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Transcript

The Cheat Code to Connections · Earn Your Leisure

• 0:00
  Speaker 1: We talk about this a lot, and we try to
• 0:01
  Speaker 1: get people interested in golf because we say a lot
• 0:03
  Speaker 1: of business deals and a lot of business flow happens there.
• 0:06
  Speaker 1: I want it for you, guys. How has that been
• 0:09
  Speaker 1: for you?
• 0:09
  Speaker 2: Right?
• 0:09
  Speaker 1: Like you're in the world of golf. How many business
• 0:12
  Speaker 1: deals of being negotiated for y'all through your traveling on
• 0:16
  Speaker 1: the course?
• 0:16
  Speaker 3: All of them? Yeah?
• 0:18
  Speaker 2: Everyone? Yea, all of them?
• 0:19
  Speaker 3: Most of them.
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  Speaker 4: I mean even some of our partnerships. I just got
• 0:23
  Speaker 4: hit up today. Couldn't even make it because we're traveling.
• 0:26
  Speaker 4: But they're inviting us out to go play golf just
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  Speaker 4: to you know, talk. You know, where are you guys's heads? Like,
• 0:32
  Speaker 4: what do you guys have coming up next? How can
• 0:34
  Speaker 4: we be involved? Like, I mean, they're inviting us out
• 0:37
  Speaker 4: to the nicest country clubs, trying to honestly sometimes earn.
• 0:40
  Speaker 3: Our business, you know. I mean, this is how the
• 0:43
  Speaker 3: game works.
• 0:44
  Speaker 4: I mean there are no gatekeepers, There are no people
• 0:48
  Speaker 4: that say, I mean you know you can't talk to
• 0:51
  Speaker 4: this person.
• 0:51
  Speaker 3: No, you can eventually talk to them. To stay out
• 0:53
  Speaker 3: there on the golf course.
• 0:54
  Speaker 4: I mean, you'll eventually have that time to where you've
• 0:56
  Speaker 4: been wanting that CEO's time five minutes coffee or something
• 1:01
  Speaker 4: like that. But you can actually have five hours of
• 1:03
  Speaker 4: their time. If you know how to play golf, you'd
• 1:05
  Speaker 4: be good. Like Angie says, just keep up with the
• 1:08
  Speaker 4: pacer player, keep up with the pac player.
• 1:11
  Speaker 2: That's that's right.
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  Speaker 5: I mean I would recently planning in this event on
• 1:15
  Speaker 5: the next cup where I met Tiger woods at and
• 1:18
  Speaker 5: I'm in the cart when it was my partner.
• 1:21
  Speaker 2: And that same as Zizio and he is he's.
• 1:25
  Speaker 5: Like a partner at or runs at us for Mizuho Bank.
• 1:29
  Speaker 5: I'm not sure if you ever heard of Missouo Bank,
• 1:30
  Speaker 5: but I hadn't, right, and so I'm asking an inquisitive question, like, oh,
• 1:35
  Speaker 5: how much is under management? You know what I mean?
• 1:37
  Speaker 5: He used a number I never even heard anyone use.
• 1:41
  Speaker 5: He's out their mouth. He said two trillion dollars. I
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  Speaker 5: was just like, oh, okay. So I'm sitting on a
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  Speaker 5: cart with a guy that's like top level at a bank,
• 1:50
  Speaker 5: a global bank. It's based in Japan called Mazuo, and
• 1:54
  Speaker 5: they managed two trillion dollars like they leand to like
• 1:57
  Speaker 5: aight and t like all these big fortune five hundred
• 2:00
  Speaker 5: companies like they do the lending to them, and so
• 2:03
  Speaker 5: it wasn't like they automatically did our lending.
• 2:06
  Speaker 2: Right, That's not what I'm trying to say.
• 2:08
  Speaker 5: But that's a relationship there, right that if we do
• 2:11
  Speaker 5: need to or if it does make business sense, that
• 2:13
  Speaker 5: you can kind of grow and develop. So it's never
• 2:15
  Speaker 5: a thing where it's like an instant, Oh, you go
• 2:18
  Speaker 5: to the golf course, it's gonna immediately mean that you
• 2:20
  Speaker 5: get something, because then it becomes like very transactional. But
• 2:24
  Speaker 5: it's like the people that you meet, the opportunity, the
• 2:27
  Speaker 5: time you get to spend with them, you know, because
• 2:29
  Speaker 5: I hear you talk about all the time. It's relationships.
• 2:32
  Speaker 5: One thing we talk about here is its relationships. So
• 2:36
  Speaker 5: being able to again nurture those relationships and getting to
• 2:41
  Speaker 5: spend quality time with busy people is golf.
