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From Zero to Seen: How Small Businesses Can Actually Use YouTube in 2026 · The Boujee Multipreneur

• 0:16
  SPEAKER_00: Welcome back to the Bougie Multipreneur.
• 0:19
  SPEAKER_00: I'm your host, Dr.
• 0:20
  SPEAKER_00: Hilary Huschauer.
• 0:22
  SPEAKER_00: Let me guess, you know YouTube is important, and maybe you have a channel, but it feels overwhelming, time consuming, or like something you'll get to later.
• 0:36
  SPEAKER_00: YouTube is not just social media, it's a search engine and trust builder.
• 0:42
  SPEAKER_00: People don't just scroll YouTube anymore, they actually go looking for answers.
• 0:48
  SPEAKER_00: So we need to be part of this.
• 0:52
  SPEAKER_00: I assume that you have a channel for YouTube for your business.
• 0:57
  SPEAKER_00: If not, hey, today's the day to start one.
• 1:00
  SPEAKER_00: You don't really need fancy equipment or a huge big personality to be on YouTube or viral ideas.
• 1:08
  SPEAKER_00: You just need consistency, clarity, and a simple plan, really.
• 1:13
  SPEAKER_00: So today I want to talk about little things we need to do for this year 2026 and YouTube and make this a year that you're really gonna pour into YouTube.
• 1:25
  SPEAKER_00: Do it with me.
• 1:26
  SPEAKER_00: I'm gonna do it.
• 1:27
  SPEAKER_00: I thought we could do it together.
• 1:29
  SPEAKER_00: So if you are not on YouTube at all, then you have one goal.
• 1:35
  SPEAKER_00: And you just start.
• 1:36
  SPEAKER_00: No, I'm just kidding.
• 1:37
  SPEAKER_00: But ask yourself: do you want new clients?
• 1:40
  SPEAKER_00: Do you want authority?
• 1:42
  SPEAKER_00: Do you want content that you can reuse everywhere?
• 1:46
  SPEAKER_00: Figure out your goal because that determines everything.
• 1:50
  SPEAKER_00: When you set up your channel the right way, it should be very clearly answering who you help, what problem you solve, and why someone should trust you.
• 2:01
  SPEAKER_00: So today your channel name should be your business name or your name and what you do.
• 2:07
  SPEAKER_00: So you could have like a banner text with it too, like helping small business owners grow without burnout.
• 2:14
  SPEAKER_00: Like that might be something my coaching channel would have, right?
• 2:18
  SPEAKER_00: And then there's an about section where you'd have three short paragraphs, not a long resume.
• 2:25
  SPEAKER_00: And if you don't know what to write, that's why there's AI, you guys.
• 2:29
  SPEAKER_00: Copy and paste some things in there, it'll be great.
• 2:32
  SPEAKER_00: Just the plan is just to get it done and get it going, right?
• 2:36
  SPEAKER_00: Um, I wouldn't start with long videos, but with shorts.
• 2:40
  SPEAKER_00: If you don't know what they are, look them up on YouTube.
• 2:44
  SPEAKER_00: They are the fastest growing tool right now on YouTube.
• 2:49
  SPEAKER_00: You don't have to do a lot of editing to them, they're very easy to discover, so they have a high discoverability, and they are perfect for business, like busy business owners like us.
• 3:01
  SPEAKER_00: When you are filming the shorts, you film vertically with your phone.
• 3:06
  SPEAKER_00: They're about 15 to 45 seconds, and just have like one idea per video.
• 3:13
  SPEAKER_00: It's not every single thing you do and how you're gonna help every single person.
• 3:17
  SPEAKER_00: It's just one idea.
• 3:18
  SPEAKER_00: If you have lots of ideas, then there you go.
• 3:20
  SPEAKER_00: You've got lots of shorts that you can make.
• 3:24
  SPEAKER_00: Um, some ideas when you're making a short, you could do something like one mistake I see small businesses make with marketing, and you could talk about it.
• 3:34
  SPEAKER_00: Or what I would do if I were starting my business over today.
• 3:39
  SPEAKER_00: Another thing would be if networking feels awkward, hear this.
• 3:44
  SPEAKER_00: Now, granted, these are things that I would personally use for my coaching, and I have done these, but short ideas.
