Boldness—What that should look like in B2B PMM w/ Julien Sauvage
Timestamps
00:43 Introducing of Julien Sauvage
01:57 Are Product Marketers Actually Marketers?
06:41 The Role of Boldness in Marketing
14:06 Event Branding Success at Clari
17:17 The Einstein Smart Speaker Flop
20:24 Reflecting on Dreamforce's Gimmicks
22:38 The Importance of Data in Product Marketing
24:43 Challenges and Realities of PMM
30:31 The Role of Copywriting in PMM
38:59 Final Thoughts and Farewell
Show Notes :
Julien’s LinkedIn
Content That Converts guide (by Devin Reed)
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The skinny
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