Jermaine Dupri On Being Part Of 400M Records Sold, Changing Hip Hop Forever & Never Getting Credit

Earn Your Leisure · May 7, 2026 · 1h 29m · transcript

TIMESTAMPS:

00:00 Kris Kross Discovery

01:10 Welcome Jermaine Dupri

02:53 Longevity Staying Relevant

06:08 Publishing Money Explained

11:14 Pressure After Hits

14:58 Finding Kris Kross

16:33 Backwards Clothes Moment

21:14 Atlanta Stigma and Press

25:56 Masters Deals and Mentors

29:20 Usher Without Signing

30:25 Building Usher My Way

30:52 Label Loyalty vs Crew Culture

32:45 Signing Jagged Edge

33:31 Becoming the Artist

34:09 Kris Kross Writing Bootcamp

36:34 Throwaways to Life 1472

37:37 Why So So Def Overlooked

39:54 Youth Movement Legacy

46:34 Making It With Jay Z

49:19 Discovering Bow Wow…