Latest / #WisdomOfWomen Show / Microdosing Cannabis: A New Era in Wellness with Laura Roos

Transcript

Microdosing Cannabis: A New Era in Wellness with Laura Roos · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:06
  of
• 0:06
  women
• 0:07
  in
• 0:07
  business.
• 0:08
  A
• 0:08
  new
• 0:09
  model
• 0:09
  of
• 0:09
  leadership
• 0:10
  is
• 0:10
  emerging
• 0:11
  and
• 0:11
  we
• 0:11
  are
• 0:12
  here
• 0:12
  to
• 0:12
  amplify
• 0:13
  the
• 0:13
  voices
• 0:14
  of
• 0:14
  women
• 0:15
  leading
• 0:15
  the
• 0:15
  way.
• 0:16
  I
• 0:16
  am
• 0:17
  your
• 0:17
  host,
• 0:17
  Coco
• 0:18
  Selman,
• 0:18
  five
• 0:19
  time
• 0:19
  founder,
• 0:19
  impact
• 0:20
  investor
• 0:21
  and
• 0:21
  creator
• 0:22
  of
• 0:22
  the
• 0:22
  Force
• 0:22
  for
• 0:23
  Good
• 0:23
  system.
• 0:24
  Thank
• 0:25
  you
• 0:25
  for
• 0:25
  joining
• 0:25
  us
• 0:26
  today
• 0:26
  as
• 0:26
  we
• 0:27
  illuminate
• 0:27
  the
• 0:28
  path
• 0:28
  to
• 0:28
  unlocking
• 0:29
  opportunities
• 0:30
  and
• 0:30
  prosperity
• 0:32
  for
• 0:32
  women
• 0:32
  led
• 0:32
  enterprises
• 0:33
  by
• 0:33
  amplifying
• 0:35
  the
• 0:35
  voice
• 0:35
  and
• 0:36
  wisdom
• 0:36
  of
• 0:37
  women.
• 0:38
  Today
• 0:39
  we
• 0:40
  have
• 0:40
  a
• 0:41
  microdosing
• 0:42
  maverick
• 0:43
  in
• 0:43
  our.
• 0:45
  Laura
• 0:46
  Ruz
• 0:46
  is
• 0:46
  the
• 0:46
  three
• 0:47
  time
• 0:47
  founder
• 0:48
  whose
• 0:48
  entrepreneurial
• 0:49
  journey
• 0:50
  has
• 0:50
  been
• 0:51
  marked
• 0:51
  by
• 0:52
  both
• 0:52
  grit
• 0:53
  and
• 0:53
  grace.
• 0:54
  In
• 0:55
  her
• 0:55
  own
• 0:55
  words,
• 0:56
  she's
• 0:56
  had
• 0:57
  one
• 0:57
  flop,
• 0:58
  one
• 0:58
  successful
• 0:59
  exit
• 1:00
  and
• 1:00
  a
• 1:00
  bold
• 1:01
  new
• 1:02
  venture.
• 1:03
  She
• 1:03
  is
• 1:04
  the
• 1:04
  co
• 1:04
  founder
• 1:05
  of
• 1:05
  Mary
• 1:06
  and
• 1:06
  Jane,
• 1:07
  a
• 1:08
  wellness
• 1:08
  company
• 1:09
  on
• 1:09
  a
• 1:10
  mission
• 1:10
  to
• 1:10
  making
• 1:11
  microdosing
• 1:12
  cannabis
• 1:13
  mainstream
• 1:14
  by
• 1:14
  offering
• 1:15
  fast
• 1:16
  acting,
• 1:16
  low
• 1:17
  dose
• 1:17
  edibles
• 1:18
  designed
• 1:18
  for
• 1:19
  control,
• 1:20
  calm
• 1:20
  and
• 1:21
  clarity.
• 1:22
  With
• 1:22
  over
• 1:23
  a
• 1:23
  decade
• 1:23
  of
• 1:24
  experience
• 1:24
  navigating
• 1:25
  the
• 1:26
  highs
• 1:26
  and
• 1:26
  lows
• 1:26
  of
• 1:26
  entrepreneurship,
• 1:28
  Laura
• 1:28
  has
• 1:28
  learned
• 1:29
  to
• 1:29
  transform
• 1:30
  setbacks
• 1:31
  into
• 1:32
  stepping
• 1:32
  stones
• 1:33
  for
• 1:33
  growth.
• 1:34
  Her
• 1:34
  leadership
• 1:35
  combines
• 1:36
  purpose
• 1:36
  with
• 1:36
  innovation,
• 1:37
  centering
• 1:38
  on
• 1:38
  products
• 1:38
  that
• 1:39
  not
• 1:39
  only
• 1:39
  serve
• 1:40
  customers,
• 1:41
  but
• 1:41
  also
• 1:41
  give
• 1:42
  back.
• 1:43
  Partnering
• 1:43
  with
• 1:43
  groups
• 1:44
  like
• 1:44
  the
• 1:44
  Legal
• 1:45
  Revolution
• 1:46
  to
• 1:46
  address
• 1:47
  the
• 1:47
  inequities
• 1:47
  of
• 1:48
  cannabis.
• 1:48
  Convictions
• 1:49
  for
• 1:50
  visionary
• 1:50
  women
• 1:51
  founders
• 1:51
  building
• 1:52
  companies
• 1:52
  of
• 1:52
  substance
• 1:53
  and
• 1:53
  scale,
• 1:53
  Laura's
• 1:54
  story
• 1:54
  is
• 1:54
  a
• 1:54
  masterclass
• 1:55
  in
• 1:55
  perseverance,
• 1:56
  reinvention
• 1:57
  and
• 1:57
  building
• 1:58
  with
• 1:58
  courage
• 1:59
  and
• 1:59
  conscience.
• 2:01
  Welcome
• 2:01
  Laura.
• 2:03
  Wow,
• 2:03
  Coco,
• 2:04
  that
• 2:04
  was
• 2:04
  really
• 2:05
  lovely.
• 2:05
  Thank
• 2:05
  you.
• 2:05
  I'm
• 2:06
  very
• 2:06
  happy
• 2:06
  to
• 2:06
  be
• 2:06
  here.
• 2:07
  Oh,
• 2:08
  it's
• 2:08
  such
• 2:08
  a
• 2:08
  pleasure.
• 2:09
  We
• 2:09
  met
• 2:09
  through
• 2:10
  Carrie
• 2:10
  Kirpin's
• 2:11
  wonderful
• 2:12
  Whisper
• 2:12
  collective
• 2:13
  and
• 2:14
  I
• 2:14
  just
• 2:14
  am
• 2:15
  so
• 2:15
  honored
• 2:15
  to
• 2:15
  share
• 2:16
  some
• 2:16
  time
• 2:17
  and
• 2:17
  space
• 2:17
  with
• 2:17
  you
• 2:18
  right
• 2:18
  now.
• 2:19
  Me
• 2:19
  as
• 2:19
  well.
• 2:20
  Thank
• 2:20
  you.
• 2:20
  I
• 2:20
  think
• 2:20
  Kellyanne
• 2:21
  Parker
• 2:21
  was
• 2:21
  who
• 2:22
  originally
• 2:22
  brought
• 2:22
  me
• 2:22
  into
• 2:23
  the
• 2:23
  Whisper
• 2:23
  collective.
• 2:24
  I
• 2:24
  keep
• 2:24
  sharing
• 2:24
  the
• 2:25
  whisper
• 2:25
  collective
• 2:25
  with
• 2:26
  all
• 2:26
  the
• 2:26
  women
• 2:27
  I
• 2:27
  know
• 2:27
  that
• 2:27
  have
• 2:27
  exited.
• 2:28
  It's
• 2:29
  a
• 2:29
  really
• 2:29
  cool
• 2:29
  community.
• 2:30
  So
• 2:30
  I'm
• 2:30
  very
• 2:30
  glad
• 2:31
  we
• 2:31
  met
• 2:31
  there
• 2:31
  too.
• 2:32
  We've
• 2:32
  had
• 2:32
  Kellyanne
• 2:33
  on
• 2:33
  the
• 2:33
  show
• 2:33
  too.
• 2:34
  She's
• 2:34
  wonderful.
• 2:35
  She's
• 2:35
  one
• 2:35
  of
• 2:35
  my
• 2:36
  faves.
• 2:36
  Yeah.
• 2:37
  Tell
• 2:37
  us
• 2:37
  Laura,
• 2:38
  what
• 2:38
  is
• 2:38
  a
• 2:39
  book
• 2:40
  written
• 2:40
  by
• 2:40
  a
• 2:41
  woman
• 2:41
  that
• 2:42
  has
• 2:42
  significantly
• 2:43
  influenced
• 2:43
  your
• 2:43
  life?
• 2:45
  Love
• 2:45
  this
• 2:46
  question.
• 2:46
  I'm
• 2:47
  glad
• 2:47
  I
• 2:47
  got
• 2:47
  it
• 2:47
  in
• 2:47
  advance.
• 2:48
  Just
• 2:48
  to
• 2:48
  really
• 2:49
  think
• 2:49
  through
• 2:49
  this
• 2:50
  one.
• 2:50
  For
• 2:50
  me,
• 2:51
  I
• 2:51
  think
• 2:51
  back
• 2:52
  to
• 2:52
  before
• 2:53
  I
• 2:53
  started
• 2:53
  any
• 2:54
  of
• 2:54
  my
• 2:54
  businesses.
• 2:55
  I
• 2:55
  read
• 2:55
  Darren
• 2:56
  Greatly
• 2:57
  by
• 2:57
  Brene
• 2:57
  Brown.
• 2:58
  It's
• 2:58
  a
• 2:58
  classic
• 2:59
  business
• 2:59
  book
• 3:00
  that
• 3:00
  also
• 3:00
  reads
• 3:01
  like
• 3:01
  a
• 3:01
  novel.
• 3:01
  It's
• 3:02
  so,
• 3:02
  so
• 3:03
  good.
• 3:03
  And
• 3:04
  then
• 3:04
  of
• 3:04
  course
• 3:04
  I
• 3:04
  read
• 3:04
  Dare
• 3:05
  to
• 3:05
  Lead
• 3:05
  but
• 3:05
  Daring
• 3:05
  Greatly
• 3:06
  was
• 3:06
  had
• 3:07
  a
• 3:07
  really
• 3:07
  strong
• 3:07
  significance
• 3:08
  for
• 3:09
  me
• 3:09
  personally.
• 3:10
  And
• 3:11
  that,
• 3:12
  that's
• 3:12
  a
• 3:12
  metaphor
• 3:13
  that
• 3:13
  talks
• 3:13
  about
• 3:13
  being
• 3:14
  in
• 3:14
  the
• 3:14
  arena
• 3:14
  and
• 3:14
  showing
• 3:15
  up
• 3:15
  for
• 3:15
  life
• 3:16
  and
• 3:16
  actually
• 3:16
  participating.
• 3:17
  It's
• 3:17
  from
• 3:18
  Theodore
• 3:18
  Roosevelt.
• 3:19
  And
• 3:19
  she
• 3:19
  talks
• 3:19
  about
• 3:20
  it
• 3:20
  pretty
• 3:20
  significantly
• 3:20
  in
• 3:21
  the
• 3:21
  book.
• 3:21
  I
• 3:21
  mean,
• 3:21
  I've
• 3:22
  used
• 3:22
  that.
• 3:22
  I
• 3:23
  feel
• 3:23
  that
• 3:24
  I.
• 3:24
  I
• 3:24
  mean,
• 3:25
  it's
• 3:25
  one
• 3:25
  of
• 3:25
  those
• 3:25
  things
• 3:26
  that
• 3:26
  has
• 3:26
  really
• 3:26
  stuck
• 3:27
  with
• 3:27
  me
• 3:28
  and
• 3:28
  I
• 3:28
  think
• 3:29
  that
• 3:29
  would
• 3:29
  be
• 3:29
  my.
• 3:30
  My
• 3:30
  answer.
• 3:31
  It's
• 3:31
  really,
• 3:31
  really
• 3:32
  had
• 3:32
  a
• 3:32
  strong
• 3:33
  impact
• 3:33
  on
• 3:33
  me.
• 3:34
  I
• 3:35
  love
• 3:35
  that.
• 3:35
  You
• 3:35
  know,
• 3:36
  that
• 3:36
  is
• 3:36
  such
• 3:37
  a
• 3:37
  great
• 3:38
  book
• 3:38
  and
• 3:39
  that
• 3:40
  idea
• 3:41
  of
• 3:41
  daring
• 3:42
  greatly
• 3:42
  as
• 3:42
  a
• 3:43
  mantra,
• 3:44
  impact
• 3:44
  mantra
• 3:45
  to
• 3:45
  facilitate
• 3:46
  for
• 3:46
  ourselves
• 3:47
  what
• 3:47
  brings
• 3:48
  out
• 3:48
  the
• 3:48
  best
• 3:48
  in
• 3:48
  us.
• 3:49
  Britti
• 3:49
  Brown's
• 3:50
  just
• 3:50
  pretty
• 3:50
  up
• 3:50
  there,
• 3:50
  right?
• 3:51
  Yeah,
• 3:51
  she's
• 3:52
  a
• 3:52
  baddie.
• 3:52
  She's.
• 3:53
  She's
• 3:53
  at
• 3:53
  the
• 3:53
  top
• 3:53
  of
• 3:54
  the
• 3:54
  charts
• 3:54
  for
• 3:54
  me.
• 3:54
  And
• 3:55
  I
• 3:55
  love
• 3:55
  that
• 3:56
  you
• 3:56
  can
• 3:56
  lead
• 3:56
  by
• 3:57
  being
• 3:57
  vulnerable.
• 3:57
  You
• 3:58
  don't
• 3:58
  have
• 3:58
  to
• 3:59
  put
• 3:59
  up
• 3:59
  any
• 3:59
  sort
• 3:59
  of
• 4:00
  front.
• 4:00
  And
• 4:00
  that's
• 4:00
  definitely
• 4:01
  something
• 4:01
  that
• 4:01
  I
• 4:01
  do
• 4:02
  throughout
• 4:02
  my
• 4:02
  life
• 4:03
  with
• 4:03
  my
• 4:03
  friendships.
• 4:03
  I'm
• 4:04
  an
• 4:04
  oversharer.
• 4:05
  Everyone
• 4:05
  knows
• 4:05
  everything
• 4:05
  about
• 4:06
  me
• 4:06
  and
• 4:07
  I
• 4:07
  love
• 4:07
  that.
• 4:07
  I'm
• 4:08
  so
• 4:08
  curious.
• 4:08
  I
• 4:08
  want
• 4:08
  to
• 4:09
  know
• 4:09
  that
• 4:09
  about
• 4:09
  all
• 4:09
  of
• 4:09
  my
• 4:10
  friends
• 4:10
  and
• 4:10
  all
• 4:10
  of
• 4:10
  my.
• 4:11
  Anybody
• 4:12
  in
• 4:12
  my
• 4:12
  life.
• 4:12
  I'm
• 4:12
  just
• 4:12
  like
• 4:13
  constantly
• 4:13
  trying
• 4:14
  to
• 4:14
  understand
• 4:15
  people
• 4:15
  and
• 4:15
  understand
• 4:16
  the
• 4:16
  why
• 4:16
  of
• 4:17
  everything
• 4:17
  that's
• 4:17
  going
• 4:17
  on.
• 4:18
  So.
• 4:18
  Yeah,
• 4:18
  and
• 4:19
  that
• 4:19
  metaphor
• 4:19
  in
• 4:20
  particular,
• 4:20
  I
• 4:21
  think
• 4:21
  as
• 4:21
  an
• 4:22
  entrepreneur,
• 4:22
  to
• 4:23
  just
• 4:23
  get
• 4:23
  okay
• 4:24
  with
• 4:24
  the
• 4:24
  fact
• 4:24
  that
• 4:24
  you're
• 4:24
  out
• 4:25
  there
• 4:25
  taking
• 4:25
  risks
• 4:26
  and
• 4:26
  people
• 4:27
  can
• 4:27
  judge
• 4:27
  you,
• 4:27
  people
• 4:28
  can
• 4:28
  cheer
• 4:28
  you
• 4:28
  on,
• 4:28
  but
• 4:29
  you're
• 4:29
  at
• 4:29
  least
• 4:29
  on
• 4:30
  the
• 4:30
  field.
• 4:31
  You
• 4:31
  know,
• 4:31
  taking
• 4:31
  a
• 4:31
  swing,
• 4:32
  you
• 4:32
  might
• 4:32
  hit
• 4:32
  a
• 4:32
  home
• 4:32
  run,
• 4:32
  you
• 4:33
  might
• 4:33
  strike
• 4:33
  out.
• 4:33
  I
• 4:34
  love
• 4:34
  that
• 4:34
  and
• 4:35
  live
• 4:35
  that.
• 4:35
  I
• 4:35
  love
• 4:36
  it
• 4:36
  too,
• 4:36
  though.
• 4:37
  You
• 4:37
  know,
• 4:37
  on
• 4:38
  the
• 4:38
  show,
• 4:38
  I
• 4:38
  always
• 4:38
  like
• 4:39
  to.
• 4:40
  With
• 4:40
  founders
• 4:41
  like
• 4:41
  you
• 4:41
  have
• 4:42
  been
• 4:42
  through
• 4:42
  a
• 4:42
  lot
• 4:42
  and
• 4:43
  experienced
• 4:44
  all
• 4:44
  of
• 4:44
  it.
• 4:45
  It's
• 4:45
  good
• 4:45
  to
• 4:46
  understand
• 4:47
  more
• 4:47
  about
• 4:47
  you
• 4:48
  as
• 4:48
  a
• 4:48
  person.
• 4:48
  What
• 4:49
  are
• 4:49
  three
• 4:49
  moments
• 4:50
  in
• 4:50
  your
• 4:51
  life
• 4:51
  that
• 4:52
  have
• 4:52
  been
• 4:54
  really
• 4:54
  shaping
• 4:55
  of
• 4:55
  who
• 4:55
  you
• 4:56
  are
• 4:56
  today
• 4:56
  and
• 4:57
  crafting
• 4:58
  who
• 4:58
  you
• 4:58
  are.
• 4:58
  The
• 4:59
  leader
• 4:59
  you
• 4:59
  are,
• 4:59
  the
• 4:59
  entrepreneur
• 5:00
  that
• 5:01
  you
• 5:01
  are.
• 5:01
  Three
• 5:01
  moments
• 5:02
  where
• 5:03
  you're
• 5:03
  either
• 5:04
  faced
• 5:05
  with
• 5:05
  conflict
• 5:06
  or
• 5:06
  overcame
• 5:07
  something
• 5:07
  or
• 5:08
  maybe
• 5:08
  you
• 5:08
  had
• 5:08
  a
• 5:08
  big
• 5:09
  moment
• 5:09
  of
• 5:10
  success.
• 5:11
  What
• 5:11
  would
• 5:11
  be
• 5:11
  three
• 5:12
  moments
• 5:12
  that
• 5:12
  have
• 5:13
  really
• 5:13
  shaped
• 5:13
  your
• 5:14
  life?
