 9:55
  give
• 9:55
  up
• 9:56
  and
• 9:57
  you're
• 9:57
  able
• 9:57
  to
• 9:57
  keep
• 9:57
  going.
• 9:59
  Okay,
• 9:59
  the
• 9:59
  last
• 9:59
  thing
• 10:00
  that
• 10:00
  I
• 10:00
  wanted
• 10:00
  to
• 10:00
  share
• 10:01
  is
• 10:01
  that
• 10:01
  Jesse
• 10:02
  talks
• 10:02
  about
• 10:02
  having
• 10:02
  fun.
• 10:03
  Like,
• 10:03
  we're
• 10:03
  here
• 10:04
  to
• 10:04
  have
• 10:04
  fun.
• 10:04
  This
• 10:04
  is
• 10:04
  supposed
• 10:05
  to
• 10:05
  be
• 10:05
  fun.
• 10:05
  You
• 10:05
  have
• 10:06
  to
• 10:06
  make
• 10:06
  it
• 10:06
  fun.
• 10:06
  And
• 10:07
  when
• 10:07
  you're
• 10:07
  making
• 10:07
  content,
• 10:08
  you're
• 10:08
  a
• 10:09
  lot
• 10:09
  more
• 10:09
  likely
• 10:09
  to
• 10:09
  keep
• 10:09
  going.
• 10:10
  Similar
• 10:10
  to
• 10:10
  the
• 10:11
  last
• 10:11
  point,
• 10:11
  if
• 10:12
  you're
• 10:12
  enjoying
• 10:12
  yourself
• 10:13
  and
• 10:13
  you're
• 10:13
  having
• 10:13
  fun
• 10:13
  and
• 10:14
  your,
• 10:14
  your
• 10:14
  energy
• 10:14
  is
• 10:15
  going
• 10:15
  to
• 10:15
  share
• 10:15
  that
• 10:15
  you're
• 10:15
  having
• 10:15
  fun
• 10:16
  and
• 10:16
  attracting
• 10:16
  people.
• 10:17
  So
• 10:17
  I
• 10:17
  talk
• 10:18
  about
• 10:18
  this
• 10:18
  a
• 10:18
  lot
• 10:18
  with
• 10:18
  your
• 10:18
  member
• 10:19
  Journey
• 10:19
  design.
• 10:19
  When
• 10:20
  you
• 10:20
  bring
• 10:20
  on
• 10:20
  a
• 10:21
  new
• 10:21
  member,
• 10:22
  how
• 10:22
  do
• 10:22
  you
• 10:22
  make
• 10:22
  sure
• 10:22
  they're
• 10:23
  having
• 10:23
  fun?
• 10:23
  Because
• 10:23
  that
• 10:24
  makes
• 10:24
  them
• 10:24
  want
• 10:24
  to
• 10:24
  stick
• 10:24
  around.
• 10:25
  And
• 10:25
  I
• 10:25
  think
• 10:25
  that
• 10:26
  from
• 10:26
  like
• 10:26
  a
• 10:26
  product
• 10:27
  lens,
• 10:27
  what
• 10:28
  Jesse's
• 10:28
  doing
• 10:28
  with
• 10:29
  this
• 10:29
  program
• 10:30
  is,
• 10:30
  is
• 10:30
  great
• 10:31
  for
• 10:31
  that
• 10:31
  because
• 10:31
  she's
• 10:32
  already
• 10:32
  creating
• 10:32
  this
• 10:32
  like,
• 10:33
  element
• 10:33
  of,
• 10:34
  okay,
• 10:34
  this
• 10:34
  is
• 10:34
  fun.
• 10:35
  Like
• 10:35
  we're
• 10:36
  learning
• 10:36
  some
• 10:36
  lessons,
• 10:36
  we're
• 10:37
  getting
• 10:37
  some
• 10:37
  ideation
• 10:37
  going
• 10:38
  and
• 10:38
  then
• 10:38
  we're
• 10:38
  gonna
• 10:38
  like
• 10:38
  do
• 10:39
  this
• 10:39
  challenge
• 10:39
  together
• 10:40
  starting,
• 10:40
  you
• 10:40
  know,
• 10:40
  day
• 10:40
  five
• 10:41
  or
• 10:41
  whatever,
• 10:41
  which
• 10:42
  feels
• 10:42
  really
• 10:42
  exciting.
• 10:43
  And
• 10:43
  so
• 10:43
  there's
• 10:43
  like
• 10:44
  this
• 10:44
  momentum
• 10:44
  we're
• 10:45
  building.
• 10:45
  We're
• 10:45
  having
• 10:45
  fun
• 10:46
  talking
• 10:46
  in
• 10:46
  the
• 10:46
  DMs,
• 10:47
  whatever.
• 10:47
  I'm
• 10:47
  in
• 10:47
  two
• 10:48
  different
• 10:48
  group
• 10:48
  chats
• 10:49
  with
• 10:49
  people
• 10:49
  I
• 10:50
  know
• 10:50
  doing
• 10:50
  the
• 10:50
  challenge.
• 10:50
  Like,
• 10:51
  there's
• 10:51
  a
• 10:51
  lot
• 10:51
  of
• 10:51
  fun
• 10:51
  camaraderie
• 10:52
  around
• 10:52
  it
• 10:53
  and
• 10:53
  so
• 10:53
  it's
• 10:53
  fun.
• 10:54
  So
• 10:54
  we're
• 10:54
  going
• 10:54
  to
• 10:54
  keep
• 10:54
  going.
