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Startup Funding Espresso – How To Maintain Presence With a Prospective Investor
How To Maintain Presence With a Prospective Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, it takes several touches to close an investor. It's best to create additional interactions with the investor beyond asking, 'are you ready to invest yet?' Here are some key steps to maintain presence with a prospective investor: Offer to provide a special discount on your product or service to the investor's portfolio companies. This expands the relationship beyond the fundraise and provides value to the…
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