• 5:16
  Yeah,
• 5:16
  I
• 5:17
  abs.
• 5:17
  This
• 5:17
  is
• 5:18
  like
• 5:19
  to
• 5:19
  reflect.
• 5:20
  I
• 5:20
  wish
• 5:20
  I
• 5:20
  was
• 5:20
  more
• 5:21
  of
• 5:21
  a
• 5:21
  person
• 5:21
  that
• 5:21
  journaled
• 5:22
  or
• 5:22
  like,
• 5:22
  you
• 5:23
  know.
• 5:23
  So
• 5:23
  I.
• 5:23
  I've
• 5:24
  been
• 5:24
  thinking
• 5:24
  a
• 5:24
  lot
• 5:24
  about
• 5:25
  this
• 5:25
  and
• 5:25
  I
• 5:26
  think
• 5:26
  the.
• 5:26
  The
• 5:27
  obvious
• 5:27
  one.
• 5:28
  So
• 5:28
  I'll
• 5:28
  start
• 5:28
  there
• 5:29
  with
• 5:29
  the
• 5:30
  personal
• 5:30
  is
• 5:30
  becoming
• 5:31
  a
• 5:31
  mom
• 5:31
  was
• 5:32
  changed
• 5:32
  my
• 5:32
  life.
• 5:32
  It's
• 5:33
  pre
• 5:33
  mom,
• 5:33
  pre
• 5:33
  Laura.
• 5:34
  Being
• 5:34
  a
• 5:34
  mom
• 5:34
  and
• 5:34
  post
• 5:35
  it
• 5:35
  was
• 5:36
  very
• 5:36
  significant.
• 5:37
  2020
• 5:37
  had
• 5:38
  my
• 5:38
  first
• 5:38
  child
• 5:39
  and
• 5:40
  I
• 5:40
  mean
• 5:41
  everything
• 5:41
  becomes
• 5:42
  clear.
• 5:42
  Life
• 5:43
  is
• 5:43
  just
• 5:43
  like
• 5:43
  very
• 5:44
  clear
• 5:44
  the
• 5:45
  second
• 5:45
  I
• 5:45
  held
• 5:46
  him.
• 5:46
  It's
• 5:46
  like
• 5:47
  not
• 5:47
  only
• 5:47
  the
• 5:48
  heart
• 5:48
  Explosion,
• 5:48
  but
• 5:49
  also
• 5:49
  just
• 5:49
  like,
• 5:49
  oh,
• 5:50
  all
• 5:50
  right.
• 5:51
  You
• 5:51
  know,
• 5:51
  I.
• 5:51
  I
• 5:52
  overthought
• 5:52
  a
• 5:52
  lot
• 5:52
  of
• 5:53
  stuff.
• 5:53
  A
• 5:53
  question
• 5:54
  that,
• 5:54
  you
• 5:54
  know,
• 5:54
  I
• 5:54
  need.
• 5:55
  Just
• 5:55
  life
• 5:55
  seemed
• 5:56
  for
• 5:56
  me
• 5:56
  personally
• 5:56
  to
• 5:56
  be
• 5:57
  like,
• 5:57
  all
• 5:57
  right,
• 5:57
  I
• 5:57
  get
• 5:57
  it.
• 5:58
  This
• 5:58
  is
• 5:58
  how
• 5:58
  it's
• 5:58
  gonna
• 5:59
  go
• 6:00
  then
• 6:00
  when
• 6:00
  it
• 6:00
  comes
• 6:01
  to.
• 6:03
  Let's
• 6:03
  see.
• 6:03
  Okay,
• 6:04
  so
• 6:04
  I'll
• 6:05
  give
• 6:05
  a
• 6:06
  college.
• 6:06
  When
• 6:06
  I
• 6:07
  was
• 6:07
  in
• 6:07
  college
• 6:08
  and
• 6:08
  this
• 6:08
  is
• 6:08
  sort
• 6:08
  of
• 6:08
  what
• 6:09
  led
• 6:09
  me
• 6:09
  to
• 6:09
  become
• 6:09
  an
• 6:10
  entrepreneur,
• 6:10
  I
• 6:10
  would
• 6:10
  say,
• 6:11
  or
• 6:11
  go
• 6:11
  on
• 6:11
  that
• 6:11
  path.
• 6:12
  It
• 6:12
  would
• 6:12
  be
• 6:12
  my
• 6:13
  junior
• 6:13
  year.
• 6:13
  I
• 6:14
  went
• 6:14
  to
• 6:14
  University
• 6:15
  of
• 6:15
  Wisconsin,
• 6:15
  Madison.
• 6:16
  I
• 6:16
  was
• 6:16
  a
• 6:16
  Badger.
• 6:17
  And
• 6:18
  I
• 6:18
  was
• 6:18
  in
• 6:19
  the
• 6:19
  school
• 6:19
  for
• 6:19
  journalism
• 6:20
  studying
• 6:20
  strategic
• 6:21
  communications.
• 6:21
  Advertising
• 6:22
  was
• 6:22
  definitely
• 6:23
  where
• 6:23
  I
• 6:23
  thought
• 6:24
  I
• 6:24
  was
• 6:24
  going
• 6:24
  to
• 6:25
  pursue
• 6:26
  my
• 6:26
  career.
• 6:26
  I
• 6:26
  was
• 6:26
  going
• 6:27
  to
• 6:27
  be
• 6:27
  an
• 6:27
  account
• 6:27
  manager,
• 6:28
  maybe.
• 6:28
  On
• 6:28
  the
• 6:28
  strategy
• 6:29
  side,
• 6:30
  I
• 6:30
  loved
• 6:30
  it.
• 6:31
  I
• 6:31
  was
• 6:31
  in
• 6:31
  a
• 6:31
  club.
• 6:32
  I
• 6:32
  got
• 6:32
  some
• 6:33
  award
• 6:33
  for
• 6:34
  being.
• 6:34
  I
• 6:35
  don't
• 6:35
  know.
• 6:35
  And
• 6:35
  I
• 6:35
  got
• 6:35
  sent
• 6:36
  to
• 6:36
  San
• 6:36
  Francisco
• 6:37
  for
• 6:37
  a
• 6:37
  summer
• 6:37
  internship.
• 6:38
  So
• 6:39
  that
• 6:39
  summer,
• 6:39
  senior
• 6:40
  year,
• 6:40
  it
• 6:40
  was
• 6:40
  great.
• 6:41
  I
• 6:41
  got
• 6:41
  really
• 6:41
  lucky
• 6:42
  because
• 6:42
  they
• 6:42
  place
• 6:42
  you
• 6:42
  anywhere.
• 6:43
  You
• 6:43
  could
• 6:43
  go
• 6:43
  to
• 6:44
  any
• 6:44
  state.
• 6:44
  It
• 6:44
  was
• 6:44
  just
• 6:45
  sort
• 6:45
  of
• 6:45
  like
• 6:45
  a
• 6:45
  luck
• 6:46
  of
• 6:46
  the
• 6:46
  draw.
• 6:46
  And
• 6:47
  I
• 6:47
  got
• 6:47
  San
• 6:47
  Francisco.
• 6:48
  I
• 6:48
  was
• 6:48
  at
• 6:48
  a
• 6:48
  really
• 6:48
  cool
• 6:49
  ad
• 6:49
  agency
• 6:49
  called
• 6:50
  11
• 6:50
  when
• 6:51
  I
• 6:51
  was
• 6:51
  out
• 6:51
  there.
• 6:52
  I
• 6:52
  loved
• 6:52
  the
• 6:52
  experience,
• 6:53
  but
• 6:53
  I
• 6:53
  kind
• 6:53
  of
• 6:53
  had
• 6:54
  that
• 6:54
  first
• 6:54
  noticing
• 6:55
  of
• 6:55
  something
• 6:56
  going
• 6:56
  on
• 6:56
  that
• 6:57
  you're
• 6:57
  wondering,
• 6:57
  huh,
• 6:58
  why
• 6:58
  aren't
• 6:58
  we
• 6:58
  doing
• 6:58
  it
• 6:58
  a
• 6:58
  little
• 6:59
  differently?
• 6:59
  Or
• 6:59
  why
• 7:00
  is
• 7:00
  everyone
• 7:00
  so
• 7:00
  crazy
• 7:01
  about
• 7:01
  this
• 7:01
  thing?
• 7:01
  So
• 7:01
  it
• 7:01
  was
• 7:02
  the
• 7:02
  cupcake
• 7:02
  craze
• 7:03
  at
• 7:03
  the
• 7:03
  time.
• 7:04
  Do
• 7:04
  you
• 7:04
  remember
• 7:04
  when
• 7:04
  cupcakes
• 7:05
  were
• 7:05
  like,
• 7:05
  the
• 7:05
  thing
• 7:06
  in
• 7:06
  San
• 7:06
  Francisco
• 7:07
  in
• 7:07
  particular?
• 7:07
  It
• 7:08
  was
• 7:08
  really
• 7:10
  every
• 7:10
  other
• 7:11
  corner.
• 7:11
  There
• 7:11
  was
• 7:12
  a
• 7:12
  cupcake
• 7:12
  shop
• 7:12
  and
• 7:12
  some
• 7:13
  had
• 7:13
  bubbles,
• 7:13
  and
• 7:14
  it
• 7:14
  was
• 7:14
  fun.
• 7:14
  And
• 7:14
  I
• 7:14
  thought,
• 7:15
  oh,
• 7:15
  this
• 7:15
  is
• 7:15
  interesting.
• 7:15
  But
• 7:16
  I
• 7:16
  would
• 7:16
  be
• 7:16
  eating
• 7:16
  the
• 7:17
  cupcake
• 7:17
  and
• 7:17
  thinking,
• 7:18
  like,
• 7:18
  it's
• 7:18
  hitting
• 7:18
  my
• 7:19
  nose.
• 7:19
  This
• 7:19
  is
• 7:19
  not
• 7:20
  that
• 7:20
  I
• 7:20
  don't
• 7:20
  get
• 7:21
  it.
• 7:21
  I
• 7:21
  don't
• 7:21
  get
• 7:21
  why
• 7:21
  we
• 7:22
  haven't
• 7:22
  thought
• 7:22
  of
• 7:22
  a
• 7:22
  better
• 7:23
  way
• 7:23
  to
• 7:23
  eat
• 7:24
  a
• 7:24
  cupcake.
• 7:24
  Why
• 7:24
  don't
• 7:24
  we
• 7:25
  just,
• 7:25
  like,
• 7:26
  take
• 7:26
  the
• 7:26
  bottom
• 7:26
  half
• 7:27
  of
• 7:27
  that
• 7:28
  and
• 7:28
  put
• 7:28
  it
• 7:28
  on
• 7:29
  the
• 7:29
  top
• 7:29
  and
• 7:29
  make
• 7:29
  it
• 7:29
  like
• 7:29
  a
• 7:30
  ice
• 7:30
  cream
• 7:30
  sandwich,
• 7:31
  but
• 7:31
  a
• 7:31
  cupcake.
• 7:32
  And
• 7:32
  then
• 7:33
  you
• 7:33
  go
• 7:33
  down
• 7:33
  the
• 7:33
  road
• 7:33
  and
• 7:34
  you
• 7:34
  realize
• 7:34
  that's
• 7:34
  basically
• 7:34
  a
• 7:35
  whoopie
• 7:35
  pie.
• 7:36
  And
• 7:36
  whoopie
• 7:37
  pies
• 7:37
  are.
• 7:38
  My
• 7:38
  dad's
• 7:38
  from
• 7:38
  Maine,
• 7:39
  so
• 7:39
  I
• 7:39
  have
• 7:39
  family
• 7:39
  there,
• 7:40
  and
• 7:40
  they're
• 7:40
  kind
• 7:40
  of
• 7:41
  only
• 7:41
  really
• 7:41
  popular
• 7:42
  in
• 7:42
  Maine.
• 7:42
  And
• 7:42
  then
• 7:42
  I
• 7:43
  wondered,
• 7:43
  why
• 7:43
  aren't
• 7:43
  they
• 7:43
  more
• 7:44
  popular?
• 7:44
  These
• 7:44
  seem
• 7:45
  to
• 7:45
  be.
• 7:45
  So
• 7:45
  I
• 7:46
  go
• 7:46
  down
• 7:46
  that
• 7:46
  rabbit
• 7:46
  hole
• 7:47
  and
• 7:47
  realize,
• 7:48
  okay,
• 7:48
  they
• 7:49
  make
• 7:49
  them
• 7:49
  with
• 7:49
  Crisco,
• 7:50
  and
• 7:50
  Crisco.
• 7:51
  It.
• 7:51
  It's.
• 7:52
  It
• 7:52
  doesn't
• 7:52
  taste
• 7:53
  that
• 7:53
  good,
• 7:53
  these
• 7:53
  whoopie
• 7:54
  pies.
• 7:54
  So
• 7:54
  couldn't
• 7:55
  we
• 7:55
  do
• 7:55
  it
• 7:55
  where
• 7:56
  it.
• 7:56
  You
• 7:57
  make
• 7:57
  it
• 7:57
  the
• 7:57
  same
• 7:57
  way
• 7:57
  you
• 7:57
  make
• 7:58
  a
• 7:58
  cupcake,
• 7:58
  just
• 7:58
  changing
• 7:59
  the
• 7:59
  form.
• 7:59
  Maybe
• 8:00
  it
• 8:00
  should
• 8:00
  be
• 8:00
  like
• 8:00
  a
• 8:01
  chipotle
• 8:01
  style.
• 8:02
  You
• 8:02
  get
• 8:02
  your
• 8:02
  base,
• 8:03
  your
• 8:03
  cool
• 8:03
  filling.
• 8:04
  Then
• 8:04
  you
• 8:04
  decide
• 8:04
  on
• 8:05
  the
• 8:05
  top.
• 8:05
  Maybe
• 8:05
  I'm
• 8:06
  going
• 8:06
  strawberry.
• 8:06
  Bottom,
• 8:07
  I'm
• 8:07
  going,
• 8:07
  like,
• 8:08
  buttercream
• 8:08
  filling.
• 8:09
  I'm
• 8:09
  going
• 8:09
  chocolate.
• 8:10
  And
• 8:10
  then.
• 8:11
  And
• 8:11
  then
• 8:11
  you
• 8:11
  got
• 8:11
  your
• 8:12
  dip.
• 8:12
  Maybe
• 8:12
  you're
• 8:13
  putting
• 8:13
  a
• 8:13
  little
• 8:13
  bit
• 8:13
  of,
• 8:13
  like,
• 8:13
  a
• 8:14
  drizzle
• 8:14
  of
• 8:14
  caramel,
• 8:15
  a
• 8:15
  sprinkle
• 8:15
  of
• 8:15
  nuts.
• 8:16
  Then
• 8:16
  you
• 8:16
  go
• 8:16
  through
• 8:16
  the
• 8:16
  line.
• 8:17
  There's
• 8:17
  a
• 8:17
  milk
• 8:17
  bar
• 8:18
  at
• 8:18
  the
• 8:18
  end.
• 8:18
  And
• 8:18
  I'm
• 8:18
  like,
• 8:18
  okay,
• 8:19
  I
• 8:19
  gotta
• 8:19
  do
• 8:19
  this.
• 8:20
  I'm
• 8:20
  gonna
• 8:21
  call
• 8:21
  it
• 8:21
  Waldo's
• 8:21
  Whoopie
• 8:22
  Pies.
• 8:22
  My
• 8:22
  last
• 8:23
  name
• 8:23
  is
• 8:23
  Waldman,
• 8:24
  my
• 8:24
  former
• 8:24
  last
• 8:25
  name,
• 8:25
  so
• 8:25
  my
• 8:26
  friends
• 8:26
  would
• 8:26
  call
• 8:26
  me
• 8:26
  Waldo.
• 8:27
  I
• 8:27
  come
• 8:27
  back
• 8:27
  from
• 8:27
  this
• 8:28
  experience
• 8:28
  thinking,
• 8:28
  like,
• 8:29
  this
• 8:29
  is
• 8:29
  a
• 8:29
  good
• 8:29
  idea.
• 8:30
  I
• 8:30
  want
• 8:30
  to
• 8:30
  do
• 8:30
  this.
• 8:31
  And
• 8:31
  this
• 8:31
  could
• 8:31
  be
• 8:32
  franchisable.
• 8:33
  Like,
• 8:33
  I
• 8:33
  mean,
• 8:34
  so
• 8:34
  then
• 8:35
  it's
• 8:35
  my
• 8:35
  senior
• 8:35
  year,
• 8:36
  and
• 8:37
  I'm
• 8:37
  thinking,
• 8:37
  how
• 8:37
  can
• 8:37
  I
• 8:38
  get
• 8:38
  course
• 8:38
  credit
• 8:39
  for
• 8:39
  exploring
• 8:40
  this
• 8:40
  idea
• 8:40
  further?
• 8:41
  So
• 8:41
  I
• 8:41
  pitched
• 8:42
  a
• 8:42
  professor,
• 8:42
  like,
• 8:43
  hey,
• 8:43
  can
• 8:43
  I
• 8:44
  write
• 8:44
  a
• 8:44
  business
• 8:44
  plan?
• 8:45
  Really
• 8:45
  go
• 8:45
  for
• 8:45
  this
• 8:46
  idea
• 8:46
  I
• 8:46
  have.
• 8:46
  Sure
• 8:47
  enough,
• 8:47
  that
• 8:48
  was
• 8:48
  accepted.
• 8:49
  I
• 8:49
  got
• 8:49
  a
• 8:50
  few
• 8:50
  credits
• 8:50
  to
• 8:50
  build
• 8:50
  this
• 8:51
  out.
• 8:52
  So
• 8:52
  all
• 8:52
  through
• 8:52
  that,
• 8:53
  I
• 8:53
  decided,
• 8:54
  I'm
• 8:54
  not
• 8:54
  gonna
• 8:54
  take
• 8:54
  that
• 8:55
  job.
• 8:55
  I
• 8:55
  did
• 8:55
  get
• 8:55
  a
• 8:56
  job
• 8:56
  offer
• 8:56
  at
• 8:56
  that
• 8:56
  San
• 8:57
  Francisco
• 8:57
  firm.
• 8:58
  Decided,
• 8:59
  okay,
• 8:59
  I
• 8:59
  gotta
• 9:00
  try
• 9:00
  this
• 9:00
  whole
• 9:00
  whoopie
• 9:01
  pie
• 9:01
  thing
• 9:01
  out.
• 9:02
  So
• 9:02
  I
• 9:02
  moved
• 9:02
  home,
• 9:03
  moved
• 9:03
  in
• 9:04
  with
• 9:04
  my
• 9:04
  parents,
• 9:04
  and
• 9:05
  to
• 9:05
  save
• 9:05
  money,
• 9:06
  I
• 9:06
  don't
• 9:06
  have
• 9:06
  a
• 9:06
  job.
