Latest / Kids Media Club Podcast / Amazing Digital Circus Box Office: How Creator-Made Films Are Conquering Cinemas — with Caspar Nadaud of Piece of Magic Entertainment

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Amazing Digital Circus Box Office: How Creator-Made Films Are Conquering Cinemas — with Caspar Nadaud of Piece of Magic Entertainment · Kids Media Club Podcast

• 0:06
  Well,
• 0:06
  hello
• 0:07
  and
• 0:07
  welcome
• 0:08
  to
• 0:08
  another
• 0:08
  episode
• 0:09
  of
• 0:09
  the
• 0:09
  Kids
• 0:09
  Media
• 0:10
  Club
• 0:10
  podcast.
• 0:10
  I
• 0:11
  am
• 0:11
  Andy
• 0:11
  Williams,
• 0:12
  I'm
• 0:13
  Emily
• 0:13
  Horgan
• 0:14
  and
• 0:14
  Jo
• 0:14
  Redfern.
• 0:15
  We
• 0:15
  have
• 0:15
  a
• 0:15
  guest.
• 0:16
  We
• 0:17
  do
• 0:17
  have
• 0:17
  a
• 0:17
  guest
• 0:17
  today
• 0:18
  and
• 0:18
  we
• 0:18
  are
• 0:19
  thrilled
• 0:19
  to
• 0:19
  welcome
• 0:20
  Casper
• 0:21
  Nardo
• 0:21
  to
• 0:22
  the
• 0:22
  podcast.
• 0:22
  He
• 0:23
  is
• 0:23
  from
• 0:23
  Piece
• 0:24
  of
• 0:24
  Magic
• 0:24
  Entertainment,
• 0:25
  who
• 0:25
  were
• 0:26
  distributors,
• 0:27
  theatrical
• 0:28
  distribution
• 0:28
  partners
• 0:29
  for
• 0:29
  the
• 0:29
  Amazing
• 0:30
  Digital
• 0:30
  Circus.
• 0:31
  And
• 0:31
  if
• 0:31
  you
• 0:31
  haven't
• 0:31
  heard
• 0:32
  about
• 0:32
  the
• 0:32
  success
• 0:33
  of
• 0:33
  the
• 0:33
  Amazing
• 0:33
  Digital
• 0:34
  Circus
• 0:35
  in
• 0:35
  cinemas,
• 0:36
  then
• 0:37
  where
• 0:37
  have
• 0:37
  you
• 0:37
  been
• 0:37
  hiding?
• 0:38
  Because
• 0:39
  their
• 0:39
  feature,
• 0:40
  which
• 0:40
  comprised
• 0:41
  the
• 0:41
  last
• 0:41
  two
• 0:42
  episodes
• 0:42
  of
• 0:43
  the
• 0:43
  YouTube
• 0:44
  series
• 0:44
  from
• 0:44
  Indie
• 0:45
  studio
• 0:46
  Glitch,
• 0:47
  completely
• 0:47
  blew
• 0:48
  everybody
• 0:48
  away
• 0:48
  with
• 0:49
  its
• 0:49
  success.
• 0:49
  So
• 0:49
  welcome
• 0:50
  Casper.
• 0:51
  We
• 0:51
  can't
• 0:51
  wait
• 0:51
  to
• 0:52
  dig
• 0:52
  into
• 0:52
  this
• 0:52
  with
• 0:52
  you.
• 0:53
  Thanks
• 0:53
  for
• 0:54
  having
• 0:54
  me.
• 0:55
  You're
• 0:55
  most
• 0:55
  welcome.
• 0:56
  So
• 0:56
  give
• 0:57
  us
• 0:57
  a
• 0:57
  little
• 0:57
  bit
• 0:57
  of
• 0:57
  background
• 0:58
  on
• 0:58
  you,
• 0:59
  Piece
• 0:59
  of
• 0:59
  Magic
• 1:00
  and
• 1:00
  how
• 1:00
  you
• 1:00
  got
• 1:00
  involved
• 1:01
  with
• 1:02
  the
• 1:02
  behemoth
• 1:03
  that
• 1:03
  the
• 1:03
  Amazing
• 1:04
  Digital
• 1:04
  Circus
• 1:05
  became
• 1:05
  recently.
• 1:06
  Oh,
• 1:07
  so
• 1:09
  next
• 1:10
  year
• 1:10
  will
• 1:10
  be
• 1:10
  our
• 1:10
  10th
• 1:11
  year
• 1:12
  anniversary.
• 1:12
  So
• 1:13
  it's
• 1:13
  been
• 1:13
  now
• 1:13
  a
• 1:14
  while,
• 1:14
  I
• 1:14
  must
• 1:14
  say.
• 1:14
  We're
• 1:14
  not
• 1:15
  a
• 1:15
  startup
• 1:15
  anymore,
• 1:15
  but
• 1:15
  I
• 1:16
  started
• 1:16
  the
• 1:16
  business
• 1:16
  back
• 1:16
  in
• 1:17
  2017
• 1:19
  and
• 1:19
  we
• 1:19
  are
• 1:19
  a
• 1:19
  theatrical,
• 1:20
  a
• 1:20
  multi
• 1:21
  territory
• 1:21
  theatrical
• 1:21
  distribution
• 1:22
  company.
• 1:23
  So
• 1:23
  theatrical
• 1:24
  is
• 1:24
  this
• 1:24
  business,
• 1:25
  basically
• 1:25
  our
• 1:25
  core
• 1:26
  activity,
• 1:26
  theatrical
• 1:27
  distribution.
• 1:28
  We
• 1:28
  have
• 1:28
  a
• 1:28
  strand
• 1:29
  of
• 1:29
  a
• 1:29
  lot
• 1:29
  of
• 1:29
  different
• 1:30
  types
• 1:30
  of
• 1:30
  content
• 1:31
  which
• 1:31
  can
• 1:31
  be
• 1:31
  documentaries,
• 1:33
  animation,
• 1:34
  preschool
• 1:36
  gaming.
• 1:38
  And
• 1:38
  now
• 1:38
  also
• 1:39
  we
• 1:39
  ventured
• 1:40
  into
• 1:40
  this
• 1:41
  content
• 1:42
  creator
• 1:44
  content
• 1:45
  which
• 1:45
  we
• 1:45
  rolled
• 1:46
  out
• 1:47
  across
• 1:47
  Europe.
• 1:48
  So
• 1:48
  we've
• 1:48
  been
• 1:48
  doing
• 1:48
  that
• 1:49
  for
• 1:49
  quite
• 1:49
  some
• 1:49
  time.
• 1:49
  And
• 1:50
  we
• 1:51
  had
• 1:52
  the
• 1:52
  luck
• 1:53
  to
• 1:54
  work
• 1:54
  with
• 1:56
  Markiplier
• 1:57
  on
• 1:57
  his
• 1:57
  film
• 1:57
  Iron
• 1:58
  Lung,
• 1:59
  which
• 1:59
  is
• 1:59
  of
• 2:00
  course
• 2:00
  also
• 2:00
  a
• 2:00
  prime
• 2:01
  example
• 2:01
  of
• 2:03
  a
• 2:03
  content
• 2:04
  creator,
• 2:04
  YouTube
• 2:05
  content
• 2:05
  creator
• 2:05
  who
• 2:06
  found
• 2:06
  this
• 2:06
  cinema.
• 2:08
  And
• 2:08
  on
• 2:08
  the
• 2:09
  back
• 2:09
  of
• 2:09
  that,
• 2:09
  I
• 2:09
  think
• 2:10
  we
• 2:10
  got
• 2:10
  this
• 2:10
  opportunity
• 2:11
  to
• 2:11
  work
• 2:12
  with
• 2:12
  Glitch
• 2:13
  on
• 2:13
  the
• 2:13
  Amazing
• 2:13
  Digital
• 2:14
  Circus,
• 2:14
  which
• 2:15
  was
• 2:15
  a
• 2:15
  beautiful
• 2:16
  ride,
• 2:19
  great
• 2:20
  success.
• 2:20
  I
• 2:20
  must
• 2:20
  say
• 2:21
  that
• 2:22
  more
• 2:22
  than
• 2:22
  we
• 2:22
  expected.
• 2:23
  But
• 2:23
  I
• 2:24
  think
• 2:24
  we
• 2:24
  will
• 2:24
  talk
• 2:24
  about
• 2:25
  that
• 2:25
  more
• 2:25
  during
• 2:26
  this
• 2:26
  podcast
• 2:27
  because
• 2:27
  you
• 2:27
  know,
• 2:28
  there's
• 2:28
  still
• 2:28
  a
• 2:28
  lot
• 2:28
  of
• 2:28
  learnings.
• 2:29
  But
• 2:29
  I
• 2:29
  think
• 2:30
  it's
• 2:31
  a
• 2:31
  good
• 2:31
  starting
• 2:32
  point
• 2:32
  for
• 2:32
  sure.
• 2:34
  So
• 2:35
  the
• 2:36
  just
• 2:37
  a
• 2:37
  recap
• 2:37
  of
• 2:37
  the
• 2:38
  box
• 2:38
  office.
• 2:38
  So
• 2:38
  the
• 2:39
  latest
• 2:39
  I
• 2:39
  could
• 2:39
  find
• 2:40
  was
• 2:40
  that
• 2:40
  the
• 2:41
  Amazing
• 2:41
  Digital
• 2:42
  Circus,
• 2:42
  it
• 2:43
  was
• 2:43
  initially
• 2:43
  slated
• 2:44
  for
• 2:44
  quite
• 2:44
  a
• 2:44
  limited
• 2:45
  run,
• 2:45
  that
• 2:45
  was
• 2:45
  then
• 2:45
  extended
• 2:47
  and
• 2:47
  Internationally
• 2:48
  it
• 2:49
  took
• 2:49
  13
• 2:49
  million,
• 2:50
  which
• 2:50
  then
• 2:51
  combined
• 2:51
  with
• 2:52
  the
• 2:52
  domestic
• 2:52
  in
• 2:52
  the
• 2:53
  US
• 2:53
  and
• 2:53
  Canada,
• 2:53
  it
• 2:54
  was
• 2:54
  over
• 2:54
  36
• 2:55
  million.
• 2:55
  I
• 2:55
  think
• 2:55
  it
• 2:55
  was
• 2:55
  at
• 2:56
  box
• 2:56
  office,
• 2:57
  yes.
• 2:58
  I
• 2:58
  mean,
• 2:58
  so
• 2:59
  you're
• 3:00
  talking
• 3:00
  now
• 3:00
  about
• 3:01
  dollars.
• 3:02
  So
• 3:02
  in
• 3:03
  Europe,
• 3:03
  the
• 3:03
  markets
• 3:04
  that
• 3:04
  we
• 3:04
  oversaw,
• 3:05
  38
• 3:05
  markets,
• 3:06
  we
• 3:07
  did
• 3:07
  just
• 3:07
  over
• 3:08
  $14
• 3:08
  million.
• 3:09
  The
• 3:09
  US
• 3:10
  27.
• 3:10
  But
• 3:10
  that
• 3:11
  is
• 3:11
  not
• 3:11
  taking
• 3:11
  into
• 3:11
  account
• 3:12
  Latin
• 3:13
  America
• 3:13
  and
• 3:13
  Asia,
• 3:13
  which
• 3:14
  I
• 3:14
  don't
• 3:14
  have
• 3:14
  those
• 3:15
  numbers
• 3:15
  at
• 3:15
  the
• 3:15
  moment.
• 3:15
  But
• 3:17
  I
• 3:17
  would
• 3:17
  say
• 3:18
  that
• 3:18
  we
• 3:18
  Are,
• 3:18
  I
• 3:18
  mean
• 3:19
  without
• 3:19
  having
• 3:20
  the
• 3:20
  figures,
• 3:20
  but
• 3:21
  I
• 3:21
  could
• 3:21
  imagine
• 3:21
  that
• 3:21
  it's
• 3:22
  well
• 3:22
  above
• 3:22
  50
• 3:23
  million
• 3:23
  which
• 3:24
  is
• 3:24
  an
• 3:24
  incredible
• 3:25
  result.
• 3:27
  And
• 3:29
  you
• 3:29
  mentioned
• 3:29
  about
• 3:30
  the
• 3:30
  creator
• 3:31
  led
• 3:31
  phenomenon
• 3:32
  of
• 3:32
  the
• 3:32
  amazing
• 3:33
  digital
• 3:33
  circus
• 3:34
  and
• 3:34
  iron
• 3:34
  lung.
• 3:34
  Do
• 3:35
  you
• 3:35
  think
• 3:35
  those
• 3:35
  are
• 3:36
  anomalies
• 3:36
  or
• 3:37
  do
• 3:37
  you
• 3:37
  think
• 3:37
  we're
• 3:37
  at
• 3:37
  a
• 3:37
  point
• 3:38
  where
• 3:39
  we're
• 3:40
  seeing
• 3:40
  a
• 3:40
  real
• 3:40
  shift
• 3:41
  in
• 3:41
  the
• 3:41
  relationship
• 3:42
  between
• 3:43
  cinemas
• 3:44
  and
• 3:44
  a
• 3:44
  new
• 3:44
  kind
• 3:45
  of
• 3:45
  trend
• 3:45
  that's
• 3:46
  moving
• 3:46
  forward
• 3:46
  that's
• 3:47
  more
• 3:47
  of
• 3:47
  a
• 3:47
  creator
• 3:47
  led
• 3:48
  IP
• 3:49
  than
• 3:49
  the
• 3:49
  traditional
• 3:50
  studios?
• 3:51
  Well,
• 3:52
  I
• 3:52
  would
• 3:52
  say
• 3:52
  that
• 3:53
  hopefully
• 3:53
  this
• 3:53
  is
• 3:53
  a
• 3:54
  starting
• 3:54
  point
• 3:54
  of
• 3:56
  this
• 3:56
  generation
• 3:57
  of
• 3:57
  YouTube
• 3:58
  content
• 3:58
  creators
• 3:59
  who
• 3:59
  find
• 3:59
  their
• 3:59
  way
• 4:00
  through
• 4:00
  the
• 4:00
  cinema.
• 4:00
  And
• 4:00
  I
• 4:01
  think
• 4:01
  that
• 4:01
  the
• 4:01
  examples
• 4:02
  that
• 4:02
  you
• 4:02
  just
• 4:03
  mentioned,
• 4:03
  let's
• 4:03
  of
• 4:04
  course
• 4:04
  talk
• 4:04
  also
• 4:04
  about
• 4:05
  obsessions
• 4:05
  and
• 4:06
  backbones.
• 4:06
  Those
• 4:06
  are
• 4:07
  prime
• 4:07
  examples
• 4:08
  of
• 4:09
  how
• 4:09
  success
• 4:10
  can
• 4:10
  look
• 4:10
  like
• 4:11
  and
• 4:11
  know
• 4:12
  it
• 4:12
  makes
• 4:12
  sense
• 4:13
  that
• 4:13
  those
• 4:13
  people
• 4:13
  that
• 4:14
  have
• 4:15
  used
• 4:16
  YouTube
• 4:16
  as
• 4:16
  a
• 4:16
  first
• 4:17
  platform
• 4:18
  to
• 4:19
  push
• 4:19
  out
• 4:19
  their
• 4:19
  content
• 4:20
  and
• 4:20
  to
• 4:20
  build
• 4:20
  audiences
• 4:21
  that
• 4:21
  at
• 4:21
  a
• 4:22
  certain
• 4:22
  moment
• 4:23
  they,
• 4:23
  the
• 4:24
  cinema
• 4:24
  is
• 4:24
  sort
• 4:24
  of
• 4:24
  the
• 4:24
  next
• 4:25
  step.
• 4:25
  Now
• 4:27
  there's
• 4:27
  a
• 4:27
  lot
• 4:27
  of,
• 4:27
  still
• 4:28
  a
• 4:28
  lot
• 4:28
  of
• 4:28
  learnings
• 4:29
  here
• 4:29
  and
• 4:29
  you
• 4:30
  know
• 4:30
  it's
• 4:30
  very
• 4:30
  important
• 4:31
  to
• 4:31
  say
• 4:31
  that
• 4:32
  a
• 4:32
  very
• 4:32
  big
• 4:33
  YouTube
• 4:33
  following
• 4:33
  does
• 4:34
  absolutely
• 4:34
  not
• 4:34
  mean
• 4:34
  that
• 4:35
  it
• 4:35
  is
• 4:35
  box
• 4:36
  office
• 4:36
  success.
