Latest / Auto Collabs / Playing Car Dealership At 4 Years Old with Alain Nana-Sinkam
Transcript
- 0:00Listen, it's not every day we get to have a guest on who happens to be the only man in this universe that is responsible for me getting a custom-tailored pair of jeans. [upbeat music] This is Auto Collabs.
- 0:18I mean- So strong... talk to me about fit. Yes. Do they fit different than a store-bought pair of jeans? Like, what do you know about them?
- 0:23Uh, it depends on the store 'cause sometimes, I don't know if it's just me, but sometimes I can find an amazing fit off the rack.
- 0:30Like, but this was a- It's helpful that you're, like, 6'1", average, white, middle-aged dude. Yeah. You know? Yeah, so- I walk into a store, I'm like, "Got any 38 12s?"
- 0:42[laughs] He's like, "And even then, I'm gonna need a pair of scissors and some hemming thread." Right? [laughs] I'm like, I'm guessing that our guests today- That is good...
- 0:50that Alan probably needs custom fitted almost every time 'cause the guy's like 83 feet tall. He's like athlete. He's got ath- And skinny. Dude, he's got- Oh, I get it... athlete vibes. No, he's got athlete vibes.
- 1:01Always walking around- Well... in the Jordans. Yeah. Like, yeah, I'm like, you used to be able to dunk on some, some people- Well... haven't you? That's for sure. Used to be.
- 1:07Let's get to, maybe just get to the bottom of it. Let, let's get to the bottom of it. Let's bring, let's bring him in. Hope you enjoy this episode with Alan Nanasingkam. Let's go.
- 1:16[upbeat music] Alan, so great to have you back on Auto Collabs today. Welcome. I enjoy our conversations so much, so when the opportunity came up, I was very excited to, to rejoin you.
- 1:31So I, I love whenever we get to talk to somebody who has, like, legit OG roots in the industry, and you started as a lot attendant, which is, you know, the ent- I, I don't know, is there another entry level position that goes before lot attendant?
- 1:48Anybody? There's not a position- Kyle's like, "Come on"... that is more, more exposed to the whole dealership at such an entry level than the porter and the lot attendant. That, Kyle always says that. Right.
- 1:59We'll walk in a dealership, he's like, "You wanna know what's really going on around here? Go get yourself a lot attendant." You go find a porter. Get a cheeseburger.
- 2:05Put him in a golf cart for an hour with you, and it's on. And bring him a cheeseburger. Like- And you're gonna find it all out... you know everything.
- 2:11[laughs] You know all the things you ever did wanna know and didn't wanna know about what's going on, who's with who. You, [laughs] or you go for the real answers.
- 2:18But I, I think that that experience is really what informs your entire understanding of the industry when you start there. Because you start there- It-...
- 2:27with little respect, little knowledge, little understanding, and very quickly, people rely on you to get them things. Absolutely.
- 2:34And you get to see the end of the transaction, probably the happiest moment in our industry when- Oh, that's cool... the car goes over the curb.
- 2:42Um, and you, you, you learn so much about the process and what's valued and, and busy Saturdays where, you know, they're, they're, they're, we're gonna sell 17 or 20 cars, and we don't wanna be the log jam or the, you know, the bottleneck in the whole process.
- 3:01What's the first... [laughs] This could go wrong. We asked a question on a podcast a few- [laughs]... podcasts ago, and we were like, "We wish we didn't ask that question." But, [laughs]
- 3:11but what was the first thing that you found out as a lot attendant where you were like, "Oh, that's how it really works"? Well, I- Or I might've gotten myself in trouble with that one.
- 3:22Maybe I don't want you to answer that. [laughs] Michael's like, Michael, if you're not watching, he's like, "Yeah, pull up, Luke."
- 3:29[laughs] Well, I will tell you that I w- I started at Jerry's Ford in Annandale, Virginia. Um, and Jerry's Ford was one of the first dealerships in the country to get a Yugo franchise.
- 3:43Um- And one of the first to get rid of it. Wow. And probably one of the first to get rid of it. [laughs] And those cars were not ready for, [laughs] for the public- Driving... when they first- Yeah... got here. Drivers.
- 3:56[laughs] Ab- absolutely. So, um, I, I think exposed to a, a brand-new car, or a quote, brand-new car that went over the curb with some, some deficiencies. [laughs] I learned about what a wheel was and- [laughs]...