• 9:06
  I'm
• 9:06
  trying
• 9:07
  to
• 9:07
  build
• 9:07
  a
• 9:07
  business.
• 9:08
  Moved
• 9:08
  in
• 9:08
  with
• 9:09
  them,
• 9:09
  and
• 9:09
  really
• 9:10
  took
• 9:11
  six
• 9:11
  months
• 9:11
  to
• 9:12
  meet
• 9:12
  with
• 9:12
  business
• 9:13
  owners
• 9:13
  in
• 9:13
  Minnesota
• 9:14
  that
• 9:14
  are,
• 9:14
  you
• 9:15
  know,
• 9:15
  own
• 9:15
  a
• 9:16
  cafe
• 9:16
  or
• 9:17
  just,
• 9:17
  like,
• 9:17
  learn
• 9:17
  about
• 9:17
  it.
• 9:18
  Like,
• 9:18
  do
• 9:18
  I
• 9:18
  really
• 9:18
  want
• 9:18
  to
• 9:19
  do
• 9:19
  this
• 9:19
  and
• 9:19
  how
• 9:19
  would
• 9:19
  I
• 9:20
  do
• 9:20
  it?
• 9:20
  And
• 9:20
  then
• 9:20
  I
• 9:20
  was
• 9:20
  baking
• 9:21
  a
• 9:21
  lot
• 9:21
  and
• 9:22
  burning
• 9:22
  a
• 9:23
  lot
• 9:23
  of
• 9:23
  it,
• 9:23
  and
• 9:23
  I'm
• 9:24
  not
• 9:24
  a
• 9:24
  good
• 9:24
  baker.
• 9:25
  Learn
• 9:25
  that
• 9:25
  really
• 9:25
  quickly.
• 9:26
  So
• 9:26
  going
• 9:27
  down
• 9:27
  that
• 9:27
  road,
• 9:28
  it
• 9:28
  was
• 9:28
  very
• 9:28
  pivotal
• 9:29
  for
• 9:29
  me
• 9:29
  to
• 9:29
  realize,
• 9:30
  okay,
• 9:31
  I
• 9:31
  can
• 9:31
  take
• 9:31
  this
• 9:32
  from
• 9:32
  idea
• 9:32
  to
• 9:33
  branding
• 9:33
  and
• 9:33
  all
• 9:34
  of
• 9:34
  that,
• 9:34
  but
• 9:34
  when
• 9:34
  it
• 9:34
  comes
• 9:35
  down
• 9:35
  to
• 9:35
  it,
• 9:36
  I
• 9:37
  found
• 9:37
  out
• 9:37
  I
• 9:38
  can't
• 9:38
  bake.
• 9:39
  So
• 9:39
  that's
• 9:39
  fine.
• 9:39
  But
• 9:40
  then
• 9:40
  I
• 9:40
  thought
• 9:40
  I
• 9:40
  could
• 9:40
  get
• 9:40
  a
• 9:40
  baker.
• 9:41
  But
• 9:41
  by
• 9:42
  learning
• 9:42
  about
• 9:42
  the
• 9:43
  business
• 9:43
  and
• 9:43
  realizing
• 9:44
  I'm
• 9:44
  going
• 9:44
  to
• 9:44
  also
• 9:44
  work
• 9:45
  all
• 9:45
  of
• 9:45
  my
• 9:45
  weekends,
• 9:46
  I'm
• 9:46
  going
• 9:46
  to
• 9:46
  probably
• 9:46
  feel
• 9:47
  like
• 9:47
  4am
• 9:48
  every
• 9:48
  day.
• 9:48
  If
• 9:48
  I
• 9:48
  want
• 9:49
  to
• 9:49
  do
• 9:49
  this
• 9:49
  business
• 9:49
  and
• 9:50
  have
• 9:50
  a
• 9:50
  friend,
• 9:50
  fresh
• 9:50
  product,
• 9:51
  this
• 9:51
  isn't
• 9:52
  going
• 9:52
  to
• 9:52
  be
• 9:52
  the
• 9:52
  one
• 9:52
  I'm
• 9:53
  going
• 9:53
  to
• 9:53
  pursue.
• 9:53
  Like,
• 9:53
  I
• 9:53
  don't
• 9:53
  want
• 9:54
  to
• 9:54
  do
• 9:54
  this.
• 9:54
  This
• 9:54
  isn't
• 9:54
  it.
• 9:55
  So
• 9:56
  I
• 9:56
  never
• 9:56
  did
• 9:57
  anything
• 9:57
  with
• 9:57
  it,
• 9:57
  but
• 9:58
  it
• 9:58
  taught
• 9:58
  me
• 9:58
  so
• 9:58
  Much.
• 9:59
  And
• 9:59
  I
• 10:00
  remember
• 10:00
  thinking
• 10:01
  like,
• 10:01
  okay,
• 10:01
  now
• 10:01
  it's
• 10:02
  time
• 10:02
  for
• 10:02
  me
• 10:02
  to
• 10:02
  get
• 10:02
  a
• 10:03
  real
• 10:03
  job.
• 10:03
  I
• 10:03
  mean,
• 10:03
  I
• 10:03
  want
• 10:04
  to
• 10:04
  do
• 10:04
  this.
• 10:04
  I
• 10:05
  love
• 10:05
  it.
• 10:05
  I'm
• 10:05
  on
• 10:05
  fire
• 10:06
  and
• 10:06
  alive
• 10:06
  by
• 10:06
  it.
• 10:07
  But
• 10:08
  I
• 10:08
  think
• 10:08
  I
• 10:08
  should
• 10:09
  actually
• 10:09
  start
• 10:10
  by
• 10:10
  working
• 10:10
  for
• 10:10
  a
• 10:10
  startup
• 10:11
  and
• 10:11
  see
• 10:11
  how
• 10:11
  that.
• 10:12
  So
• 10:12
  that's
• 10:13
  what
• 10:13
  led
• 10:13
  me
• 10:13
  to
• 10:14
  my
• 10:14
  first
• 10:14
  job
• 10:14
  in
• 10:14
  Chicago,
• 10:15
  and
• 10:16
  I
• 10:16
  worked
• 10:16
  at
• 10:16
  a
• 10:16
  small
• 10:17
  startup
• 10:17
  and
• 10:17
  spent
• 10:18
  a
• 10:18
  couple
• 10:18
  years
• 10:18
  there.
• 10:18
  So
• 10:19
  that's
• 10:19
  experience
• 10:20
  number
• 10:20
  one.
• 10:20
  Professionally,
• 10:21
  I
• 10:21
  would
• 10:21
  say.
• 10:21
  Another
• 10:22
  defining
• 10:22
  moment
• 10:23
  I
• 10:23
  would
• 10:23
  say
• 10:23
  is.
• 10:25
  And
• 10:25
  also,
• 10:25
  that
• 10:26
  was
• 10:26
  not
• 10:26
  a
• 10:26
  moment.
• 10:26
  That
• 10:27
  was
• 10:27
  a
• 10:27
  long
• 10:27
  story.
• 10:27
  So
• 10:28
  thanks
• 10:28
  for
• 10:28
  bearing
• 10:28
  with
• 10:28
  me,
• 10:29
  Coco.
• 10:29
  It's
• 10:29
  a
• 10:30
  good
• 10:30
  story,
• 10:30
  though.
• 10:30
  I
• 10:31
  think
• 10:31
  that
• 10:31
  it's
• 10:32
  so
• 10:33
  characteristic
• 10:34
  of
• 10:34
  founders.
• 10:36
  This
• 10:36
  is
• 10:36
  who
• 10:36
  we
• 10:37
  are.
• 10:37
  We
• 10:38
  question
• 10:39
  things,
• 10:39
  we
• 10:39
  look
• 10:39
  at
• 10:40
  things.
• 10:40
  And
• 10:41
  we
• 10:41
  also
• 10:42
  don't
• 10:43
  just
• 10:43
  say,
• 10:44
  this
• 10:45
  might
• 10:45
  be
• 10:45
  a
• 10:45
  good
• 10:45
  idea,
• 10:46
  somebody
• 10:46
  should
• 10:47
  do
• 10:47
  it.
• 10:47
  We
• 10:47
  actually
• 10:48
  take
• 10:48
  the
• 10:48
  steps
• 10:49
  to
• 10:49
  decide
• 10:49
  whether
• 10:50
  or
• 10:50
  not
• 10:50
  we're
• 10:51
  gonna
• 10:51
  do
• 10:51
  it.
• 10:52
  Yeah,
• 10:52
  that
• 10:53
  comes
• 10:53
  up
• 10:53
  so
• 10:53
  much
• 10:53
  for
• 10:54
  me,
• 10:54
  where
• 10:54
  it's
• 10:55
  one
• 10:55
  thing
• 10:55
  to
• 10:55
  think
• 10:55
  of
• 10:56
  the
• 10:56
  idea
• 10:56
  and
• 10:56
  it's
• 10:56
  one
• 10:57
  thing
• 10:57
  to
• 10:57
  be
• 10:57
  like,
• 10:57
  this
• 10:57
  is
• 10:57
  a
• 10:57
  good
• 10:57
  idea.
• 10:58
  It's
• 10:58
  another
• 10:58
  to
• 10:59
  decide
• 10:59
  that
• 11:00
  you're
• 11:00
  actually
• 11:00
  going
• 11:00
  to
• 11:01
  do
• 11:01
  it
• 11:01
  and
• 11:01
  take
• 11:01
  it
• 11:01
  into
• 11:02
  action
• 11:02
  and
• 11:02
  execute.
• 11:03
  Because
• 11:03
  that's
• 11:03
  the
• 11:03
  hard
• 11:04
  part.
• 11:04
  Actually,
• 11:05
  the
• 11:05
  hardest
• 11:05
  part
• 11:05
  was
• 11:07
  he
• 11:07
  has
• 11:07
  good
• 11:08
  ideas.
• 11:08
  But,
• 11:08
  like,
• 11:08
  implementation,
• 11:10
  you
• 11:10
  know,
• 11:10
  is.
• 11:11
  Go
• 11:11
  ahead.
• 11:11
  You
• 11:11
  were
• 11:11
  going
• 11:12
  to
• 11:12
  say
• 11:12
  something.
• 11:12
  I
• 11:12
  was
• 11:12
  just
• 11:13
  going
• 11:13
  to
• 11:13
  say
• 11:13
  that
• 11:13
  launch
• 11:14
  is
• 11:14
  also
• 11:14
  the
• 11:15
  easy
• 11:15
  part,
• 11:15
  which
• 11:15
  people
• 11:15
  don't
• 11:16
  even
• 11:16
  realize.
• 11:16
  So
• 11:17
  it's
• 11:17
  like
• 11:17
  not
• 11:17
  only
• 11:17
  getting
• 11:18
  that
• 11:18
  execution
• 11:18
  to
• 11:19
  launch,
• 11:19
  but
• 11:19
  the
• 11:20
  scaling
• 11:20
  and
• 11:21
  the
• 11:21
  tweaking
• 11:21
  and,
• 11:22
  like,
• 11:22
  how
• 11:22
  much
• 11:22
  harder.
• 11:23
  So
• 11:24
  that's
• 11:24
  an
• 11:24
  aside.
• 11:25
  Okay,
• 11:25
  last
• 11:25
  one,
• 11:26
  though,
• 11:26
  that
• 11:26
  comes
• 11:26
  to
• 11:27
  mind
• 11:27
  is
• 11:27
  when
• 11:28
  I
• 11:28
  knew
• 11:28
  that
• 11:28
  it
• 11:28
  was
• 11:29
  time
• 11:29
  to
• 11:30
  stop
• 11:30
  on
• 11:31
  that
• 11:31
  first
• 11:31
  business
• 11:31
  that
• 11:31
  failed
• 11:32
  and
• 11:32
  to
• 11:32
  just
• 11:32
  let
• 11:33
  it
• 11:33
  go.
• 11:34
  How
• 11:34
  was
• 11:34
  hard?
• 11:35
  That
• 11:35
  was
• 11:35
  definitely.
• 11:37
  If
• 11:38
  I
• 11:38
  look
• 11:38
  back
• 11:38
  on
• 11:38
  everything,
• 11:39
  I
• 11:39
  have
• 11:39
  a
• 11:39
  terrible
• 11:40
  memory.
• 11:40
  But
• 11:40
  I'll
• 11:41
  never
• 11:41
  forget
• 11:41
  that
• 11:41
  memory,
• 11:42
  you
• 11:42
  know?
• 11:42
  You
• 11:42
  know
• 11:42
  when
• 11:42
  you
• 11:43
  say,
• 11:43
  like,
• 11:43
  okay,
• 11:44
  wow,
• 11:44
  it's
• 11:44
  time.
• 11:45
  I
• 11:45
  knew
• 11:45
  it
• 11:45
  was
• 11:45
  time
• 11:46
  because
• 11:46
  I
• 11:46
  was
• 11:47
  working
• 11:47
  full
• 11:47
  time.
• 11:48
  I
• 11:48
  was
• 11:48
  in
• 11:49
  a
• 11:49
  job
• 11:49
  where
• 11:49
  I
• 11:49
  couldn't
• 11:49
  sit
• 11:50
  at
• 11:50
  a
• 11:50
  computer.
• 11:50
  I
• 11:50
  was
• 11:50
  always
• 11:50
  on
• 11:51
  my
• 11:51
  feet.
• 11:51
  I
• 11:51
  was
• 11:52
  managing
• 11:52
  a
• 11:52
  team.
• 11:53
  I
• 11:53
  remember
• 11:53
  I
• 11:54
  had
• 11:54
  an
• 11:54
  instructor
• 11:55
  call
• 11:55
  me
• 11:55
  before,
• 11:56
  like,
• 11:56
  the
• 11:56
  class.
• 11:57
  I
• 11:57
  had
• 11:57
  a.
• 11:57
  We
• 11:58
  don't
• 11:58
  have
• 11:58
  very
• 11:59
  few
• 11:59
  clients,
• 11:59
  but
• 12:00
  we
• 12:00
  had
• 12:00
  one
• 12:00
  client,
• 12:01
  an
• 12:01
  ad
• 12:01
  agency
• 12:02
  in
• 12:02
  Minnesota,
• 12:02
  and
• 12:02
  they
• 12:03
  were
• 12:03
  doing
• 12:03
  a
• 12:03
  series
• 12:04
  of
• 12:04
  classes.
• 12:05
  And
• 12:06
  my
• 12:07
  instructor
• 12:07
  calls
• 12:07
  me,
• 12:07
  like
• 12:08
  an
• 12:08
  hour
• 12:08
  before
• 12:08
  and
• 12:09
  is
• 12:09
  like,
• 12:09
  I
• 12:09
  can't
• 12:09
  make
• 12:10
  it.
• 12:10
  Sorry.
• 12:11
  And
• 12:12
  it's
• 12:12
  just
• 12:12
  that
• 12:13
  moment
• 12:13
  where
• 12:13
  I
• 12:13
  actually
• 12:14
  am
• 12:14
  not
• 12:14
  even
• 12:14
  supposed
• 12:14
  to
• 12:15
  be
• 12:15
  on
• 12:15
  the
• 12:15
  phone
• 12:15
  right
• 12:15
  now.
• 12:16
  Someone's
• 12:16
  going
• 12:16
  to
• 12:16
  notice
• 12:17
  and
• 12:17
  say,
• 12:17
  what
• 12:17
  are
• 12:17
  you
• 12:17
  doing?
• 12:18
  It
• 12:18
  was
• 12:18
  so
• 12:19
  overwhelming.
• 12:19
  I
• 12:19
  have
• 12:19
  no
• 12:20
  control
• 12:20
  and
• 12:20
  I'm
• 12:20
  not
• 12:21
  making
• 12:21
  money
• 12:21
  and
• 12:21
  I'm
• 12:21
  still
• 12:22
  working
• 12:22
  full
• 12:22
  time.
• 12:22
  I'm
• 12:22
  dirt
• 12:23
  on
• 12:23
  my
• 12:23
  weekends
• 12:23
  and
• 12:23
  I'm
• 12:24
  about
• 12:24
  to
• 12:24
  let
• 12:24
  all
• 12:24
  of
• 12:25
  those
• 12:25
  people
• 12:25
  down
• 12:25
  who
• 12:26
  were
• 12:26
  excited
• 12:26
  to
• 12:26
  do
• 12:26
  a
• 12:26
  rooftop
• 12:27
  yoga
• 12:27
  class.
• 12:28
  I
• 12:28
  have
• 12:29
  no
• 12:29
  time
• 12:29
  to
• 12:29
  get
• 12:29
  a
• 12:29
  sub.
• 12:30
  I'm
• 12:30
  even
• 12:31
  trying.
• 12:31
  I'm
• 12:31
  texting
• 12:32
  all
• 12:32
  my
• 12:32
  other.
• 12:32
  But
• 12:33
  it's
• 12:33
  so.
• 12:33
  It
• 12:34
  was
• 12:34
  just
• 12:34
  a
• 12:34
  moment
• 12:34
  where
• 12:35
  I
• 12:35
  was
• 12:35
  like,
• 12:35
  this
• 12:35
  is
• 12:36
  not
• 12:36
  worth
• 12:36
  the
• 12:36
  stress
• 12:37
  level
• 12:37
  when
• 12:38
  there's
• 12:38
  no
• 12:38
  reward.
• 12:39
  You
• 12:39
  know,
• 12:39
  it's
• 12:40
  been
• 12:40
  a
• 12:40
  while.
• 12:40
  It
• 12:40
  had
• 12:40
  been
• 12:40
  like
• 12:41
  two
• 12:41
  years
• 12:41
  at
• 12:41
  that
• 12:41
  point.
• 12:42
  So
• 12:42
  it
• 12:42
  was
• 12:43
  clarity
• 12:43
  too,
• 12:43
  which
• 12:44
  also
• 12:44
  gives
• 12:44
  you
• 12:45
  relief
• 12:45
  in
• 12:46
  these
• 12:46
  struggles
• 12:46
  when
• 12:46
  you're
• 12:47
  feeling
• 12:47
  like
• 12:47
  you're
• 12:47
  in
• 12:47
  the
• 12:47
  mud
• 12:48
  with
• 12:48
  the
• 12:48
  business.
• 12:49
  And
• 12:49
  I
• 12:49
  was
• 12:49
  proud
• 12:50
  to
• 12:50
  recognize
• 12:51
  the
• 12:51
  feeling
• 12:52
  because
• 12:52
  it
• 12:52
  is
• 12:52
  very
• 12:53
  hard
• 12:53
  to
• 12:53
  let
• 12:53
  something
• 12:54
  go
• 12:55
  special
• 12:55
  when
• 12:56
  it's
• 12:56
  your
• 12:56
  first.
• 12:56
  You're
• 12:56
  kind
• 12:57
  of
• 12:57
  like,
• 12:57
  can
• 12:57
  I
• 12:57
  do
• 12:57
  it
• 12:57
  again?
• 12:58
  And.
• 12:58
  And
• 12:59
  are
• 12:59
  people
• 12:59
  gonna
• 13:00
  trust
• 13:00
  me?
