How Product Marketers Are Becoming the New Growth Team

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth · Jun 5, 2026 · 8m · transcript

Lucas and Luna unpack a surprising trend in 2026: product marketers are quietly taking over the growth function at B2B and B2C companies alike. They examine how the role has evolved from writing launch copy and slide decks to owning pricing, positioning experiments, and cross-functional revenue strategy. Using real examples from companies like Canva and Gong, they show why product marketing now sits at the intersection of product, sales, and marketing — and why it's becoming one of the fastest-rising career tracks in the industry. They also discuss the skills that separate top-tier…