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Empowering Industry Voices: Tackling Social Media Gag Orders in Construction · Learnings and Missteps by Depth Builder

• 0:00
  Speaker 1: Let's talk about a recent observation that has been bugging me.
• 0:04
  Speaker 1: If you're a person like in the construction industry that's been wanting to create content and apprehensive about it, as well as a marketer or somebody like with significant influence and pull in a company, I really want you to pay attention to this.
• 0:22
  Speaker 1: You know, I got a lot of really high caliber friends that are doing amazing stuff out there within their organizations and within the construction community at large, and a whole bunch of them are hitting this wall.
• 0:36
  Speaker 1: That doesn't seem to make sense.
• 0:39
  Speaker 1: So I'm really trying to put you on game here.
• 0:41
  Speaker 1: Imagine a space where companies, products, labels, brands leverage the human element of one individual connecting with many.
• 0:55
  Speaker 1: I bet it's not going to take you very long to think about that situation, because it's happening everywhere.
• 1:01
  Speaker 1: Now imagine leveraging that situation towards mending our biggest problem in construction, which is talent, people to do the day and work.
• 1:14
  Speaker 1: There are so many folks out there that are very talented, that have value to deliver beyond the walls of their office, beyond the confines of the company, but they hold back because somebody within the organization overreacts, freaks out, gets a little panicky about what they're posting, what they may have intended to mean, and I'm here to tell you, people connect with people.
• 1:41
  Speaker 1: I don't know very many people potential hiring candidates that get excited about a ribbon cutting picture.
• 1:50
  Speaker 1: I do know a lot of people that connect with the person that is very visible on social media and then naturally we just kind of assume, like, that person is amazing, she works for company X, y or Z, that company must hire nothing but amazing people.
• 2:11
  Speaker 1: I want to look into that company for maybe going to work over there.
• 2:17
  Speaker 1: That's the value that you're missing out on by having these restrictive policies or maybe not restrictive, but the way they're managed, the way your leadership is responding to people's interaction on social media is short changing the opportunity for you to connect with very talented people out there in the industry, and all it's going to take is for you to loosen your grip and allow those influencers, those game changers, those people that have their finger on the pulse of what it is to be human within our industry and what it is to experience all the awesomeness that your company has.
• 3:01
  Speaker 1: All you got to do is let them share that and support them and nurture their power and nurture their path so that they're an advocate for your organization.
• 3:15
  Speaker 1: So the question to you I got, maybe question to two different parties.
• 3:19
  Speaker 1: Question to the creators, the reluctant creators out there that are holding back because somebody in the organization overreacted.
• 3:27
  Speaker 1: What's the worst case scenario of you sharing something in service to others and for the responsible corporate person that's causing some of this grief and friction?
• 3:40
  Speaker 1: What are you really trying to achieve?
• 3:43
  Speaker 1: Be cool and we'll talk to you next time.
• 3:46
  Speaker 1: Peace.