- 4:13how, how that figures into the process. [laughs] Now, you're, you were telling us beforehand that your, your roots actually go maybe a bit deeper than just the lot attendant thing, and I think you have...
- 4:26N- Nathan told us that you have a little photo. A little, you got a little show and tell for those that are watching this on video. What? Is that right? This is a first. Look at that. Oh, my goodness. Okay.
- 4:35S- so couple things to observe here, obviously. Ex- explain, explain what we're seeing, Kyle, because the people who are just listening, what are we looking at? No, A- Alan is about to do a way better job at that.
- 4:44He was, uh, he was like, "A couple things to observe." Hit us with it. Okay. Yeah, so this is- Give us the detailed explanation of what we got going on. I'm four years old, uh, in my bedroom.
- 4:53Uh, this is a picture of me sitting on the floor and, um, the, the, the people who aren't, who aren't watching won't realize that that full head of hair was not- Gorgeous... you know, [laughs] was beautiful. Looks great.
- 5:07Oh, fantastic. I had the, the pick and everything, man. My afro was clean. You got the quintessential ringer tee on, white shirt with the green ring around the neck and the sleeves.
- 5:15Some jeans, bare feet, sitting on a hardwood floor. So all my Matchbox and Hot Wheels cars are all laid out in a row, and they're organized by different types.
- 5:26And my mother tells me that she came in and she asked me what I was doing, and I looked up at her and I said, "This is my dealership." Oh, I thought you were gonna say- And this was-...
- 5:36practicing to be a lot attendant, but- No. [laughs] This was my dealership. Yeah. And I had all of them, I had them organized by brand, Paul. They were all set up and- Oh, my goodness... and ready to roll.
- 5:45So it runs deep with me, guys. I've, I've been- Where did that come from? Wow. Like, what made you...
- 5:50At that age, do you even remember at four, like, why did you wanna have a dealership?I was just always fascinated with cars.
- 5:57And my, my folks would get me Matchbox and Hot Wheels, and I would organize them by brand and by...
- 6:03I'd organize them by color, and I'd c- I'd polish them up, and it just, um, a- and, and on the way to the airport, my dad used to travel a lot when we were little.
- 6:11On the way to the airport, we would drive through the auto row in Herndon, Virginia. So I would always see all the cars parked out so nicely, and I, I was trying to, I was trying to replicate that in my, in my bedroom.
- 6:22I don't, I don't know how else to say it. So cool. But I- Well, so I gotta jump in on this because I'm so fascinated right now, Alan.
- 6:29Uh, I've had a shtick for a while when it comes to marketing and dealership marketing, where I'm like, "Can we stop telling people the thing they already know that we do?"
- 6:41Like, my, my shtick was, at the time, my six-year-old knows what a car dealership does. And if I ask them what a car dealership, "Uh, dad, don't ask stupid questions."
- 6:50You are now the proof point to this shtick I've had- [laughs]... for years. Which as a four-year-old- You can lower the age to four now... you knew that the, the, they had to be lined up, they had to be merchandised.
- 7:02They needed to be detailed. You knew what needed to be done. And now you... Do you think, in some way, like, do you look back on that photo and go, "Man, I, did I ever call my calling forward?"
- 7:15It's like the video of Tiger Woods on The Tonight Show coming out and hitting the golf ball. [laughs] And it's like, man, he really started early.
- 7:22Michael, I even knew- I like it because you don't think of people in this industry, like us being huge advocates for this industry, uh, and that this is a great place to work.
- 7:30People can see the Tiger Woods photo that you're talking about and they're like, "Oh, dang, that's awesome."
- 7:34But you might be the first person I've heard, uh, call forward, like, "That was my moment that I'm gonna be in this industry as a kid." I even knew to take my age units and put them up on the pole. [laughs] No way.
- 7:49[laughs] That's me. Here, here's what's interesting- What in the world...
- 7:52to this, to, to, to me about this, and, and this is, it's kinda to go along with Michael's deal, is do we not give the consumer public the credit that they're kind of due
- 8:07for what w- like, working with a dealership or buying something. Like, a lot of times w- you know, in the industry we're like, "Oh, they wouldn't know how to do that. Oh, they don't know about this."
