“Consistency beats panic marketing every time” — Tim Shaffer | GGP #071
Most shop owners don’t have a marketing problem — they have a consistency problem. When car count drops, spending spikes. When things get busy, marketing disappears. In this Vendor Insights episode, Tim Shaffer explains why this cycle quietly kills growth and how shops can break it.
Vendor Context
Tim works with independent auto repair shops nationwide, helping owners align marketing, front counter communication, and capacity. He repeatedly sees shops investing in visibility without systems in place to convert that attention into trust and appointments.
Market Problem
The industry often…
The skinny
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