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Built Between Bedtimes – Episode 45: She Double-Crossed the Algorithm, 14X’d the Conversions, and Hit Six Figures in One Month
In this episode, Dylan comes in hot with Seneca’s biggest month in company history — and a rep who closed over six figures in a single month and immediately set her sights on five. He breaks down why firing their ad agency was the best marketing decision they made, how 14x-ing conversions on 30% more spend actually happened, and why most small businesses are handing money to agencies that don’t even connect revenue to ad spend. Then it’s a masterclass on SEO vs. GEO — how AI search engines like Claude and ChatGPT decide who to surface, why a Wikipedia backlink used to print results, and why…
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