S4 Ep18: Winning B2B Software Sales in the Age of AI with Matthew Whyatt, Founder & Chief Strategist at TechTorque
This week on Tech Can't Save Us, host Paul David is joined by Matthew Whyatt, founder and chief strategist at TechTorque, a consultancy that helps B2B software and SaaS companies sharpen their go-to-market strategies, scale revenue, and build predictable sales systems.
They discuss how AI is fundamentally reshaping B2B software sales while emphasizing that great selling isn't dying, it's evolving. With over 25 years in software sales and more than $100 million in tech sales across startups and global markets, Matthew shares why AI won't replace salespeople but will eliminate lazy approaches…
The skinny
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