Apple’s New Video Announcement Explained
Apple’s newest announcement promised that “video arrives this spring,” but the bigger question is what actually changes for creators who aren’t sitting on network budgets or ad deals. We break down Apple Podcasts’ new HLS video support, why launch partners are all ad-driven networks, and what dynamic video ads could mean for revenue sharing. More importantly, does this shift help independent podcasters grow, or does it mostly refine the playback experience for audiences you already have?
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