• 2:45
  Speaker 2: It's a cheat code.
• 2:47
  Speaker 6: So how do you see the future of golf because
• 2:50
  Speaker 6: you know, we have top golf which has become very popular. Yes,
• 2:52
  Speaker 6: we see like a lot of hybrids of different sports
• 2:54
  Speaker 6: that's taking place. We just have rich client in here
• 2:58
  Speaker 6: and he was talking about lacrosse, like the street ball
• 3:01
  Speaker 6: across going. So golf is a sport that it's still
• 3:06
  Speaker 6: a time consuming sport, yep. And we live in a
• 3:11
  Speaker 6: culture that really appreciates things that's fast paced. So do
• 3:15
  Speaker 6: you see like a hybrid faster paced type mini miniature
• 3:20
  Speaker 6: golf Adam Sandler, you know this type thing happening potentially
• 3:24
  Speaker 6: in the future. I mean, like I said, top golf
• 3:26
  Speaker 6: is actually like yeah, riving range like of sorts. But
• 3:31
  Speaker 6: do you see a world with extreme golf?
• 3:34
  Speaker 3: I don't know, if you get extreme.
• 3:35
  Speaker 5: They got this thing coming out top of the year
• 3:37
  Speaker 5: called Tomorrow Golf League where it's literally played in an arena,
• 3:42
  Speaker 5: so you're gonna hit into a simulator and then when
• 3:45
  Speaker 5: you get to a certain yardage you actually hit a
• 3:47
  Speaker 5: real shot. And so they built this arena from the
• 3:49
  Speaker 5: ground up. You got Tiger Woods.
• 3:51
  Speaker 2: It sounds like yeah, yeah, yeah, yeah, yeah.
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  Speaker 4: Well but it's so I mean, it's so technology savvy,
• 3:58
  Speaker 4: like I heard, well, so yes, but then they have
• 4:02
  Speaker 4: it to where the green can change elevations and like
• 4:06
  Speaker 4: sonder the under the turf, like you have this machine
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  Speaker 4: that makes it into the shape shifting type of place
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  Speaker 4: to where it changes into a different hole every time
• 4:17
  Speaker 4: you play it. You know what I'm saying, You just
• 4:19
  Speaker 4: I mean it might only be like I think, one
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  Speaker 4: hundred and fifty yards, but you're gonna hit your first
• 4:24
  Speaker 4: shot the hole might be five hundred yards, gonna get
• 4:26
  Speaker 4: your first shot into a actual simulator. Then when you
• 4:29
  Speaker 4: get one hundred and fifty yards in, that's when you'll
• 4:31
  Speaker 4: hit your real shot. But it changes and make shifts
• 4:34
  Speaker 4: every time when you get down to the one hundred
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  Speaker 4: and fifty yards.
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  Speaker 5: Yeah, So I mean it's it's happening now, like you
• 4:40
  Speaker 5: got that happening now, and then I think I think
• 4:43
  Speaker 5: where it is headed though, is the culture is headed
• 4:46
  Speaker 5: for golf, right, and that's clear, and so I think
• 4:50
  Speaker 5: you'll you're gonna see. I think one of the biggest
• 4:53
  Speaker 5: things I think we'll see too is like the dress
• 4:55
  Speaker 5: code really loosening it and up over the years, right,
• 4:58
  Speaker 5: because like at one point in time, like for the
• 5:01
  Speaker 5: PGA Tour, you could not wear shorts, like you had
• 5:04
  Speaker 5: to wear pants period period. And you still have to
• 5:07
  Speaker 5: wear pants, I believe in the tournament you could just
• 5:10
  Speaker 5: wear shorts during the practice round. Now, so it's starting
• 5:13
  Speaker 5: to like really loosen up. You're starting to have, you know,
• 5:15
  Speaker 5: folks playing a little bit more music now, that sort
• 5:18
  Speaker 5: of thing that's always kind of been like a little
• 5:20
  Speaker 5: taboo ish, like don't play your music, don't play loud.
• 5:23
  Speaker 5: So it's evolving. I think you're gonna need a sport.
• 5:28
  Speaker 5: You need that one athlete that just comes in and
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  Speaker 5: that's just unapologetic and he's just that nice that can
• 5:34
  Speaker 5: really move the needle, you know what I mean, because
• 5:36
  Speaker 5: like you gotta understand too, man like shout out to
• 5:38
  Speaker 5: Tiger Woods, because he brought that level of intensity, Like
• 5:42
  Speaker 5: remember everybody was doing this. He was out there like
• 5:47
  Speaker 5: fist pumping like that was his mantra, and people didn't
• 5:51
  Speaker 5: really like that, Like that wasn't you know, a thing
• 5:54
  Speaker 5: that everyone was just like, oh, great, Tiger Woods. You
• 5:57
  Speaker 5: fist pumping and excited and showing it emotion. That wasn't
• 6:01
  Speaker 5: something that you know, we were ever, I know for
• 6:04
  Speaker 5: me specifically, and I think we tried to be like
• 6:07
  Speaker 5: you were trained not to be emotional, like you're trained
• 6:11
  Speaker 5: to be like very like stoic, like focused. I'm just like,
• 6:14
  Speaker 5: like you know, I'm thinking like a ninja type vibe,
• 6:16
  Speaker 5: like a zen Es, you.