• 13:01
  So
• 13:01
  that,
• 13:02
  that
• 13:02
  was
• 13:02
  a
• 13:02
  toughie,
• 13:03
  but
• 13:03
  it
• 13:03
  was
• 13:03
  defining
• 13:04
  and
• 13:04
  I'm
• 13:04
  really
• 13:04
  glad
• 13:05
  because
• 13:05
  it
• 13:06
  made
• 13:06
  way
• 13:06
  for
• 13:07
  what
• 13:07
  was
• 13:07
  to
• 13:08
  come.
• 13:09
  So
• 13:09
  you
• 13:09
  had
• 13:09
  a
• 13:09
  business
• 13:10
  that
• 13:10
  did
• 13:10
  yoga
• 13:11
  programs
• 13:11
  and
• 13:11
  that
• 13:12
  kind
• 13:12
  of
• 13:12
  thing.
• 13:12
  You
• 13:13
  scheduled
• 13:13
  them
• 13:14
  and
• 13:14
  you
• 13:14
  decided
• 13:14
  not
• 13:15
  to
• 13:15
  do
• 13:15
  that.
• 13:15
  What
• 13:15
  happened
• 13:16
  next?
• 13:17
  Yeah,
• 13:17
  that
• 13:18
  first
• 13:18
  business,
• 13:18
  it
• 13:19
  was
• 13:19
  called
• 13:19
  Yogaloo.
• 13:20
  Bringing
• 13:20
  yoga
• 13:20
  to
• 13:20
  you
• 13:21
  was
• 13:21
  kind
• 13:21
  of
• 13:21
  like
• 13:23
  the
• 13:23
  time
• 13:23
  of
• 13:24
  Uber
• 13:24
  becoming
• 13:24
  the
• 13:24
  gig
• 13:25
  economy.
• 13:25
  I
• 13:25
  really
• 13:26
  needed
• 13:26
  to
• 13:26
  build
• 13:27
  an
• 13:27
  app
• 13:27
  and
• 13:28
  take
• 13:28
  it
• 13:28
  to
• 13:29
  the
• 13:29
  big
• 13:29
  stage.
• 13:30
  And
• 13:30
  I
• 13:30
  was
• 13:30
  not
• 13:30
  ready
• 13:31
  yet.
• 13:31
  I
• 13:31
  was
• 13:31
  just
• 13:31
  not
• 13:31
  confident
• 13:32
  in
• 13:32
  myself
• 13:32
  yet.
• 13:32
  So
• 13:33
  it
• 13:33
  didn't
• 13:33
  work.
• 13:34
  It
• 13:34
  really
• 13:34
  didn't.
• 13:35
  So
• 13:35
  what
• 13:35
  came
• 13:35
  next
• 13:36
  was
• 13:36
  I
• 13:37
  thought
• 13:37
  I
• 13:37
  had
• 13:37
  to
• 13:37
  get
• 13:37
  a
• 13:38
  job.
• 13:38
  I
• 13:38
  knew
• 13:38
  I
• 13:38
  was
• 13:39
  not
• 13:39
  very
• 13:39
  happy
• 13:39
  in
• 13:39
  that
• 13:39
  full
• 13:40
  time
• 13:40
  job
• 13:40
  I
• 13:40
  mentioned.
• 13:41
  So
• 13:41
  it
• 13:41
  was
• 13:41
  kind
• 13:41
  of
• 13:41
  like,
• 13:42
  okay,
• 13:42
  next
• 13:43
  up,
• 13:43
  I
• 13:43
  need
• 13:44
  something
• 13:44
  else.
• 13:44
  I
• 13:45
  don't
• 13:45
  have
• 13:45
  any
• 13:45
  other
• 13:45
  ideas
• 13:46
  right
• 13:46
  now.
• 13:46
  I
• 13:47
  started
• 13:47
  interviewing
• 13:47
  for
• 13:48
  other
• 13:48
  places.
• 13:49
  I
• 13:49
  got
• 13:49
  this
• 13:50
  great
• 13:50
  interview.
• 13:51
  It
• 13:51
  went
• 13:51
  forward
• 13:52
  to
• 13:52
  the
• 13:52
  point
• 13:52
  where
• 13:53
  I
• 13:54
  was
• 13:54
  hopeful
• 13:54
  that
• 13:54
  I
• 13:54
  was
• 13:54
  going
• 13:54
  to
• 13:54
  get
• 13:54
  the
• 13:55
  job.
• 13:55
  And
• 13:55
  then
• 13:55
  I
• 13:55
  went
• 13:55
  on
• 13:55
  a
• 13:56
  little
• 13:56
  trip
• 13:56
  with
• 13:56
  my
• 13:57
  mom.
• 13:57
  It
• 13:57
  was
• 13:57
  a
• 13:58
  beach
• 13:58
  walk.
• 13:58
  The
• 13:58
  idea
• 13:59
  I
• 13:59
  had
• 13:59
  for
• 14:00
  my
• 14:00
  next
• 14:00
  business,
• 14:00
  Minnie
• 14:01
  and
• 14:01
  Paul
• 14:02
  came
• 14:02
  when
• 14:02
  I
• 14:02
  was
• 14:02
  on
• 14:03
  that
• 14:03
  trip
• 14:03
  with
• 14:03
  my
• 14:03
  mom.
• 14:03
  Of
• 14:04
  course
• 14:04
  I
• 14:04
  get
• 14:04
  the
• 14:04
  job
• 14:05
  offer
• 14:05
  and
• 14:05
  then
• 14:06
  I
• 14:06
  have
• 14:06
  to
• 14:06
  make
• 14:06
  the
• 14:06
  decision
• 14:07
  here,
• 14:07
  what
• 14:07
  are
• 14:07
  you
• 14:07
  really
• 14:08
  going
• 14:08
  to
• 14:08
  do?
• 14:08
  This
• 14:08
  thing
• 14:09
  where
• 14:09
  you
• 14:09
  try
• 14:10
  to
• 14:10
  work
• 14:10
  full
• 14:10
  time
• 14:10
  again
• 14:11
  and
• 14:11
  also
• 14:12
  build
• 14:12
  a
• 14:12
  business.
• 14:13
  Luckily,
• 14:13
  I
• 14:13
  was
• 14:14
  living
• 14:14
  with
• 14:14
  my
• 14:14
  boyfriend,
• 14:14
  now
• 14:15
  husband,
• 14:15
  and
• 14:16
  he
• 14:17
  was
• 14:17
  able
• 14:17
  to
• 14:18
  cover
• 14:18
  the
• 14:18
  rent
• 14:18
  for
• 14:18
  a
• 14:18
  few
• 14:19
  months.
• 14:19
  So
• 14:19
  he
• 14:19
  was
• 14:19
  like,
• 14:19
  go
• 14:20
  for
• 14:20
  this
• 14:20
  full
• 14:20
  time.
• 14:21
  Do
• 14:21
  it.
• 14:21
  I
• 14:22
  think
• 14:22
  he
• 14:22
  thought
• 14:22
  it
• 14:23
  was
• 14:23
  a
• 14:23
  good
• 14:23
  idea.
• 14:23
  He
• 14:23
  believed
• 14:24
  in
• 14:24
  me,
• 14:24
  thankfully,
• 14:25
  and
• 14:25
  my
• 14:25
  mom
• 14:25
  really
• 14:26
  believed
• 14:26
  in
• 14:26
  me.
• 14:27
  So
• 14:27
  that
• 14:27
  was
• 14:28
  the
• 14:28
  next.
• 14:28
  That
• 14:29
  was
• 14:29
  the
• 14:29
  next
• 14:29
  idea.
• 14:30
  It
• 14:30
  was
• 14:30
  a
• 14:30
  gift.
• 14:32
  What
• 14:32
  was?
• 14:32
  Minnie
• 14:33
  and
• 14:33
  Paul.
• 14:34
  So
• 14:34
  Minnie
• 14:34
  and
• 14:34
  Paul,
• 14:35
  it
• 14:35
  started
• 14:35
  as
• 14:36
  a
• 14:36
  locally
• 14:37
  curated
• 14:37
  gift
• 14:38
  box
• 14:38
  company.
• 14:38
  So
• 14:38
  it
• 14:39
  was
• 14:39
  in
• 14:39
  2016.
• 14:40
  They're
• 14:40
  a
• 14:40
  dime
• 14:40
  a
• 14:40
  dozen
• 14:41
  now.
• 14:41
  But
• 14:41
  at
• 14:41
  the
• 14:41
  time
• 14:42
  I
• 14:42
  was
• 14:42
  like,
• 14:43
  why
• 14:43
  is
• 14:43
  it
• 14:43
  so
• 14:43
  hard
• 14:43
  to
• 14:43
  get
• 14:44
  really
• 14:44
  great
• 14:44
  local
• 14:45
  products?
• 14:45
  I
• 14:46
  got
• 14:46
  to
• 14:46
  go
• 14:46
  on
• 14:46
  Etsy
• 14:47
  and
• 14:47
  then
• 14:47
  I
• 14:47
  have
• 14:47
  to
• 14:48
  pay
• 14:48
  for
• 14:48
  shipping
• 14:49
  of
• 14:49
  it
• 14:49
  too.
• 14:49
  And
• 14:49
  I
• 14:50
  just
• 14:50
  kind
• 14:50
  of
• 14:50
  want
• 14:50
  to
• 14:50
  get
• 14:51
  a
• 14:51
  nice
• 14:51
  set
• 14:51
  of
• 14:51
  beautiful
• 14:52
  things.
• 14:52
  I
• 14:52
  want
• 14:52
  to
• 14:52
  support
• 14:53
  local
• 14:53
  makers
• 14:53
  and
• 14:54
  I
• 14:54
  want
• 14:54
  to
• 14:54
  do
• 14:54
  that.
• 14:55
  We're
• 14:55
  from
• 14:55
  Minnesota.
• 14:56
  We're
• 14:56
  very
• 14:56
  generous
• 14:57
  here.
• 14:57
  We're
• 14:57
  very
• 14:58
  kind.
• 14:58
  And
• 14:58
  that's
• 14:59
  kind
• 14:59
  of
• 14:59
  the
• 14:59
  reputation
• 14:59
  here.
• 15:00
  And
• 15:00
  let's
• 15:00
  do
• 15:01
  it
• 15:01
  through
• 15:01
  gifting.
• 15:01
  So
• 15:02
  that
• 15:02
  was
• 15:02
  the
• 15:02
  initial
• 15:03
  start.
• 15:04
  I'm
• 15:04
  going
• 15:04
  to
• 15:04
  curate
• 15:05
  some
• 15:05
  beautiful,
• 15:05
  high
• 15:06
  quality
• 15:06
  products.
• 15:07
  I
• 15:07
  had
• 15:07
  been
• 15:07
  around
• 15:08
  a
• 15:08
  lot
• 15:08
  of
• 15:08
  makers
• 15:09
  in
• 15:09
  the
• 15:09
  maker
• 15:09
  community
• 15:10
  from
• 15:10
  my
• 15:10
  previous
• 15:10
  job.
• 15:12
  So
• 15:12
  I
• 15:12
  was
• 15:12
  exposed
• 15:12
  to
• 15:13
  a
• 15:13
  lot
• 15:13
  of
• 15:13
  these
• 15:13
  cool
• 15:13
  products
• 15:13
  and
• 15:14
  thinking,
• 15:15
  I
• 15:15
  don't
• 15:15
  want
• 15:15
  it
• 15:15
  to
• 15:16
  feel
• 15:16
  like,
• 15:17
  oh,
• 15:17
  this
• 15:17
  is
• 15:17
  obviously
• 15:18
  from
• 15:18
  Minnesota.
• 15:18
  This
• 15:19
  is
• 15:19
  wild
• 15:19
  rice,
• 15:19
  this
• 15:19
  is
• 15:20
  maple
• 15:20
  syrup.
• 15:20
  I
• 15:20
  just
• 15:20
  want
• 15:21
  it
• 15:21
  to
• 15:21
  be
• 15:21
  like
• 15:22
  this
• 15:22
  nice
• 15:22
  surprise
• 15:23
  that.
• 15:23
  Oh,
• 15:24
  wow.
• 15:24
  Thanks
• 15:24
  for
• 15:24
  this
• 15:24
  beautiful
• 15:25
  gift.
• 15:25
  It's
• 15:26
  a
• 15:26
  bunch
• 15:26
  of
• 15:26
  baby
• 15:26
  products,
• 15:27
  right?
• 15:27
  It's
• 15:27
  my.
• 15:27
  The
• 15:28
  baby
• 15:28
  gift.
• 15:29
  And
• 15:29
  they're
• 15:29
  all
• 15:29
  from
• 15:30
  Minnesota.
• 15:30
  Makers,
• 15:30
  really.
• 15:31
  I
• 15:31
  would
• 15:31
  have
• 15:31
  never
• 15:31
  guessed
• 15:31
  that.
• 15:32
  This
• 15:32
  is
• 15:32
  just
• 15:32
  beautiful
• 15:33
  products.
• 15:33
  So
• 15:33
  that
• 15:33
  was
• 15:34
  our
• 15:34
  kind
• 15:34
  of
• 15:34
  the
• 15:34
  beginning.
• 15:36
  And
• 15:36
  quickly
• 15:36
  it
• 15:36
  became
• 15:37
  clear
• 15:37
  that
• 15:37
  like
• 15:38
  B2B
• 15:39
  and
• 15:39
  corporations,
• 15:40
  that
• 15:41
  was
• 15:41
  about
• 15:41
  80%
• 15:42
  of
• 15:42
  the
• 15:42
  business
• 15:42
  we
• 15:43
  did
• 15:43
  where
• 15:43
  someone
• 15:43
  would
• 15:44
  want
• 15:44
  to
• 15:44
  send
• 15:44
  a
• 15:44
  thoughtful
• 15:45
  gift.
• 15:45
  With
• 15:45
  all
• 15:46
  women
• 15:46
  owned
• 15:47
  brands,
• 15:47
  we
• 15:47
  would
• 15:47
  curate
• 15:48
  that
• 15:48
  for
• 15:48
  them
• 15:48
  for
• 15:49
  a
• 15:49
  specific
• 15:49
  conference
• 15:50
  and
• 15:50
  then
• 15:50
  they'd
• 15:50
  send
• 15:51
  that
• 15:51
  to
• 15:51
  all
• 15:51
  their
• 15:51
  employees.
• 15:51
  And
• 15:52
  so
• 15:52
  that
• 15:52
  was.
• 15:53
  And
• 15:54
  they
• 15:54
  would
• 15:54
  have
• 15:54
  a
• 15:54
  branded
• 15:55
  little
• 15:55
  goodie
• 15:55
  in
• 15:55
  there
• 15:55
  or
• 15:56
  a
• 15:56
  branded
• 15:56
  box.
• 15:56
  That
• 15:57
  was
• 15:57
  what
• 15:57
  the
• 15:57
  business
• 15:57
  became.
• 15:58
  Although
• 15:59
  I
• 15:59
  did
• 15:59
  not
• 15:59
  anticipate
• 16:00
  that.
• 16:00
  I
• 16:00
  just
• 16:00
  thought
• 16:00
  we
• 16:00
  were
• 16:01
  going
• 16:01
  to
• 16:01
  have
• 16:01
  a
• 16:01
  cute
• 16:01
  little
• 16:01
  online
• 16:02
  store.
• 16:03
  Yes.
• 16:04
  And
• 16:04
  that's
• 16:04
  so
• 16:04
  typical
• 16:05
  because
• 16:05
  most
• 16:06
  businesses,
• 16:06
  especially
• 16:07
  in
• 16:07
  the
• 16:07
  first
• 16:07
  two
• 16:07
  to
• 16:08
  three
• 16:08
  years,
• 16:08
  pivot
• 16:09
  like
• 16:09
  six
• 16:09
  times.
• 16:10
  You
• 16:10
  have
• 16:10
  to
• 16:11
  hear
• 16:11
  your
• 16:11
  market.
• 16:11
  Right.
• 16:12
  That's
• 16:12
  part
• 16:12
  of
• 16:12
  being
• 16:12
  a
• 16:13
  good
• 16:13
  entrepreneur.
• 16:14
  That's
• 16:15
  right.
• 16:15
  I
• 16:15
  definitely
• 16:15
  thought
• 16:16
  we
• 16:16
  were
• 16:16
  going
• 16:16
  to
• 16:16
  be
• 16:16
  all
• 16:16
  wedding
• 16:17
  and
• 16:18
  real
• 16:18
  estate.
• 16:18
  I
• 16:19
  thought
• 16:19
  if
• 16:19
  we're
• 16:19
  ever
• 16:19
  going
• 16:19
  to
• 16:20
  work
• 16:20
  with
• 16:20
  businesses,
• 16:21
  it's
• 16:21
  going
• 16:21
  to
• 16:21
  be
• 16:22
  real
• 16:22
  estate
• 16:22
  agents
• 16:22
  and
• 16:23
  the
• 16:23
  wedding
• 16:23
  industry.
• 16:23
  And
• 16:25
  honestly,
• 16:25
  they
• 16:26
  were
• 16:26
  a
• 16:26
  fraction
• 16:26
  of
• 16:26
  our
• 16:26
  business,
• 16:27
  maybe
• 16:27
  10%.
• 16:28
  The
• 16:28
  first
• 16:29
  gift
• 16:29
  we
• 16:29
  ever
• 16:29
  did,
• 16:30
  our
• 16:30
  large
• 16:30
  scale
• 16:31
  gifting
• 16:31
  initiative
• 16:32
  was
• 16:32
  for
• 16:32
  a
• 16:33
  bank
• 16:33
  and
• 16:33
  it
• 16:33
  was
• 16:34
  250
• 16:34
  gifts.
• 16:35
  They
• 16:35
  wanted
• 16:35
  all
• 16:36
  Arizona
• 16:36
  products
• 16:36
  for
• 16:37
  this
• 16:37
  conference.
• 16:37
  They
• 16:37
  had
• 16:37
  you
• 16:38
  just
• 16:38
  learn
• 16:38
  like,
• 16:38
  at
• 16:38
  least
• 16:39
  don't
• 16:39
  have
• 16:39
  to
• 16:39
  beat
• 16:39
  these
• 16:39
  really
• 16:40
  cool
• 16:40
  things.
• 16:41
  It
• 16:41
  could
• 16:41
  just
• 16:41
  be
• 16:41
  that
• 16:42
  we're
• 16:42
  filling
• 16:42
  this
• 16:42
  need
• 16:43
  for
• 16:43
  businesses
• 16:44
  to
• 16:44
  make
• 16:44
  their
• 16:45
  clients,
• 16:45
  customers,
• 16:46
  or
• 16:46
  employees
• 16:47
  feel
• 16:47
  super
• 16:48
  special
• 16:48
  and
• 16:49
  that
• 16:49
  they
• 16:49
  were
• 16:49
  thoughtful
• 16:50
  and
• 16:50
  then
• 16:50
  just
• 16:50
  send
• 16:50
  a
• 16:50
  gift
• 16:51
  card.
