Selling Into the Public Sector: Strategies & Tactics that Work
This week's show is called "Selling Into the Public Sector: Strategies & Tactics that Work" and our guest is Adriel Sanchez, CMO at Newsela.
Join us as we discuss what Newsela does as a company, the difference and similarities between commercial and private-sector marketing, the difference between selling into K-12 and other parts of government sales, and how marketing and sales pivoted during COVID.
Listen in now for great insights and/or read the full transcript on the Heinz Marketing Blog starting Mon. 9/6/21 at 6am PST or watch the video here/now!
Thank you to our sponsor, Vidyard…
The skinny
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