• 3:51
  SPEAKER_00: If you don't know what ideas to do, again, we have tons of AI stuff out there.
• 3:57
  SPEAKER_00: Or look at some shorts that you like and what do they do?
• 4:01
  SPEAKER_00: But ideally, you would post two to three shorts per week.
• 4:04
  SPEAKER_00: This should not take a lot of time.
• 4:07
  SPEAKER_00: And then um, you don't need a lot of like new ideas, just document things.
• 4:14
  SPEAKER_00: Like what have some of like your clients asked you?
• 4:17
  SPEAKER_00: Um, what conversations do you have on the daily of like things where people ask you and you talk about?
• 4:24
  SPEAKER_00: And then think about the advice that you already give for free.
• 4:28
  SPEAKER_00: This is stuff you you already have, just write it down.
• 4:31
  SPEAKER_00: Put some put a little notes app on your phone that way you can remember what you want to talk about.
• 4:36
  SPEAKER_00: If you tend to say it more than once, it's content worthy, okay?
• 4:41
  SPEAKER_00: Um, also for this 2026 YouTube trends in small businesses, they should really, we should excuse me, we should all focus on um authority more than the aesthetics of it.
• 4:54
  SPEAKER_00: That people want real, they want it helpful and clear.
• 4:59
  SPEAKER_00: You don't have to have like the perfect lighting or the viral dances.
• 5:03
  SPEAKER_00: They want to see the authority, they want you, they want real.
• 5:07
  SPEAKER_00: So they want us in front of the camera, they want our heads out there.
• 5:14
  SPEAKER_00: Um, they don't want just like um just random AI stuff in there.
• 5:18
  SPEAKER_00: People trust you and they trust your business, so you need to be on it.
• 5:23
  SPEAKER_00: Okay, so get out there.
• 5:26
  SPEAKER_00: No, just kidding, but it does.
• 5:27
  SPEAKER_00: That's what's what they want.
• 5:29
  SPEAKER_00: So I wouldn't use a lot of like uh fancy AI stuff to make things unless your pictures in it or your voice.
• 5:38
  SPEAKER_00: Um, shorts in YouTube, they bring people in, but then the longer videos that you also have will deepen the trust.
• 5:47
  SPEAKER_00: So, like the shorts, just like a little hello, if you will.
• 5:50
  SPEAKER_00: It's the beginning steps of dating, right?
• 5:53
  SPEAKER_00: You're bringing them in.
• 5:54
  SPEAKER_00: Then long term, the longer videos that you do will keep them and deepen your trust and you know, hopefully convert them into a new client for you.
• 6:04
  SPEAKER_00: You don't have to go viral on these shorts, you just need to be consistent and searchable.
• 6:11
  SPEAKER_00: So repurposing is expected on YouTube.
• 6:16
  SPEAKER_00: Um, one video that you make could have could make you a short on YouTube.
• 6:21
  SPEAKER_00: That same video could make you an Instagram reel.
• 6:25
  SPEAKER_00: You could make a LinkedIn post with it and a podcast clip.
• 6:30
  SPEAKER_00: You just repurpose what you have.
• 6:32
  SPEAKER_00: If you're not repurposing, you're making things too difficult.
• 6:37
  SPEAKER_00: So let's say you actually have a YouTube channel, but you barely use it, right?
• 6:42
  SPEAKER_00: That's the most common situation that I see.
• 6:45
  SPEAKER_00: Don't think like, well, I'm bad at YouTube.
• 6:48
  SPEAKER_00: So I made the channel, but I'm just bad at it, or I don't like to be in front of the camera.
• 6:52
  SPEAKER_00: You're not bad, you're just inconsistent.
• 6:55
  SPEAKER_00: And consistency will beat talent every time.
• 6:59
  SPEAKER_00: So, how often do we need to post on YouTube?
• 7:03
  SPEAKER_00: Two to three shorts per week, one long video every two to four weeks.
• 7:09
  SPEAKER_00: I really feel like one video a month isn't a hard ask because you want to build your business, right?
• 7:16
  SPEAKER_00: You can get on there and you can talk about something, I guarantee.
• 7:19
  SPEAKER_00: If you say you don't want to be in front of the video, um, you're in front of your patients or clients all the time.
• 7:26
  SPEAKER_00: So if you can talk in front of them, then talk in front of the microphone and the camera.