• 4:37
  But
• 4:38
  I'm
• 4:38
  sure
• 4:38
  there's
• 4:39
  going
• 4:39
  to
• 4:39
  be
• 4:39
  a
• 4:39
  trend,
• 4:39
  I
• 4:40
  mean
• 4:40
  everyone
• 4:40
  is
• 4:40
  talking
• 4:40
  about
• 4:41
  it,
• 4:41
  the
• 4:41
  industry,
• 4:41
  I
• 4:42
  mean
• 4:43
  it's
• 4:43
  a
• 4:43
  hot
• 4:43
  topic
• 4:44
  at
• 4:44
  the
• 4:44
  moment
• 4:44
  of
• 4:44
  course,
• 4:45
  but
• 4:45
  it's
• 4:46
  a
• 4:46
  logical
• 4:46
  path,
• 4:47
  I
• 4:47
  would
• 4:47
  say
• 4:47
  whereby
• 4:49
  the
• 4:49
  cinema,
• 4:50
  the
• 4:50
  theatrical
• 4:51
  becomes
• 4:51
  an
• 4:51
  additional
• 4:52
  outlet.
• 4:53
  It
• 4:53
  will
• 4:53
  not
• 4:55
  take
• 4:55
  it
• 4:55
  over
• 4:55
  but
• 4:55
  it's
• 4:56
  just
• 4:56
  an
• 4:56
  additional
• 4:56
  outlet
• 4:57
  in
• 4:57
  their
• 4:58
  ecosystem.
• 5:00
  Yeah,
• 5:01
  yeah.
• 5:02
  What
• 5:02
  about,
• 5:02
  so
• 5:03
  why
• 5:03
  do
• 5:03
  you
• 5:03
  think
• 5:04
  cinema
• 5:04
  works
• 5:05
  for
• 5:05
  this,
• 5:05
  for
• 5:06
  as
• 5:06
  a
• 5:06
  creator
• 5:06
  outlet,
• 5:07
  you
• 5:07
  know
• 5:07
  what
• 5:07
  I
• 5:07
  mean?
• 5:08
  Because
• 5:08
  we've
• 5:08
  seen,
• 5:08
  we've
• 5:08
  seen
• 5:08
  some,
• 5:09
  we've
• 5:09
  seen
• 5:09
  creators
• 5:09
  go
• 5:10
  to
• 5:10
  streaming
• 5:10
  like
• 5:10
  you
• 5:11
  know,
• 5:11
  create
• 5:11
  streaming
• 5:11
  shows
• 5:12
  and
• 5:12
  stuff
• 5:12
  like
• 5:12
  that.
• 5:12
  But
• 5:12
  I'd
• 5:12
  love
• 5:13
  to
• 5:13
  know
• 5:13
  what
• 5:13
  you
• 5:14
  think
• 5:14
  about
• 5:14
  why
• 5:15
  cinema
• 5:15
  seems
• 5:16
  to
• 5:16
  really
• 5:16
  be
• 5:16
  working
• 5:16
  on
• 5:16
  this.
• 5:18
  Well,
• 5:19
  I
• 5:19
  think
• 5:19
  the
• 5:20
  answer
• 5:20
  would
• 5:20
  be,
• 5:20
  and
• 5:20
  that
• 5:20
  would
• 5:20
  not
• 5:21
  only
• 5:21
  be
• 5:21
  for
• 5:21
  this
• 5:21
  type
• 5:21
  of
• 5:22
  content
• 5:22
  but
• 5:22
  for
• 5:22
  all
• 5:22
  content
• 5:23
  is
• 5:23
  that
• 5:23
  obviously
• 5:23
  you
• 5:24
  know,
• 5:24
  it's
• 5:24
  cinema
• 5:24
  create
• 5:25
  something
• 5:25
  unique
• 5:26
  and
• 5:27
  unique
• 5:27
  experience.
• 5:28
  I'm
• 5:28
  in
• 5:28
  this
• 5:29
  business
• 5:29
  because
• 5:29
  that's
• 5:29
  what
• 5:29
  I
• 5:30
  believe
• 5:30
  in,
• 5:30
  that's
• 5:30
  my
• 5:30
  passion.
• 5:31
  So
• 5:31
  you
• 5:32
  know
• 5:32
  that.
• 5:33
  But
• 5:33
  that's
• 5:33
  I
• 5:33
  think
• 5:33
  really
• 5:34
  true.
• 5:35
  What's
• 5:35
  interesting
• 5:36
  here
• 5:36
  is
• 5:36
  that
• 5:38
  the
• 5:39
  amazing
• 5:39
  digital
• 5:39
  circus,
• 5:40
  for
• 5:40
  example,
• 5:40
  all
• 5:40
  those
• 5:41
  views
• 5:41
  are
• 5:41
  digital
• 5:42
  natives.
• 5:42
  So
• 5:43
  we
• 5:43
  all
• 5:43
  in
• 5:43
  this
• 5:44
  call
• 5:44
  are
• 5:44
  sort
• 5:44
  of
• 5:44
  adapters
• 5:45
  but
• 5:46
  they
• 5:46
  grew
• 5:46
  up
• 5:47
  with
• 5:47
  it.
• 5:49
  But
• 5:49
  they
• 5:49
  do
• 5:49
  absolutely
• 5:50
  see
• 5:51
  the
• 5:51
  value
• 5:51
  of
• 5:52
  coming
• 5:52
  together
• 5:53
  in
• 5:54
  a
• 5:54
  cinema.
• 5:54
  It's
• 5:54
  something
• 5:55
  that
• 5:56
  they
• 5:56
  can't
• 5:56
  experience
• 5:57
  at
• 5:57
  home.
• 5:58
  And
• 5:58
  this
• 5:58
  is
• 5:58
  also
• 5:58
  something
• 5:59
  that
• 5:59
  I
• 5:59
  find
• 6:00
  fascinating
• 6:00
  in
• 6:00
  the
• 6:01
  comments
• 6:01
  for
• 6:02
  the
• 6:02
  Amazing
• 6:02
  Digital
• 6:03
  Circle,
• 6:03
  but
• 6:03
  also
• 6:03
  for
• 6:03
  Iron
• 6:04
  Long,
• 6:04
  how
• 6:05
  for
• 6:05
  a
• 6:05
  lot
• 6:05
  of
• 6:05
  people
• 6:06
  it's
• 6:06
  been
• 6:06
  a
• 6:07
  very
• 6:07
  long
• 6:07
  time
• 6:07
  or
• 6:08
  even
• 6:08
  the
• 6:08
  first
• 6:09
  time
• 6:09
  that
• 6:09
  people
• 6:09
  go
• 6:10
  to
• 6:10
  the
• 6:10
  cinema.
• 6:11
  And
• 6:11
  it
• 6:12
  is
• 6:12
  because
• 6:14
  I
• 6:14
  think
• 6:14
  they
• 6:14
  have
• 6:15
  this
• 6:15
  sense
• 6:15
  of
• 6:17
  exclusivity,
• 6:19
  going
• 6:19
  there
• 6:19
  to
• 6:19
  see
• 6:19
  something
• 6:20
  what
• 6:20
  others
• 6:20
  don't
• 6:20
  see.
• 6:21
  And
• 6:21
  I
• 6:21
  think
• 6:21
  that
• 6:21
  the
• 6:21
  content
• 6:22
  creators
• 6:24
  are
• 6:24
  seeing
• 6:24
  the
• 6:24
  cinema
• 6:25
  also
• 6:25
  a
• 6:25
  platform
• 6:26
  where
• 6:26
  they
• 6:26
  can
• 6:26
  offer
• 6:26
  their
• 6:27
  fan
• 6:27
  base
• 6:28
  something
• 6:28
  unique.
• 6:29
  You
• 6:29
  know,
• 6:29
  with
• 6:30
  Amazing
• 6:30
  Digital
• 6:30
  Circus,
• 6:31
  it
• 6:31
  was
• 6:31
  the
• 6:31
  last
• 6:31
  episode
• 6:33
  and
• 6:33
  the
• 6:33
  window
• 6:34
  was
• 6:34
  actually
• 6:34
  very
• 6:35
  short,
• 6:35
  only
• 6:36
  two
• 6:36
  weeks
• 6:36
  before
• 6:36
  it
• 6:36
  went
• 6:37
  on
• 6:37
  YouTube.
• 6:37
  But
• 6:38
  still
• 6:38
  they
• 6:38
  were
• 6:39
  able
• 6:39
  to
• 6:39
  build
• 6:39
  momentum
• 6:40
  and
• 6:40
  to
• 6:41
  create
• 6:41
  a
• 6:41
  sort
• 6:41
  of
• 6:41
  a
• 6:42
  formal
• 6:42
  moment
• 6:43
  for
• 6:43
  that
• 6:43
  fan
• 6:44
  base.
• 6:46
  And
• 6:46
  I
• 6:46
  think,
• 6:47
  you
• 6:47
  know,
• 6:48
  with
• 6:48
  those
• 6:48
  elements,
• 6:49
  all
• 6:49
  those
• 6:49
  elements
• 6:50
  together,
• 6:50
  the
• 6:50
  proposition
• 6:51
  of
• 6:51
  cinema
• 6:52
  is
• 6:53
  clearly
• 6:53
  unique.
• 6:55
  That
• 6:55
  FOMO
• 6:56
  moment
• 6:56
  is
• 6:56
  interesting,
• 6:56
  isn't
• 6:57
  it?
• 6:57
  Because
• 6:59
  it
• 6:59
  feels
• 6:59
  to
• 6:59
  me
• 7:00
  like
• 7:00
  the
• 7:00
  FOMO
• 7:00
  moment
• 7:01
  is
• 7:01
  something
• 7:01
  that
• 7:01
  they
• 7:02
  really
• 7:02
  needed
• 7:02
  to
• 7:02
  experience
• 7:03
  at
• 7:03
  that
• 7:03
  time.
• 7:04
  It
• 7:04
  was
• 7:04
  a
• 7:04
  timing
• 7:05
  thing,
• 7:05
  this
• 7:05
  was
• 7:05
  the
• 7:06
  last
• 7:06
  episode,
• 7:06
  but
• 7:07
  it
• 7:07
  doesn't
• 7:07
  necessarily
• 7:08
  mean
• 7:08
  that
• 7:08
  they
• 7:08
  won't
• 7:09
  then
• 7:09
  go
• 7:09
  and
• 7:10
  watch
• 7:10
  it
• 7:10
  again
• 7:10
  on
• 7:10
  YouTube.
• 7:11
  I
• 7:11
  mean,
• 7:11
  YouTube
• 7:12
  being
• 7:12
  the
• 7:12
  original
• 7:13
  home
• 7:13
  and
• 7:13
  the
• 7:13
  place
• 7:14
  where
• 7:14
  that
• 7:14
  fandom
• 7:15
  grew
• 7:15
  and
• 7:15
  was,
• 7:15
  was
• 7:16
  nurtured.
• 7:17
  I'm
• 7:17
  interested
• 7:17
  to
• 7:18
  hear
• 7:18
  from
• 7:18
  you
• 7:18
  as
• 7:18
  someone
• 7:18
  who's
• 7:19
  been
• 7:19
  doing
• 7:19
  this
• 7:19
  for
• 7:19
  10
• 7:20
  years.
• 7:20
  It
• 7:21
  used
• 7:21
  to
• 7:21
  be
• 7:21
  that
• 7:22
  the
• 7:22
  factors
• 7:23
  that
• 7:23
  drove
• 7:23
  success
• 7:23
  in
• 7:24
  cinemas
• 7:24
  were
• 7:24
  kind
• 7:24
  of
• 7:25
  star
• 7:25
  power
• 7:26
  and
• 7:26
  marketing
• 7:27
  campaign.
• 7:28
  Neither
• 7:28
  Ian
• 7:28
  Long
• 7:29
  nor
• 7:29
  Amazing
• 7:30
  Digital
• 7:30
  Circus
• 7:31
  have
• 7:31
  the
• 7:31
  traditional
• 7:31
  factors.
• 7:32
  You
• 7:32
  know,
• 7:32
  they
• 7:32
  had
• 7:33
  fandom
• 7:33
  and
• 7:34
  they
• 7:34
  had
• 7:34
  groups
• 7:35
  that
• 7:35
  really,
• 7:36
  really
• 7:36
  wanted
• 7:36
  to
• 7:37
  experience
• 7:37
  this
• 7:37
  together.
• 7:37
  How
• 7:38
  have
• 7:38
  you
• 7:38
  seen
• 7:38
  that
• 7:39
  shift
• 7:39
  in
• 7:40
  your
• 7:40
  time
• 7:40
  as
• 7:41
  a
• 7:41
  piece
• 7:41
  of
• 7:41
  magic?
• 7:43
  For
• 7:43
  sure,
• 7:43
  a
• 7:43
  very
• 7:44
  interesting
• 7:44
  development.
• 7:44
  And
• 7:45
  I
• 7:45
  would
• 7:45
  like
• 7:45
  to
• 7:45
  say
• 7:45
  one
• 7:46
  thing
• 7:46
  is
• 7:46
  that
• 7:47
  it
• 7:47
  needs
• 7:47
  to
• 7:47
  be
• 7:48
  said,
• 7:48
  which
• 7:48
  is
• 7:48
  very
• 7:48
  interesting,
• 7:49
  is
• 7:49
  that
• 7:50
  the
• 7:50
  ninth
• 7:51
  episode
• 7:52
  of
• 7:52
  the
• 7:52
  series
• 7:52
  which
• 7:52
  we
• 7:53
  put
• 7:53
  into
• 7:53
  cinemas
• 7:54
  two
• 7:54
  weeks
• 7:54
  after
• 7:55
  it
• 7:56
  is
• 7:56
  about
• 7:56
  the
• 7:56
  amazing
• 7:56
  digital
• 7:57
  circus
• 7:57
  two
• 7:57
  weeks
• 7:57
  after
• 7:58
  on
• 7:58
  YouTube.
• 7:58
  And
• 7:58
  actually
• 7:59
  it
• 7:59
  was
• 7:59
  the
• 7:59
  best
• 7:59
  viewed
• 8:01
  episodes
• 8:02
  in
• 8:02
  history.
• 8:02
  So
• 8:03
  it
• 8:03
  shows
• 8:04
  simply
• 8:04
  how
• 8:04
  the
• 8:04
  one
• 8:05
  enforced
• 8:05
  the
• 8:05
  other.
• 8:06
  So
• 8:06
  I
• 8:06
  think
• 8:06
  that
• 8:06
  is
• 8:06
  a
• 8:06
  really
• 8:07
  interesting
• 8:07
  thing.
• 8:09
  It's
• 8:10
  what
• 8:11
  you
• 8:11
  see
• 8:11
  with
• 8:12
  the
• 8:12
  Amazing
• 8:12
  Digital
• 8:12
  Circus
• 8:13
  and
• 8:13
  with
• 8:13
  Iron
• 8:13
  Long
• 8:14
  is.
• 8:15
  And
• 8:15
  for
• 8:16
  any.
• 8:16
  I
• 8:16
  mean,
• 8:17
  we
• 8:17
  also
• 8:17
  did
• 8:17
  a
• 8:17
  project
• 8:18
  with
• 8:18
  Taylor
• 8:18
  Swift,
• 8:18
  for
• 8:18
  example.
• 8:19
  You
• 8:19
  talk
• 8:19
  also
• 8:19
  about
• 8:20
  here
• 8:20
  fandom,
• 8:20
  it's
• 8:20
  slightly
• 8:21
  different.
• 8:21
  But
• 8:22
  what
• 8:22
  they
• 8:22
  all
• 8:22
  have
• 8:23
  in
• 8:23
  common
• 8:23
  is
• 8:23
  a
• 8:24
  in
• 8:24
  baked,
• 8:25
  very
• 8:26
  dedicated
• 8:26
  fan
• 8:27
  base.
• 8:27
  You
• 8:27
  know,
• 8:28
  those
• 8:28
  YouTube
• 8:29
  content
• 8:29
  creators,
• 8:29
  the
• 8:30
  moment
• 8:30
  that
• 8:30
  they
• 8:30
  post
• 8:31
  their
• 8:31
  first
• 8:32
  content
• 8:32
  on
• 8:33
  the
• 8:34
  platform,
• 8:34
  they
• 8:35
  basically
• 8:35
  are
• 8:35
  in
• 8:35
  the
• 8:35
  act
• 8:36
  of
• 8:36
  distribution.
• 8:36
  So
• 8:37
  they
• 8:37
  are
• 8:37
  basically
• 8:37
  starting
• 8:38
  to
• 8:38
  cultivate
• 8:39
  that
• 8:39
  audience
• 8:41
  and
• 8:41
  so
• 8:42
  they
• 8:42
  know
• 8:42
  that
• 8:42
  audience
• 8:42
  extremely
• 8:43
  well.
