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EP20 - Apple Is Cooked—Here Are Three Reasons Why

In this episode of In The Loop, I unpack what feels like a turning point for Apple—and not in a good way. From a lackluster WWDC 2025 filled with buzzwords instead of breakthroughs, to a baffling research paper, The Illusion Of Thinking, that downplays the entire AI industry, Apple seems more confused than ever about its future.

And then comes the gut punch: Jony Ive, the design visionary behind nearly every iconic Apple product, has joined forces with OpenAI to shape the next era of AI hardware. It’s a move that says more about Apple’s current state than any press release or gimmicky…

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