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Why you should be adopting an Experience Mindset - Interview with Tiffani Bova of Salesforce
Today’s interview is with Tiffani Bova, the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Tiffani joins me today to talk about her new book: The Experience Mindset: Changing the Way You Think About Growth, what is an Experience Mindset, what’s the best way to adopt one, why it’s important to take a combined customer and employee experience approach, the research that accompanied the development of the book and what’s the payoff to adopting an Experience Mindset.
This interview follows on from my recent interview –…
The skinny
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