- 8:18Like, is there more credit due to the car buyer, the car servicer, and the research they've done, the understanding of how we do business, what we do, things like that? I think there's a real paradox going on.
- 8:31I think that consumers know what they like. They know what they want. Buying a car remains a very emotional purchase. I mean, we give our cars names. This is not always- Right...
- 8:42super spreadsheet, rational decisions that we make when it comes to transportation. The piece that they're lacking is the detail that sits underneath that process. To, so to Michael's point,
- 8:55less about the, the, the, the nuts and bolts of what a dealership does that consumers tend to understand, and more about how dealers make this really complicated process so much easier and so, and, and can remove the friction.
- 9:12Dealers are the only ones who can reliably remove the friction. And I say that as somebody who lives in the vendor space now, right? And trying to walk in and say, "We can help you with this. We can help you with that."
- 9:22Dealers know how to remove the friction, and it's the biggest opportunity in our industry that sits in front of us right now. Hmm. Interesting. I w- ca- this needs to go on a shirt. Reliably remove the friction.
- 9:39Have you ever heard of it in those ter- uh, has anybody? I've never- I've never heard that. Reliably. Alan was the f- he, you- Never... trademarked that just now. That, that's the key word for me, is reliably.
- 9:49Like, we, we have this negative stigma, this cloud that looms over the industry at large. Um, not realizing that through that storm or that tumult, the dealer is the only one who can reliably remove the friction.
- 10:05Unquestionably, because it req- it, it requires... And, and this is why I'm such a big fan of what you all are doing more broadly, because you elevate how... I'm gonna get a little misty right now.
- 10:18But you elevate how important what we do is to consumers, right? Transportation unlocks opportunity. People can take jobs that they couldn't take otherwise, move to places that they, they couldn't otherwise.
- 10:29And there's this whole industry. Setting aside what it does for us as workers in it, right, to be able to have a living and, and make money, and do, and do all of those things.
- 10:38Um, it, it really is an industry that can kind of call its own shot in terms of what's going to happen next- Hmm... and where it's going to go, uh, next. I, I think that's, that, that's what excites me so much about it.
- 10:51You know- What if-... if you, if you've never... Alan, did you s- you sold cars for a time, right? I sold cars. Yep. You would know this. You and me can reminisce on this.
- 11:01Paul and, poor Paul and Michael can't reminisce on this. But- Wah, wah. But, but they'll know what I'm talking about because they maybe con- uh, felt it as a consumer.
- 11:10But you just called out this thing that I don't think we key into enough in an industry, which is the existentialism of car buying, right? That car- the, the unlock of transportation access.
- 11:24Now, for some pe- like, for a very small few, maybe, you know, 2 to 3% of car buyers, it's just another checkbox. They've bought 30 in the last 20 years. They just kind of buy cars on a whim. Doesn't really matter.
- 11:37But for probably n- 98% of car buyers, there's some sort of existentialism built into that first car, growing family, new place, uh, just moved, got a new job, right?
- 11:51The, the connection to life's moments-And car buying and what we get to do as an industry is come alongside of them and usher them... Kind of like it's, it, it's, if, if you take
- 12:07the industry as a whole as this is, like, we get to usher people into life stages. Mm. It, it, yes. That's the real reality.
- 12:16With- without que- it, it is the reason why I get so discouraged when we make ourselves small, when we make our industry small, and all we think about is profitability and who won the deal and, and, and, and these elements of the transaction, when the reality is we're doing something way more valuable to our, our, our, our society.
- 12:38And, and I, and I, and I know sometimes that can sound a little hokey, but I, I think we all, uh, are at varying stages in our life where we wanna see meaning in what we do, and that is absolutely the meaning in what we do.
- 12:52How do you connect that to, like, your, your daily work, the thing that you're doing right now, right? You're, uh, you run the OEM partnerships program with, with TrueCar. How do you...
- 13:03Because I think some people would have trouble connecting that, right?
- 13:06Maybe there's just salespeople out there that can really viscerally do that because they're connecting with people who are buying a car every single day.
- 13:12But it's like, uh, this developer working on the ser- the W- WYSIWYG thing for the, uh, for the service scheduler, right? Like, how...
- 13:23So how in your role do you connect the meaning of the broader industry to, "Yeah, I have to, you know, get an OEM signature today," you know, or whatever that may be?