• 6:18
  Speaker 2: Know what I mean.
• 6:18
  Speaker 5: Tiger was someone that really came out there and just
• 6:23
  Speaker 5: poured his emotions out and they were you could see that,
• 6:26
  Speaker 5: and that's what we could you know, relate to you
• 6:28
  Speaker 5: know what I mean, we used to people getting upset.
• 6:31
  Speaker 2: That's real. Well, talk about showing up everywhere you guys
• 6:38
  Speaker 2: were investments this year. Yes, yes, yes, unbelievable.
• 6:42
  Speaker 1: I'm interested to hear your takeaway and thank you for
• 6:45
  Speaker 1: showing up. Thanks for the invitew we get to include y'all,
• 6:48
  Speaker 1: especially because it's culture, right, It's bigger than business, is
• 6:52
  Speaker 1: bigger than financial. Literacy is about culture, and y'are definitely
• 6:54
  Speaker 1: a part of it. So talk about your experience being
• 6:57
  Speaker 1: part of the historic and legendary investments.
• 7:00
  Speaker 3: You know. I was, man, I mean, first off, thank
• 7:02
  Speaker 3: you guys.
• 7:03
  Speaker 6: Man.
• 7:03
  Speaker 3: That was That was definitely dope. That was the biggest
• 7:06
  Speaker 3: crowd that I've ever spoken in front of.
• 7:08
  Speaker 4: You know, we were on the Fidelity stage with Corey
• 7:12
  Speaker 4: and Sarah over there, and I mean we got to
• 7:16
  Speaker 4: tell our point of view on what we're doing and
• 7:18
  Speaker 4: while we're doing it, you know, it was it was
• 7:21
  Speaker 4: empowering because it was so many of course, so many
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  Speaker 4: people in the room that looked like us, and just
• 7:26
  Speaker 4: so many diverse people that were just looking for honestly,
• 7:30
  Speaker 4: sometimes looking for guidance or a different way of thinking
• 7:32
  Speaker 4: about things, you know, and just looking for that push,
• 7:35
  Speaker 4: you know, so for them to look to us and
• 7:38
  Speaker 4: for us to be up on that stage. And I mean,
• 7:41
  Speaker 4: I'm honored to give these people, you know, how I
• 7:44
  Speaker 4: got to where I am. You know, I'm honored to
• 7:47
  Speaker 4: tell them how relationships work and how to be successful
• 7:51
  Speaker 4: and to work within a company, work within a conglomerate
• 7:54
  Speaker 4: that can push forward and be seen as something that
• 7:57
  Speaker 4: is successful like this. It's very hard to do at
• 8:01
  Speaker 4: the end of the day, of course, if you guys know.
• 8:03
  Speaker 4: But at the end of the day, I mean it
• 8:06
  Speaker 4: was I'm glad we got to do it because it
• 8:09
  Speaker 4: showed just how connected that we were and pushing this
• 8:12
  Speaker 4: game forward.
• 8:13
  Speaker 3: But at the end of the day that it wasn't
• 8:16
  Speaker 3: about us.
• 8:17
  Speaker 4: It's about how far can we take people within this
• 8:19
  Speaker 4: game of golf and what they can actually use it for.
• 8:22
  Speaker 3: So I'm glad. I'm glad we could show that.
• 8:24
  Speaker 2: Yeah, no, I agree. It was mind blowing.
• 8:26
  Speaker 3: Man.
• 8:26
  Speaker 5: I walked in there and I told you, I mean,
• 8:29
  Speaker 5: you know, y'all hear the numbers, right, It's like twenty thousand,
• 8:32
  Speaker 5: twenty thousand people get your tickets now and literally it
• 8:37
  Speaker 5: might be twenty one thousand, Like I walked in that room.
• 8:40
  Speaker 5: I'm like, yo, And it's crazy too because in kudos
• 8:45
  Speaker 5: of you man, you guys deserve your flowers because you.
• 8:48
  Speaker 2: Really have created a moment.