• 8:44
  So
• 8:44
  the
• 8:44
  moment
• 8:45
  that
• 8:45
  you
• 8:46
  have
• 8:47
  their
• 8:49
  commitment
• 8:50
  from
• 8:50
  the
• 8:50
  content
• 8:50
  creators
• 8:51
  and
• 8:51
  also
• 8:53
  the
• 8:53
  moment
• 8:53
  that
• 8:53
  they
• 8:54
  are
• 8:54
  actually
• 8:54
  saying
• 8:54
  you
• 8:55
  need
• 8:55
  to
• 8:55
  go
• 8:55
  to
• 8:55
  the
• 8:55
  cinema
• 8:56
  or
• 8:56
  watch
• 8:56
  it
• 8:56
  in
• 8:57
  the
• 8:57
  cinema,
• 8:57
  I
• 8:57
  think
• 8:57
  you
• 8:58
  immediately
• 8:58
  can
• 8:58
  reach
• 8:59
  all
• 8:59
  that
• 8:59
  audience
• 8:59
  because
• 9:00
  they're
• 9:00
  extremely
• 9:00
  dedicated.
• 9:01
  And
• 9:02
  it
• 9:02
  also
• 9:02
  goes
• 9:02
  with
• 9:04
  massive
• 9:04
  speed
• 9:05
  because
• 9:06
  you
• 9:06
  can
• 9:06
  tap
• 9:07
  into
• 9:07
  a
• 9:07
  global
• 9:07
  audience
• 9:08
  immediately.
• 9:09
  The
• 9:09
  moment
• 9:09
  that
• 9:09
  we
• 9:10
  did
• 9:10
  the
• 9:10
  announcement
• 9:10
  for
• 9:10
  the
• 9:11
  amazing
• 9:11
  Digital
• 9:11
  Circus,
• 9:12
  you
• 9:12
  know,
• 9:12
  you
• 9:13
  don't
• 9:13
  do
• 9:13
  this
• 9:13
  on
• 9:13
  a
• 9:13
  territory
• 9:14
  by
• 9:14
  territory
• 9:14
  basis.
• 9:15
  You
• 9:15
  immediately
• 9:15
  have
• 9:16
  the
• 9:16
  whole
• 9:17
  world
• 9:17
  that
• 9:17
  is
• 9:18
  basically
• 9:18
  being
• 9:18
  communicated
• 9:19
  at,
• 9:20
  which
• 9:20
  means
• 9:20
  that
• 9:20
  as
• 9:20
  a
• 9:20
  distributor
• 9:21
  you
• 9:21
  have
• 9:21
  to
• 9:21
  be
• 9:22
  very
• 9:22
  quick
• 9:23
  to
• 9:23
  be
• 9:23
  able
• 9:24
  to
• 9:25
  answer
• 9:26
  that
• 9:26
  demand
• 9:26
  because
• 9:27
  they
• 9:27
  are
• 9:27
  incredibly
• 9:28
  vocal,
• 9:28
  the
• 9:28
  fan
• 9:29
  base
• 9:30
  and
• 9:31
  they
• 9:31
  are
• 9:31
  part
• 9:31
  of
• 9:31
  the
• 9:31
  success.
• 9:32
  Also
• 9:32
  what
• 9:32
  I
• 9:33
  find
• 9:33
  interesting
• 9:33
  is
• 9:33
  that
• 9:34
  the
• 9:34
  moment
• 9:34
  when
• 9:34
  we
• 9:34
  started
• 9:35
  sell
• 9:35
  this
• 9:35
  into
• 9:36
  cinemas
• 9:37
  and
• 9:37
  we
• 9:37
  had
• 9:37
  the
• 9:37
  same
• 9:38
  with
• 9:38
  Arian
• 9:38
  Long
• 9:39
  is
• 9:39
  that
• 9:40
  actually
• 9:40
  the
• 9:40
  exhibitors
• 9:41
  were
• 9:41
  very
• 9:41
  relieved
• 9:42
  because
• 9:42
  they
• 9:42
  said
• 9:43
  to
• 9:43
  us,
• 9:43
  well,
• 9:43
  we've
• 9:43
  been
• 9:44
  getting
• 9:44
  emails
• 9:45
  and
• 9:45
  phone
• 9:45
  calls
• 9:45
  about
• 9:46
  us
• 9:46
  showing
• 9:47
  this
• 9:47
  content
• 9:47
  for
• 9:47
  quite
• 9:48
  some
• 9:48
  time
• 9:48
  now.
• 9:48
  Finally
• 9:49
  we
• 9:49
  know
• 9:49
  where
• 9:50
  to
• 9:50
  get
• 9:50
  it.
• 9:50
  So
• 9:51
  the
• 9:51
  fan
• 9:51
  base
• 9:51
  are
• 9:51
  part
• 9:52
  of
• 9:52
  this
• 9:52
  whole,
• 9:55
  you
• 9:55
  know,
• 9:56
  activity.
• 9:57
  And
• 9:58
  that
• 9:58
  is
• 9:59
  it
• 9:59
  comes
• 10:00
  to
• 10:00
  the
• 10:00
  essence
• 10:00
  of,
• 10:01
  you
• 10:01
  know,
• 10:01
  having
• 10:01
  a
• 10:02
  very
• 10:02
  engaged
• 10:02
  audience
• 10:03
  and
• 10:03
  not
• 10:03
  having
• 10:04
  reach
• 10:04
  is
• 10:04
  one
• 10:05
  thing.
• 10:05
  The
• 10:05
  amount
• 10:05
  of
• 10:06
  followers
• 10:06
  you
• 10:06
  have,
• 10:07
  it's
• 10:07
  all
• 10:07
  about
• 10:07
  how
• 10:08
  engaged
• 10:08
  are
• 10:08
  they.
• 10:09
  And
• 10:09
  you
• 10:10
  know,
• 10:10
  when
• 10:11
  Glitch
• 10:13
  pushed
• 10:13
  their
• 10:13
  trailer
• 10:14
  out,
• 10:14
  within
• 10:15
  16
• 10:15
  hours
• 10:15
  there
• 10:16
  were
• 10:16
  12
• 10:16
  million,
• 10:16
  more
• 10:17
  than
• 10:17
  12
• 10:17
  million
• 10:17
  views.
• 10:18
  It
• 10:18
  was
• 10:18
  the
• 10:18
  second
• 10:18
  biggest
• 10:18
  trending
• 10:19
  trailer
• 10:19
  online.
• 10:20
  So
• 10:21
  that's
• 10:21
  quite
• 10:21
  incredible
• 10:22
  globally.
• 10:23
  But
• 10:23
  of
• 10:23
  those,
• 10:24
  There
• 10:24
  were
• 10:25
  almost
• 10:25
  140,000
• 10:26
  comments
• 10:27
  on
• 10:27
  that
• 10:28
  YouTube
• 10:29
  trailer,
• 10:29
  which
• 10:29
  shows
• 10:30
  you
• 10:30
  how
• 10:31
  engaged
• 10:32
  it
• 10:32
  is.
• 10:32
  If
• 10:32
  you
• 10:33
  go
• 10:33
  more
• 10:33
  to
• 10:33
  our
• 10:33
  level
• 10:34
  in
• 10:34
  Europe,
• 10:35
  we
• 10:35
  did
• 10:35
  a
• 10:35
  collab
• 10:35
  post
• 10:36
  with
• 10:36
  them
• 10:36
  on
• 10:36
  their
• 10:37
  European
• 10:37
  Instagram
• 10:38
  page
• 10:39
  which
• 10:39
  has
• 10:39
  2
• 10:39
  million
• 10:40
  followers
• 10:40
  there.
• 10:41
  Within
• 10:41
  24
• 10:42
  hours
• 10:42
  we
• 10:42
  had
• 10:43
  15,000
• 10:44
  comments.
• 10:44
  So
• 10:44
  that
• 10:45
  is
• 10:45
  not
• 10:45
  a
• 10:46
  like
• 10:46
  or
• 10:46
  a
• 10:46
  share.
• 10:47
  That's
• 10:47
  actually
• 10:48
  the
• 10:48
  fan
• 10:48
  base
• 10:49
  creating
• 10:49
  content
• 10:50
  and
• 10:50
  writing
• 10:50
  down
• 10:51
  commenting.
• 10:52
  Again,
• 10:52
  that
• 10:52
  are
• 10:53
  all
• 10:53
  indicators
• 10:54
  that
• 10:54
  you
• 10:54
  have
• 10:54
  an
• 10:55
  incredibly
• 10:56
  dedicated
• 10:56
  fan
• 10:57
  base.
• 10:57
  And
• 10:57
  I
• 10:57
  think,
• 10:58
  you
• 10:58
  know,
• 10:58
  kudos
• 10:59
  to
• 11:00
  those
• 11:01
  creators
• 11:01
  that
• 11:01
  have
• 11:02
  been
• 11:02
  able
• 11:02
  to
• 11:03
  create
• 11:03
  that.
• 11:03
  I
• 11:04
  mean,
• 11:04
  that's
• 11:04
  goldust.
• 11:04
  I
• 11:05
  mean
• 11:05
  that's
• 11:05
  really
• 11:05
  difficult
• 11:05
  to
• 11:06
  replicate.
• 11:07
  You
• 11:07
  would
• 11:08
  need
• 11:08
  a
• 11:08
  lot
• 11:08
  of
• 11:08
  budget
• 11:08
  for
• 11:08
  that,
• 11:09
  that's
• 11:09
  for
• 11:09
  sure.
• 11:10
  Absolutely.
• 11:11
  That
• 11:11
  what
• 11:12
  I
• 11:12
  find
• 11:12
  interesting
• 11:12
  with
• 11:13
  that
• 11:13
  as
• 11:13
  well
• 11:13
  is
• 11:13
  that
• 11:13
  there's
• 11:14
  feels
• 11:15
  like
• 11:15
  there's
• 11:15
  a
• 11:15
  causal
• 11:15
  relationship
• 11:16
  between
• 11:17
  the
• 11:18
  fan
• 11:18
  base
• 11:18
  and
• 11:18
  their
• 11:19
  passion
• 11:19
  of
• 11:19
  the
• 11:19
  fan
• 11:19
  base.
• 11:20
  But
• 11:20
  also
• 11:21
  the
• 11:21
  fact
• 11:22
  that
• 11:22
  cinema,
• 11:24
  cinema
• 11:25
  isn't
• 11:25
  kind
• 11:25
  of
• 11:26
  doesn't
• 11:26
  have
• 11:26
  an
• 11:26
  infinite
• 11:27
  supply
• 11:27
  in
• 11:28
  the
• 11:28
  same
• 11:28
  way
• 11:28
  that
• 11:28
  YouTube
• 11:29
  does.
• 11:30
  They,
• 11:30
  they
• 11:31
  need
• 11:31
  to
• 11:31
  kind
• 11:31
  of
• 11:31
  mobilize
• 11:32
  and,
• 11:33
  and
• 11:33
  express
• 11:33
  themselves
• 11:34
  to
• 11:34
  make
• 11:34
  sure
• 11:35
  that
• 11:35
  scenery
• 11:35
  is
• 11:35
  going
• 11:36
  to
• 11:36
  be
• 11:36
  showing
• 11:36
  that
• 11:37
  film
• 11:37
  that
• 11:37
  they
• 11:37
  really
• 11:37
  want
• 11:38
  to
• 11:38
  see.
• 11:38
  In
• 11:39
  some
• 11:39
  ways
• 11:39
  that
• 11:39
  resistance
• 11:41
  helps
• 11:41
  because
• 11:42
  it
• 11:42
  gives
• 11:42
  the
• 11:42
  fans
• 11:43
  something
• 11:43
  to
• 11:44
  strive
• 11:44
  for.
• 11:44
  Really.
• 11:45
  Yes.
• 11:46
  And.
• 11:46
  Yeah.
• 11:46
  And
• 11:47
  that.
• 11:47
  And
• 11:47
  it
• 11:47
  also
• 11:48
  give.
• 11:48
  It
• 11:48
  also
• 11:49
  bakes
• 11:49
  in
• 11:49
  that
• 11:50
  FOMO
• 11:50
  and
• 11:50
  that
• 11:50
  exclusivity
• 11:51
  because.
• 11:52
  Because
• 11:52
  they're
• 11:53
  only
• 11:53
  going
• 11:53
  to
• 11:53
  be
• 11:53
  a
• 11:54
  number
• 11:54
  of
• 11:54
  cinemas
• 11:54
  that
• 11:54
  you
• 11:55
  can
• 11:55
  see
• 11:55
  it
• 11:55
  in.
• 11:55
  There
• 11:55
  are
• 11:55
  only
• 11:56
  going
• 11:56
  to
• 11:56
  be
• 11:56
  a
• 11:56
  number
• 11:56
  of
• 11:56
  seats,
• 11:57
  so.
• 11:57
  So
• 11:57
  actually
• 11:58
  the
• 11:58
  fact
• 11:58
  that
• 11:58
  there's
• 11:59
  not
• 11:59
  an
• 11:59
  infinite
• 11:59
  supply
• 12:01
  is
• 12:01
  part
• 12:01
  of
• 12:01
  the
• 12:01
  appeal,
• 12:02
  really.
• 12:03
  Exactly.
• 12:04
  And
• 12:04
  also.
• 12:05
  Yes.
• 12:06
  And
• 12:06
  also
• 12:06
  the
• 12:07
  way
• 12:07
  how
• 12:07
  you
• 12:07
  distribute
• 12:07
  it.
• 12:08
  For
• 12:08
  the
• 12:08
  Amazing
• 12:08
  Digital
• 12:09
  Circus,
• 12:09
  we
• 12:09
  went
• 12:10
  very
• 12:10
  much
• 12:11
  on
• 12:11
  the
• 12:11
  event
• 12:11
  model,
• 12:12
  so,
• 12:12
  meaning
• 12:13
  we
• 12:13
  focus
• 12:13
  on
• 12:14
  one
• 12:14
  weekend
• 12:15
  to
• 12:15
  create
• 12:16
  really
• 12:16
  this
• 12:16
  awareness,
• 12:17
  this
• 12:17
  buildup.
• 12:19
  We
• 12:19
  did
• 12:20
  screenings
• 12:20
  after
• 12:20
  we
• 12:20
  called
• 12:21
  them
• 12:21
  on
• 12:21
  course,
• 12:21
  but
• 12:21
  that
• 12:22
  only
• 12:22
  contributed
• 12:22
  around
• 12:23
  5%
• 12:23
  of
• 12:23
  the
• 12:23
  box
• 12:24
  office.
• 12:24
  So
• 12:25
  I
• 12:25
  can
• 12:25
  say
• 12:25
  that
• 12:25
  that
• 12:26
  that
• 12:26
  was
• 12:26
  the
• 12:27
  right
• 12:27
  approach,
• 12:28
  making
• 12:29
  sure
• 12:29
  that
• 12:29
  that
• 12:29
  first
• 12:29
  weekend
• 12:30
  you
• 12:30
  mobilize
• 12:31
  everyone
• 12:31
  and
• 12:31
  that
• 12:31
  in
• 12:31
  your
• 12:32
  whole
• 12:32
  communication.
• 12:32
  That's
• 12:33
  the
• 12:33
  case
• 12:33
  with
• 12:34
  ironlung.
• 12:35
  It
• 12:35
  was
• 12:35
  different.
• 12:35
  That's
• 12:36
  where
• 12:36
  we
• 12:36
  actually
• 12:36
  laid
• 12:36
  out
• 12:36
  a
• 12:37
  traditional
• 12:37
  release.
• 12:38
  We
• 12:38
  also
• 12:38
  had
• 12:39
  no
• 12:39
  visibility
• 12:39
  on
• 12:40
  when
• 12:40
  it
• 12:40
  would
• 12:40
  sort
• 12:41
  of
• 12:41
  be
• 12:41
  online,
• 12:41
  so
• 12:42
  we
• 12:42
  had,
• 12:43
  so
• 12:43
  to
• 12:43
  speak,
• 12:43
  a
• 12:44
  longer
• 12:44
  window.
• 12:45
  And
• 12:45
  that's
• 12:45
  where
• 12:45
  we
• 12:46
  sort
• 12:46
  of
• 12:46
  had
• 12:47
  more
• 12:47
  sort
• 12:47
  of
• 12:47
  a
• 12:47
  traditional
• 12:48
  approach
• 12:48
  where
• 12:48
  we
• 12:48
  had
• 12:48
  weekly
• 12:49
  holdovers.
• 12:49
  And
• 12:49
  the
• 12:50
  great
• 12:50
  thing
• 12:50
  about
• 12:50
  Iron
• 12:51
  Long
• 12:51
  also
• 12:51
  is
• 12:51
  that
• 12:53
  built
• 12:53
  organically,
• 12:54
  you
• 12:54
  know,
• 12:54
  with
• 12:55
  Amazing
• 12:55
  Digital
• 12:55
  Circus,
• 12:56
  you
• 12:56
  had
• 12:56
  this
• 12:56
  massive
• 12:57
  hit
• 12:57
  on
• 12:57
  that
• 12:57
  first
• 12:58
  weekend
• 12:59
  with
• 12:59
  Very
• 12:59
  Long.
• 13:00
  It
• 13:00
  actually
• 13:00
  built
• 13:00
  organically.
