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Smarter Attribution Starts Here - David Esau - Marketing Agency Power Hour - Episode #56
In this episode of Marketing Agency Power Hour, Cal Wilder sits down with David Esau, CEO & Founder of Click Track Marketing. David shares how his agency is adapting to the rapid evolution of AI search, attribution tracking, and marketing automation while building systems designed for the next generation of digital marketing.
The conversation explores AI-powered SOP creation, attribution infrastructure, AI-structured websites, and why agencies must move quickly to stay competitive in a rapidly changing landscape.
David also shares insights from his journey through sales, Google…
The skinny
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