- 13:33I'm, I'm all about the ecosystem and the opportunity to make this ecosystem better.
- 13:39The role that I play directly is with manufacturers who are trying to help consumers discover and ultimately put in their driveway the, the brand of, of, of choice.
- 13:51But when you zoom out a click and you look at our industry, everybody's a pro with the exception of one entity, the consumer. Everybody else at that table is a pro at what they do.
- 14:04They do it all day, every day, multiple times every single day. A consumer buys a car how often? Once every five, six, seven years, sometimes longer than that. Yeah.
- 14:14Like, try to think of the things that you do once every seven years. You stink at all of them. You're, you... Because you just don't get the practice. Dieting. So to me- Terrible at dieting. Right.
- 14:25[laughs] So, so, so to me, the opportunity is to help that person level up, and when they level up, as an industry, we all benefit. And Kyle, I'll lean on you.
- 14:36You have sold a car to somebody who came in the door that said, "I know what I want. I know what I wanna pay. There's my trade. I need this much for it. I know where I wanna finance.
- 14:47If you can do this, you have my business." As a salesperson in a dealership, I want that all day, every day. I, I'd take 25 of those people a day, and I would be in, in heaven. What do you get instead?
- 14:59You get, "Man, I don't know. Pickup truck or sedan." "Do you have a cosigner?" "Yeah, I don't know." "What color?" "Uh, I don't know." Uh, are, are you... It, it is a completely different experience. Hm.
- 15:09So from my, you know, little part of the world, I'm, I'm trying to level up that consumer because I know we'll all benefit when it happens. Hm. You know, one of the things that has quickly become
- 15:24one of the biggest challenges or I think one of the, you know, consumers have this already.
- 15:30Like you just mentioned, they only do this o- every so many years, so they already come in with, uh, feeling, a, like an insecurity about the process. One of the biggest areas of that is not what color car I want.
- 15:43It's often, like, can I get this financed? You know what I mean? And, and that's an area that I think there's been a growing level of attention and sensitivity to that.
- 15:55Like, we're always talking about, like, you know, affordability being a challenge, but we see, uh, more and more companies and more and more dealers, I think, leading the conversation with,
- 16:05you know, talk tracks and tech tools and employee training that is more, I don't know, empathetic to it. Is that what you're seeing out there? I know, I know it's, like, a passion of yours, financing specifically.
- 16:20It's, it's the next step for us as an industry. We've, we have solved price transparency, and I think all dealers and everybody in the ecosystem recognizes that. Yeah. But there's a difference between price and cost. Mm.
- 16:33And the way that most consumers pay for cars has nothing to do with that five-digit price. That is not how they, uh, how they think about it and ultimately- By and large... live with it day in, day out. Yeah. Yeah.
- 16:45The problem is the four of us all get the same price. We don't experience the same cost. Paul might lease. Kyle wants to put no money down. Michael wants to do 84-month financing, and I wanna do 48.
- 16:59That's where the next- That's because you're a baller, Alan. That's right. That's why. Yeah. [laughs] That's the next, that's the next step for us.
- 17:08That's the next level for us, is to create the same level of ease and, and discovery, like you're talking about, Paul, around the cost of the car and not just the price of the car.
- 17:19Gosh, I've never heard it, like, delineated that way. It's how much the car is- Yeah, 'cause you can't-... not how much does it cost...
- 17:24you can't go online, you can't go online to a Reddit thread and be like, "How much you pay a month?" Right? Yeah. Right. [laughs] Right, because it'll be the same car- Yeah...
- 17:33and it'll be wildly different payments, and I think the default position is like, "Well, you got ripped off if you're paying more than someone else." Yeah. Maybe not. Maybe you got a better deal, honestly. Wow. Wow.
- 17:44How we, how are we doing that? No, oh. Tell us, how are we doing that? No, we're, I know. I'm like, I'm like, uh- You must have a solution. I'm wrestling with this now. No.
- 17:50You're like, you're, you're putting things in front of my face where I'm like, "Give me a week. I'll be right back. Can you..." [laughs] Yeah, right.
- 17:55[laughs] No, for real, 'cause you think about how cost, like, how price transparency was this, like-... seemingly over o- insurmountable object, insurmountable object back in the day.