• 13:01
  And
• 13:02
  I
• 13:02
  think
• 13:02
  what
• 13:02
  is
• 13:02
  great
• 13:03
  about
• 13:03
  that
• 13:03
  is
• 13:04
  with
• 13:05
  the
• 13:05
  genre,
• 13:05
  with
• 13:06
  this
• 13:06
  horror,
• 13:08
  we
• 13:08
  could
• 13:09
  reach
• 13:09
  actually
• 13:10
  wider
• 13:10
  audience
• 13:10
  than
• 13:11
  just
• 13:11
  a
• 13:11
  fan
• 13:11
  base.
• 13:11
  Also
• 13:12
  people
• 13:12
  that
• 13:12
  are
• 13:12
  just
• 13:12
  interested
• 13:13
  in
• 13:13
  the
• 13:13
  genre
• 13:14
  and
• 13:14
  that
• 13:14
  you
• 13:15
  need
• 13:15
  word
• 13:15
  of
• 13:15
  mouth
• 13:16
  and
• 13:16
  you
• 13:16
  need
• 13:16
  a
• 13:17
  longer
• 13:17
  time,
• 13:17
  actually
• 13:17
  to
• 13:18
  really
• 13:18
  be
• 13:18
  able
• 13:18
  to
• 13:18
  reach
• 13:18
  that
• 13:19
  audience.
• 13:20
  So
• 13:22
  I
• 13:22
  think
• 13:22
  it's
• 13:22
  easy
• 13:22
  for
• 13:22
  us
• 13:23
  to
• 13:23
  sit
• 13:23
  here
• 13:24
  in
• 13:24
  both
• 13:24
  of
• 13:24
  these
• 13:24
  success
• 13:25
  cases
• 13:25
  and
• 13:25
  be
• 13:25
  like,
• 13:26
  there
• 13:26
  we
• 13:27
  go.
• 13:27
  It
• 13:27
  was
• 13:27
  a
• 13:28
  win.
• 13:28
  But
• 13:28
  I'd
• 13:28
  love
• 13:28
  to
• 13:29
  hear
• 13:29
  more
• 13:29
  about
• 13:29
  where
• 13:30
  you
• 13:30
  were
• 13:30
  at
• 13:30
  before
• 13:31
  this,
• 13:32
  in
• 13:32
  that
• 13:32
  Risk
• 13:32
  phase,
• 13:33
  where
• 13:33
  you're
• 13:33
  looking
• 13:33
  at
• 13:33
  these
• 13:34
  things
• 13:34
  and
• 13:34
  you're
• 13:34
  going,
• 13:37
  I'm
• 13:37
  going
• 13:37
  to
• 13:37
  take
• 13:37
  this
• 13:38
  risk.
• 13:38
  I
• 13:39
  think
• 13:39
  this
• 13:39
  might
• 13:39
  work.
• 13:39
  And
• 13:40
  I
• 13:40
  think
• 13:40
  this
• 13:40
  is
• 13:40
  why
• 13:40
  I
• 13:41
  think
• 13:41
  this
• 13:41
  might
• 13:41
  work.
• 13:42
  What
• 13:42
  brought
• 13:43
  you
• 13:43
  to
• 13:43
  kind
• 13:44
  of
• 13:44
  looking
• 13:44
  at
• 13:44
  these
• 13:45
  IP
• 13:45
  in
• 13:46
  this
• 13:46
  way?
• 13:46
  Because
• 13:46
  it's,
• 13:47
  you
• 13:47
  know,
• 13:48
  as
• 13:48
  I
• 13:48
  said,
• 13:49
  we
• 13:49
  can
• 13:49
  all
• 13:49
  sit
• 13:49
  here
• 13:49
  relieved
• 13:50
  and
• 13:50
  happy
• 13:50
  that
• 13:50
  there's
• 13:50
  success,
• 13:51
  but
• 13:51
  there
• 13:51
  is
• 13:51
  a
• 13:51
  moment
• 13:52
  there
• 13:52
  where
• 13:52
  you're
• 13:52
  like,
• 13:53
  this
• 13:53
  is
• 13:53
  where
• 13:53
  the
• 13:53
  risk
• 13:54
  comes
• 13:54
  in.
• 13:55
  Talk
• 13:55
  to
• 13:55
  us
• 13:55
  about
• 13:55
  what
• 13:55
  that
• 13:56
  felt
• 13:56
  like.
• 13:57
  Absolutely.
• 13:58
  And,
• 13:58
  you
• 13:58
  know,
• 13:58
  we've
• 13:59
  had
• 13:59
  those.
• 13:59
  I
• 13:59
  mean,
• 14:00
  we
• 14:00
  talk
• 14:00
  now
• 14:01
  about
• 14:01
  the
• 14:01
  successes.
• 14:02
  You
• 14:02
  know,
• 14:02
  I
• 14:02
  can
• 14:03
  also
• 14:03
  talk
• 14:03
  to
• 14:03
  you
• 14:03
  about
• 14:03
  many,
• 14:04
  you
• 14:04
  know,
• 14:05
  many,
• 14:05
  you
• 14:06
  know,
• 14:06
  successful
• 14:07
  areas,
• 14:08
  but
• 14:08
  the
• 14:09
  learnings
• 14:09
  are
• 14:09
  too
• 14:09
  right.
• 14:10
  It's
• 14:11
  absolute
• 14:11
  part
• 14:11
  of
• 14:11
  it.
• 14:11
  I
• 14:11
  mean,
• 14:12
  if
• 14:12
  you
• 14:12
  look
• 14:12
  at
• 14:13
  what
• 14:13
  we've
• 14:13
  been
• 14:13
  doing
• 14:13
  for
• 14:14
  the
• 14:14
  last
• 14:14
  sort
• 14:14
  of
• 14:14
  almost
• 14:15
  10
• 14:15
  years
• 14:16
  is
• 14:16
  that
• 14:16
  we
• 14:16
  focus
• 14:17
  a
• 14:17
  lot
• 14:17
  on
• 14:17
  fandoms
• 14:18
  or
• 14:18
  sort
• 14:18
  of
• 14:19
  a
• 14:19
  sort
• 14:20
  of
• 14:20
  specific
• 14:21
  target
• 14:21
  audiences
• 14:23
  and
• 14:23
  being
• 14:23
  able
• 14:24
  to
• 14:24
  monitor
• 14:25
  them.
• 14:26
  So
• 14:26
  if
• 14:26
  you
• 14:26
  look
• 14:26
  at
• 14:27
  all
• 14:27
  our
• 14:27
  contents
• 14:27
  that
• 14:27
  we
• 14:28
  do,
• 14:28
  we
• 14:28
  always
• 14:28
  have
• 14:29
  a
• 14:30
  very
• 14:30
  designated
• 14:31
  audience.
• 14:31
  So
• 14:31
  if
• 14:31
  you
• 14:32
  look
• 14:32
  at
• 14:32
  the
• 14:32
  documentaries,
• 14:33
  there's
• 14:33
  always.
• 14:34
  We
• 14:34
  did
• 14:34
  a
• 14:35
  documentary
• 14:35
  on
• 14:35
  Jeff
• 14:35
  Buckley.
• 14:36
  We
• 14:36
  know
• 14:36
  where
• 14:37
  to
• 14:37
  look
• 14:37
  and
• 14:38
  so
• 14:38
  all
• 14:38
  type
• 14:39
  of
• 14:39
  content,
• 14:39
  you
• 14:39
  see
• 14:39
  this.
• 14:40
  So
• 14:40
  we
• 14:40
  believe
• 14:40
  in
• 14:40
  the
• 14:40
  strength
• 14:41
  of
• 14:41
  that
• 14:41
  fan
• 14:41
  base
• 14:42
  and
• 14:42
  we
• 14:42
  believe
• 14:42
  that
• 14:43
  if
• 14:43
  we
• 14:43
  can
• 14:43
  sort
• 14:44
  of
• 14:44
  mobilize
• 14:45
  them,
• 14:46
  this
• 14:46
  could
• 14:46
  be
• 14:46
  a
• 14:46
  success.
• 14:47
  I
• 14:48
  think
• 14:48
  what's
• 14:48
  interesting
• 14:49
  here,
• 14:49
  because
• 14:50
  with
• 14:50
  a
• 14:50
  documentary
• 14:51
  you
• 14:51
  still
• 14:51
  go
• 14:52
  to
• 14:52
  the
• 14:52
  traditional.
• 14:54
  You
• 14:54
  still
• 14:54
  have
• 14:54
  a
• 14:54
  traditional
• 14:55
  approach
• 14:55
  with
• 14:55
  publicity,
• 14:56
  marketing
• 14:56
  and,
• 14:57
  you
• 14:57
  know,
• 14:57
  it's
• 14:58
  just
• 14:58
  sort
• 14:58
  of
• 14:58
  how
• 14:59
  you
• 14:59
  would
• 14:59
  normally
• 15:00
  do
• 15:00
  it,
• 15:00
  but
• 15:00
  with
• 15:00
  this,
• 15:01
  it's
• 15:02
  completely
• 15:02
  different.
• 15:02
  I
• 15:03
  think
• 15:03
  what
• 15:03
  we're
• 15:03
  learning
• 15:03
  here
• 15:04
  is
• 15:04
  what
• 15:04
  does
• 15:05
  fan
• 15:05
  base
• 15:06
  mean
• 15:06
  and
• 15:06
  what
• 15:07
  is
• 15:07
  the
• 15:07
  engagement?
• 15:07
  What
• 15:08
  are
• 15:08
  the
• 15:08
  engagement
• 15:08
  levels?
• 15:08
  And
• 15:09
  I
• 15:09
  think
• 15:09
  that's
• 15:09
  sort
• 15:09
  of
• 15:09
  where
• 15:10
  we
• 15:10
  are
• 15:11
  mitigating
• 15:12
  that
• 15:13
  risk.
• 15:13
  And
• 15:14
  we've
• 15:14
  had
• 15:14
  projects,
• 15:15
  I'm
• 15:15
  not
• 15:15
  going
• 15:15
  to
• 15:15
  name
• 15:15
  them
• 15:16
  where
• 15:16
  it
• 15:16
  wasn't
• 15:17
  a
• 15:17
  success,
• 15:17
  where
• 15:18
  we
• 15:18
  had,
• 15:18
  on
• 15:19
  paper,
• 15:19
  it
• 15:19
  looked
• 15:19
  great,
• 15:20
  massive
• 15:20
  YouTube
• 15:21
  followers.
• 15:21
  But
• 15:22
  I
• 15:22
  think
• 15:22
  we
• 15:22
  underestimated
• 15:25
  how
• 15:25
  little
• 15:26
  engagement
• 15:27
  there
• 15:27
  was,
• 15:27
  basically.
• 15:29
  And
• 15:29
  I
• 15:29
  think
• 15:29
  that's
• 15:29
  what
• 15:30
  we
• 15:30
  are
• 15:30
  getting
• 15:30
  better
• 15:30
  and
• 15:31
  better.
• 15:32
  And
• 15:32
  there
• 15:32
  are
• 15:32
  still.
• 15:33
  This
• 15:33
  is
• 15:34
  now
• 15:34
  a
• 15:34
  lot
• 15:35
  of
• 15:35
  people
• 15:35
  are
• 15:35
  talking
• 15:35
  about
• 15:36
  this
• 15:36
  and
• 15:36
  we'll
• 15:36
  see
• 15:36
  more
• 15:37
  of
• 15:37
  those.
• 15:37
  And
• 15:37
  I
• 15:37
  think
• 15:38
  there
• 15:38
  will
• 15:38
  be
• 15:39
  also
• 15:39
  failures
• 15:41
  in
• 15:41
  the
• 15:41
  future
• 15:41
  in
• 15:42
  the
• 15:42
  sense
• 15:42
  of.
• 15:42
  Because
• 15:42
  there's
• 15:43
  still
• 15:43
  a
• 15:43
  lot
• 15:43
  of
• 15:43
  learning.
• 15:44
  I
• 15:44
  think
• 15:44
  those
• 15:44
  fan
• 15:44
  bases
• 15:45
  all
• 15:45
  really
• 15:45
  act
• 15:45
  differently.
• 15:47
  And
• 15:47
  I
• 15:47
  think
• 15:48
  that's
• 15:48
  where
• 15:48
  the
• 15:48
  challenge
• 15:48
  is.
• 15:49
  How
• 15:49
  can
• 15:49
  you
• 15:50
  basically
• 15:51
  read
• 15:52
  the
• 15:52
  engagement
• 15:53
  with
• 15:54
  Amazing
• 15:54
  Digital
• 15:54
  Circus
• 15:55
  and
• 15:55
  with
• 15:55
  Iron
• 15:56
  Lung?
• 15:56
  I
• 15:56
  think
• 15:56
  it
• 15:57
  was
• 15:57
  apparent
• 15:57
  to
• 15:58
  us
• 15:58
  that
• 15:59
  that
• 15:59
  engagement
• 15:59
  was
• 16:00
  strong.
• 16:00
  And
• 16:00
  the
• 16:01
  moment
• 16:01
  that
• 16:01
  an
• 16:01
  inhibitor
• 16:02
  is
• 16:02
  telling
• 16:02
  us,
• 16:03
  hey,
• 16:03
  we're
• 16:04
  getting
• 16:04
  emails
• 16:05
  and
• 16:05
  knocks
• 16:06
  on
• 16:06
  the
• 16:06
  door,
• 16:06
  that
• 16:07
  people
• 16:07
  want
• 16:07
  to
• 16:07
  see
• 16:08
  this
• 16:08
  not
• 16:08
  only
• 16:09
  in
• 16:09
  one
• 16:09
  market
• 16:09
  but
• 16:09
  in
• 16:10
  many
• 16:10
  markets,
• 16:11
  then
• 16:11
  we
• 16:11
  know
• 16:11
  there
• 16:12
  is
• 16:12
  something
• 16:12
  there.
• 16:14
  But
• 16:15
  it's.
• 16:15
  And
• 16:16
  also
• 16:16
  I
• 16:16
  think
• 16:16
  what
• 16:16
  also
• 16:17
  should
• 16:17
  be
• 16:17
  said,
• 16:18
  and
• 16:18
  we
• 16:18
  often
• 16:19
  forget
• 16:19
  talking
• 16:19
  about
• 16:20
  this,
• 16:20
  is
• 16:20
  the
• 16:21
  word
• 16:21
  quality,
• 16:22
  because
• 16:23
  it's
• 16:23
  often
• 16:23
  this
• 16:24
  idea
• 16:24
  of
• 16:24
  YouTube,
• 16:25
  specifically
• 16:26
  YouTube
• 16:26
  content
• 16:26
  creators,
• 16:27
  that
• 16:27
  there's
• 16:27
  a
• 16:27
  lack
• 16:27
  of
• 16:28
  quality,
• 16:28
  while
• 16:28
  the
• 16:28
  opposite
• 16:28
  is
• 16:29
  true.
• 16:29
  I
• 16:29
  think
• 16:29
  with
• 16:29
  amazing
• 16:30
  digital
• 16:30
  Service,
• 16:30
  also
• 16:31
  with
• 16:31
  IronLong
• 16:32
  and
• 16:33
  of
• 16:33
  backrooms,
• 16:33
  et
• 16:33
  cetera,
• 16:34
  you
• 16:34
  have
• 16:35
  really
• 16:35
  quality
• 16:36
  content.
• 16:36
  And
• 16:36
  that
• 16:37
  would
• 16:37
  be
• 16:37
  our
• 16:37
  first
• 16:37
  point
• 16:38
  of
• 16:39
  discussion
• 16:39
  what
• 16:39
  is
• 16:40
  it
• 16:40
  and
• 16:40
  how
• 16:40
  does
• 16:40
  it
• 16:40
  look
• 16:41
  like
• 16:41
  and
• 16:41
  what
• 16:41
  does
• 16:41
  it
• 16:41
  mean?
• 16:42
  Not
• 16:42
  sure
• 16:42
  if
• 16:42
  you
• 16:43
  saw
• 16:43
  it
• 16:43
  in
• 16:43
  Visual
• 16:43
  Circus,
• 16:44
  but
• 16:44
  it
• 16:44
  is
• 16:44
  a
• 16:45
  super
• 16:45
  original,
• 16:45
  super
• 16:46
  fun
• 16:48
  content.
• 16:48
  So
• 16:49
  we
• 16:49
  knew,
• 16:50
  I
• 16:51
  mean
• 16:51
  that's
• 16:51
  the
• 16:51
  starting
• 16:52
  point.
• 16:52
  Otherwise
• 16:52
  you
• 16:52
  would
• 16:52
  also
• 16:53
  not
• 16:53
  be
• 16:53
  able
• 16:53
  to
• 16:53
  amass
• 16:53
  such
• 16:54
  a
• 16:54
  fan
• 16:54
  base.
