EP4: Spotify, Shure Mics, and a $100K Mistake — The Rethink Studio Tour
Paul spent over $100,000 on hardback planner covers. Then the printer went bankrupt, nobody else could bind them, and every one of them became landfill. He tells that story in this episode about as casually as you’d mention a parking ticket — which is roughly the energy of the whole thing.
Recorded in the run-up to the Times Square launch, this is the episode where George and Paul open the studio doors. George walks the camera around his setup: the $99 Samson mic he’s used for a decade, the in-ear monitors borrowed from his drum kit, the $200 worth of lights, and the 6K Blackmagic he openly…
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