• 8:51
  Speaker 5: Like we were staying at the club Windom and they
• 8:54
  Speaker 5: have a rooftop and it's literally right across from like
• 8:57
  Speaker 5: that park, and I could see it's like a sea
• 8:59
  Speaker 5: of people like either walking going and I'm just like wow,
• 9:04
  Speaker 5: Like y'all really have like created a culturally relevant moment.
• 9:09
  Speaker 5: Like people are like, are you going to invest Fest?
• 9:12
  Speaker 5: You got to be at invest Fest. You gotta be
• 9:14
  Speaker 5: on stage, like it's a thing now right, Like you
• 9:17
  Speaker 5: guys are conversing all of this and to see that
• 9:21
  Speaker 5: to be a part of it, it's been unbelievable for us.
• 9:25
  Speaker 5: So I mean we and again you guys have to
• 9:28
  Speaker 5: you know, the wherewithal to be like not just thinking
• 9:31
  Speaker 5: I was a golf brand. I don't know if they
• 9:32
  Speaker 5: can fit our demo or you know, because most people
• 9:35
  Speaker 5: may not look at it that way, you know what
• 9:36
  Speaker 5: I mean just off the service east side golf. Oh,
• 9:38
  Speaker 5: We're only gonna invite them to golf events you know
• 9:41
  Speaker 5: what I mean. But it's like, nah, You're like, no,
• 9:43
  Speaker 5: they have a voice, they have a perspective, and so
• 9:45
  Speaker 5: we appreciate y'all. But I was blown away and you know,
• 9:49
  Speaker 5: kind of sent for next year.
• 9:51
  Speaker 2: But I've been in now.
• 9:54
  Speaker 6: So what's up for you guys end of this year
• 9:57
  Speaker 6: twenty twenty four? What's on the vision for what do
• 9:59
  Speaker 6: you have plans?
• 10:00
  Speaker 3: Yeah?
• 10:00
  Speaker 5: Now, twenty four is going to be a very pack
• 10:02
  Speaker 5: year we got I mean, it's already kind of booked up,
• 10:05
  Speaker 5: which is good, you know what I mean.
• 10:06
  Speaker 2: We're excited about that. You know. We have a lot
• 10:08
  Speaker 2: of events that we did last year.
• 10:10
  Speaker 5: One of the biggest things is going to be our
• 10:12
  Speaker 5: Community Day, so in the city of we have four
• 10:15
  Speaker 5: different cities that we'll be hitting this year.
• 10:17
  Speaker 2: So last year we BEDEA tested in Memphis.
• 10:20
  Speaker 5: And the goal beyond around our Community Day is we
• 10:23
  Speaker 5: want your first interaction on the golf course to have
• 10:26
  Speaker 5: nothing to do with finances, So come out meet the
• 10:30
  Speaker 5: founders of east Side Golf. But also you'll get free
• 10:34
  Speaker 5: tea times all day for folks to go play. We'll
• 10:37
  Speaker 5: have lessons going up there on the driving range, we'll
• 10:40
  Speaker 5: have free food, and again you get an opportunity to
• 10:43
  Speaker 5: probably grab some of the gear, but you get an
• 10:45
  Speaker 5: opportunity to meet people connect and you realize, oh, a
• 10:49
  Speaker 5: bucket of balls may only beat ten dollars. Oh, they
• 10:53
  Speaker 5: have rental sets in there for free that I can
• 10:55
  Speaker 5: rent clubs or rent just one club and if you don't,
• 10:58
  Speaker 5: we want to leave rental clubs. So we're going to
• 11:01
  Speaker 5: we have a couple of them, the City of Augusta.
• 11:03
  Speaker 5: We're going to Jacksonville, We're going back to Memphis. We're
• 11:07
  Speaker 5: going to Detroit, and then the biggest one, you know,
• 11:10
  Speaker 5: back to the Crib and the A.
• 11:12
  Speaker 2: So we got five community days that we're doing.
• 11:16
  Speaker 5: You know what Cali says, still, you know that's still
• 11:20
  Speaker 5: you know golf. We got the Invitational coming again and
• 11:27
  Speaker 5: we're really I think what I'm most excited about too,
• 11:30
  Speaker 5: is just the clothes, man, Like the close is gonna
• 11:32
  Speaker 5: be We really the team really, you know, they did it.
• 11:36
  Speaker 5: They did an amazing job and stepping that up. And
• 11:39
  Speaker 5: we're gonna be you know, fashion shows, New York Fashion Week.
• 11:44
  Speaker 5: We're definitely gonna be there strong this year. You know,
• 11:47
  Speaker 5: we're still gonna be out in Paris.
• 11:48
  Speaker 2: But the show.
• 11:51
  Speaker 1: Already that's just the research man. What you said, we're
• 11:55
  Speaker 1: beta testing