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Ep 228| 4 Ways to Fix Your Donation Page: The Science of Giving Pt. 2
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Your year-end campaign’s biggest barrier might not be the appeal letter. It might be your checkout. Jena Lynch and fundraising coach Britt Stockert run a 15-minute friction audit to protect donor conversion and stop supporters from walking away mid-gift.
Run the full audit with your team. Download the free field guide here.
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In this episode:
In Part 2 of the Science of Giving series, Jena and Britt walk through a 4-stage friction audit based on our field…
The skinny
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