Latest / Earn Your Leisure / Inside the Target Boycott: Pastor Jamal Bryant Reveals the Strategy & Impact

Transcript

Inside the Target Boycott: Pastor Jamal Bryant Reveals the Strategy & Impact · Earn Your Leisure

• 0:01
  Speaker 1: Earners.
• 0:01
  Speaker 2: What's up.
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  Speaker 3: can keep pushing your vision forward. This episode is brought
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  Speaker 3: to you by P and C Bank, a lot of
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  Speaker 3: people think podcasts about work are boring, and sure they
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  Speaker 3: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since
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• 1:48
  Speaker 3: Member FDIC.
• 1:51
  Speaker 1: Pastor Jamaal Bryant, you know, obviously a giant in the
• 1:56
  Speaker 1: world of you know, theology, but this is a business
• 2:00
  Speaker 1: conversation and you've done something interesting. You've played a major
• 2:05
  Speaker 1: part in the boycott of Targets. So I want to
• 2:08
  Speaker 1: talk about a few different things, but we got to
• 2:10
  Speaker 1: start there, right So for our audience and people that
• 2:14
  Speaker 1: may not be all the way tapped in with everything
• 2:17
  Speaker 1: that's been going on, can you talk about why Target
• 2:23
  Speaker 1: was selected, the demands that you know, you guys have
• 2:28
  Speaker 1: for Target, where the boycott stands now like give us
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  Speaker 1: the whole rundown.
• 2:33
  Speaker 4: Yeah. So, first of all, thank you family forgiving me
• 2:36
  Speaker 4: an opportunity. There were fourteen fortune five hundred companies that
• 2:41
  Speaker 4: walked away from DEI after the inauguration of Donald John Trump,
• 2:47
  Speaker 4: and we decided that we would follow the African properb
• 2:51
  Speaker 4: The best way to eat an elephant is one piece
• 2:53
  Speaker 4: at a time. So we focused on Target first, not last,
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  Speaker 4: not only first. And we want to tell you all
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  Speaker 4: why number one, ashamedly and embarrassingly, black people spend twelve
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  Speaker 4: million dollars a day in Target number two without there
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  Speaker 4: being any protests, without there being any demonstration. After the
• 3:17
  Speaker 4: killing of George Floyd, the president and CEO of Target,
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  Speaker 4: they are headquartered in Minneapolis, same place where George Floyd
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  Speaker 4: was killed, came out and had a press conference and said,
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  Speaker 4: watch the language. Family, George Floyd could have been one
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  Speaker 4: of my employees, not colleagues, not staff, one of my employees.
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  Speaker 4: So they made a commitment of two billion dollars that
• 3:45
  Speaker 4: they were going to invest in black business. They after
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  Speaker 4: the inauguration, walked away from it. So we asked for
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  Speaker 4: four things. The first, if black people are spending twelve
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  Speaker 4: million dollars a day in target invest a quarter of
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  Speaker 4: a billion into black banks so black people can have
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  Speaker 4: access to capital, to stop businesses and to buy homes.
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  Speaker 4: Number two, there are twenty seven targets on college campuses.
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  Speaker 4: None of them are on HBCUs. So we asked them
• 4:18
  Speaker 4: to partner with six HBCUs and told them to pick
• 4:22
  Speaker 4: whatever six HBCUs they wanted for their business programs so
• 4:27
  Speaker 4: that they could scale, so that they could franchise, and
• 4:30
  Speaker 4: so they could roll out. I'm embarrassed that this is
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  Speaker 4: the largest boycot for black people. It's seventy years since
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  Speaker 4: the Montgomery bus boycott, and his was crazy. We didn't
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  Speaker 4: have a black owned franchise to redirect people too. We
• 4:48
  Speaker 4: HI five and people to go to Costco as if
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  Speaker 4: that's given back to us. Number four three was that
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  Speaker 4: they would honor the George Floyd commitment of two billion dollars.
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  Speaker 4: In Number four, we gave them a blank check and said,
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  Speaker 4: you all rewrite DEI. You don't have to be called that,
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  Speaker 4: doesn't have to be named that, but show us a
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  Speaker 4: pathway where black people can make it to the C
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  Speaker 4: suites and not just work in the warehouse. And so
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  Speaker 4: that's where it is. We're eighteen weeks later, and I
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  Speaker 4: am so appreciative to your audience to help make this happen.
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  Speaker 4: The valuation of Target has dropped by twelve billion. The
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  Speaker 4: stock has dropped from one hundred and forty five dollars
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  Speaker 4: a share to ninety three dollars a share. Foot traffic
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  Speaker 4: is down by seven point nine percent, and four weeks
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  Speaker 4: ago they slashed the CEO's salary by forty two percent,
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  Speaker 4: and all of it is thanks to us taking the
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  Speaker 4: quans of principle of cooperative economics.
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  Speaker 2: An illegal alien from Guatemala charged with raping a child
• 5:51
  Speaker 2: in Massachusetts. An MS thirteen gang member from l Salvador
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  Speaker 2: accused of murdering a Texas. Man of Venezuelan charged with
• 5:59
  Speaker 2: film and selling child pornography in Michigan. These are just
• 6:03
  Speaker 2: some of the heinous migrant criminals caught because of President
• 6:07
  Speaker 2: Donald J. Trump's leadership. I'm Christy nom the United States
• 6:11
  Speaker 2: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 6:15
  Speaker 2: crossings are at the lowest levels ever recorded, and over
• 6:19
  Speaker 2: one hundred thousand illegal aliens have been arrested. If you
• 6:22
  Speaker 2: are here illegally, your next you will be fine. Nearly
• 6:26
  Speaker 2: one thousand dollars a day. Imprisoned and deported, you will
• 6:30
  Speaker 2: never return. But if you register using our CBP home
• 6:34
  Speaker 2: app and leave now, you could be allowed to return legally.
• 6:38
  Speaker 2: Do what's right. Leave now. Under President Trump America's laws,
• 6:43
  Speaker 2: border and families will be protected. Sponsored by the United
• 6:46
  Speaker 2: States Department of Homeland Security,