Behind the Scenes of the Cycling Industry with Bike Connection Agency
We all see the new bikes, shiny components, product launches, press coverage and Instagram posts. But what happens behind the scenes? Who decides which journalists and creators get invited? How do brands launch a new product?
This week on Zone2Speak, I’m joined by Simon Cittati and Giulio Neri, co-founders of Bike Connection Agency, to go behind the curtain of the cycling industry.
Since starting BCA in 2017, Simon and Giulio have built a business connecting bike brands with media, creators and the wider cycling community through events, communications, PR and their Bike Connection Platform…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.