The Omnichannel Execution Gap
Most retailers have the tools, platforms, and channels. The problem? They don’t talk to each other. Simply offering apps, delivery, and pickup options is no longer enough—the real challenge is connecting those systems seamlessly underneath the surface. In an upcoming report, Jeremy Goldman (VP of Editorial and Insights) outlines this exact issue: the omnichannel execution gap. Ahead of the release, he sat down with Xavier Vaissiere (Global Insights & Analytics Director at CP Skin Health Group) and Erica Meagher (Head of E-commerce at Beiersdorf) to discuss why this operational gap is widening…
The skinny
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