• 16:55
  Yeah,
• 16:57
  you've
• 16:57
  spoken
• 16:57
  about
• 16:58
  certain
• 16:58
  traits,
• 16:59
  particularly
• 16:59
  across
• 16:59
  Meijing,
• 17:00
  Digital
• 17:00
  Circus
• 17:01
  and
• 17:01
  Iron
• 17:02
  Lung
• 17:02
  and
• 17:03
  that
• 17:03
  being
• 17:04
  the
• 17:04
  number
• 17:04
  of
• 17:04
  comments,
• 17:05
  how
• 17:05
  willing
• 17:06
  those
• 17:06
  fans
• 17:06
  were
• 17:07
  to
• 17:07
  mobilize.
• 17:07
  But
• 17:07
  you've
• 17:08
  also
• 17:09
  had
• 17:09
  releases
• 17:10
  across
• 17:10
  preschool
• 17:11
  and
• 17:11
  gaming,
• 17:11
  so
• 17:11
  are
• 17:11
  there
• 17:12
  any
• 17:12
  other
• 17:12
  shared
• 17:12
  traits
• 17:13
  that
• 17:13
  really
• 17:13
  then
• 17:14
  set
• 17:14
  your
• 17:14
  spider
• 17:15
  senses
• 17:15
  going?
• 17:15
  You
• 17:16
  know
• 17:16
  this
• 17:16
  is
• 17:16
  going
• 17:17
  to
• 17:17
  work?
• 17:18
  Well,
• 17:19
  it's
• 17:19
  always
• 17:19
  a
• 17:19
  combination
• 17:20
  of
• 17:20
  multiple
• 17:20
  things.
• 17:21
  It's,
• 17:21
  you
• 17:22
  know,
• 17:22
  first
• 17:22
  of
• 17:22
  all,
• 17:23
  what
• 17:23
  is
• 17:23
  the
• 17:24
  audience?
• 17:24
  How
• 17:25
  can
• 17:25
  I
• 17:25
  find
• 17:25
  that
• 17:25
  audience?
• 17:26
  What
• 17:27
  are
• 17:27
  we
• 17:27
  actually
• 17:27
  proposing,
• 17:28
  you
• 17:28
  know,
• 17:28
  what's
• 17:29
  the
• 17:29
  content
• 17:30
  then?
• 17:30
  The
• 17:30
  timing
• 17:31
  of
• 17:31
  it.
• 17:31
  Very
• 17:31
  important.
• 17:32
  Specifically
• 17:32
  when
• 17:33
  you
• 17:33
  look
• 17:33
  at
• 17:33
  preschool.
• 17:36
  And
• 17:37
  so
• 17:37
  those
• 17:38
  are
• 17:38
  the
• 17:38
  elements
• 17:38
  that
• 17:39
  you're
• 17:39
  looking
• 17:39
  at.
• 17:40
  I
• 17:41
  think
• 17:41
  that
• 17:41
  at
• 17:41
  the
• 17:42
  end
• 17:42
  what
• 17:42
  we
• 17:42
  need
• 17:42
  to
• 17:42
  put
• 17:42
  forward
• 17:43
  is
• 17:43
  that
• 17:43
  the
• 17:43
  cinema
• 17:44
  provides
• 17:44
  an
• 17:44
  exclusive
• 17:45
  experience
• 17:45
  and
• 17:46
  that's
• 17:46
  what
• 17:46
  we
• 17:46
  need
• 17:46
  to
• 17:47
  try
• 17:47
  to
• 17:47
  put
• 17:48
  together
• 17:49
  in
• 17:49
  our
• 17:49
  campaign
• 17:50
  when
• 17:50
  we
• 17:50
  communicate
• 17:51
  with
• 17:52
  the
• 17:52
  audiences,
• 17:53
  with
• 17:53
  the
• 17:54
  gaming,
• 17:54
  which
• 17:54
  is
• 17:54
  an
• 17:55
  interesting
• 17:55
  example,
• 17:56
  which
• 17:57
  we
• 17:57
  always
• 17:57
  broadcast
• 17:59
  the
• 17:59
  final
• 17:59
  of
• 17:59
  the
• 18:00
  League
• 18:00
  of
• 18:00
  Legends
• 18:01
  finals,
• 18:01
  the
• 18:01
  Worlds,
• 18:01
  basically.
• 18:02
  And
• 18:03
  you
• 18:03
  can
• 18:03
  watch
• 18:03
  this
• 18:04
  for
• 18:04
  free
• 18:05
  on
• 18:05
  Glitch.
• 18:06
  But
• 18:06
  still
• 18:06
  people
• 18:07
  do
• 18:07
  go
• 18:07
  to
• 18:07
  the
• 18:07
  cinema
• 18:08
  to
• 18:08
  watch
• 18:08
  this.
• 18:08
  Why?
• 18:09
  Because
• 18:09
  we
• 18:09
  are
• 18:09
  pushing
• 18:10
  this
• 18:10
  communal
• 18:10
  experience.
• 18:11
  The
• 18:11
  slogan
• 18:11
  is
• 18:12
  also
• 18:12
  experienced
• 18:12
  together.
• 18:13
  And
• 18:13
  on
• 18:14
  top
• 18:14
  of
• 18:14
  that
• 18:14
  we
• 18:14
  have
• 18:14
  merchandising
• 18:15
  and
• 18:15
  we
• 18:16
  have
• 18:16
  digital
• 18:16
  tokens,
• 18:17
  et
• 18:17
  cetera,
• 18:17
  to
• 18:17
  make
• 18:17
  it
• 18:18
  even
• 18:18
  more
• 18:18
  interesting.
• 18:20
  So
• 18:21
  it's
• 18:22
  finding
• 18:22
  the
• 18:22
  right
• 18:23
  tools
• 18:23
  to
• 18:24
  put
• 18:24
  forward
• 18:25
  this
• 18:25
  exclusive
• 18:26
  and
• 18:26
  this
• 18:27
  sort
• 18:27
  of
• 18:27
  unique
• 18:27
  experience
• 18:28
  that
• 18:28
  the
• 18:28
  cinema
• 18:29
  can
• 18:29
  give.
• 18:31
  And
• 18:32
  that's
• 18:32
  interesting.
• 18:32
  Do
• 18:32
  you
• 18:33
  feel
• 18:33
  like
• 18:33
  there's
• 18:33
  going
• 18:33
  to
• 18:33
  be
• 18:34
  a
• 18:34
  lot
• 18:34
  of
• 18:34
  different
• 18:34
  areas
• 18:34
  and
• 18:35
  formats
• 18:35
  where
• 18:35
  people
• 18:36
  typically
• 18:36
  hadn't
• 18:37
  gone
• 18:37
  to
• 18:37
  the
• 18:37
  cinema
• 18:38
  to
• 18:38
  see
• 18:38
  those,
• 18:39
  but
• 18:40
  they'll
• 18:40
  go
• 18:40
  more
• 18:40
  and
• 18:41
  more
• 18:41
  for
• 18:41
  that
• 18:41
  communal
• 18:42
  experience
• 18:43
  in
• 18:43
  a
• 18:43
  way
• 18:43
  that
• 18:43
  it's
• 18:44
  not
• 18:44
  something
• 18:44
  that
• 18:44
  they'd
• 18:45
  ordinarily
• 18:45
  think
• 18:45
  of
• 18:46
  as
• 18:46
  being
• 18:46
  a
• 18:46
  cinema
• 18:47
  experience.
• 18:47
  They
• 18:47
  mentioned
• 18:48
  gaming.
• 18:51
  I
• 18:51
  mean,
• 18:51
  just
• 18:51
  having
• 18:52
  kind
• 18:52
  of
• 18:52
  a
• 18:53
  YouTube
• 18:53
  show
• 18:54
  that's
• 18:54
  kind
• 18:54
  of
• 18:55
  put
• 18:55
  together
• 18:56
  for
• 18:56
  a
• 18:56
  feature
• 18:56
  length
• 18:57
  episode.
• 18:57
  That's
• 18:58
  a
• 18:58
  very
• 18:58
  different
• 18:58
  format
• 18:59
  than
• 19:00
  you'd
• 19:00
  be
• 19:00
  used
• 19:00
  to
• 19:01
  seeing
• 19:01
  at
• 19:01
  cinemas.
• 19:01
  So
• 19:02
  do
• 19:02
  you
• 19:02
  think
• 19:02
  that
• 19:02
  whole
• 19:03
  thing
• 19:03
  has
• 19:03
  been
• 19:04
  blown
• 19:04
  wide
• 19:04
  open
• 19:04
  in
• 19:05
  terms
• 19:05
  of
• 19:05
  the
• 19:05
  different
• 19:06
  things
• 19:06
  people
• 19:07
  could
• 19:07
  expect
• 19:07
  to
• 19:07
  see
• 19:08
  at
• 19:08
  the
• 19:08
  cinema
• 19:08
  now?
• 19:09
  Well,
• 19:09
  I
• 19:09
  mean,
• 19:10
  for
• 19:10
  sure
• 19:10
  the
• 19:11
  cinema
• 19:11
  is
• 19:11
  not
• 19:11
  anymore
• 19:11
  a
• 19:12
  place
• 19:12
  where
• 19:12
  you
• 19:12
  just
• 19:12
  watch
• 19:12
  film.
• 19:13
  I
• 19:13
  mean,
• 19:13
  the
• 19:13
  palette
• 19:14
  of
• 19:14
  different
• 19:14
  content
• 19:15
  that
• 19:15
  is
• 19:15
  on
• 19:15
  offer
• 19:16
  is
• 19:16
  very
• 19:16
  wide
• 19:17
  and
• 19:17
  it
• 19:17
  needs
• 19:17
  to
• 19:18
  be
• 19:18
  said
• 19:18
  that
• 19:18
  the
• 19:18
  exhibit
• 19:18
  is
• 19:19
  also
• 19:19
  really
• 19:19
  pushing
• 19:19
  that
• 19:20
  and
• 19:20
  are
• 19:20
  great
• 19:20
  partners
• 19:21
  in
• 19:21
  that
• 19:21
  to
• 19:21
  try
• 19:21
  new
• 19:22
  things.
• 19:22
  Obviously
• 19:23
  the
• 19:23
  brand
• 19:23
  and
• 19:23
  butter
• 19:24
  remains
• 19:24
  at
• 19:25
  the
• 19:25
  moment,
• 19:25
  you
• 19:25
  know,
• 19:25
  the
• 19:26
  big
• 19:26
  temple
• 19:26
  Hollywood
• 19:27
  fair.
• 19:27
  But
• 19:28
  you
• 19:28
  know
• 19:29
  the
• 19:29
  types
• 19:29
  of
• 19:29
  content
• 19:30
  will
• 19:30
  be
• 19:30
  widened.
• 19:32
  I
• 19:32
  think
• 19:32
  that
• 19:33
  a
• 19:33
  good
• 19:33
  example
• 19:34
  are
• 19:34
  sort
• 19:34
  of,
• 19:35
  I
• 19:35
  mean
• 19:35
  with
• 19:36
  Glitch
• 19:36
  it's
• 19:36
  the
• 19:36
  last
• 19:37
  episode
• 19:38
  of
• 19:38
  a
• 19:38
  series.
• 19:39
  This
• 19:39
  is
• 19:39
  not
• 19:39
  new.
• 19:40
  I
• 19:40
  mean
• 19:40
  you
• 19:40
  see
• 19:40
  this
• 19:40
  also
• 19:41
  with
• 19:41
  anime,
• 19:42
  you
• 19:42
  know
• 19:43
  where
• 19:43
  you
• 19:43
  know
• 19:43
  episodes
• 19:44
  episodical
• 19:45
  content
• 19:45
  is
• 19:45
  being
• 19:46
  released
• 19:46
  before
• 19:46
  it's
• 19:47
  being
• 19:47
  put
• 19:47
  on
• 19:48
  the
• 19:48
  platform.
• 19:48
  And
• 19:49
  actually
• 19:49
  the
• 19:49
  anime
• 19:50
  strand
• 19:50
  is,
• 19:53
  I
• 19:53
  mean
• 19:54
  they
• 19:54
  were
• 19:54
  doing
• 19:54
  this
• 19:54
  before,
• 19:55
  I
• 19:55
  mean
• 19:55
  digital
• 19:55
  natives
• 19:56
  and
• 19:56
  they
• 19:57
  then
• 19:57
  found
• 19:57
  you
• 19:58
  know
• 19:58
  the
• 19:58
  cinema
• 19:58
  to
• 19:59
  you
• 19:59
  know,
• 19:59
  as
• 20:00
  a
• 20:00
  platform
• 20:00
  and
• 20:01
  massively
• 20:01
  successful.
• 20:03
  But
• 20:03
  I
• 20:03
  do
• 20:04
  think
• 20:04
  that
• 20:05
  being
• 20:06
  like
• 20:07
  where
• 20:07
  the
• 20:07
  creativeness
• 20:08
  comes
• 20:08
  is
• 20:09
  episodical
• 20:10
  is
• 20:12
  beginning
• 20:13
  of
• 20:13
  a
• 20:13
  season
• 20:14
  or
• 20:14
  the
• 20:14
  end
• 20:14
  finale.
• 20:15
  I
• 20:15
  mean
• 20:16
  just
• 20:16
  sort
• 20:16
  of,
• 20:18
  you
• 20:18
  can
• 20:18
  play
• 20:19
  around
• 20:19
  with
• 20:19
  a
• 20:19
  lot
• 20:19
  of
• 20:19
  things
• 20:19
  and
• 20:20
  I
• 20:20
  think
• 20:20
  Glitch
• 20:20
  is
• 20:20
  a
• 20:20
  really
• 20:21
  good
• 20:21
  example
• 20:21
  with
• 20:21
  amazing
• 20:22
  digital
• 20:22
  circus
• 20:22
  how
• 20:22
  you
• 20:23
  can
• 20:23
  do
• 20:23
  a
• 20:23
  finale
• 20:24
  and
• 20:24
  how
• 20:24
  you
• 20:24
  can
• 20:25
  create
• 20:25
  something
• 20:25
  really,
• 20:25
  really
• 20:26
  massive
• 20:26
  into
• 20:26
  cinemas.
• 20:27
  But
• 20:28
  it
• 20:28
  depends
• 20:28
  really
• 20:29
  on
• 20:29
  those
• 20:29
  content
• 20:29
  creators
• 20:30
  how
• 20:30
  creative
• 20:30
  they
• 20:30
  are.
• 20:33
  But
• 20:34
  yeah,
• 20:34
  let's
• 20:34
  see
• 20:34
  what
• 20:34
  the
• 20:35
  future
• 20:35
  says.
• 20:35
  But
• 20:36
  I'm
• 20:36
  very
• 20:36
  bullish
• 20:36
  for
• 20:37
  what
• 20:37
  will
• 20:37
  come.
• 20:37
  I
• 20:38
  mean
• 20:38
  there's
• 20:39
  also,
• 20:39
  you
• 20:39
  know,
• 20:41
  if
• 20:41
  you
• 20:41
  look
• 20:41
  at
• 20:42
  the
• 20:42
  Gen
• 20:42
  Z
• 20:42
  audiences
• 20:43
  that
• 20:43
  everyone
• 20:43
  is
• 20:43
  always
• 20:43
  talking
• 20:44
  about,
• 20:44
  I
• 20:44
  mean
• 20:44
  they
• 20:44
  are
• 20:45
  the
• 20:45
  growing
• 20:45
  audiences
• 20:46
  in
• 20:46
  cinemas
• 20:48
  whilst
• 20:48
  a
• 20:49
  couple
• 20:49
  years
• 20:49
  ago
• 20:52
  that's
• 20:52
  great.
• 20:52
  And
• 20:52
  do
• 20:52
  you
• 20:52
  feel
• 20:53
  like
• 20:54
  so
• 20:55
  this
• 20:55
  trend
• 20:55
  of
• 20:56
  creator
• 20:56
  led
• 20:56
  IP
• 20:57
  that
• 20:57
  started
• 20:58
  as
• 20:58
  a
• 20:58
  digital
• 20:59
  first
• 20:59
  thing,
• 20:59
  do
• 21:00
  you
• 21:00
  think
• 21:00
  that
• 21:00
  will
• 21:00
  really
• 21:01
  empower
• 21:02
  independent
• 21:03
  cinema
• 21:03
  and
• 21:04
  film
• 21:04
  distributors?
• 21:05
  Does
• 21:06
  that
• 21:06
  kind
• 21:06
  of
• 21:06
  create
• 21:06
  a
• 21:07
  space
• 21:08
  where
• 21:08
  it
• 21:09
  allows
• 21:09
  them
• 21:10
  to
• 21:10
  kind
• 21:10
  of
• 21:10
  compete
• 21:10
  more
• 21:11
  head
• 21:11
  to
• 21:11
  head
• 21:11
  with
• 21:12
  more
• 21:12
  of
• 21:12
  the
• 21:12
  established
• 21:12
  studios
• 21:13
  and
• 21:13
  distributors?
