448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

The Foundr Podcast with Nathan Chan · Feb 24, 2023 · 50m

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand.

Listen to Nathan and Brian discuss:

How obesity changed his life

His first impressions of Jocko Willink

How to…