- 18:09And now it's just like a norm, right? And technology did that for us, right? It brought, it brought transparency to both sides. But it's just such a, it's a normal thing now.
- 18:18But the cost conversation is not a normal thing yet. We see a lot of mentioning of it. We see a lot of attempts to make it better.
- 18:27Do you guys remember that old AutoTrader commercial that was based on The Matrix where the guy came into the white room just like Neo and he said, "I need a car," and the cars came in- Yes.
- 18:38And they came in like- And they started- Yeah, yeah... yeah, with like a lot of velocity. Whoosh. Yeah. Yeah. Yeah, yeah. And he starts yelling out, "A red one, a convertible," and they're changing as he's saying that.
- 18:45Yeah, going up and down. Yeah. The, the modern equivalent of that, what's next, is that same person coming into that same room and they're saying, "I'm 680, I have two grand, and I need to be $400 a month. Go." And, and
- 18:59just the cars coming- Yeah, I think somebody needs to make that commercial tomorrow. [laughs] Yeah. And then you pick the one.
- 19:04And now it's just cars that fit whatever you just said, and you pick the one that works best for you. Wow. Yeah, right. 'Cause- Yeah. And especially right now when, when affordability is, is such a part of the matrix.
- 19:16We're seeing average car payments on new car loans, right, in the mid to high 700s. And a lot of people are asking the question starting with budget first.
- 19:27And we don't really have, as an industry, we don't default to payment-based searching, right? We default to year, make, model, feature-based searching, right?
- 19:37And I think there's, there's different, you know, different providers moving to, to, to move that way. But I bet if we made it easier for consumers to, to inquire that way, it would be w- way more utilized. Mm.
- 19:51And there's reasons for that. We've got to figure out how do you incorporate pr- protection into that, right? Again, Kyle- Yeah... the worst thing you wanted to do is quote a payment out on the floor.
- 20:00Your finance manager would come out and- Absolutely... he'd wanna have a discussion.
- 20:04[laughs] Because you've gotta be able to, to, to educate the consumer about how to protect the asset and all the other things that you wanna do. So but we can, but we can solve for it.
- 20:13It's just a matter of identifying the blocks and helping the consumer, uh, understand- Well, and on a super nerdy level, right, uh, real-time payment APIs that are fast and easy to use are not, you know, not in, uh, [laughs]
- 20:30like there's not a plethora of them out there that you can just like go hit an API, really quickly have tax title license fees, the whole nine yards built in a, in a penny perfect payment, and real time change it based on that person's thing on every single pr- piece of the inventory.
- 20:46That's actually a really hard thing to do from a very technical level, so. That's right. Yeah. Yeah. Yeah. Dang. I mean, I... It's rare that we have... Like, I'm just going over this.
- 20:56I can't believe I didn't see this before, honestly, like the way you put it and even like the c- uh, kind of- That's 'cause you're a laydown. Kind of like Kyle said. Would... That's 'cause I'm a what?
- 21:06That's 'cause you're a laydown. [laughs] I, I'm a total laydown. That, that is 'cause when you put- I'm a total laydown, by the way. That's, that's messed up, Michael. No. Dang. Most car, most car people are.
- 21:16Hey, I'm a laydown too. Most salespeople are laydowns, right? Car people are the worst. Oh, yeah. We're terrible at it. Or the best. Or the best. I happen to think I'm the best. [laughs] Oh, man.
- 21:27Alan, I think you've stumped us, you've encouraged us, you've given us something to think about. And, and the fact that you called your shot at age four is a just really cool story.
- 21:37So thanks again for hanging out with us, and thanks for joining us here on Auto Collabs today. Pleasure. Hey, well, Paul, can I do this little qui- little quiz for you before we jet- Okay. Okay...
- 21:45and you guys question me? We'll let you do the quiz. Oh, this is a first. Do the quiz. Do the quiz. Go. Okay. Hit him with the- I'm getting out of here. So you guys know I'm huge into sports uniforms.
- 21:51It's one of the things I- Okay... I told you guys. All right. And the, the kind of sports- By the way, he's sporting a crazy hat. You have to, you have to watch- Yeah... the show to see it. There you go.
- 21:59You gotta tune in.
- 22:00So the big thing that I'm into, the niche for sports uniforms, is what I call uniform cameos, which is basically a super famous guy who played and played at the end of their career or the beginning of their career for another team.