• 16:51
  That's
• 16:51
  about
• 16:52
  eight
• 16:52
  years
• 16:52
  of
• 16:52
  my
• 16:52
  life
• 16:53
  until
• 16:53
  I
• 16:53
  sold
• 16:53
  that
• 16:54
  business
• 16:54
  one
• 16:54
  year
• 16:55
  ago
• 16:55
  at
• 16:55
  this
• 16:55
  point.
• 16:56
  Oh,
• 16:56
  my
• 16:57
  goodness.
• 16:57
  You're
• 16:58
  a
• 16:58
  girl
• 16:58
  after
• 16:58
  my
• 16:58
  own
• 16:58
  heart.
• 16:59
  You
• 16:59
  exited
• 17:00
  last
• 17:00
  year
• 17:00
  and
• 17:00
  you
• 17:00
  started
• 17:01
  another
• 17:01
  company
• 17:01
  right
• 17:01
  away.
• 17:02
  I
• 17:02
  also
• 17:02
  exited
• 17:03
  last
• 17:03
  year.
• 17:03
  So
• 17:04
  it's,
• 17:04
  you
• 17:04
  know,
• 17:04
  already.
• 17:05
  You
• 17:05
  started
• 17:05
  a
• 17:05
  new
• 17:05
  company.
• 17:06
  Begins
• 17:06
  over
• 17:06
  itself.
• 17:07
  Exactly.
• 17:08
  Congratulations
• 17:09
  on
• 17:10
  your
• 17:10
  exit.
• 17:11
  And
• 17:11
  now
• 17:12
  tell
• 17:12
  us
• 17:12
  about
• 17:13
  your
• 17:14
  current
• 17:14
  business.
• 17:15
  Mary
• 17:15
  and
• 17:16
  Jane,
• 17:16
  Everybody.
• 17:17
  Go
• 17:17
  to
• 17:18
  shopmaryandjane.com
• 17:20
  Is
• 17:21
  that
• 17:21
  right?
• 17:21
  That's
• 17:22
  right.
• 17:22
  And
• 17:23
  you
• 17:23
  are
• 17:23
  going
• 17:23
  to
• 17:23
  fall
• 17:23
  in
• 17:24
  love
• 17:24
  when
• 17:24
  you
• 17:24
  go
• 17:24
  to
• 17:25
  this
• 17:25
  page.
• 17:25
  It
• 17:25
  is
• 17:26
  so
• 17:26
  beautiful,
• 17:27
  well
• 17:27
  done
• 17:28
  and
• 17:28
  elegant.
• 17:29
  Tell
• 17:30
  us
• 17:30
  what
• 17:31
  your
• 17:31
  company
• 17:32
  is
• 17:33
  and
• 17:33
  does.
• 17:34
  Thank
• 17:34
  you.
• 17:34
  It's
• 17:35
  a
• 17:35
  big
• 17:35
  leap.
• 17:35
  I
• 17:35
  went
• 17:36
  from,
• 17:36
  you
• 17:36
  know,
• 17:37
  gifting
• 17:37
  to
• 17:37
  cannabis
• 17:38
  and
• 17:38
  before,
• 17:39
  from
• 17:39
  yoga
• 17:40
  to
• 17:40
  gifting.
• 17:40
  And
• 17:41
  my
• 17:41
  path
• 17:42
  is
• 17:42
  never
• 17:43
  one
• 17:43
  of
• 17:43
  passion
• 17:44
  first.
• 17:45
  It's
• 17:45
  typically
• 17:45
  like
• 17:46
  finding
• 17:46
  a
• 17:47
  hole
• 17:48
  or
• 17:48
  a
• 17:48
  little
• 17:49
  bit
• 17:49
  like,
• 17:49
  huh,
• 17:49
  why
• 17:49
  is
• 17:50
  this?
• 17:50
  Seems
• 17:51
  like
• 17:52
  we
• 17:52
  should
• 17:53
  be
• 17:53
  checking
• 17:53
  this
• 17:53
  out.
• 17:53
  There's
• 17:54
  something
• 17:54
  missing
• 17:54
  in
• 17:54
  this
• 17:55
  market.
• 17:55
  So
• 17:56
  for
• 17:56
  me,
• 17:56
  with
• 17:57
  why
• 17:57
  I
• 17:58
  got
• 17:58
  into
• 17:58
  Mary
• 17:58
  and
• 17:59
  Jane
• 17:59
  and
• 17:59
  creating
• 18:00
  these
• 18:00
  microdose
• 18:01
  edibles,
• 18:02
  originally
• 18:02
  it
• 18:02
  was
• 18:03
  going
• 18:03
  to
• 18:03
  be
• 18:03
  a
• 18:03
  curated
• 18:04
  marketplace.
• 18:04
  I
• 18:05
  thought,
• 18:05
  okay,
• 18:05
  I
• 18:05
  know
• 18:05
  marketplaces.
• 18:06
  And
• 18:06
  I
• 18:06
  had
• 18:07
  a
• 18:07
  business
• 18:08
  come
• 18:08
  to
• 18:08
  us
• 18:08
  and
• 18:08
  say,
• 18:09
  look,
• 18:09
  can
• 18:09
  we
• 18:09
  put
• 18:09
  some
• 18:09
  of
• 18:10
  these
• 18:10
  THC
• 18:10
  beverages
• 18:11
  in
• 18:11
  here?
• 18:12
  We
• 18:12
  want
• 18:12
  to
• 18:12
  do
• 18:12
  two
• 18:12
  of
• 18:12
  those.
• 18:13
  We're
• 18:13
  going
• 18:13
  to
• 18:13
  do
• 18:13
  that
• 18:13
  instead
• 18:13
  of
• 18:14
  wine.
• 18:14
  This
• 18:14
  is
• 18:14
  getting
• 18:15
  really
• 18:15
  popular.
• 18:15
  And
• 18:16
  I
• 18:17
  had
• 18:17
  tried
• 18:18
  in
• 18:18
  the
• 18:18
  past.
• 18:18
  My
• 18:19
  experience
• 18:19
  with
• 18:19
  cannabis
• 18:20
  was
• 18:20
  that
• 18:20
  I
• 18:20
  always
• 18:20
  took
• 18:21
  too
• 18:21
  much.
• 18:21
  And
• 18:21
  I
• 18:21
  had
• 18:22
  a
• 18:22
  extreme
• 18:23
  experience
• 18:23
  where,
• 18:23
  like,
• 18:23
  my
• 18:24
  brother
• 18:24
  would
• 18:25
  give
• 18:25
  me
• 18:25
  a
• 18:25
  gummy
• 18:25
  or
• 18:26
  a
• 18:26
  lollipop,
• 18:26
  and
• 18:27
  it
• 18:27
  was
• 18:27
  not
• 18:27
  the
• 18:27
  experience
• 18:27
  I
• 18:28
  wanted.
• 18:28
  I
• 18:28
  thought
• 18:29
  for
• 18:29
  me
• 18:29
  personally,
• 18:29
  oh,
• 18:30
  this
• 18:30
  isn't,
• 18:30
  you
• 18:30
  know,
• 18:31
  I
• 18:31
  guess
• 18:31
  I'm
• 18:31
  just
• 18:31
  not
• 18:31
  a
• 18:31
  cannabis
• 18:32
  person,
• 18:32
  Right?
• 18:32
  I
• 18:33
  guess
• 18:33
  that's
• 18:33
  not
• 18:33
  me.
• 18:34
  But
• 18:34
  came
• 18:35
  to
• 18:35
  find
• 18:35
  that
• 18:35
  dosing
• 18:36
  was
• 18:36
  the
• 18:37
  problem.
• 18:37
  I
• 18:37
  was
• 18:38
  taking
• 18:38
  too
• 18:38
  much.
• 18:39
  I
• 18:39
  didn't
• 18:39
  know
• 18:39
  my
• 18:40
  perfect
• 18:40
  dose.
• 18:41
  I've
• 18:41
  now
• 18:41
  come
• 18:42
  to
• 18:42
  learn
• 18:42
  that
• 18:42
  my
• 18:42
  perfect
• 18:43
  dose
• 18:43
  is
• 18:43
  between
• 18:43
  2
• 18:44
  and
• 18:44
  3
• 18:44
  milligrams.
• 18:45
  I
• 18:45
  love
• 18:45
  a
• 18:45
  2.5.
• 18:46
  I
• 18:47
  was
• 18:47
  always
• 18:47
  taking
• 18:47
  5
• 18:48
  or
• 18:48
  more.
• 18:48
  And
• 18:48
  5
• 18:49
  is
• 18:49
  really
• 18:49
  the
• 18:50
  lowest
• 18:50
  on
• 18:50
  the
• 18:51
  market
• 18:51
  most
• 18:51
  of
• 18:51
  the
• 18:52
  time.
• 18:52
  Now
• 18:52
  there's
• 18:52
  some
• 18:52
  microdose
• 18:53
  products,
• 18:53
  but
• 18:54
  5,
• 18:54
  5
• 18:55
  is
• 18:55
  what
• 18:55
  you'll
• 18:55
  see
• 18:55
  at
• 18:56
  the
• 18:56
  grocery
• 18:56
  store
• 18:56
  in
• 18:57
  Minnesota
• 18:57
  of
• 18:57
  a
• 18:57
  hemp
• 18:58
  beverage.
• 18:58
  It
• 18:58
  does
• 18:58
  not
• 18:59
  make
• 18:59
  it
• 18:59
  very
• 18:59
  clear.
• 18:59
  Drink
• 19:00
  half
• 19:00
  the
• 19:00
  can
• 19:00
  if
• 19:01
  you
• 19:01
  want
• 19:01
  to.
• 19:01
  Start.
• 19:01
  Well,
• 19:01
  we
• 19:01
  thought
• 19:02
  that
• 19:02
  education
• 19:02
  needed
• 19:03
  to
• 19:03
  happen,
• 19:03
  my
• 19:03
  co
• 19:03
  founder,
• 19:04
  Rachel
• 19:04
  and
• 19:04
  I.
• 19:05
  I
• 19:06
  was
• 19:06
  still
• 19:07
  actively
• 19:07
  running
• 19:08
  Minnie
• 19:08
  and
• 19:08
  Paul
• 19:09
  when
• 19:09
  that
• 19:09
  company
• 19:10
  came
• 19:10
  and
• 19:11
  said
• 19:11
  that.
• 19:11
  And
• 19:11
  I
• 19:11
  started
• 19:11
  thinking
• 19:12
  about
• 19:12
  it
• 19:12
  and
• 19:12
  then
• 19:13
  I
• 19:13
  was
• 19:13
  like,
• 19:14
  oh,
• 19:14
  it's
• 19:14
  gotta
• 19:14
  be
• 19:14
  a
• 19:15
  sister
• 19:15
  brand.
• 19:16
  Because
• 19:16
  I
• 19:16
  actually
• 19:17
  tried
• 19:17
  to
• 19:17
  just
• 19:17
  create
• 19:18
  a
• 19:18
  CBD
• 19:18
  wellness
• 19:19
  box
• 19:19
  on
• 19:20
  our
• 19:20
  website
• 19:20
  and
• 19:20
  our
• 19:20
  website
• 19:21
  was
• 19:21
  shut
• 19:21
  down.
• 19:22
  I
• 19:22
  had
• 19:22
  to
• 19:22
  figure
• 19:22
  all
• 19:22
  of
• 19:23
  this
• 19:23
  out
• 19:23
  as
• 19:23
  I
• 19:23
  started
• 19:23
  the
• 19:24
  next
• 19:24
  business.
• 19:24
  Stripe
• 19:25
  was
• 19:25
  really
• 19:25
  not
• 19:25
  playing
• 19:26
  in
• 19:26
  anything.
• 19:26
  Cbd,
• 19:27
  you
• 19:27
  couldn't
• 19:27
  have
• 19:27
  that
• 19:27
  as
• 19:28
  your
• 19:28
  payment
• 19:28
  processor.
• 19:28
  I
• 19:29
  knew
• 19:29
  it
• 19:29
  had
• 19:29
  to
• 19:29
  be
• 19:29
  a
• 19:29
  separate
• 19:29
  company
• 19:30
  and
• 19:30
  it
• 19:30
  had
• 19:30
  to
• 19:30
  be
• 19:30
  a
• 19:30
  sister
• 19:31
  brand.
• 19:31
  That's
• 19:31
  where
• 19:31
  the
• 19:32
  name
• 19:32
  Mary
• 19:32
  and
• 19:32
  Jane
• 19:33
  came
• 19:33
  from.
• 19:33
  It
• 19:33
  kind
• 19:34
  of
• 19:34
  shelved.
• 19:34
  It
• 19:35
  knew
• 19:35
  that
• 19:35
  I
• 19:36
  couldn't
• 19:36
  do
• 19:36
  both
• 19:36
  at
• 19:37
  once.
• 19:37
  I
• 19:37
  had
• 19:37
  a
• 19:38
  young
• 19:38
  kid
• 19:38
  at
• 19:38
  the
• 19:38
  time.
• 19:39
  I
• 19:39
  now
• 19:39
  have
• 19:40
  two
• 19:40
  boys.
• 19:40
  And
• 19:41
  before
• 19:41
  starting,
• 19:42
  Mary
• 19:42
  and
• 19:42
  Jane
• 19:42
  was
• 19:42
  very
• 19:43
  pregnant.
• 19:44
  So
• 19:44
  I
• 19:44
  brought
• 19:44
  on
• 19:45
  a
• 19:45
  co
• 19:45
  founder
• 19:45
  and
• 19:45
  I
• 19:46
  remember
• 19:46
  going
• 19:46
  to
• 19:46
  her
• 19:47
  and
• 19:47
  saying,
• 19:47
  I
• 19:48
  want
• 19:48
  to
• 19:48
  do
• 19:48
  this
• 19:48
  marketplace.
• 19:49
  I
• 19:49
  want
• 19:49
  to
• 19:49
  be
• 19:49
  a
• 19:49
  place
• 19:50
  for
• 19:51
  finding
• 19:51
  the
• 19:52
  best
• 19:52
  high
• 19:52
  quality,
• 19:53
  low
• 19:53
  dose
• 19:53
  products.
• 19:54
  We'll
• 19:54
  review
• 19:55
  them
• 19:55
  and
• 19:55
  we'll
• 19:56
  try
• 19:56
  them
• 19:56
  and
• 19:56
  look
• 19:56
  for
• 19:56
  the
• 19:56
  cleanest
• 19:57
  ingredients
• 19:57
  and
• 19:57
  all
• 19:58
  of
• 19:58
  that.
• 19:58
  She
• 19:58
  was
• 19:58
  like,
• 19:58
  all
• 19:59
  right,
• 19:59
  I'm
• 19:59
  in.
• 20:00
  She's
• 20:00
  amazing
• 20:01
  too,
• 20:01
  but
• 20:01
  like
• 20:01
  to
• 20:01
  just
• 20:01
  be
• 20:02
  so
• 20:02
  like,
• 20:02
  let's
• 20:03
  do
• 20:03
  this.
• 20:03
  But
• 20:04
  I
• 20:04
  was
• 20:04
  like,
• 20:05
  I
• 20:05
  said,
• 20:05
  very
• 20:05
  pregnant.
• 20:06
  So
• 20:06
  Rachel,
• 20:07
  I
• 20:07
  said,
• 20:07
  you
• 20:07
  know,
• 20:08
  you're
• 20:08
  gonna
• 20:08
  have
• 20:08
  to
• 20:08
  do
• 20:08
  all
• 20:08
  this
• 20:08
  testing.
• 20:09
  She
• 20:09
  starts
• 20:10
  testing
• 20:10
  products,
• 20:10
  has
• 20:11
  a
• 20:11
  5
• 20:11
  milligram
• 20:12
  drink,
• 20:12
  goes
• 20:12
  to
• 20:13
  a
• 20:13
  Timberwolves
• 20:13
  game
• 20:14
  and
• 20:15
  doesn't
• 20:15
  have
• 20:15
  a
• 20:16
  good
• 20:16
  experience.
• 20:16
  Just
• 20:16
  basically,
• 20:18
  you
• 20:18
  know,
• 20:18
  night,
• 20:18
  ends
• 20:18
  up
• 20:18
  in
• 20:19
  the
• 20:19
  stairwell
• 20:19
  kind
• 20:19
  of
• 20:19
  freaking
• 20:20
  out
• 20:20
  a
• 20:20
  little
• 20:20
  bit.
• 20:20
  You
• 20:20
  get
• 20:20
  the
• 20:21
  babysitter,
• 20:21
  you
• 20:21
  want
• 20:21
  the
• 20:22
  fun
• 20:22
  night
• 20:22
  out.
• 20:23
  I
• 20:23
  remember
• 20:23
  the
• 20:23
  next
• 20:24
  morning
• 20:24
  she
• 20:25
  calls
• 20:25
  me
• 20:25
  and
• 20:25
  she's
• 20:26
  like,
• 20:26
  this
• 20:26
  is
• 20:26
  a
• 20:26
  problem.
• 20:27
  I
• 20:27
  can't
• 20:27
  drink
• 20:27
  this.
• 20:28
  It's
• 20:28
  not
• 20:28
  hitting
• 20:29
  with
• 20:29
  my
• 20:29
  system.
• 20:29
  Then
• 20:30
  we
• 20:30
  started
• 20:30
  to
• 20:30
  think,
• 20:30
  well,
• 20:31
  if
• 20:31
  that
• 20:31
  doesn't
• 20:31
  work
• 20:31
  for
• 20:32
  us,
• 20:32
  maybe
• 20:33
  we're
• 20:33
  not
• 20:34
  the
• 20:34
  only
• 20:34
  ones.
• 20:34
  Maybe
• 20:35
  we
• 20:35
  should
• 20:35
  be
• 20:36
  creating
• 20:36
  something
• 20:36
  that
• 20:37
  really
• 20:37
  allows
• 20:37
  people
• 20:37
  to
• 20:38
  build
• 20:38
  and
• 20:38
  understand
• 20:39
  1
• 20:40
  milligram
• 20:40
  by
• 20:40
  1
• 20:40
  milligram,
• 20:41
  like
• 20:41
  where
• 20:42
  they
• 20:42
  stand,
• 20:42
  what's
• 20:42
  perfect
• 20:43
  for
• 20:43
  them,
• 20:44
  and
• 20:44
  different
• 20:44
  occasions.
• 20:45
  I
• 20:45
  love
• 20:45
  to
• 20:45
  have
• 20:46
  one
• 20:46
  with
• 20:46
  my
• 20:46
  coffee
• 20:47
  in
• 20:47
  the
• 20:47
  morning
• 20:48
  and
• 20:48
  it
• 20:48
  really
• 20:48
  helps
• 20:49
  in
• 20:49
  my
• 20:49
  mental
• 20:49
  clarity.
• 20:50
  It's
• 20:50
  that
• 20:50
  ability
• 20:51
  to
• 20:51
  choose
• 20:52
  your
• 20:52
  adventure
• 20:53
  and
• 20:53
  have
• 20:53
  that
• 20:53
  function
• 20:54
  you
• 20:54
  want.