• 21:14
  Well,
• 21:15
  I'm
• 21:15
  not
• 21:15
  sure
• 21:15
  if
• 21:15
  it's
• 21:16
  compete.
• 21:16
  I
• 21:16
  would
• 21:16
  say
• 21:17
  you
• 21:17
  know
• 21:17
  it
• 21:17
  should
• 21:18
  all
• 21:18
  live
• 21:18
  next
• 21:18
  to
• 21:18
  each
• 21:19
  other.
• 21:19
  But
• 21:22
  obviously
• 21:22
  distributors
• 21:23
  are
• 21:23
  looking
• 21:23
  at
• 21:23
  it
• 21:24
  and
• 21:24
  at
• 21:24
  the
• 21:25
  end
• 21:25
  they
• 21:25
  are
• 21:26
  in
• 21:26
  the
• 21:26
  business
• 21:26
  of
• 21:27
  finding
• 21:27
  audiences.
• 21:29
  Our
• 21:29
  focus
• 21:30
  is
• 21:30
  really
• 21:30
  theatrical.
• 21:31
  So
• 21:32
  that's
• 21:32
  the
• 21:32
  only
• 21:32
  interest
• 21:33
  that
• 21:33
  makes
• 21:34
  maybe
• 21:34
  for
• 21:35
  the
• 21:35
  more
• 21:35
  traditional
• 21:35
  distributors
• 21:36
  a
• 21:36
  little
• 21:36
  bit
• 21:36
  more
• 21:36
  complicated
• 21:37
  because
• 21:37
  they
• 21:37
  would
• 21:38
  more
• 21:38
  look
• 21:38
  at
• 21:39
  all
• 21:39
  rights.
• 21:40
  But
• 21:40
  for
• 21:41
  sure
• 21:41
  everyone
• 21:41
  is
• 21:42
  looking
• 21:42
  at
• 21:42
  it
• 21:42
  and
• 21:43
  if
• 21:43
  you
• 21:43
  look
• 21:43
  at
• 21:43
  the
• 21:43
  numbers
• 21:44
  obviously
• 21:45
  they
• 21:46
  will
• 21:46
  look
• 21:46
  at
• 21:48
  at
• 21:48
  opportunities.
• 21:49
  Now
• 21:49
  the
• 21:49
  amazing
• 21:50
  digital
• 21:50
  circus
• 21:50
  and
• 21:50
  Iron
• 21:51
  Long,
• 21:51
  you
• 21:52
  know
• 21:52
  it's
• 21:52
  a
• 21:52
  really
• 21:52
  global
• 21:53
  phenomenon
• 21:53
  but
• 21:54
  you
• 21:54
  have
• 21:54
  also,
• 21:54
  you
• 21:54
  know,
• 21:54
  you
• 21:55
  have
• 21:55
  also
• 21:55
  local
• 21:56
  examples.
• 21:57
  An
• 21:57
  example
• 21:57
  in
• 21:57
  France
• 21:57
  for
• 21:58
  example
• 21:59
  within
• 21:59
  Inux
• 22:00
  stock
• 22:00
  released
• 22:01
  by,
• 22:02
  you
• 22:02
  know,
• 22:03
  it's
• 22:03
  an
• 22:03
  example
• 22:03
  we
• 22:04
  have
• 22:04
  a
• 22:04
  local
• 22:04
  talent
• 22:05
  who
• 22:06
  where
• 22:06
  you
• 22:07
  know
• 22:07
  who
• 22:07
  basically
• 22:09
  a
• 22:09
  YouTube
• 22:09
  star,
• 22:09
  you
• 22:10
  know
• 22:10
  who
• 22:10
  built
• 22:10
  also
• 22:10
  who
• 22:11
  Nurtured
• 22:11
  this
• 22:11
  audience
• 22:12
  online
• 22:13
  and
• 22:13
  then
• 22:13
  found
• 22:14
  a
• 22:14
  way
• 22:15
  to
• 22:15
  the
• 22:15
  cinema
• 22:16
  to
• 22:16
  release
• 22:16
  a
• 22:16
  documentary
• 22:17
  which
• 22:17
  was,
• 22:17
  I
• 22:18
  think
• 22:18
  over
• 22:18
  200,000
• 22:19
  admissions,
• 22:19
  as
• 22:19
  I'm
• 22:19
  not
• 22:20
  mistaken,
• 22:20
  which
• 22:20
  is
• 22:20
  a
• 22:20
  massive
• 22:21
  success.
• 22:21
  So
• 22:22
  also
• 22:22
  on
• 22:22
  the
• 22:22
  local
• 22:22
  base,
• 22:23
  I
• 22:23
  think
• 22:23
  exhibitors,
• 22:24
  distributors,
• 22:25
  sorry,
• 22:25
  and
• 22:25
  exhibitors
• 22:26
  alike
• 22:26
  actually
• 22:26
  will
• 22:26
  look
• 22:27
  at
• 22:27
  opportunities.
• 22:29
  Yeah,
• 22:29
  it's
• 22:29
  amazing,
• 22:29
  isn't
• 22:30
  it?
• 22:30
  I
• 22:30
  do
• 22:30
  think,
• 22:31
  like,
• 22:31
  there's
• 22:31
  a
• 22:31
  couple
• 22:32
  of
• 22:32
  things
• 22:32
  you've
• 22:32
  touched
• 22:32
  on
• 22:32
  in
• 22:33
  the
• 22:33
  whole
• 22:33
  of
• 22:33
  the
• 22:34
  conversation.
• 22:34
  It's
• 22:34
  like
• 22:35
  the,
• 22:35
  it's,
• 22:36
  it's
• 22:36
  the
• 22:36
  quality
• 22:36
  of
• 22:37
  the
• 22:37
  audience,
• 22:37
  not
• 22:38
  just
• 22:38
  the
• 22:38
  quantity,
• 22:38
  right?
• 22:39
  Like
• 22:39
  you
• 22:39
  can
• 22:39
  have
• 22:39
  10
• 22:40
  million
• 22:40
  followers
• 22:40
  on
• 22:40
  Instagram,
• 22:41
  but
• 22:41
  like,
• 22:41
  like
• 22:42
  you
• 22:42
  were
• 22:42
  saying,
• 22:42
  Casper,
• 22:43
  about
• 22:43
  engagement,
• 22:44
  right?
• 22:44
  Like,
• 22:45
  will
• 22:45
  these
• 22:45
  people
• 22:45
  actually
• 22:46
  show
• 22:46
  up
• 22:46
  for
• 22:46
  you?
• 22:47
  And
• 22:47
  that's,
• 22:48
  you
• 22:48
  know,
• 22:48
  that's
• 22:48
  not
• 22:48
  something
• 22:49
  you
• 22:49
  can,
• 22:49
  you
• 22:49
  can
• 22:49
  tell
• 22:50
  by
• 22:50
  follower
• 22:50
  count.
• 22:51
  And
• 22:51
  then
• 22:52
  just
• 22:52
  the,
• 22:53
  the
• 22:53
  moment
• 22:53
  and
• 22:54
  the
• 22:54
  transactionality
• 22:55
  of,
• 22:55
  of
• 22:55
  a
• 22:55
  cinema
• 22:56
  moment,
• 22:56
  right?
• 22:56
  Like,
• 22:56
  it's
• 22:57
  not
• 22:57
  subscribing
• 22:58
  to
• 22:58
  a
• 22:58
  streaming
• 22:59
  service
• 22:59
  to
• 22:59
  see
• 22:59
  the
• 22:59
  series.
• 23:00
  It's,
• 23:00
  you
• 23:00
  know,
• 23:01
  it's,
• 23:01
  it's,
• 23:01
  it's,
• 23:02
  it's
• 23:02
  just,
• 23:02
  it's
• 23:03
  one
• 23:03
  and,
• 23:03
  you
• 23:03
  know,
• 23:03
  one
• 23:03
  and
• 23:04
  done,
• 23:04
  right?
• 23:04
  Like,
• 23:04
  it's,
• 23:04
  it's
• 23:05
  a
• 23:05
  moment
• 23:05
  rather
• 23:05
  than
• 23:06
  like
• 23:06
  some
• 23:06
  sort
• 23:06
  of
• 23:06
  commitment
• 23:07
  or
• 23:07
  like,
• 23:07
  you
• 23:07
  know,
• 23:08
  and
• 23:09
  it's
• 23:09
  an
• 23:09
  opportunity
• 23:10
  to
• 23:10
  be
• 23:10
  there
• 23:10
  with
• 23:11
  other
• 23:11
  fans
• 23:11
  and
• 23:12
  partake
• 23:12
  in
• 23:12
  something
• 23:13
  that's
• 23:13
  shared,
• 23:13
  which
• 23:13
  I
• 23:14
  think
• 23:14
  is
• 23:14
  great
• 23:15
  and
• 23:15
  it's
• 23:15
  interesting
• 23:16
  to
• 23:16
  hear.
• 23:16
  So
• 23:16
  that
• 23:16
  cinema
• 23:16
  distributors
• 23:17
  are
• 23:17
  like,
• 23:17
  are
• 23:18
  in
• 23:18
  on
• 23:18
  this,
• 23:18
  right?
• 23:18
  Because,
• 23:19
  you
• 23:20
  know,
• 23:20
  I
• 23:20
  would
• 23:20
  have
• 23:20
  thought
• 23:20
  you
• 23:20
  would
• 23:21
  have
• 23:21
  to
• 23:21
  be
• 23:21
  going
• 23:21
  like,
• 23:21
  begging
• 23:22
  to
• 23:22
  say,
• 23:22
  like,
• 23:22
  listen,
• 23:23
  there's
• 23:23
  this
• 23:23
  crazy
• 23:23
  idea
• 23:24
  we
• 23:24
  have.
• 23:24
  We
• 23:24
  think
• 23:24
  this
• 23:24
  is
• 23:24
  going
• 23:25
  to
• 23:25
  work,
• 23:25
  but
• 23:25
  actually
• 23:25
  you're
• 23:25
  getting
• 23:26
  the
• 23:26
  feedback
• 23:26
  from
• 23:27
  cinema
• 23:27
  distributors
• 23:27
  that
• 23:27
  they're
• 23:28
  up
• 23:28
  for
• 23:28
  these
• 23:28
  types
• 23:28
  of
• 23:29
  things,
• 23:29
  these
• 23:29
  types
• 23:29
  of
• 23:30
  more
• 23:30
  experimental
• 23:31
  approaches.
• 23:33
  I
• 23:34
  presume
• 23:34
  you
• 23:34
  mean
• 23:34
  exhibitors.
• 23:35
  Yeah,
• 23:35
  sorry,
• 23:36
  exhibitors.
• 23:36
  Sorry,
• 23:37
  yeah,
• 23:38
  absolutely.
• 23:39
  I
• 23:39
  mean,
• 23:39
  they,
• 23:41
  I
• 23:41
  think
• 23:41
  exhibits
• 23:41
  are
• 23:42
  incredibly
• 23:43
  active
• 23:43
  in
• 23:43
  trying
• 23:43
  to
• 23:44
  find
• 23:44
  new
• 23:44
  audience.
• 23:44
  I
• 23:45
  mean,
• 23:45
  and
• 23:45
  they
• 23:45
  love,
• 23:45
  of
• 23:45
  course,
• 23:45
  younger
• 23:46
  audiences,
• 23:46
  but
• 23:46
  they're
• 23:46
  constantly
• 23:47
  looking
• 23:47
  at.
• 23:49
  Widen
• 23:51
  the
• 23:52
  customer
• 23:52
  base,
• 23:52
  so
• 23:52
  to
• 23:53
  speak.
• 23:53
  And
• 23:54
  I
• 23:54
  must
• 23:55
  say
• 23:55
  that
• 23:57
  when
• 23:57
  we,
• 23:57
  for
• 23:57
  example,
• 23:58
  with
• 23:58
  the
• 23:58
  amazing
• 23:58
  Jewel
• 23:59
  Circus,
• 24:00
  within
• 24:00
  a
• 24:01
  week
• 24:01
  we
• 24:01
  had
• 24:03
  nearly
• 24:03
  2000
• 24:04
  cinemas
• 24:05
  booked
• 24:05
  already.
• 24:06
  And
• 24:06
  that
• 24:06
  means
• 24:06
  really
• 24:07
  that
• 24:07
  if
• 24:07
  cinemas
• 24:08
  want
• 24:08
  something,
• 24:08
  they
• 24:08
  go
• 24:09
  quickly.
• 24:10
  And
• 24:10
  at
• 24:10
  the
• 24:10
  end,
• 24:10
  we
• 24:11
  were
• 24:11
  nearly
• 24:11
  3,000
• 24:12
  across
• 24:12
  Europe,
• 24:12
  which
• 24:13
  is,
• 24:13
  you
• 24:13
  know,
• 24:13
  that's
• 24:13
  a
• 24:13
  really
• 24:14
  wide
• 24:14
  release.
• 24:15
  I
• 24:15
  think
• 24:16
  they
• 24:16
  are
• 24:16
  completely,
• 24:17
  absolutely
• 24:17
  open
• 24:18
  to
• 24:20
  try
• 24:20
  new
• 24:20
  things.
• 24:22
  And
• 24:22
  they
• 24:23
  are,
• 24:23
  of
• 24:23
  course,
• 24:23
  very
• 24:23
  important
• 24:24
  element
• 24:24
  in
• 24:24
  this
• 24:25
  success.
• 24:26
  They've
• 24:26
  been
• 24:26
  pushing
• 24:27
  those
• 24:27
  releases
• 24:28
  also
• 24:28
  massively
• 24:29
  through
• 24:29
  new
• 24:30
  channels.
• 24:30
  I
• 24:30
  mean,
• 24:31
  those
• 24:31
  are
• 24:31
  also
• 24:31
  new
• 24:31
  channels
• 24:32
  for
• 24:32
  those
• 24:32
  content
• 24:33
  creators,
• 24:33
  channels
• 24:34
  where
• 24:34
  they
• 24:34
  normally
• 24:34
  would
• 24:35
  not
• 24:35
  really
• 24:37
  Be
• 24:37
  targeting,
• 24:37
  you
• 24:37
  know,
• 24:38
  the
• 24:38
  cinema
• 24:38
  ecosystem.
• 24:40
  But
• 24:41
  yeah,
• 24:42
  they're
• 24:42
  absolutely,
• 24:42
  you
• 24:43
  know,
• 24:43
  I
• 24:43
  think
• 24:43
  the
• 24:44
  exhibitors.
• 24:47
  The
• 24:47
  exhibitors,
• 24:48
  they
• 24:48
  know
• 24:48
  that
• 24:50
  they
• 24:50
  need
• 24:50
  to
• 24:50
  widen
• 24:51
  their
• 24:51
  palette
• 24:51
  of
• 24:51
  content
• 24:52
  and
• 24:52
  so
• 24:52
  they
• 24:52
  are
• 24:53
  constantly
• 24:53
  open
• 24:54
  to
• 24:54
  try
• 24:54
  new
• 24:55
  things.
• 24:56
  And
• 24:57
  that's
• 24:57
  something
• 24:57
  that
• 24:57
  I
• 24:57
  see
• 24:58
  not
• 24:58
  only
• 24:58
  in
• 24:58
  one
• 24:59
  market,
• 24:59
  I
• 24:59
  see
• 24:59
  this
• 25:00
  across
• 25:00
  the
• 25:00
  board.
• 25:00
  I
• 25:01
  just
• 25:01
  came
• 25:01
  back
• 25:01
  from
• 25:01
  Sydney,
• 25:02
  Europe,
• 25:03
  and
• 25:04
  also
• 25:04
  that's
• 25:04
  a
• 25:04
  big
• 25:04
  convention
• 25:05
  where
• 25:05
  all
• 25:05
  the
• 25:05
  cinemas
• 25:06
  come
• 25:06
  together.
• 25:06
  And
• 25:06
  that's
• 25:07
  sort
• 25:07
  of
• 25:07
  a
• 25:08
  constant
• 25:08
  debate.
• 25:09
  What
• 25:09
  do
• 25:09
  you
• 25:09
  have?
• 25:10
  What
• 25:10
  is
• 25:10
  new?
• 25:10
  How
• 25:11
  can
• 25:11
  we
• 25:11
  work
• 25:12
  together?
• 25:12
  So
• 25:12
  there's
• 25:13
  absolutely
• 25:13
  an
• 25:13
  appetite
• 25:13
  there.
• 25:16
  Do
• 25:17
  you.
• 25:17
  So
• 25:18
  I
• 25:19
  mean,
• 25:19
  clearly
• 25:19
  you
• 25:19
  have
• 25:20
  an
• 25:20
  eye
• 25:20
  for
• 25:20
  this
• 25:21
  in
• 25:21
  that
• 25:22
  you
• 25:22
  worked
• 25:23
  with
• 25:23
  Markiplier
• 25:24
  and
• 25:24
  Iron
• 25:24
  Long
• 25:24
  and
• 25:25
  Amazing
• 25:25
  Digital
• 25:25
  Circus.