- 22:12So think like Jordan with the Wizards- Got it. Yep... or- Yep... Hakeem Olajuwon finished his career at the Raptors. So as- Farv with... Yeah. Yeah. Yeah. Got it. Yeah.
- 22:20So as an Eagles fan, Paul, you need to recognize this Rams jersey as one of the most interesting uniform cameos that you should possibly know about. [laughs] You're a huge football fan. I know who you're a fan of.
- 22:38Gosh. This is going way back. The one hint I'll give you is that this guy made this cameo at the start of his career and not the end of his career. Ah. Did he, did he have the same number? Different number. Um,
- 22:54Ron Jaworski? Yeah. What? No. No. [laughs] Yeah. Stop. Quit on it now. [laughs] What? And with that, I will never be back at one of these podcasts again. You'll never see me. That's unbelievable. That just blew my mind.
- 23:12Thank you for playing. [laughs] Alan, you're, you're a true hero. Paul crushed it. Hey, thanks for listening if you're listening along. Some Auto Collabs. [upbeat music] Okay.
- 23:27I think it's only appropriate that after that win I'm putting this Eagles jersey on. It says DeSoto on it. For all of the audio people- Dang... it looks like an Eagles jersey. It is an Eagles jersey.
- 23:37[laughs] Because I can't believe I nailed the trivia. I thought I was gonna be outed. That blew my mind. I about fell out of my chair. I couldn't believe it. That was so impressive. Every once in a while- Wild...
- 23:48I get it. I get it.
- 23:49The other piece that's so shocking to me is, and granted, there's still an ele- element of like I kind of f- loosely found my way in the industry, but so many people in our industry are just like, "Never even thought of this whole car thing.
- 24:02I just tripped and fell into it." Mm-hmm. Alan's like, "No. As a kid, I was lining cars up. I knew what I wanted to do. I knew where I was focused." It, yeah.
- 24:09Such a cool part of the story.I, I mean, we could have a whole other podcast just a discussion between the three of us about the implication of what he said because for the longest time, I'm, like, there's a marketing conversation there which is car dealers' marketing companies or agencies spend majority of the budget telling the public what the public already knows that they do.
- 24:28Yep. "We sell cars." And he's the proof point to that thesis right there, that as a kid, as a toddler, he's like, "I'm gonna play car dealership." Yep. [laughs] "I'm gonna sell cars." Brand build all the way down.
- 24:41Like, kids wanna be soccer players, football players, and firefighters. They should wanna be car dealers, too. I just had an idea. I love it. What's that? Oh, I love it. We need to develop a board game. Oh. Oh.
- 24:54And you can have- Board and Cars. Yeah. Nathan, our producer's back there, like, I know- He's already built it... I'm not, I'm not a fan of board games, but I'd be a fan of this board game.
- 25:03And you can have, like- That'll be fun... the hazard ones, right? Like, you get the, you get the- This is gonna be so, you know this is gonna be so easy. We're gonna GPT out of our GPT board game because we already know.
- 25:14And then all of a sudden we get a 3D printer. We're gonna print that thing. It'll be the one- Well-... and we'll put it on Kickstarter. And then just wait for our Kickstarter, ladies and gentlemen. It's coming.
- 25:21Well, I think, I think, well, in that, in that, since this came up on this podcast, we were inspired by Alan. I think he needs a special role in it.
- 25:27Like, I don't know if he's, like, gonna be, like, the Monopoly man of the- He should be the director of OEM relationships. He should be. Oh. He's got experience with that. In, in collaboration with TrueCar.
- 25:37We're not trying to hire anybody from anybody, just so you know. [laughs] Wow. Just so you know. Well, look, I think we've done enough damage here today.
- 25:43On behalf of Kyle Mounts here, Michael Cirillo, and myself, thank you as always for joining us on Auto Collapse.
- 25:50Sign up for our free and fun-to-read daily email for a free shot of relevant news in automotive, retail, media, and pop culture. You can get it now at asotu.com. That's A-S-O-T-U.com.
- 26:02If you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time.
- 26:10[upbeat music] Welcome to Auto Collapse. Welcome to Auto Collapse. [laughs] Why are we recording? [laughs] Are we rolling yet?
- 26:27Not yet.