• 20:55
  We
• 20:56
  then
• 20:56
  decided
• 20:56
  to
• 20:56
  scrap
• 20:57
  the
• 20:57
  whole
• 20:57
  marketplace.
• 20:57
  We
• 20:58
  were
• 20:58
  like,
• 20:58
  we're
• 20:58
  not
• 20:58
  going
• 20:58
  to
• 20:58
  be
• 20:59
  the
• 20:59
  authority
• 20:59
  in
• 20:59
  this
• 20:59
  space
• 21:00
  if
• 21:00
  we're
• 21:00
  not
• 21:00
  actually
• 21:01
  drinking
• 21:01
  it.
• 21:02
  And
• 21:03
  feeling
• 21:03
  like,
• 21:03
  why
• 21:04
  can
• 21:04
  I
• 21:04
  say
• 21:04
  this
• 21:04
  is
• 21:04
  the
• 21:04
  best
• 21:05
  5
• 21:05
  milligram
• 21:05
  drink?
• 21:06
  Because
• 21:06
  I'm.
• 21:06
  It's
• 21:07
  not
• 21:07
  genuine.
• 21:07
  To
• 21:07
  me,
• 21:08
  people
• 21:08
  are
• 21:08
  going
• 21:08
  to
• 21:08
  smell
• 21:08
  that
• 21:09
  in
• 21:09
  office
• 21:09
  inauthenticity
• 21:10
  right
• 21:11
  away.
• 21:11
  So
• 21:11
  we
• 21:12
  started
• 21:12
  on
• 21:12
  the
• 21:13
  journey
• 21:13
  to
• 21:13
  build
• 21:14
  the
• 21:14
  1mg
• 21:15
  melt.
• 21:16
  At
• 21:16
  first,
• 21:17
  we
• 21:17
  didn't
• 21:17
  know
• 21:17
  it
• 21:17
  was
• 21:17
  going
• 21:17
  to
• 21:17
  be
• 21:17
  a
• 21:18
  melt.
• 21:18
  We
• 21:18
  were
• 21:18
  like,
• 21:18
  we
• 21:19
  want
• 21:19
  it
• 21:19
  to
• 21:19
  kick
• 21:20
  in
• 21:20
  really
• 21:20
  fast.
• 21:20
  Because
• 21:21
  for
• 21:21
  us,
• 21:21
  we.
• 21:22
  We
• 21:22
  knew
• 21:23
  our
• 21:23
  customer
• 21:23
  probably
• 21:24
  has
• 21:24
  friends
• 21:25
  that
• 21:25
  drink
• 21:25
  wine,
• 21:25
  and
• 21:26
  they
• 21:26
  want
• 21:26
  to
• 21:26
  be
• 21:26
  able
• 21:26
  to
• 21:26
  pace
• 21:27
  with
• 21:27
  their
• 21:27
  friends,
• 21:28
  and
• 21:28
  they
• 21:28
  want
• 21:28
  to
• 21:28
  see
• 21:28
  that
• 21:29
  product,
• 21:29
  you
• 21:29
  know,
• 21:30
  working
• 21:30
  for
• 21:30
  them
• 21:30
  as
• 21:30
  fast
• 21:31
  as
• 21:31
  it
• 21:31
  is
• 21:32
  with
• 21:32
  drinking.
• 21:33
  You
• 21:33
  know,
• 21:33
  like,
• 21:33
  you
• 21:33
  don't
• 21:33
  want
• 21:33
  to
• 21:34
  take
• 21:34
  an
• 21:34
  edible
• 21:34
  in
• 21:34
  it
• 21:35
  to
• 21:35
  plan
• 21:35
  your
• 21:36
  evening
• 21:36
  two
• 21:37
  hours
• 21:37
  later.
• 21:37
  So
• 21:38
  we
• 21:38
  partnered
• 21:38
  with
• 21:39
  a
• 21:39
  vitamin
• 21:39
  manufacturer
• 21:40
  and
• 21:40
  created
• 21:41
  our
• 21:41
  first
• 21:41
  product,
• 21:41
  Sunny.
• 21:42
  And
• 21:43
  it's
• 21:43
  one
• 21:43
  milligram
• 21:44
  of
• 21:44
  hemp
• 21:44
  drive,
• 21:45
  THC
• 21:45
  and
• 21:45
  Kanna,
• 21:46
  another
• 21:46
  plant
• 21:47
  ingredient
• 21:47
  that
• 21:47
  really
• 21:47
  just
• 21:48
  kind
• 21:48
  of
• 21:48
  gives
• 21:48
  us
• 21:48
  euphoric,
• 21:49
  blissful,
• 21:50
  mood
• 21:50
  boost
• 21:51
  together.
• 21:51
  It's
• 21:51
  really
• 21:52
  nice.
• 21:52
  And
• 21:52
  that's
• 21:53
  Sunny.
• 21:53
  And
• 21:53
  then,
• 21:54
  you
• 21:54
  know,
• 21:54
  we
• 21:54
  launched
• 21:54
  with
• 21:54
  just
• 21:55
  one
• 21:55
  product,
• 21:55
  and
• 21:56
  we've
• 21:56
  since
• 21:56
  released
• 21:57
  a
• 21:57
  few
• 21:57
  more.
• 21:58
  Oh,
• 21:58
  my
• 21:58
  goodness.
• 21:59
  I
• 21:59
  think
• 21:59
  it's
• 22:00
  exciting
• 22:00
  and
• 22:00
  fun
• 22:01
  because
• 22:02
  I'm
• 22:02
  in
• 22:02
  that
• 22:02
  market
• 22:02
  where
• 22:03
  I
• 22:03
  have
• 22:03
  in
• 22:03
  my
• 22:04
  head
• 22:04
  that
• 22:04
  cannabis
• 22:04
  isn't
• 22:05
  right
• 22:05
  for
• 22:05
  me.
• 22:05
  It
• 22:06
  makes
• 22:06
  me
• 22:06
  too
• 22:06
  high.
• 22:06
  I
• 22:06
  don't
• 22:07
  feel
• 22:07
  good.
• 22:07
  I
• 22:08
  get
• 22:08
  paranoid
• 22:08
  and
• 22:09
  nauseous,
• 22:10
  and
• 22:10
  I
• 22:10
  don't
• 22:10
  feel
• 22:10
  like
• 22:11
  myself.
• 22:11
  I
• 22:12
  haven't
• 22:12
  tried
• 22:12
  cannabis
• 22:13
  really
• 22:14
  in
• 22:14
  a
• 22:14
  long
• 22:15
  time.
• 22:15
  Many
• 22:15
  years,
• 22:16
  decades,
• 22:17
  even
• 22:17
  college,
• 22:17
  probably.
• 22:18
  And
• 22:19
  so,
• 22:19
  like.
• 22:20
  But
• 22:20
  your
• 22:20
  brand
• 22:21
  makes
• 22:22
  me
• 22:22
  think,
• 22:22
  huh,
• 22:23
  I
• 22:24
  could
• 22:24
  try
• 22:24
  this.
• 22:25
  There
• 22:25
  might
• 22:26
  be
• 22:26
  something
• 22:26
  here
• 22:26
  for
• 22:27
  me.
• 22:27
  I
• 22:27
  might
• 22:27
  try
• 22:27
  a
• 22:28
  little
• 22:28
  Sunny.
• 22:28
  I
• 22:28
  was
• 22:28
  actually
• 22:29
  looking
• 22:29
  at
• 22:29
  it
• 22:29
  with
• 22:29
  my
• 22:30
  daughter.
• 22:30
  We
• 22:30
  were
• 22:30
  just
• 22:31
  chatting
• 22:31
  about
• 22:31
  it.
• 22:31
  You
• 22:32
  now
• 22:32
  have
• 22:32
  a
• 22:32
  few
• 22:32
  different
• 22:33
  options,
• 22:34
  but
• 22:34
  you
• 22:34
  launched
• 22:34
  with
• 22:35
  the
• 22:35
  first.
• 22:35
  And
• 22:35
  what
• 22:36
  did
• 22:36
  the
• 22:36
  market
• 22:36
  tell
• 22:37
  you?
• 22:37
  How
• 22:38
  did
• 22:38
  you
• 22:38
  launch
• 22:38
  it?
• 22:38
  And
• 22:39
  then
• 22:39
  what
• 22:39
  happened?
• 22:40
  Great
• 22:41
  question.
• 22:41
  And
• 22:42
  you're
• 22:42
  right.
• 22:42
  We
• 22:42
  wanted
• 22:43
  people
• 22:43
  to
• 22:44
  feel
• 22:44
  like,
• 22:45
  oh,
• 22:45
  I
• 22:45
  would
• 22:45
  be
• 22:46
  proud
• 22:46
  to
• 22:46
  put
• 22:46
  that
• 22:46
  on
• 22:46
  my
• 22:46
  countertop.
• 22:47
  That
• 22:47
  could
• 22:47
  go
• 22:47
  right
• 22:48
  next
• 22:48
  to
• 22:48
  my
• 22:48
  bottle
• 22:48
  of
• 22:48
  wine.
• 22:49
  We
• 22:49
  took
• 22:49
  some
• 22:49
  cues
• 22:49
  from
• 22:49
  the
• 22:50
  beauty
• 22:50
  industry.
• 22:50
  My
• 22:51
  co
• 22:51
  founder
• 22:51
  came
• 22:51
  from
• 22:52
  a
• 22:52
  beauty
• 22:52
  background.
• 22:53
  So
• 22:53
  it
• 22:53
  really
• 22:54
  was
• 22:54
  like,
• 22:54
  we're
• 22:54
  a
• 22:54
  wellness
• 22:55
  company,
• 22:56
  and
• 22:56
  we
• 22:56
  want
• 22:57
  people
• 22:57
  to
• 22:57
  feel
• 22:57
  proud.
• 22:58
  This
• 22:58
  is
• 22:58
  this
• 22:58
  cute
• 22:59
  little
• 22:59
  tin
• 22:59
  of
• 23:00
  my
• 23:00
  Sunny,
• 23:00
  and
• 23:00
  it's
• 23:00
  in
• 23:01
  my
• 23:01
  bag.
• 23:01
  It's
• 23:01
  so
• 23:01
  easy,
• 23:02
  it's
• 23:02
  discreet.
• 23:03
  But
• 23:03
  the
• 23:03
  market
• 23:04
  very
• 23:04
  quickly
• 23:05
  told
• 23:05
  us
• 23:05
  that,
• 23:06
  wow,
• 23:07
  a
• 23:07
  lot
• 23:07
  of
• 23:07
  people
• 23:07
  had
• 23:08
  never
• 23:08
  tried
• 23:09
  cannabis,
• 23:09
  or
• 23:10
  they
• 23:10
  were
• 23:10
  gone
• 23:11
  for
• 23:11
  multiple
• 23:12
  years
• 23:12
  and
• 23:12
  decided,
• 23:13
  okay,
• 23:13
  I'll
• 23:13
  dip
• 23:14
  my
• 23:14
  toe
• 23:14
  back
• 23:14
  in
• 23:14
  with
• 23:14
  this
• 23:15
  product.
• 23:15
  Because
• 23:15
  it's
• 23:16
  that
• 23:16
  lowest
• 23:17
  option
• 23:17
  you
• 23:17
  can
• 23:17
  feel
• 23:18
  like,
• 23:18
  all
• 23:18
  right,
• 23:18
  I'll
• 23:19
  take
• 23:19
  one.
• 23:19
  And
• 23:20
  that's
• 23:20
  what
• 23:20
  we
• 23:20
  found.
• 23:21
  So
• 23:21
  many
• 23:21
  people
• 23:21
  are
• 23:21
  very
• 23:22
  like,
• 23:22
  okay,
• 23:22
  I'll
• 23:22
  take
• 23:22
  one.
• 23:23
  All
• 23:23
  right,
• 23:23
  all
• 23:23
  right,
• 23:23
  all
• 23:23
  right.
• 23:23
  And
• 23:24
  then
• 23:24
  it
• 23:24
  became
• 23:24
  okay,
• 23:24
  maybe
• 23:24
  I
• 23:25
  love
• 23:25
  two.
• 23:25
  Two
• 23:25
  is
• 23:25
  perfect
• 23:26
  and
• 23:26
  one
• 23:26
  is
• 23:26
  great
• 23:27
  at
• 23:27
  this
• 23:27
  time.
• 23:27
  And
• 23:27
  you
• 23:28
  know,
• 23:28
  it
• 23:28
  really
• 23:29
  the
• 23:29
  market
• 23:29
  told
• 23:30
  us
• 23:30
  that
• 23:30
  women
• 23:31
  especially
• 23:33
  didn't
• 23:33
  really
• 23:33
  feel
• 23:33
  seen
• 23:34
  in
• 23:34
  the
• 23:35
  category
• 23:35
  before.
• 23:36
  The
• 23:36
  cannabis
• 23:36
  industry
• 23:37
  can
• 23:37
  be
• 23:37
  intimidating.
• 23:38
  Going
• 23:38
  into
• 23:38
  a
• 23:38
  dispensary
• 23:39
  can
• 23:39
  be
• 23:39
  very
• 23:39
  intimidating.
• 23:40
  It
• 23:40
  can
• 23:40
  be
• 23:41
  like
• 23:41
  I
• 23:41
  don't
• 23:42
  the
• 23:42
  lingo.
• 23:43
  I
• 23:43
  mean
• 23:43
  for
• 23:43
  us
• 23:43
  we
• 23:44
  just
• 23:44
  felt
• 23:44
  like
• 23:44
  we
• 23:44
  wanted
• 23:45
  to
• 23:45
  meet
• 23:45
  people
• 23:45
  where
• 23:45
  they're
• 23:46
  at
• 23:46
  and
• 23:46
  provide
• 23:47
  an
• 23:47
  option.
• 23:47
  There's
• 23:48
  no
• 23:48
  hangovers.
• 23:48
  It's
• 23:49
  wonderful,
• 23:49
  right?
• 23:49
  There's
• 23:50
  options
• 23:50
  for
• 23:51
  women
• 23:51
  who
• 23:51
  are
• 23:52
  looking
• 23:52
  for
• 23:52
  an
• 23:52
  alternative
• 23:53
  to
• 23:54
  feel
• 23:54
  like
• 23:55
  themselves,
• 23:56
  feel
• 23:56
  functional.
• 23:56
  We
• 23:57
  all
• 23:57
  want
• 23:57
  control
• 23:57
  women,
• 23:58
  we
• 23:58
  need
• 23:58
  control.
• 23:59
  I
• 23:59
  have
• 23:59
  two
• 23:59
  kids.
• 23:59
  I
• 24:00
  need
• 24:00
  to
• 24:00
  know
• 24:00
  exactly
• 24:00
  how
• 24:01
  I'm
• 24:01
  going
• 24:01
  to
• 24:01
  feel.
• 24:01
  It's
• 24:02
  not
• 24:02
  like
• 24:02
  Russian
• 24:02
  roulette,
• 24:02
  which
• 24:03
  you
• 24:03
  can
• 24:03
  sometimes
• 24:03
  feel
• 24:04
  with
• 24:04
  edibles.
• 24:04
  You
• 24:04
  wade
• 24:05
  think
• 24:05
  it
• 24:05
  didn't
• 24:05
  work
• 24:05
  so
• 24:06
  you
• 24:06
  take
• 24:06
  another.
• 24:06
  That
• 24:07
  whole
• 24:07
  experience
• 24:07
  that
• 24:07
  has
• 24:07
  to
• 24:08
  go.
• 24:08
  We
• 24:08
  have
• 24:08
  no
• 24:08
  more
• 24:08
  time
• 24:09
  for
• 24:09
  that.
• 24:09
  It's
• 24:09
  got
• 24:09
  to
• 24:09
  just
• 24:10
  be
• 24:10
  precise,
• 24:11
  fast
• 24:12
  and
• 24:13
  as
• 24:13
  low
• 24:14
  of
• 24:14
  a
• 24:14
  dose
• 24:14
  as
• 24:15
  possible.
• 24:15
  We
• 24:16
  just
• 24:16
  found
• 24:16
  that
• 24:16
  very
• 24:17
  quickly
• 24:18
  our
• 24:18
  customer
• 24:19
  was
• 24:19
  loving
• 24:19
  it
• 24:19
  and
• 24:20
  we
• 24:20
  had
• 24:20
  to
• 24:21
  keep
• 24:21
  up
• 24:21
  with
• 24:21
  the
• 24:21
  demand.
• 24:22
  Then
• 24:22
  we
• 24:22
  eventually
• 24:23
  turned
• 24:23
  on
• 24:23
  ads.
• 24:24
  We
• 24:24
  started
• 24:24
  with
• 24:24
  just
• 24:25
  friends
• 24:25
  and
• 24:25
  family
• 24:25
  launching
• 24:26
  to
• 24:26
  the
• 24:26
  big
• 24:26
  email
• 24:27
  list
• 24:27
  of
• 24:27
  anyone
• 24:28
  we've
• 24:28
  ever
• 24:28
  met.
• 24:28
  When
• 24:29
  trying
• 24:29
  to
• 24:30
  get
• 24:31
  into
• 24:31
  a
• 24:31
  few
• 24:31
  local
• 24:32
  stores.
• 24:32
  Right.
• 24:32
  We
• 24:32
  visited
• 24:33
  a
• 24:33
  bunch
• 24:33
  of
• 24:33
  stores
• 24:34
  and
• 24:34
  tried
• 24:34
  to
• 24:34
  get
• 24:34
  more
• 24:34
  visibility
• 24:35
  that
• 24:35
  way.
• 24:36
  I
• 24:36
  remember
• 24:36
  getting
• 24:36
  into
• 24:37
  our
• 24:37
  first
• 24:37
  store
• 24:37
  in
• 24:37
  Minnesota
• 24:38
  which
• 24:38
  is
• 24:38
  still
• 24:39
  one
• 24:39
  of
• 24:39
  our
• 24:39
  favorites
• 24:39
  and
• 24:40
  our
• 24:40
  best
• 24:40
  selling
• 24:41
  stores.
• 24:41
  It's
• 24:41
  called
• 24:42
  Marigold.
• 24:42
  It's
• 24:42
  a
• 24:42
  non
• 24:43
  alcoholic
• 24:43
  bottle
• 24:43
  shop.
• 24:44
  We
• 24:44
  went
• 24:44
  in
• 24:44
  there,
• 24:44
  pitched
• 24:45
  it
• 24:45
  and
• 24:45
  she
• 24:45
  was
• 24:45
  like,
• 24:46
  yeah,
• 24:46
  love
• 24:46
  it.
• 24:46
  Love
• 24:47
  you
• 24:47
  guys.
• 24:47
  This
• 24:47
  is
• 24:47
  great.
• 24:48
  We
• 24:48
  were
• 24:48
  like,
• 24:48
  oh
• 24:49
  my
• 24:49
  God,
• 24:49
  this
• 24:49
  is
• 24:49
  so
• 24:49
  amazing.
