Latest / Semantic SEO Podcast / What is semantic SEO? : Even NON SEO Folks Can Understand Too
Transcript
- hi my name is Suresh Kumar Gandhi uh I'm an SEO consultant right now I'm going to explain santic SEO in simplest way possible I mean up to my knowledge so let's get started so when it comes to semantico let's break it down what is semantics and SEO okay let's start with the semantics so uh semantics is part of like know branch of linguistics Linguistics is all about language even it is English uh like other Hindi any languages and when it one more part is something you know in on the semantics is the meaning I mean you have a word like let's assume like a word called Apple okay so it can mean like in a fruit it can be like know it can mean as well like uh like know a company name uh something like that so so a word has right now for Apple it has two meanings like a a fruit as well as a like a company name see that's different I mean so both are different context both are different entities all together entity is something like you know like know real world that's the real world thing that's that's what it uh fruit is a real world company is a real world that's the thing so and again we are attaching a meaning to a word I mean with what context that also matters so we in the SEO point of view so in SEO is overall idea is we have uh I mean in normally SEO is involved three parties like you know a search engine and also the users actually people who are searching in the search engine like you know that's a thing and also like you know web Masters like know Web Master I mean actual businesses who want to grow their business using the search engers that's websites technically like Amazon even brick and motor in Plumber anything in e-commerce website that's that's a web master so another part is we have is uh seos like search engine optimizes so simp Ro of search engine Optimizer is very uh simple to understand what exactly search Eng is and also understand uh users of the search engines I mean people of who are searching uh and also like know businesses I mean that's exactly where seos are actually optimizing the website for better um rankings I mean these kind of things I mean so that it can get visibility and all that's the point okay so that's when it comes to when we combine the both things of semantic and SEO at semantic SEO so we are assigning like an entity right meaning with a right context for example let's take before example we spoke about apple right so Apple can be in a company as well like a fruit exporter like a even like Apple iPhone seller some like even I even you think of subtopic of uh like Apple Computers like you know Apple you think Apple repair shop as well I mean that's the thing I mean if you want to go deeper you can comp we can complicate the full thing like you know adding location as well Apple repair shop in so on so City and like you know so I mean the uh the same company I mean Apple repair company like know repair shop company they might be present in different places like City level state level like National level these kind of things I mean this is gets way very complicated but uh this is an SEO um seu sear engine optimizers like you know like me Fu want to understand uh business perspective like you know how they can help a business using semantics I mean the logic is explaining the full concept of a entity what exactly is it all about a company okay to a search engine so that they can understand what is this business does where exactly it serves the customers what exactly it does these kind of things this is uh very helpful because uh if you make the things simpler for the I mean search engines they will help you back with the right customers I mean right keywords right topics you want to rank for that's exactly what you wanted because if you're if you are actually in apple uh like a repair company it doesn't you don't want to rank for like you know apple fruit exporting these kind of topics keywords and that doesn't make any sense so this is like reason like you know we have to have proper borders and where exactly you have to cover topics to cover what with what context that's that's also very important context borders these things are very helpful and um so when it comes to Business Development okay because seos with semantics we are actually understanding what the uh meaning of uh I mean company does actually like you know we are actually helping search engine what exactly company does we are aligning uh aligning with the like you know search engine core principles like you know uh they wanted I mean search engine core principle is simple they wanted to serve their customers like you know end users like you know like normal users people are searching on Google and all they wanted like their vises to be happy I mean satisfied like uh like you know people are searching for something if they uh visit a website the their goal is met that's that's the end goal of sear Eng L like you know they want their users to be happy so if you have if we understand these ideas like you know how the search engine works and and aligning like you know uh helping them with the right meaning for I mean a company something like that so we are actually combining all these parties to a single single goal like you know it's a win-win scenarios like you know search engines are happy because they users are happy I mean businesses are happy because uh they are getting the right target like uh brand uh like you know awareness as well as on customers I mean revenue it will the overall like you know it's a win-win scenario for everyone I guess this is a way ahead to go ahead just focus on the semantics mean the the best part I can think of like you know simply is uh start working on semantics assigning a meaning to what exactly entity is all about like in a company a person of anything what exactly it does once you define that and start with the process like you know how you can structure the full website um because if you for example if if it is Apple repair company something like what all the locations they are from they from City level something it can be subb level it can be like know state level it can National level okay even if it comes to the apple fruit export what other the countries it can export then it gets complicated I know this is exactly where like know SEO person has to understand the vision of a CEO actually like I mean a business CEO actually so that based on it he can plan out the forall structure layout and everything and all topics what to cover what not to cover this is also very important because if you cover an unwanted topics like know news or something doesn't make any sense so you have to be very sure like you know what you want to cover and uh so that you are in the right place and right border everything and you get the traffic what you wanted simple okay but to make this whole thing works you have to understand the how search engine works and how semantics helps in the process that's the thing I hope this helps a simp this helps you like you know understand what is semantic SEO is all about and how it helps like a for a businesses out there see you soon