Behind the scenes of Guild’s “customer-for-life” strategy
This week on the Power House podcast, Diego chats with industry veteran and Guild Mortgage CEO Terry Schmidt. Terry joined Guild in 1985 and she stepped into the CEO role in 2023.
Terry and Diego talk about Guild’s proprietary AI system, Guild IQ, and how Guild’s recent acquisitions are a step toward growing their reverse presence. They also talk about how they’re managing through a high-rate environment while keeping up with their customer-for-life strategy, and high employee retention through company culture.
Here's what you'll learn:
Guild Mortgage has a strong focus on finding cultural…
The skinny
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