Why Losers Loved Charlie Kirk
Charlie Kirk never graduated from college. He applied to West Point, was rejected, and instead of trying again somewhere else, he built a career telling other people that college was the problem. That decision, and the audience it attracted, is one of the cleanest real-world examples of a psychological phenomenon that researchers have been studying for years.
In 2020, psychologist Hallgeir Sjåstad at the Norwegian School of Economics published a study with co-authors Roy Baumeister at the University of Queensland and Michael Ent at Towson University that investigated what happens inside a…
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