Latest / Shane Hewitt and The Nightshift
NEW - The Optimization Trap Nobody Wants to Admit They're In
Optimization culture sold itself as a tool. Tony Chapman says it became a weapon, and the target is your sense of worth.
Tony draws a direct line from fear-based marketing to the anxiety that now runs through everyday decisions about steps, macros, posting schedules, and productivity. The promise is always the same: follow the playbook and you'll get there. The problem is the playbook was never written for you.
Mistakes, detours, and inefficiency aren't failure. Tony points to Richard Branson's upside-down office poster and a spontaneous week through Spain as evidence that the most optimal…
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