• 25:26
  One
• 25:27
  of
• 25:27
  the
• 25:27
  interesting
• 25:27
  things
• 25:27
  you
• 25:28
  said
• 25:28
  in
• 25:28
  the
• 25:28
  prep
• 25:28
  call
• 25:29
  for
• 25:29
  this
• 25:29
  was
• 25:29
  we
• 25:30
  were
• 25:30
  talking
• 25:30
  about
• 25:30
  how
• 25:33
  theatrical
• 25:34
  distribution
• 25:34
  was
• 25:35
  to.
• 25:35
  To
• 25:36
  a
• 25:36
  large
• 25:36
  extent
• 25:36
  locked
• 25:37
  out.
• 25:37
  Creators
• 25:38
  weren't.
• 25:38
  They
• 25:39
  didn't
• 25:39
  get
• 25:39
  access
• 25:39
  to
• 25:39
  that
• 25:40
  previously
• 25:40
  and
• 25:40
  now
• 25:41
  this
• 25:41
  seemingly
• 25:42
  has
• 25:42
  opened
• 25:42
  up.
• 25:43
  But
• 25:43
  it
• 25:43
  does
• 25:43
  necessitate
• 25:44
  much
• 25:45
  more
• 25:45
  of
• 25:45
  a
• 25:45
  collaborative
• 25:46
  partnership
• 25:47
  between
• 25:47
  people
• 25:47
  like
• 25:48
  you
• 25:48
  and
• 25:48
  the
• 25:48
  creators.
• 25:49
  Whereas
• 25:50
  it
• 25:50
  used
• 25:50
  to
• 25:50
  be
• 25:50
  much
• 25:50
  more
• 25:51
  of
• 25:51
  a
• 25:51
  controlling
• 25:51
  kind
• 25:51
  of
• 25:52
  gatekeeper
• 25:52
  type
• 25:53
  relationship.
• 25:53
  How
• 25:54
  has
• 25:54
  it
• 25:54
  changed
• 25:54
  how
• 25:55
  you
• 25:55
  approach
• 25:55
  it
• 25:56
  now?
• 26:00
  I
• 26:00
  think
• 26:01
  here
• 26:03
  we
• 26:03
  have,
• 26:03
  we
• 26:03
  really.
• 26:04
  Well,
• 26:04
  first
• 26:04
  of
• 26:05
  all,
• 26:05
  it's
• 26:05
  a
• 26:05
  partnership.
• 26:05
  So
• 26:05
  it's
• 26:06
  not
• 26:06
  that
• 26:06
  I
• 26:06
  acquire
• 26:07
  the
• 26:07
  rights,
• 26:07
  it's
• 26:08
  a
• 26:08
  partnership.
• 26:08
  I
• 26:08
  think
• 26:08
  that's
• 26:09
  really
• 26:09
  important
• 26:09
  to
• 26:09
  say.
• 26:10
  So
• 26:11
  those
• 26:11
  creators,
• 26:13
  how
• 26:13
  they
• 26:13
  understand
• 26:14
  the
• 26:14
  audiences
• 26:15
  is
• 26:16
  unique
• 26:17
  and
• 26:17
  it
• 26:17
  would
• 26:18
  be
• 26:18
  wrong
• 26:18
  for
• 26:18
  us
• 26:19
  to
• 26:20
  have
• 26:20
  a
• 26:21
  strong
• 26:21
  opinion
• 26:21
  on
• 26:21
  that.
• 26:21
  Of
• 26:21
  course
• 26:22
  we
• 26:22
  have
• 26:22
  an
• 26:22
  opinion
• 26:22
  when
• 26:22
  it
• 26:23
  comes
• 26:23
  to
• 26:24
  how
• 26:25
  distribution
• 26:25
  works
• 26:25
  and
• 26:26
  how
• 26:26
  the
• 26:26
  theatrical
• 26:26
  ecosystem
• 26:27
  works.
• 26:27
  But
• 26:28
  they
• 26:28
  have
• 26:28
  a
• 26:28
  really
• 26:29
  good
• 26:29
  understanding
• 26:29
  of
• 26:29
  the
• 26:30
  audiences
• 26:30
  and
• 26:31
  what
• 26:31
  they
• 26:31
  need
• 26:31
  and
• 26:31
  how
• 26:31
  to
• 26:32
  communic
• 26:33
  with
• 26:33
  those
• 26:33
  audiences.
• 26:34
  So
• 26:34
  what
• 26:34
  I
• 26:35
  think
• 26:35
  is
• 26:35
  going
• 26:35
  to
• 26:35
  happen
• 26:36
  more
• 26:36
  and
• 26:36
  more,
• 26:36
  and
• 26:36
  that's
• 26:36
  what
• 26:37
  happened
• 26:37
  also
• 26:37
  with
• 26:37
  Iron
• 26:38
  Long
• 26:38
  and
• 26:38
  the
• 26:38
  Amazing
• 26:39
  Digital
• 26:39
  Circus,
• 26:40
  is
• 26:40
  that
• 26:40
  we
• 26:40
  really
• 26:41
  are
• 26:41
  in
• 26:41
  constant
• 26:41
  conversation
• 26:42
  and
• 26:42
  they
• 26:42
  are
• 26:42
  part
• 26:43
  of
• 26:43
  the
• 26:43
  decision
• 26:43
  making.
• 26:44
  So
• 26:44
  they
• 26:44
  really.
• 26:46
  That
• 26:46
  balance.
• 26:48
  It's
• 26:48
  a
• 26:49
  very
• 26:49
  equal
• 26:49
  collaboration,
• 26:50
  to
• 26:51
  be
• 26:51
  very
• 26:51
  honest.
• 26:52
  And
• 26:53
  because
• 26:54
  they
• 26:54
  are
• 26:54
  not
• 26:54
  only
• 26:55
  the
• 26:55
  creators,
• 26:55
  but
• 26:56
  also
• 26:56
  they
• 26:57
  are
• 26:57
  the
• 26:57
  people
• 26:57
  that
• 26:58
  own
• 26:58
  that
• 26:58
  audience
• 26:59
  and
• 26:59
  they
• 26:59
  build
• 26:59
  that.
• 27:00
  So
• 27:00
  you
• 27:00
  need
• 27:00
  to
• 27:01
  respect
• 27:01
  that.
• 27:01
  I
• 27:02
  think
• 27:02
  that's
• 27:02
  maybe
• 27:02
  a
• 27:02
  little
• 27:02
  bit
• 27:03
  different
• 27:03
  with
• 27:03
  the
• 27:04
  more
• 27:04
  conventional
• 27:05
  traditional
• 27:05
  model
• 27:05
  where
• 27:06
  you
• 27:06
  have
• 27:06
  a
• 27:06
  creator,
• 27:07
  the
• 27:07
  content
• 27:07
  is
• 27:07
  then
• 27:08
  bought
• 27:08
  by
• 27:09
  a
• 27:09
  distributor,
• 27:09
  by
• 27:09
  a
• 27:10
  studio,
• 27:10
  and
• 27:10
  then
• 27:11
  the
• 27:11
  life
• 27:11
  after
• 27:12
  is
• 27:12
  executed
• 27:15
  by
• 27:15
  those
• 27:15
  parties.
• 27:18
  Here
• 27:19
  it's
• 27:19
  a
• 27:19
  full
• 27:19
  dialogue
• 27:20
  and
• 27:21
  I
• 27:21
  think
• 27:22
  there's
• 27:22
  a
• 27:22
  much
• 27:22
  more
• 27:22
  equal
• 27:23
  relationship
• 27:23
  there
• 27:26
  and
• 27:26
  we
• 27:26
  learn
• 27:26
  from
• 27:26
  them.
• 27:27
  I
• 27:27
  mean,
• 27:28
  how
• 27:29
  often
• 27:29
  is
• 27:29
  it
• 27:29
  so
• 27:30
  that
• 27:30
  we
• 27:30
  couldn't
• 27:30
  really
• 27:30
  understand
• 27:31
  how
• 27:31
  that
• 27:31
  audience
• 27:32
  was
• 27:32
  behaving
• 27:33
  especially
• 27:34
  if
• 27:34
  you
• 27:34
  monitor
• 27:34
  pre
• 27:35
  sales,
• 27:35
  for
• 27:35
  example.
• 27:36
  It
• 27:36
  was
• 27:36
  really
• 27:36
  interesting
• 27:37
  to
• 27:37
  see
• 27:38
  how
• 27:38
  that
• 27:38
  went.
• 27:39
  And
• 27:40
  the
• 27:40
  learnings
• 27:41
  from
• 27:41
  those
• 27:41
  creators
• 27:42
  was
• 27:43
  very
• 27:43
  valuable
• 27:43
  for
• 27:43
  us
• 27:44
  to
• 27:44
  know
• 27:45
  how
• 27:45
  to
• 27:45
  adjust
• 27:46
  our
• 27:46
  campaign.
• 27:48
  So
• 27:48
  again,
• 27:48
  they
• 27:49
  are
• 27:49
  very
• 27:49
  important
• 27:49
  in
• 27:50
  the
• 27:50
  whole
• 27:50
  process.
• 27:50
  And
• 27:51
  we
• 27:51
  are
• 27:51
  sort
• 27:51
  of
• 27:51
  at
• 27:51
  a,
• 27:52
  I
• 27:52
  would
• 27:52
  say,
• 27:53
  in
• 27:53
  how
• 27:53
  we
• 27:53
  work
• 27:53
  with
• 27:53
  them.
• 27:54
  We
• 27:54
  listen
• 27:54
  to
• 27:54
  them
• 27:55
  and
• 27:55
  we
• 27:55
  are
• 27:55
  partners.
• 27:55
  It's
• 27:56
  not
• 27:56
  that
• 27:56
  we
• 27:56
  just
• 27:56
  stay
• 27:56
  their
• 27:56
  content
• 27:57
  and
• 27:57
  release
• 27:57
  it.
• 27:59
  That's.
• 27:59
  That's
• 28:00
  great
• 28:00
  because
• 28:00
  I,
• 28:00
  I
• 28:01
  really
• 28:01
  remember
• 28:02
  when
• 28:02
  you
• 28:02
  had
• 28:03
  kind
• 28:03
  of
• 28:03
  the
• 28:03
  new
• 28:04
  run
• 28:05
  of
• 28:05
  Star
• 28:05
  wars
• 28:05
  movies
• 28:06
  or
• 28:06
  you
• 28:06
  had
• 28:06
  kind
• 28:07
  of
• 28:07
  the
• 28:07
  Marvel
• 28:07
  movies
• 28:08
  where
• 28:08
  the
• 28:09
  studio's
• 28:09
  behavior
• 28:10
  would
• 28:10
  be
• 28:10
  to
• 28:10
  be
• 28:11
  slightly
• 28:11
  terrified
• 28:11
  of
• 28:12
  the
• 28:12
  original
• 28:13
  fan
• 28:13
  base
• 28:14
  of
• 28:14
  those
• 28:15
  movies
• 28:15
  or
• 28:16
  that
• 28:16
  comic.
• 28:16
  And
• 28:16
  it
• 28:16
  was
• 28:17
  all
• 28:17
  about
• 28:17
  managing
• 28:18
  that
• 28:19
  fan
• 28:19
  base.
• 28:20
  Whereas
• 28:20
  I
• 28:20
  think
• 28:21
  you've.
• 28:21
  You're
• 28:21
  flipping
• 28:21
  it
• 28:22
  on
• 28:22
  its
• 28:22
  head
• 28:22
  to
• 28:22
  really
• 28:23
  engage
• 28:23
  with
• 28:24
  that
• 28:24
  fan
• 28:24
  base
• 28:24
  and
• 28:25
  have
• 28:25
  that
• 28:25
  kind
• 28:25
  of
• 28:25
  open
• 28:25
  dialogue
• 28:26
  and
• 28:26
  make
• 28:26
  them
• 28:27
  kind
• 28:27
  of
• 28:27
  partners
• 28:28
  effectively
• 28:29
  in
• 28:29
  the
• 28:29
  marketing
• 28:30
  of
• 28:30
  the
• 28:30
  movie
• 28:30
  and
• 28:30
  the
• 28:31
  success
• 28:31
  of
• 28:31
  it.
• 28:32
  Yeah,
• 28:32
  I
• 28:32
  mean,
• 28:33
  the
• 28:33
  content
• 28:33
  creators
• 28:33
  are.
• 28:34
  And
• 28:34
  that's
• 28:35
  a
• 28:35
  really
• 28:35
  important
• 28:35
  point
• 28:36
  because
• 28:36
  they
• 28:36
  are
• 28:36
  such
• 28:38
  an
• 28:38
  important
• 28:38
  element
• 28:39
  within
• 28:39
  the
• 28:40
  success
• 28:41
  the
• 28:41
  fan
• 28:41
  base
• 28:42
  are
• 28:43
  making.
• 28:43
  Also
• 28:43
  the
• 28:44
  success.
• 28:44
  I
• 28:44
  mean,
• 28:44
  they
• 28:44
  are
• 28:45
  mobilizing.
• 28:46
  They
• 28:46
  are
• 28:47
  mobilizing
• 28:47
  everyone
• 28:47
  to
• 28:48
  do
• 28:48
  this.
• 28:48
  They
• 28:48
  are
• 28:48
  posting,
• 28:49
  they
• 28:49
  are
• 28:49
  saying,
• 28:49
  you
• 28:49
  have
• 28:50
  to
• 28:50
  see
• 28:50
  this.
• 28:50
  But
• 28:50
  interesting
• 28:52
  with
• 28:52
  Iron
• 28:52
  Long,
• 28:52
  for
• 28:53
  example,
• 28:54
  is
• 28:54
  that
• 28:54
  during
• 28:55
  the
• 28:55
  process
• 28:55
  of
• 28:55
  making
• 28:55
  the
• 28:56
  film,
• 28:56
  actually
• 28:57
  the
• 28:57
  fan
• 28:57
  base
• 28:58
  could
• 28:58
  actually
• 28:58
  experience
• 28:58
  it.
• 29:00
  And
• 29:00
  interestingly
• 29:01
  enough,
• 29:02
  he
• 29:02
  was
• 29:03
  posting
• 29:03
  about
• 29:03
  it.
• 29:04
  But
• 29:04
  also
• 29:04
  all
• 29:04
  the
• 29:04
  people
• 29:04
  that
• 29:05
  worked
• 29:05
  on
• 29:05
  the
• 29:05
  film
• 29:05
  were
• 29:05
  allowed
• 29:06
  to
• 29:06
  post
• 29:06
  about
• 29:06
  it.
• 29:08
  I'm
• 29:08
  sure
• 29:08
  with
• 29:08
  many
• 29:09
  films,
• 29:09
  you
• 29:09
  know,
• 29:09
  all
• 29:09
  the
• 29:10
  NDA,
• 29:10
  NDAs
• 29:11
  that
• 29:11
  are
• 29:11
  floating
• 29:11
  around
• 29:11
  that
• 29:12
  you
• 29:12
  cannot
• 29:12
  show
• 29:12
  any
• 29:12
  film.
• 29:13
  Here's
• 29:14
  the
• 29:14
  opposite,
• 29:14
  actually.
• 29:14
  No,
• 29:15
  we
• 29:15
  want
• 29:15
  to
• 29:15
  show
• 29:16
  you
• 29:17
  how
• 29:18
  we
• 29:18
  create
• 29:18
  this
• 29:19
  and
• 29:19
  that
• 29:19
  builds
• 29:20
  such
• 29:20
  a,
• 29:21
  you
• 29:21
  know,
• 29:22
  dedication.
• 29:22
  Participate.
• 29:23
  Yeah.
• 29:23
  Participation
• 29:24
  of
• 29:24
  the
• 29:24
  audience.
• 29:25
  They
• 29:25
  feel
• 29:25
  like
• 29:25
  they're
• 29:26
  part
• 29:26
  of
• 29:26
  it.
• 29:26
  Yeah.
• 29:26
  Buy
• 29:27
  it.
• 29:28
  Yeah.
• 29:28
  And.
• 29:29
  And
• 29:29
  that
• 29:29
  is
• 29:29
  not
• 29:30
  something
• 29:30
  that,
• 29:30
  that's.
• 29:31
  That
• 29:31
  comes
• 29:31
  naturally
• 29:31
  to
• 29:32
  those
• 29:32
  creators
• 29:32
  because
• 29:33
  again,
• 29:33
  the
• 29:34
  fan
• 29:34
  base
• 29:34
  is
• 29:34
  what
• 29:34
  makes
• 29:35
  them.
• 29:35
  So
• 29:35
  it
• 29:36
  comes
• 29:36
  really
• 29:36
  natural
• 29:37
  to
• 29:37
  them
• 29:37
  to
• 29:37
  share
• 29:38
  that.