• 10:55
  So
• 10:55
  how
• 10:56
  do
• 10:56
  you
• 10:57
  make
• 10:57
  it
• 10:58
  so
• 10:58
  that
• 10:58
  your
• 10:58
  experience
• 10:59
  that
• 10:59
  you've
• 10:59
  designed
• 11:00
  for
• 11:00
  your
• 11:00
  members
• 11:01
  is
• 11:02
  fun.
• 11:02
  Because
• 11:03
  if
• 11:03
  it's
• 11:03
  just
• 11:03
  a
• 11:03
  checklist
• 11:04
  of
• 11:04
  things
• 11:04
  that
• 11:04
  they
• 11:04
  need
• 11:05
  to
• 11:05
  do
• 11:06
  on
• 11:06
  their
• 11:06
  own
• 11:06
  and
• 11:07
  they
• 11:07
  need
• 11:07
  to,
• 11:07
  you
• 11:08
  know,
• 11:08
  download
• 11:08
  this
• 11:09
  app
• 11:09
  and
• 11:09
  do
• 11:09
  this
• 11:09
  thing
• 11:10
  and
• 11:10
  fill
• 11:10
  out
• 11:10
  this
• 11:10
  form
• 11:11
  and
• 11:11
  whatever,
• 11:12
  and
• 11:12
  it's
• 11:12
  all
• 11:12
  like,
• 11:13
  just
• 11:13
  feels
• 11:13
  like
• 11:13
  paperwork
• 11:14
  and
• 11:14
  homework
• 11:14
  to
• 11:15
  them.
• 11:15
  They're
• 11:16
  not
• 11:16
  going
• 11:16
  to
• 11:16
  keep
• 11:16
  going.
• 11:16
  Okay.
• 11:17
  So
• 11:18
  make
• 11:18
  it
• 11:18
  fun.
• 11:19
  All
• 11:19
  right,
• 11:19
  that's
• 11:20
  it
• 11:20
  for
• 11:20
  today.
• 11:20
  If
• 11:21
  you're
• 11:21
  doing
• 11:21
  the
• 11:21
  challenge,
• 11:21
  DM
• 11:22
  me
• 11:22
  on
• 11:22
  Instagram.
• 11:23
  It's
• 11:24
  always
• 11:24
  linked
• 11:24
  in
• 11:24
  the
• 11:25
  show
• 11:25
  notes,
• 11:25
  so
• 11:25
  you
• 11:25
  can
• 11:25
  find
• 11:25
  me
• 11:26
  that
• 11:26
  way.
• 11:26
  I
• 11:26
  would
• 11:26
  love
• 11:26
  to
• 11:27
  hear
• 11:27
  from
• 11:27
  you,
• 11:27
  hear
• 11:27
  how
• 11:27
  it's
• 11:28
  going,
• 11:28
  watch
• 11:28
  your
• 11:29
  yap
• 11:29
  videos
• 11:30
  you're
• 11:30
  creating,
• 11:30
  and
• 11:31
  if
• 11:32
  you're
• 11:32
  not,
• 11:32
  that's
• 11:33
  cool,
• 11:33
  too.
• 11:34
  I
• 11:34
  hope
• 11:34
  you
• 11:34
  enjoyed
• 11:35
  this
• 11:35
  episode.
• 11:35
  It's
• 11:35
  super
• 11:36
  relevant
• 11:36
  whether
• 11:36
  you
• 11:36
  know
• 11:37
  who
• 11:37
  Jesse
• 11:37
  Jean
• 11:38
  is
• 11:38
  or
• 11:38
  not.
• 11:39
  And
• 11:40
  if
• 11:40
  any
• 11:40
  of
• 11:41
  this
• 11:41
  struck
• 11:41
  a
• 11:41
  nerve
• 11:42
  with
• 11:42
  you,
• 11:42
  if
• 11:42
  you're
• 11:42
  like,
• 11:42
  oh,
• 11:43
  man,
• 11:43
  I
• 11:43
  need
• 11:43
  to
• 11:43
  pivot
• 11:44
  my
• 11:44
  positioning.
• 11:45
  I
• 11:45
  need
• 11:45
  to
• 11:45
  think
• 11:45
  about
• 11:45
  structuring
• 11:46
  my
• 11:46
  community
• 11:47
  differently.
• 11:48
  Oh,
• 11:48
  no,
• 11:48
  I
• 11:49
  don't
• 11:49
  actually
• 11:49
  like
• 11:49
  being
• 11:50
  a
• 11:50
  member
• 11:50
  of
• 11:50
  my
• 11:50
  community.
• 11:50
  What
• 11:51
  do
• 11:51
  I
• 11:51
  do
• 11:51
  if
• 11:52
  any
• 11:52
  of
• 11:52
  this
• 11:52
  really
• 11:53
  resonated?
• 11:54
  Book
• 11:54
  a
• 11:54
  free
• 11:54
  discovery
• 11:55
  call.
• 11:55
  The
• 11:55
  link
• 11:55
  is
• 11:55
  in
• 11:56
  the
• 11:56
  show
• 11:56
  notes.
• 11:56
  We
• 11:56
  would
• 11:57
  love
• 11:57
  to
• 11:57
  chat
• 11:57
  about
• 11:58
  this
• 11:58
  with
• 11:58
  you
• 11:58
  and
• 11:59
  help
• 11:59
  you.
• 11:59
  And
• 12:00
  until
• 12:01
  next
• 12:01
  time,
• 12:02
  keep
• 12:02
  building.