• 24:50
  This
• 24:50
  is
• 24:50
  my
• 24:50
  first
• 24:51
  CPG
• 24:51
  brand
• 24:52
  where
• 24:52
  we
• 24:52
  created
• 24:53
  the
• 24:53
  product.
• 24:53
  Previously
• 24:54
  I
• 24:54
  was
• 24:54
  just
• 24:54
  buying
• 24:55
  everyone
• 24:55
  else's
• 24:55
  stuff
• 24:56
  and
• 24:56
  packaging
• 24:57
  it
• 24:57
  up.
• 24:57
  So
• 24:58
  I
• 24:58
  had
• 24:58
  so
• 24:58
  much
• 24:59
  pride
• 24:59
  in
• 24:59
  this
• 24:59
  product
• 25:00
  that
• 25:00
  changed
• 25:00
  my
• 25:01
  life.
• 25:01
  I
• 25:01
  mean
• 25:02
  for
• 25:02
  me
• 25:03
  personally
• 25:03
  I
• 25:03
  drink
• 25:03
  way
• 25:04
  less
• 25:04
  thanks
• 25:05
  to
• 25:05
  Sunny
• 25:05
  and,
• 25:05
  and
• 25:06
  it's
• 25:06
  makes
• 25:06
  me
• 25:06
  a
• 25:07
  more
• 25:07
  present
• 25:07
  mom.
• 25:07
  I'm
• 25:08
  like
• 25:08
  just
• 25:09
  patient
• 25:10
  like
• 25:10
  all
• 25:10
  these
• 25:10
  things.
• 25:11
  So
• 25:11
  it's
• 25:11
  so
• 25:11
  easy
• 25:12
  to
• 25:12
  want
• 25:12
  to
• 25:12
  share
• 25:12
  it
• 25:13
  with
• 25:13
  the
• 25:13
  world
• 25:14
  and,
• 25:14
  and
• 25:14
  it,
• 25:14
  it
• 25:14
  quickly
• 25:15
  became
• 25:15
  like
• 25:15
  I
• 25:16
  need
• 25:16
  to
• 25:16
  let
• 25:16
  my
• 25:17
  other
• 25:17
  business
• 25:17
  go
• 25:18
  hopefully
• 25:18
  in
• 25:18
  an
• 25:19
  exit
• 25:19
  way
• 25:19
  and
• 25:19
  I
• 25:20
  need
• 25:20
  to
• 25:20
  focus
• 25:20
  on
• 25:20
  this
• 25:20
  full
• 25:21
  time
• 25:21
  because
• 25:21
  I
• 25:21
  was
• 25:21
  doing
• 25:22
  them
• 25:22
  both
• 25:22
  for
• 25:22
  a
• 25:22
  bit.
• 25:24
  Yeah.
• 25:24
  So
• 25:25
  tell
• 25:25
  us
• 25:25
  now
• 25:26
  you've
• 25:26
  got
• 25:26
  several
• 25:26
  different
• 25:27
  products.
• 25:27
  You've
• 25:28
  got
• 25:28
  I
• 25:28
  think
• 25:28
  three
• 25:28
  or
• 25:28
  four
• 25:29
  products
• 25:29
  and
• 25:30
  you're.
• 25:30
  Are
• 25:31
  you
• 25:31
  in
• 25:31
  sort
• 25:32
  of
• 25:32
  scaling
• 25:32
  mode?
• 25:33
  Are
• 25:33
  you.
• 25:33
  That's
• 25:33
  what
• 25:34
  you're
• 25:34
  focused
• 25:34
  on
• 25:34
  now?
• 25:35
  Right
• 25:36
  now
• 25:36
  we
• 25:36
  are.
• 25:37
  New
• 25:37
  product
• 25:38
  launches
• 25:38
  are
• 25:39
  on
• 25:39
  the
• 25:39
  horizon.
• 25:39
  So
• 25:40
  we're
• 25:40
  actually
• 25:40
  developing
• 25:40
  our
• 25:41
  first
• 25:41
  beverage.
• 25:42
  It's
• 25:42
  a
• 25:42
  two
• 25:43
  ounce
• 25:43
  wellness
• 25:43
  shot
• 25:44
  which
• 25:44
  we're
• 25:44
  very
• 25:44
  excited
• 25:44
  to
• 25:45
  release.
• 25:45
  We
• 25:46
  are
• 25:46
  developing
• 25:47
  another
• 25:47
  melt
• 25:48
  aimed
• 25:48
  at
• 25:48
  stress
• 25:49
  management
• 25:50
  that's
• 25:50
  also
• 25:50
  coming
• 25:50
  out
• 25:51
  later
• 25:51
  in
• 25:51
  2020,
• 25:52
  early
• 25:52
  2026,
• 25:53
  fingers
• 25:54
  crossed
• 25:54
  in
• 25:54
  November.
• 25:55
  The
• 25:55
  thing
• 25:55
  I've
• 25:55
  learned
• 25:55
  is
• 25:56
  that
• 25:56
  everything
• 25:56
  takes
• 25:56
  a
• 25:57
  lot
• 25:57
  more
• 25:57
  time
• 25:57
  when
• 25:57
  it
• 25:58
  comes
• 25:58
  to
• 25:58
  R
• 25:58
  and
• 25:58
  D
• 25:58
  product
• 25:59
  development
• 26:00
  that
• 26:00
  I.
• 26:01
  So
• 26:01
  we'll
• 26:02
  see.
• 26:02
  But
• 26:02
  yes,
• 26:02
  right
• 26:03
  now
• 26:03
  the
• 26:03
  focus
• 26:03
  is
• 26:04
  scaling
• 26:04
  and
• 26:04
  growing.
• 26:05
  We're
• 26:06
  placing
• 26:06
  a
• 26:06
  pretty
• 26:07
  big
• 26:07
  emphasis
• 26:07
  on
• 26:08
  our
• 26:08
  wholesale
• 26:09
  growth
• 26:09
  because
• 26:10
  it's
• 26:10
  such
• 26:10
  a
• 26:10
  small
• 26:10
  part
• 26:11
  of
• 26:11
  our
• 26:11
  business.
• 26:11
  It's
• 26:11
  only
• 26:11
  about
• 26:12
  5%.
• 26:13
  We
• 26:13
  do
• 26:13
  95%
• 26:14
  D2C.
• 26:15
  It's
• 26:16
  simply
• 26:16
  because
• 26:16
  of
• 26:16
  time
• 26:16
  and
• 26:16
  resources.
• 26:17
  It's
• 26:17
  really
• 26:18
  just
• 26:18
  me
• 26:18
  and
• 26:18
  my
• 26:18
  co
• 26:18
  founder
• 26:19
  still
• 26:19
  and
• 26:19
  we
• 26:20
  have
• 26:20
  a
• 26:20
  few
• 26:20
  sort
• 26:21
  of
• 26:21
  outsourced
• 26:22
  fractional
• 26:23
  help
• 26:23
  when
• 26:23
  it
• 26:23
  comes
• 26:23
  to
• 26:23
  like
• 26:24
  our
• 26:24
  CFO,
• 26:24
  our
• 26:25
  OPS,
• 26:25
  our
• 26:26
  3
• 26:26
  PL
• 26:26
  partner.
• 26:27
  We
• 26:27
  have
• 26:27
  these
• 26:28
  great,
• 26:28
  you
• 26:29
  know,
• 26:29
  fractional
• 26:30
  team
• 26:30
  members.
• 26:31
  When
• 26:31
  it
• 26:31
  comes
• 26:31
  to
• 26:32
  big
• 26:32
  next
• 26:32
  steps,
• 26:33
  it's
• 26:33
  still
• 26:33
  just
• 26:34
  the
• 26:34
  two
• 26:34
  of
• 26:34
  us.
• 26:35
  So
• 26:36
  that's
• 26:36
  been
• 26:36
  a
• 26:36
  big
• 26:36
  focus,
• 26:37
  is
• 26:37
  just
• 26:37
  really
• 26:38
  increasing
• 26:38
  our
• 26:38
  distribution
• 26:39
  channels.
• 26:40
  And
• 26:41
  I've
• 26:41
  been
• 26:41
  loving
• 26:41
  that
• 26:42
  part
• 26:42
  because
• 26:42
  I
• 26:42
  just
• 26:42
  want
• 26:42
  to
• 26:42
  get
• 26:43
  Sunny
• 26:43
  and
• 26:43
  Mary
• 26:44
  and
• 26:44
  Jane
• 26:44
  everywhere.
• 26:45
  I
• 26:45
  love
• 26:45
  it.
• 26:46
  So
• 26:48
  how
• 26:48
  are
• 26:48
  you
• 26:48
  thinking
• 26:49
  about
• 26:49
  funding?
• 26:50
  How
• 26:50
  are
• 26:50
  you
• 26:50
  thinking
• 26:51
  about
• 26:51
  how
• 26:51
  you
• 26:52
  want
• 26:52
  to
• 26:52
  continue
• 26:52
  to
• 26:53
  grow
• 26:53
  this
• 26:53
  build?
• 26:54
  Creating
• 26:55
  growth
• 26:55
  is
• 26:55
  expensive,
• 26:56
  right?
• 26:57
  Yes,
• 26:58
  exactly.
• 26:58
  And
• 26:58
  we,
• 26:59
  we
• 26:59
  were
• 26:59
  so.
• 27:00
  We
• 27:00
  really
• 27:00
  did
• 27:00
  not.
• 27:01
  We
• 27:01
  love
• 27:01
  control
• 27:02
  as
• 27:02
  you
• 27:03
  know.
• 27:03
  So
• 27:03
  we
• 27:03
  really
• 27:04
  didn't
• 27:04
  want
• 27:04
  to.
• 27:04
  We
• 27:04
  love
• 27:04
  that.
• 27:05
  We
• 27:05
  can
• 27:05
  just
• 27:05
  do.
• 27:05
  We're
• 27:06
  so
• 27:06
  nimble.
• 27:06
  We
• 27:06
  move
• 27:07
  so
• 27:07
  fast.
• 27:08
  It
• 27:08
  just
• 27:08
  became.
• 27:09
  We
• 27:09
  really
• 27:10
  did
• 27:10
  not
• 27:10
  want
• 27:10
  to
• 27:10
  have
• 27:10
  to
• 27:11
  raise.
• 27:11
  We
• 27:11
  were
• 27:11
  like
• 27:12
  this
• 27:13
  and
• 27:13
  it
• 27:13
  was.
• 27:14
  So
• 27:14
  we
• 27:14
  held
• 27:14
  on
• 27:15
  as
• 27:15
  long
• 27:15
  as
• 27:15
  we
• 27:15
  could.
• 27:15
  Then
• 27:16
  our
• 27:16
  fractional
• 27:16
  CFO
• 27:17
  was
• 27:17
  sort
• 27:17
  of
• 27:17
  like,
• 27:18
  guys,
• 27:19
  the
• 27:19
  vision
• 27:19
  you
• 27:19
  have
• 27:20
  for
• 27:20
  this
• 27:20
  future,
• 27:20
  the
• 27:21
  urgency
• 27:21
  of
• 27:21
  this
• 27:21
  space
• 27:22
  and
• 27:22
  this
• 27:22
  industry,
• 27:22
  we
• 27:23
  need
• 27:23
  a
• 27:23
  little
• 27:23
  bit
• 27:23
  of
• 27:23
  cash
• 27:24
  right
• 27:24
  now
• 27:24
  to
• 27:24
  get
• 27:24
  us
• 27:24
  to
• 27:24
  that
• 27:25
  stage.
• 27:25
  If
• 27:25
  you
• 27:25
  want
• 27:25
  to
• 27:26
  be
• 27:26
  able
• 27:26
  to
• 27:26
  launch
• 27:26
  these
• 27:26
  products,
• 27:27
  build
• 27:27
  that
• 27:28
  inventory
• 27:28
  out.
• 27:28
  I
• 27:29
  mean
• 27:29
  it's
• 27:29
  really
• 27:29
  going
• 27:29
  to
• 27:29
  be
• 27:29
  difficult
• 27:30
  to
• 27:31
  continue
• 27:31
  to
• 27:31
  bootstrap
• 27:32
  it
• 27:32
  in
• 27:32
  the
• 27:32
  way
• 27:32
  you
• 27:32
  have
• 27:33
  and
• 27:33
  you
• 27:33
  can't
• 27:33
  make
• 27:33
  any
• 27:34
  mistakes.
• 27:34
  It
• 27:34
  was
• 27:35
  just
• 27:35
  too
• 27:35
  tight
• 27:35
  when
• 27:36
  it
• 27:36
  came
• 27:36
  to
• 27:36
  cash
• 27:36
  flow.
• 27:37
  So
• 27:37
  we
• 27:37
  decided
• 27:38
  we
• 27:38
  needed
• 27:39
  to
• 27:39
  raise.
• 27:40
  We
• 27:40
  had
• 27:40
  a
• 27:41
  firm
• 27:41
  in
• 27:41
  Minnesota
• 27:42
  reach
• 27:42
  out
• 27:42
  and
• 27:43
  they
• 27:43
  said,
• 27:43
  look,
• 27:44
  let
• 27:44
  me
• 27:44
  take
• 27:44
  you
• 27:44
  to
• 27:44
  breakfast.
• 27:45
  I
• 27:45
  like
• 27:45
  your
• 27:45
  company,
• 27:45
  I
• 27:46
  like
• 27:46
  this
• 27:46
  idea.
• 27:46
  And
• 27:47
  so
• 27:47
  we
• 27:47
  went
• 27:47
  out
• 27:47
  and
• 27:48
  said
• 27:48
  actively,
• 27:48
  we're
• 27:49
  not
• 27:49
  raising
• 27:49
  right
• 27:49
  now,
• 27:49
  just
• 27:50
  want
• 27:50
  to
• 27:50
  put
• 27:50
  that
• 27:50
  out
• 27:50
  there.
• 27:51
  But
• 27:51
  it
• 27:51
  was
• 27:51
  still,
• 27:51
  like,
• 27:52
  this
• 27:52
  is
• 27:52
  okay.
• 27:52
  Let's
• 27:52
  still
• 27:53
  meet,
• 27:53
  let's
• 27:53
  network,
• 27:53
  let's
• 27:54
  build
• 27:54
  this
• 27:54
  in
• 27:55
  case
• 27:55
  we
• 27:55
  do
• 27:55
  want
• 27:55
  to
• 27:56
  raise
• 27:56
  in
• 27:56
  the
• 27:56
  future.
• 27:57
  And
• 27:57
  so
• 27:57
  then
• 27:57
  it
• 27:57
  led
• 27:58
  to,
• 27:58
  okay,
• 27:58
  come
• 27:58
  in,
• 27:59
  have
• 27:59
  a
• 27:59
  meeting
• 27:59
  with
• 27:59
  us,
• 28:00
  meet
• 28:00
  with
• 28:00
  our
• 28:00
  partners.
• 28:01
  They
• 28:01
  want
• 28:01
  to
• 28:01
  meet
• 28:01
  you
• 28:01
  too.
• 28:02
  And
• 28:02
  then
• 28:02
  in
• 28:02
  that
• 28:03
  moment,
• 28:03
  we
• 28:03
  said,
• 28:03
  we
• 28:03
  should
• 28:03
  probably
• 28:04
  create
• 28:04
  a
• 28:04
  deck.
• 28:04
  Like,
• 28:05
  we
• 28:05
  need
• 28:05
  a
• 28:05
  pitch
• 28:05
  deck.
• 28:06
  That
• 28:06
  was
• 28:06
  a
• 28:06
  great
• 28:07
  experience,
• 28:07
  a
• 28:07
  great
• 28:08
  learning
• 28:09
  for
• 28:09
  me.
• 28:09
  Anything
• 28:10
  I've
• 28:10
  never
• 28:10
  done
• 28:10
  before,
• 28:11
  I
• 28:11
  get
• 28:11
  very
• 28:11
  jazzed
• 28:12
  about.
• 28:12
  I
• 28:12
  love
• 28:12
  it.
• 28:13
  I've
• 28:13
  been
• 28:13
  loving
• 28:14
  the
• 28:14
  process
• 28:14
  right
• 28:14
  now
• 28:14
  of
• 28:15
  raising
• 28:15
  because
• 28:15
  it's
• 28:16
  just
• 28:16
  something
• 28:16
  I've
• 28:16
  never
• 28:16
  done.
• 28:17
  We
• 28:17
  build
• 28:17
  the
• 28:17
  deck,
• 28:18
  we
• 28:18
  pitch
• 28:19
  it
• 28:19
  in
• 28:19
  the
• 28:19
  full
• 28:20
  shark
• 28:20
  tank
• 28:21
  kind
• 28:21
  of
• 28:21
  way
• 28:21
  where
• 28:22
  we
• 28:22
  go
• 28:22
  through
• 28:22
  it.
• 28:23
  And
• 28:23
  at
• 28:23
  the
• 28:23
  end
• 28:23
  of
• 28:24
  it,
• 28:24
  we
• 28:24
  of
• 28:24
  course,
• 28:25
  end
• 28:25
  with,
• 28:25
  we're
• 28:25
  not
• 28:25
  actively
• 28:26
  raising,
• 28:26
  but
• 28:26
  we
• 28:26
  knew
• 28:27
  we
• 28:27
  should
• 28:27
  prepare
• 28:28
  in
• 28:28
  case
• 28:28
  to
• 28:28
  have
• 28:28
  a
• 28:29
  number
• 28:29
  in
• 28:29
  mind,
• 28:29
  valuation
• 28:29
  in
• 28:30
  mind.
• 28:31
  At
• 28:31
  the
• 28:31
  end
• 28:31
  of
• 28:31
  the
• 28:31
  meeting,
• 28:31
  it
• 28:31
  was
• 28:32
  all
• 28:32
  right,
• 28:32
  you
• 28:32
  know,
• 28:33
  maybe
• 28:33
  you're
• 28:33
  not
• 28:33
  raising,
• 28:34
  but
• 28:34
  if
• 28:34
  you
• 28:34
  were,
• 28:34
  how
• 28:34
  much
• 28:35
  do
• 28:35
  you
• 28:35
  want?
• 28:36
  Okay,
• 28:36
  well,
• 28:37
  answer.
• 28:37
  And
• 28:37
  they
• 28:37
  like,
• 28:38
  okay,
• 28:38
  we'll
• 28:38
  give
• 28:38
  you
• 28:38
  that.
• 28:39
  But
• 28:39
  of
• 28:39
  course,
• 28:40
  you
• 28:40
  know,
• 28:40
  it
• 28:40
  came
• 28:41
  to
• 28:42
  wanting
• 28:42
  too
• 28:42
  much
• 28:43
  of
• 28:43
  the
• 28:43
  business.
• 28:43
  We
• 28:43
  weren't
• 28:44
  comfortable
• 28:44
  with
• 28:44
  that
• 28:44
  valuation.