• 7:31
  SPEAKER_00: And another thing I hear from my clients is like, well, my hair is not done or my makeup's not done.
• 7:37
  SPEAKER_00: But if you're that way in front of your client or patient, then why does it really matter if that's how you are on the camera?
• 7:45
  SPEAKER_00: I'm just saying, so so types of videos we should be posting, educational or authority ones, like how to do XYZ, or what most people don't realize about XYZ.
• 7:58
  SPEAKER_00: You could also do some fun, like behind the scenes, like a day in a life, um, or how you prep your clients or patients or something, and then maybe how you run your business.
• 8:09
  SPEAKER_00: Um, I would you could put something like catchy, like um unpopular opinions about marketing or about XYZ, or what I wish a small business owner would stop doing.
• 8:22
  SPEAKER_00: You could do something cute like that.
• 8:24
  SPEAKER_00: And if someone has asked you a question, just film it.
• 8:29
  SPEAKER_00: So do like the FAQ videos, right?
• 8:32
  SPEAKER_00: So easy.
• 8:32
  SPEAKER_00: You know, people are asking you already, so might as well just do a video and say, like, I was asked this question today, right?
• 8:38
  SPEAKER_00: I mean, just start talking about it.
• 8:41
  SPEAKER_00: So you definitely want to hook people in the first three seconds of your video.
• 8:45
  SPEAKER_00: Talk to one person, not everyone.
• 8:48
  SPEAKER_00: So you're talking to your avatar, right?
• 8:50
  SPEAKER_00: To your ideal client, patient, etc.
• 8:53
  SPEAKER_00: And then end it with like a simple call to action.
• 8:56
  SPEAKER_00: Follow for more.
• 8:57
  SPEAKER_00: Subscribe if this helped.
• 8:59
  SPEAKER_00: Comment help if you want support on this.
• 9:02
  SPEAKER_00: I wouldn't worry about over-editing.
• 9:04
  SPEAKER_00: Don't wait till things are perfect.
• 9:06
  SPEAKER_00: I know you out there who are listening who are perfect with all your stuff, and it might take you a week to to edit and do one short.
• 9:14
  SPEAKER_00: That's that's too much time.
• 9:15
  SPEAKER_00: Okay, it's too much.
• 9:17
  SPEAKER_00: It doesn't have to be perfect.
• 9:18
  SPEAKER_00: Done is better than perfect.
• 9:20
  SPEAKER_00: And um, don't disappear for months.
• 9:23
  SPEAKER_00: You might have to put this on your calendar to-do, that you are going to record these, you're going to do this or that.
• 9:29
  SPEAKER_00: For me, it's a Monday thing that I do.
• 9:32
  SPEAKER_00: I have it on my calendar reoccurring on Monday to do.
• 9:36
  SPEAKER_00: If I can do it more than that, great.
• 9:38
  SPEAKER_00: But I have it on Mondays to do, and I just cross it off.
• 9:42
  SPEAKER_00: Mondays are an easier day for me, and also I do it in the mornings because I have my most energy and creativity in the morning on Monday.
• 9:51
  SPEAKER_00: So again, YouTube isn't about becoming a creator, and it's about just being findable.
• 9:59
  SPEAKER_00: So if someone Googles you your name, your business, your service, your videos should pop up too.
• 10:05
  SPEAKER_00: So these are things that I help other business owners do.
• 10:09
  SPEAKER_00: I help them build visibility in a way that fits your real life, not an influencer culture.
• 10:15
  SPEAKER_00: I'm not, I'm not thinking you should be either.
• 10:17
  SPEAKER_00: Great for those who are.
• 10:19
  SPEAKER_00: I'm just talking about some basics, you guys, to get on there to do it.
• 10:23
  SPEAKER_00: Um let me know what you guys think.
• 10:27
  SPEAKER_00: Um, if you are a small business owner um who knows that you should be on YouTube, but you don't know where to start, this episode's for you.
• 10:36
  SPEAKER_00: So hope you will subscribe to my YouTube channel.
• 10:40
  SPEAKER_00: Let me know yours, and I'll follow you back.
• 10:42
  SPEAKER_00: Okay.
• 10:43
  SPEAKER_00: Let's get out there and make some YouTube shorts.