Latest / No Days Off with Brian Gubernick
71. What's In It For Me?
What's in it for me? This acronym, WIIFM, serves as a strategic approach to evaluate the significance of something and identify the advantages or benefits it offers to individuals.
I share a couple of examples of how to use WIIFM in business and life:
In business when you understand the WIIFM as it pertains to your clients or customers, you can have much more significant influence over their purchasing decisions. By understanding what they stand to gain, you can tailor your approach and effectively persuade them.
This strategy can also be used for developing relationships - personal or…
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