Digital Marketing Strategies with Jim Banks

The SmallBizChat with Melinda Emerson · Jun 23, 2021 · 33m · transcript

In this episode, Melinda Emerson and online advertising expert, Jim Banks, discuss the importance of product quality and Google advertising strategies. They delve into contextual advertising, crafting compelling ads, and mobile advertising strategies. They also explore customer segmentation, lifetime value, and affiliate programs. The episode ends with a workshop on marketing budgeting and a Q&A session. (0:00) Introduction and book giveaway by Melinda Emerson (1:32) Guest Expert Introduction: Jim Banks on Online Advertising (6:22) Keynote: Importance of Product Quality and Google Advertising…