Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 1.5-Second Brand Frame Rule That Boosts Ad Recall
In episode 114 of Video Marketing with Fexingo, Lucas and Luna explore the 1.5-second brand frame rule—a counterintuitive insight from neuroscience showing that brand frames shorter than one point five seconds actually improve recall. They break down a Meta-commissioned study of over 800 video ads, comparing how logos at the end of a video versus the beginning affect memory encoding. Lucas explains the 'peak-end' theory as it applies to video: viewers remember the last frame disproportionately well, so a crisp branded card of exactly 1.5 seconds after the final content moment can…
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