• 28:45
  It's
• 28:45
  a
• 28:45
  wonderful
• 28:46
  firm,
• 28:46
  but
• 28:46
  what
• 28:46
  it
• 28:46
  got
• 28:46
  us
• 28:47
  thinking
• 28:47
  is,
• 28:47
  if
• 28:47
  someone's
• 28:48
  ready
• 28:48
  to
• 28:48
  give
• 28:48
  us
• 28:48
  a
• 28:48
  million
• 28:49
  dollars,
• 28:50
  we're
• 28:50
  missing
• 28:50
  a
• 28:51
  step
• 28:51
  here.
• 28:51
  Like,
• 28:52
  let's
• 28:52
  go
• 28:52
  backwards
• 28:53
  and
• 28:53
  maybe
• 28:53
  do
• 28:53
  a
• 28:53
  friends
• 28:53
  and
• 28:54
  family
• 28:54
  raise
• 28:54
  and
• 28:55
  not
• 28:55
  have
• 28:55
  to
• 28:55
  let
• 28:56
  go
• 28:56
  of
• 28:56
  so
• 28:56
  much
• 28:56
  equity.
• 28:57
  And
• 28:58
  so
• 28:58
  that's
• 28:58
  what
• 28:58
  we
• 28:58
  did.
• 28:59
  We
• 28:59
  decided,
• 28:59
  all
• 29:00
  right,
• 29:00
  let's
• 29:01
  raise
• 29:01
  with
• 29:02
  friends
• 29:02
  and
• 29:02
  family.
• 29:02
  Let's
• 29:03
  get
• 29:03
  ourselves
• 29:03
  to
• 29:04
  this
• 29:04
  next
• 29:04
  stage,
• 29:04
  and
• 29:05
  maybe
• 29:05
  then
• 29:05
  we'll
• 29:05
  do
• 29:05
  a
• 29:05
  seed
• 29:05
  round.
• 29:06
  But
• 29:06
  let's
• 29:06
  start
• 29:06
  at
• 29:07
  step
• 29:07
  one.
• 29:07
  We
• 29:07
  think
• 29:07
  we're
• 29:08
  missing
• 29:08
  a
• 29:08
  step.
• 29:08
  I
• 29:09
  would
• 29:09
  highly
• 29:09
  recommend
• 29:09
  to
• 29:09
  anyone
• 29:10
  considering
• 29:10
  a
• 29:10
  raise
• 29:11
  to
• 29:11
  meet
• 29:11
  with
• 29:11
  other
• 29:11
  people
• 29:11
  who've
• 29:12
  done
• 29:12
  it.
• 29:12
  Talk
• 29:12
  to
• 29:13
  everyone
• 29:13
  you
• 29:13
  can,
• 29:14
  and
• 29:14
  get.
• 29:15
  I
• 29:15
  mean,
• 29:15
  even
• 29:15
  understanding
• 29:16
  and
• 29:16
  structuring
• 29:16
  your
• 29:17
  terms,
• 29:17
  that
• 29:18
  was
• 29:18
  critical
• 29:19
  for
• 29:19
  us,
• 29:20
  can't
• 29:20
  drive
• 29:21
  that
• 29:21
  home
• 29:21
  enough.
• 29:22
  We
• 29:22
  met
• 29:22
  with
• 29:22
  a
• 29:23
  guy
• 29:23
  that
• 29:23
  owns
• 29:24
  this
• 29:24
  great
• 29:24
  company
• 29:24
  called
• 29:24
  Best
• 29:24
  Day
• 29:25
  Brewing.
• 29:25
  It's
• 29:25
  an
• 29:25
  alcoholic
• 29:26
  beer.
• 29:27
  Two
• 29:27
  conversations
• 29:28
  with
• 29:28
  him
• 29:28
  completely
• 29:29
  changed
• 29:29
  the
• 29:29
  way
• 29:29
  that
• 29:30
  we
• 29:30
  structured
• 29:31
  the
• 29:31
  deal.
• 29:31
  Everything.
• 29:32
  We
• 29:32
  met
• 29:32
  with
• 29:32
  another
• 29:32
  investor
• 29:33
  going
• 29:33
  from
• 29:34
  a
• 29:34
  difference
• 29:34
  between
• 29:34
  a
• 29:34
  convertible
• 29:35
  note
• 29:35
  and
• 29:35
  a
• 29:35
  safe
• 29:36
  note,
• 29:36
  and
• 29:36
  we
• 29:36
  realized
• 29:37
  we
• 29:37
  should
• 29:37
  be
• 29:37
  doing
• 29:37
  a
• 29:37
  safe
• 29:38
  note,
• 29:38
  we
• 29:38
  better
• 29:38
  change
• 29:39
  that.
• 29:39
  All
• 29:39
  of
• 29:39
  that
• 29:39
  is
• 29:40
  really
• 29:40
  important,
• 29:41
  especially
• 29:41
  at
• 29:42
  this
• 29:42
  stage
• 29:42
  when
• 29:42
  you're
• 29:42
  thinking,
• 29:43
  oh,
• 29:44
  who
• 29:44
  knows?
• 29:44
  Who
• 29:44
  knows?
• 29:45
  It's
• 29:45
  hard
• 29:45
  to
• 29:45
  value
• 29:45
  this
• 29:46
  early,
• 29:46
  but
• 29:46
  really,
• 29:47
  you're
• 29:47
  gonna
• 29:47
  want
• 29:47
  to
• 29:48
  have
• 29:48
  that
• 29:48
  in
• 29:48
  place
• 29:49
  exactly
• 29:50
  the
• 29:50
  way
• 29:50
  you
• 29:50
  want
• 29:50
  it.
• 29:51
  Learn
• 29:51
  all
• 29:51
  the
• 29:51
  terms,
• 29:52
  use
• 29:52
  ChatGPT
• 29:53
  educate
• 29:53
  yourself
• 29:54
  in
• 29:54
  a
• 29:54
  way
• 29:54
  where
• 29:54
  you
• 29:55
  feel
• 29:55
  like,
• 29:56
  okay,
• 29:56
  I
• 29:56
  know
• 29:56
  this
• 29:56
  world
• 29:57
  of
• 29:57
  investing
• 29:57
  now.
• 29:58
  And
• 29:58
  so
• 29:58
  then
• 29:59
  at
• 29:59
  the
• 29:59
  same
• 30:00
  time,
• 30:00
  we're
• 30:00
  kind
• 30:00
  of,
• 30:01
  we're
• 30:01
  in
• 30:01
  that
• 30:01
  raise
• 30:01
  right
• 30:01
  now,
• 30:02
  or
• 30:02
  we're
• 30:02
  a
• 30:02
  little
• 30:03
  over
• 30:03
  halfway,
• 30:03
  which
• 30:03
  is
• 30:04
  great.
• 30:04
  We
• 30:05
  have
• 30:06
  also
• 30:06
  unlocked
• 30:07
  a
• 30:07
  loan
• 30:07
  from
• 30:08
  a
• 30:08
  company
• 30:08
  called
• 30:08
  Wayflyer.
• 30:09
  It's
• 30:10
  owned
• 30:10
  by
• 30:10
  JPMorgan
• 30:10
  Chase,
• 30:11
  like
• 30:11
  short
• 30:12
  term
• 30:12
  loans.
• 30:12
  And
• 30:13
  so
• 30:13
  thankfully
• 30:13
  now
• 30:13
  we're
• 30:14
  feeling
• 30:14
  in
• 30:14
  a
• 30:14
  really
• 30:14
  good
• 30:15
  place
• 30:15
  and
• 30:15
  not
• 30:15
  giving
• 30:16
  away
• 30:16
  too
• 30:16
  much
• 30:16
  of
• 30:16
  the
• 30:16
  business.
• 30:17
  We
• 30:17
  feel
• 30:17
  like,
• 30:18
  okay,
• 30:18
  we're
• 30:18
  making.
• 30:19
  We're
• 30:19
  not
• 30:19
  ready
• 30:20
  to
• 30:20
  give
• 30:20
  away
• 30:20
  a
• 30:21
  third
• 30:21
  of
• 30:21
  the
• 30:21
  company.
• 30:22
  We
• 30:22
  can
• 30:22
  give
• 30:22
  away
• 30:23
  that.
• 30:23
  It
• 30:23
  becomes
• 30:24
  a
• 30:24
  decision
• 30:24
  you
• 30:24
  have
• 30:24
  to
• 30:25
  make.
• 30:25
  What
• 30:25
  level
• 30:25
  of
• 30:25
  growth
• 30:26
  do
• 30:26
  I
• 30:26
  want
• 30:26
  and
• 30:26
  what
• 30:27
  are
• 30:27
  we
• 30:27
  comfortable
• 30:27
  comfortable
• 30:27
  with?
• 30:28
  I
• 30:28
  feel
• 30:28
  like
• 30:29
  we
• 30:29
  made
• 30:29
  the
• 30:29
  right
• 30:29
  decisions
• 30:30
  and
• 30:30
  we
• 30:30
  took
• 30:30
  our
• 30:30
  time.
• 30:30
  And
• 30:31
  if
• 30:31
  you
• 30:31
  have
• 30:31
  the
• 30:31
  ability
• 30:32
  to
• 30:32
  do
• 30:32
  that,
• 30:32
  I
• 30:33
  would
• 30:33
  highly
• 30:33
  recommend
• 30:33
  it.
• 30:34
  I'm
• 30:34
  excited
• 30:34
  about
• 30:35
  it
• 30:35
  all.
• 30:35
  I
• 30:35
  love
• 30:36
  this
• 30:36
  world
• 30:36
  and
• 30:36
  I've
• 30:37
  kind
• 30:37
  of
• 30:37
  gotten
• 30:37
  that
• 30:37
  bug
• 30:38
  of
• 30:38
  like,
• 30:39
  hopefully
• 30:39
  one
• 30:39
  day
• 30:39
  I
• 30:39
  can
• 30:40
  be
• 30:40
  doing
• 30:40
  more
• 30:40
  of
• 30:40
  this
• 30:40
  and
• 30:40
  be
• 30:41
  on
• 30:41
  the
• 30:41
  other
• 30:41
  side
• 30:41
  of
• 30:41
  that
• 30:41
  table
• 30:42
  because
• 30:42
  it
• 30:42
  is
• 30:42
  so
• 30:43
  fun
• 30:43
  to
• 30:43
  pitch
• 30:44
  and
• 30:44
  to
• 30:44
  hear
• 30:44
  these
• 30:45
  ideas.
• 30:45
  It's
• 30:46
  really
• 30:46
  fun.
• 30:46
  It
• 30:46
  is
• 30:47
  so
• 30:47
  fun.
• 30:47
  Actually,
• 30:48
  it's
• 30:48
  a
• 30:48
  fair
• 30:48
  amount
• 30:49
  of
• 30:49
  what
• 30:49
  I'm
• 30:49
  doing
• 30:49
  now,
• 30:49
  which
• 30:50
  is
• 30:50
  really,
• 30:51
  it's
• 30:51
  great.
• 30:52
  So
• 30:52
  let's
• 30:52
  go
• 30:53
  to
• 30:53
  our
• 30:53
  fast
• 30:53
  fire.
• 30:54
  I'm
• 30:54
  gonna
• 30:55
  ask
• 30:55
  you
• 30:55
  five
• 30:55
  questions,
• 30:56
  answers
• 30:56
  in
• 30:56
  five
• 30:57
  words
• 30:57
  or
• 30:57
  less.
• 30:58
  What
• 30:58
  stereotype
• 30:59
  about
• 30:59
  cannabis
• 31:00
  do
• 31:00
  you
• 31:01
  most
• 31:01
  want
• 31:01
  to
• 31:01
  crush?
• 31:04
  Stoner.
• 31:06
  Like
• 31:06
  just
• 31:07
  the
• 31:07
  stoner
• 31:07
  stigma.
• 31:08
  You
• 31:08
  can
• 31:09
  be
• 31:09
  functional.
• 31:10
  I'm
• 31:11
  really
• 31:11
  thinking
• 31:11
  this
• 31:11
  is
• 31:11
  not
• 31:12
  gonna
• 31:12
  be
• 31:12
  a
• 31:12
  good
• 31:12
  one
• 31:12
  for
• 31:12
  me.
• 31:13
  Coco.
• 31:13
  I'm
• 31:13
  a
• 31:14
  run
• 31:14
  on
• 31:14
  sentence
• 31:15
  girly.
• 31:16
  Hold
• 31:17
  on
• 31:17
  just
• 31:17
  a
• 31:17
  second.
• 31:20
  Okay,
• 31:21
  so
• 31:21
  next
• 31:21
  question
• 31:22
  is
• 31:23
  best
• 31:23
  advice
• 31:24
  you've
• 31:24
  ever
• 31:25
  gotten
• 31:25
  from
• 31:26
  another
• 31:26
  woman
• 31:27
  founder.
• 31:33
  Go
• 31:34
  slow
• 31:34
  to
• 31:34
  go
• 31:34
  fast.
• 31:35
  One
• 31:36
  word
• 31:37
  that
• 31:37
  describes
• 31:38
  how
• 31:38
  you
• 31:38
  want
• 31:38
  Mary
• 31:39
  and
• 31:39
  Jane
• 31:40
  to
• 31:41
  make
• 31:41
  people
• 31:42
  feel.
• 31:45
  Happy.
• 31:47
  What's
• 31:48
  the
• 31:48
  boldest
• 31:49
  bet
• 31:50
  you've
• 31:51
  made
• 31:51
  as
• 31:51
  a
• 31:51
  founder?
• 31:56
  I
• 31:56
  think
• 31:56
  just
• 31:56
  betting
• 31:57
  on
• 31:57
  myself
• 31:58
  to
• 31:58
  bet
• 31:58
  on
• 31:58
  yourself
• 31:59
  multiple
• 31:59
  times.
• 31:59
  When
• 32:00
  you've
• 32:00
  failed
• 32:00
  before,
• 32:01
  we
• 32:02
  will
• 32:02
  just
• 32:02
  bet
• 32:02
  on
• 32:02
  ourselves.
• 32:03
  That's
• 32:03
  the
• 32:03
  boldest
• 32:04
  thing
• 32:04
  we
• 32:04
  can
• 32:04
  do.
• 32:05
  Because
• 32:05
  really,
• 32:05
  it
• 32:05
  comes
• 32:06
  down
• 32:06
  to
• 32:06
  you.
• 32:09
  When
• 32:09
  Mary
• 32:10
  and
• 32:10
  Jane
• 32:11
  changes
• 32:11
  the
• 32:11
  world,
• 32:13
  what's
• 32:13
  the
• 32:13
  headline
• 32:14
  10
• 32:14
  years
• 32:15
  from
• 32:15
  now?
• 32:18
  It's
• 32:18
  a
• 32:18
  hard
• 32:18
  one.
• 32:19
  What
• 32:19
  I
• 32:19
  think
• 32:20
  it
• 32:20
  would
• 32:20
  be
• 32:20
  like
• 32:21
  was
• 32:21
  just
• 32:21
  in
• 32:21
  a.
• 32:22
  Sorry,
• 32:22
  this
• 32:22
  is
• 32:23
  not
• 32:23
  a
• 32:23
  five
• 32:23
  word,
• 32:23
  but
• 32:24
  it's
• 32:24
  in
• 32:25
  the
• 32:25
  Forbes
• 32:26
  or
• 32:26
  in
• 32:26
  some
• 32:27
  beauty
• 32:27
  type
• 32:28
  of
• 32:28
  place
• 32:28
  that
• 32:28
  you
• 32:28
  don't
• 32:29
  typically
• 32:29
  see.
• 32:30
  And
• 32:30
  it's
• 32:31
  something
• 32:32
  that's
• 32:32
  just,
• 32:33
  you
• 32:33
  know,
• 32:34
  more
• 32:35
  women
• 32:35
  are
• 32:35
  microdosing
• 32:36
  cannabis
• 32:36
  than
• 32:37
  ever.
• 32:37
  Learn
• 32:38
  how
• 32:38
  to
• 32:39
  incorporate
• 32:39
  this
• 32:39
  into
• 32:40
  your
• 32:40
  wellness
• 32:40
  routine.
• 32:42
  Something
• 32:42
  like
• 32:42
  that.
• 32:44
  Love
• 32:44
  it.
• 32:45
  I
• 32:45
  love
• 32:45
  it.
• 32:45
  For
• 32:46
  all
• 32:46
  of
• 32:46
  our
• 32:46
  listeners,
• 32:47
  be
• 32:47
  sure
• 32:47
  to
• 32:48
  check
• 32:48
  out
• 32:48
  this
• 32:49
  incredible
• 32:50
  Wellness
• 32:51
  cannabis
• 32:52
  brand,
• 32:53
  shopmark.com
• 32:56
  you
• 32:56
  can
• 32:56
  also
• 32:57
  find
• 32:58
  Laura
• 32:58
  and
• 32:59
  her
• 32:59
  company
• 32:59
  on
• 33:00
  Instagram.
• 33:01
  You
• 33:01
  can
• 33:01
  find
• 33:01
  Laura
• 33:02
  on
• 33:02
  on
• 33:02
  LinkedIn.
• 33:03
  We'll
• 33:03
  put
• 33:03
  everything
• 33:04
  in
• 33:04
  the
• 33:05
  description
• 33:06
  our
• 33:06
  show
• 33:06
  description
• 33:07
  below.
• 33:09
  Laura,
• 33:09
  thank
• 33:09
  you
• 33:09
  for
• 33:09
  joining
• 33:10
  the
• 33:10
  Wisdom
• 33:10
  of
• 33:11
  Women.
• 33:11
  Thank
• 33:12
  you
• 33:12
  for
• 33:12
  sharing
• 33:12
  your
• 33:13
  story
• 33:13
  of
• 33:14
  how
• 33:14
  you
• 33:14
  got
• 33:15
  through
• 33:15
  your
• 33:16
  first
• 33:16
  two
• 33:16
  companies
• 33:17
  and
• 33:17
  exited
• 33:18
  and
• 33:19
  now
• 33:19
  this
• 33:19
  incredible
• 33:20
  new
• 33:20
  business
• 33:20
  of
• 33:20
  Mary
• 33:21
  and
• 33:21
  Jane.
• 33:22
  To
• 33:22
  all
• 33:23
  of
• 33:23
  our
• 33:23
  listeners,
• 33:24
  be
• 33:24
  sure
• 33:24
  to
• 33:25
  follow
• 33:25
  like
• 33:26
  and
• 33:26
  share
• 33:26
  the
• 33:27
  Wisdom
• 33:27
  of
• 33:27
  Women
• 33:27
  show
• 33:27
  on
• 33:28
  whatever
• 33:28
  your
• 33:28
  favorite
• 33:28
  listening
• 33:29
  reviewing
• 33:29
  platform
• 33:30
  is.
• 33:31
  The
• 33:31
  world
• 33:32
  is
• 33:33
  made
• 33:34
  better
• 33:34
  by
• 33:35
  women
• 33:35
  led
• 33:35
  business.
• 33:36
  Let's
• 33:37
  go
• 33:37
  make
• 33:37
  the
• 33:37
  world
• 33:38
  a
• 33:38
  better
• 33:38
  place.