Ep. 2422 Barbara Fitzgerald interviews Bourcard Nesin of Liquid Assets | Masterclass US Wine Market
Welcome to Episode 2422 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Bourcard Nesin, VP of Research at Rabobank and co-host of the Liquid Assets podcast. The conversation is based on Bourcard’s report, “The Real Reasons Generation Z Is Drinking Less Alcohol.”
Key Takeaways:
The foundational data misread crisis: What must companies understand before building Gen Z strategies?
The organizational readiness gap: Why leadership composition is a strategic prerequisite—not just an HR initiative.
The investment timeline paradox: How can companies navigate resource…
The skinny
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