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RIP for Pets Rebrand Story | Cork News
An Irish entrepreneur in Clonakilty launched Rest Easy Friend, a heartfelt online memorial site for pets — but the public instantly dubbed it “RIP for Pets,” and the name stuck. Realizing he was fighting his own publicity, founder Mick Hanly embraced the nickname, rebranding the entire operation after months of work and significant investment. The move paid off: not only did it simplify recognition, but it also revealed a broader audience — friends and family of grieving pet owners. Now, RIP for Pets is more than a digital headstone; it’s a community space to honor and celebrate beloved…
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