• 29:38
  And.
• 29:39
  Well,
• 29:40
  I
• 29:40
  believe
• 29:41
  that
• 29:41
  the
• 29:41
  engagement
• 29:41
  of
• 29:41
  that
• 29:42
  fan
• 29:42
  base
• 29:42
  is
• 29:42
  only
• 29:42
  bigger
• 29:43
  because
• 29:43
  of
• 29:43
  it.
• 29:45
  Agree.
• 29:46
  Yeah.
• 29:47
  So
• 29:47
  you,
• 29:48
  I
• 29:48
  mean,
• 29:49
  we've
• 29:50
  said
• 29:50
  there's
• 29:50
  a
• 29:51
  big
• 29:51
  hefty
• 29:51
  caveat
• 29:52
  on
• 29:52
  this.
• 29:52
  This
• 29:52
  is
• 29:52
  not
• 29:52
  a
• 29:53
  blueprint
• 29:53
  that
• 29:53
  will
• 29:53
  work
• 29:54
  the
• 29:54
  same
• 29:54
  for
• 29:54
  every
• 29:54
  creator
• 29:55
  or
• 29:55
  every
• 29:56
  piece
• 29:57
  of
• 29:57
  content
• 29:57
  going
• 29:57
  forward.
• 29:58
  But
• 29:58
  that
• 29:58
  said,
• 29:59
  you
• 30:00
  said
• 30:00
  you've
• 30:00
  just
• 30:00
  come
• 30:00
  back
• 30:01
  from
• 30:01
  Cine
• 30:01
  Europe.
• 30:01
  What
• 30:02
  do
• 30:02
  you
• 30:02
  think
• 30:02
  are
• 30:02
  the
• 30:02
  biggest
• 30:02
  opportunities?
• 30:04
  What's
• 30:04
  coming
• 30:04
  down
• 30:05
  the
• 30:05
  pipe?
• 30:05
  What
• 30:05
  can
• 30:05
  you
• 30:05
  give
• 30:06
  us
• 30:06
  a
• 30:06
  heads
• 30:06
  up
• 30:06
  on?
• 30:10
  Well,
• 30:10
  I
• 30:10
  think
• 30:10
  the
• 30:10
  Biggest
• 30:11
  opportunity
• 30:12
  is
• 30:12
  really,
• 30:16
  well,
• 30:16
  that
• 30:16
  more
• 30:16
  content
• 30:17
  creators
• 30:17
  are
• 30:18
  going
• 30:18
  to
• 30:18
  find
• 30:18
  their
• 30:18
  way
• 30:19
  to
• 30:19
  the
• 30:19
  cinema,
• 30:19
  that's
• 30:20
  for
• 30:20
  sure.
• 30:21
  But,
• 30:21
  but,
• 30:21
  but
• 30:22
  as
• 30:22
  we
• 30:22
  all
• 30:22
  discuss
• 30:22
  today,
• 30:23
  you
• 30:23
  know,
• 30:23
  it,
• 30:24
  it,
• 30:24
  it,
• 30:24
  there's
• 30:24
  a
• 30:24
  lot
• 30:24
  of
• 30:25
  elements
• 30:25
  that,
• 30:25
  that
• 30:26
  are
• 30:26
  needed
• 30:27
  to
• 30:27
  make
• 30:27
  it
• 30:27
  a
• 30:27
  success.
• 30:29
  But
• 30:29
  I
• 30:29
  think,
• 30:30
  you
• 30:30
  know,
• 30:30
  it
• 30:31
  also,
• 30:32
  you
• 30:32
  know,
• 30:32
  there's
• 30:32
  all
• 30:32
  this
• 30:32
  debate
• 30:33
  whereby
• 30:33
  people
• 30:34
  say,
• 30:34
  look,
• 30:34
  YouTube
• 30:35
  is,
• 30:35
  is,
• 30:36
  is
• 30:36
  saving
• 30:36
  cinema.
• 30:37
  Or,
• 30:38
  you
• 30:38
  know,
• 30:38
  I
• 30:38
  think
• 30:38
  it's
• 30:39
  it.
• 30:39
  That's
• 30:39
  a
• 30:39
  bit
• 30:40
  of
• 30:40
  a
• 30:40
  nonsense
• 30:40
  because
• 30:40
  it's
• 30:41
  not.
• 30:42
  People
• 30:42
  are
• 30:42
  not
• 30:42
  watching,
• 30:44
  are
• 30:44
  not
• 30:44
  going
• 30:44
  to
• 30:45
  the
• 30:45
  Cinema
• 30:45
  to
• 30:45
  watch
• 30:45
  YouTube
• 30:46
  content.
• 30:46
  No,
• 30:46
  it's
• 30:46
  basically
• 30:47
  a
• 30:47
  YouTube.
• 30:48
  People
• 30:48
  that
• 30:49
  are
• 30:50
  brought
• 30:50
  up
• 30:50
  or
• 30:50
  have
• 30:51
  grown
• 30:51
  with
• 30:51
  YouTube
• 30:52
  are
• 30:52
  going
• 30:52
  to
• 30:52
  the
• 30:52
  cinema.
• 30:53
  I
• 30:53
  mean,
• 30:53
  that's,
• 30:53
  I
• 30:53
  think,
• 30:54
  a
• 30:54
  really
• 30:54
  big
• 30:54
  difference.
• 30:56
  And
• 30:56
  so
• 30:57
  I
• 30:57
  think
• 30:57
  we
• 30:57
  will
• 30:57
  see
• 30:57
  more
• 30:57
  of
• 30:58
  those
• 30:58
  and
• 30:59
  also
• 31:00
  for
• 31:00
  the
• 31:00
  establishment,
• 31:01
  an
• 31:02
  understanding
• 31:02
  that
• 31:03
  these
• 31:03
  are
• 31:03
  creators,
• 31:04
  those
• 31:04
  are
• 31:04
  artists,
• 31:05
  those
• 31:05
  are
• 31:05
  filmmakers,
• 31:06
  and
• 31:06
  they
• 31:07
  hack
• 31:07
  you
• 31:07
  a
• 31:07
  place
• 31:08
  within
• 31:09
  on
• 31:09
  the
• 31:09
  big
• 31:09
  screen.
• 31:11
  And
• 31:11
  that
• 31:11
  needs
• 31:12
  to
• 31:12
  be
• 31:12
  said.
• 31:12
  And
• 31:12
  I
• 31:12
  think
• 31:12
  for
• 31:13
  a
• 31:13
  very
• 31:13
  long
• 31:13
  time
• 31:14
  they
• 31:14
  probably
• 31:14
  felt
• 31:15
  it
• 31:16
  was
• 31:16
  really
• 31:16
  interesting.
• 31:16
  I
• 31:16
  went
• 31:17
  to
• 31:17
  a
• 31:17
  panel
• 31:17
  during
• 31:18
  the
• 31:18
  Cannes
• 31:18
  Film
• 31:18
  Festival
• 31:19
  where
• 31:19
  you
• 31:19
  had
• 31:21
  Markiplier
• 31:21
  was
• 31:22
  also
• 31:22
  on
• 31:22
  that
• 31:22
  panel
• 31:23
  where
• 31:23
  they
• 31:23
  were
• 31:23
  talking,
• 31:24
  a
• 31:24
  couple
• 31:24
  of
• 31:25
  YouTube
• 31:26
  content
• 31:27
  creators
• 31:28
  on
• 31:28
  that
• 31:28
  panel
• 31:28
  and
• 31:28
  they
• 31:29
  were
• 31:29
  talking
• 31:29
  about
• 31:29
  this
• 31:30
  and
• 31:30
  they
• 31:31
  all
• 31:31
  sort
• 31:31
  of
• 31:32
  put
• 31:32
  forward
• 31:33
  saying,
• 31:34
  you
• 31:34
  know,
• 31:34
  that
• 31:35
  they
• 31:35
  felt
• 31:35
  for
• 31:35
  a
• 31:35
  very
• 31:35
  long
• 31:36
  time
• 31:36
  very
• 31:36
  insecure
• 31:39
  to.
• 31:41
  They
• 31:41
  felt
• 31:42
  for
• 31:42
  a
• 31:42
  very
• 31:42
  long
• 31:42
  time
• 31:43
  insecure
• 31:44
  to
• 31:44
  even
• 31:44
  think
• 31:44
  about
• 31:45
  it,
• 31:45
  or
• 31:45
  they
• 31:45
  felt,
• 31:45
  well,
• 31:46
  you
• 31:46
  know,
• 31:47
  the
• 31:47
  big
• 31:48
  screen
• 31:48
  is
• 31:48
  never
• 31:48
  going
• 31:48
  to
• 31:48
  be
• 31:48
  part
• 31:49
  of
• 31:50
  our
• 31:52
  output
• 31:53
  and
• 31:53
  that
• 31:54
  has
• 31:54
  not
• 31:54
  really
• 31:54
  changed.
• 31:54
  I
• 31:55
  think
• 31:55
  people
• 31:55
  understand
• 31:56
  that
• 31:56
  this
• 31:56
  generation
• 31:57
  can
• 31:58
  provide
• 31:58
  great
• 31:58
  quality.
• 31:59
  So
• 32:00
  anyway,
• 32:00
  to
• 32:00
  answer
• 32:00
  your
• 32:00
  question,
• 32:01
  I
• 32:01
  think
• 32:01
  we
• 32:01
  are
• 32:02
  absolutely
• 32:02
  looking
• 32:02
  at
• 32:02
  that
• 32:02
  space.
• 32:03
  I'm
• 32:03
  sure
• 32:03
  we
• 32:04
  are
• 32:04
  not
• 32:04
  the
• 32:04
  only
• 32:04
  one.
• 32:06
  And
• 32:08
  I
• 32:08
  think
• 32:10
  where
• 32:10
  we
• 32:10
  strongly
• 32:11
  believe
• 32:11
  in
• 32:11
  is
• 32:11
  that
• 32:11
  the
• 32:11
  cinema
• 32:12
  can
• 32:12
  create
• 32:13
  a
• 32:13
  unique
• 32:14
  experience,
• 32:15
  a
• 32:15
  communal
• 32:16
  experience.
• 32:16
  So
• 32:16
  we're
• 32:17
  constantly
• 32:17
  looking
• 32:17
  at
• 32:17
  types
• 32:18
  of
• 32:18
  content
• 32:19
  that
• 32:19
  sort
• 32:20
  of
• 32:20
  fills
• 32:21
  that
• 32:22
  need.
• 32:25
  We
• 32:25
  have
• 32:25
  a
• 32:25
  couple
• 32:25
  of
• 32:25
  things.
• 32:25
  I
• 32:26
  mean,
• 32:26
  I
• 32:26
  think
• 32:27
  in
• 32:27
  a
• 32:27
  week's
• 32:27
  time
• 32:27
  this
• 32:28
  will
• 32:28
  be
• 32:28
  broadcast,
• 32:28
  but
• 32:29
  we
• 32:29
  have
• 32:29
  something
• 32:29
  that
• 32:30
  is
• 32:30
  going
• 32:30
  to
• 32:30
  be
• 32:30
  announced
• 32:31
  which
• 32:31
  we
• 32:31
  think
• 32:31
  is,
• 32:32
  which
• 32:33
  we
• 32:33
  are
• 32:33
  very
• 32:33
  excited
• 32:33
  about,
• 32:34
  but
• 32:34
  it
• 32:35
  will
• 32:35
  be
• 32:35
  announced
• 32:35
  hopefully
• 32:36
  in
• 32:36
  a
• 32:36
  couple
• 32:37
  of
• 32:37
  days.
• 32:37
  So
• 32:37
  I'm
• 32:37
  not
• 32:37
  sure
• 32:38
  if
• 32:38
  I
• 32:38
  can
• 32:38
  already
• 32:38
  talk
• 32:39
  about
• 32:39
  it,
• 32:39
  but
• 32:39
  anyway,
• 32:41
  we
• 32:41
  have
• 32:41
  our
• 32:41
  next
• 32:42
  big
• 32:42
  thing
• 32:42
  coming
• 32:42
  up,
• 32:43
  which
• 32:43
  we
• 32:43
  are
• 32:43
  very
• 32:43
  excited
• 32:44
  about.
• 32:48
  That's
• 32:48
  such
• 32:49
  a
• 32:49
  tease.
• 32:49
  Have
• 32:50
  an
• 32:50
  exclusive.
• 32:52
  But
• 32:52
  it's
• 32:52
  an
• 32:52
  exciting
• 32:53
  space
• 32:53
  and
• 32:53
  I'm
• 32:53
  just
• 32:54
  so
• 32:54
  pleased
• 32:54
  that
• 32:55
  the
• 32:56
  cinema
• 32:56
  is
• 32:56
  at
• 32:56
  such
• 32:56
  a
• 32:57
  forefront.
• 32:57
  Obviously
• 32:58
  it's
• 32:58
  the
• 32:58
  business
• 32:58
  I'm
• 32:59
  in,
• 32:59
  but
• 33:00
  it's
• 33:00
  just
• 33:00
  very
• 33:00
  exciting
• 33:00
  to
• 33:01
  see.
• 33:01
  And
• 33:01
  that's
• 33:02
  the
• 33:02
  sense
• 33:02
  that
• 33:02
  I
• 33:02
  had
• 33:02
  at
• 33:02
  Cinemacon
• 33:03
  and
• 33:03
  also
• 33:03
  at
• 33:04
  in
• 33:04
  Europe.
• 33:06
  Oh,
• 33:06
  and
• 33:06
  on
• 33:06
  the
• 33:07
  scene,
• 33:07
  for
• 33:07
  example.
• 33:07
  Also,
• 33:08
  you
• 33:08
  know,
• 33:08
  there's
• 33:08
  an
• 33:08
  overall
• 33:10
  very
• 33:10
  optimism
• 33:11
  about,
• 33:12
  you
• 33:12
  know,
• 33:12
  about
• 33:13
  the
• 33:13
  cinema
• 33:14
  in
• 33:14
  general.
• 33:16
  Absolutely.
• 33:17
  And
• 33:17
  it
• 33:17
  isn't
• 33:17
  that
• 33:18
  kind
• 33:18
  of
• 33:18
  amazing
• 33:18
  contrast
• 33:19
  when
• 33:19
  you
• 33:19
  think
• 33:19
  back
• 33:20
  to
• 33:20
  I'm
• 33:21
  just
• 33:21
  coming
• 33:21
  out
• 33:21
  of
• 33:21
  the
• 33:22
  pandemic
• 33:23
  when
• 33:23
  the.
• 33:24
  The
• 33:25
  received
• 33:25
  wisdom
• 33:25
  was
• 33:26
  be
• 33:26
  that
• 33:26
  kind
• 33:26
  of.
• 33:27
  In
• 33:27
  some
• 33:27
  ways
• 33:28
  cinema
• 33:28
  people
• 33:29
  wouldn't
• 33:29
  be
• 33:29
  returning
• 33:30
  to
• 33:30
  the
• 33:30
  cinemas.
• 33:31
  And
• 33:31
  yet
• 33:31
  here
• 33:32
  we
• 33:32
  are
• 33:32
  now
• 33:32
  and.
• 33:33
  And
• 33:33
  younger
• 33:34
  audiences
• 33:35
  are
• 33:36
  really
• 33:36
  kind
• 33:36
  of
• 33:36
  flocking
• 33:37
  to
• 33:37
  see
• 33:38
  films
• 33:38
  there
• 33:39
  and
• 33:39
  kind
• 33:39
  of,
• 33:40
  you
• 33:40
  know,
• 33:40
  there's
• 33:40
  a
• 33:41
  big
• 33:41
  revival.
• 33:41
  Yeah.
• 33:42
  I
• 33:42
  think
• 33:42
  there's
• 33:43
  kind
• 33:43
  of
• 33:43
  a
• 33:43
  lot
• 33:43
  of
• 33:43
  reasons
• 33:43
  to
• 33:43
  be
• 33:44
  optimistic.
• 33:45
  Yeah.
• 33:46
  It
• 33:46
  feels
• 33:46
  like
• 33:46
  a
• 33:47
  reminder
• 33:47
  and
• 33:48
  thanks
• 33:48
  to
• 33:49
  creators,
• 33:50
  as
• 33:50
  we've
• 33:51
  spoken
• 33:51
  about.
• 33:51
  But
• 33:51
  it
• 33:52
  feels
• 33:52
  like
• 33:52
  they've
• 33:53
  helped
• 33:53
  remind
• 33:54
  us
• 33:54
  what
• 33:54
  the
• 33:54
  cinema
• 33:55
  is
• 33:55
  about.
• 33:55
  That
• 33:56
  collective
• 33:57
  communal
• 33:57
  experience
• 33:58
  that
• 33:58
  you
• 33:58
  don't
• 33:59
  get
• 33:59
  sitting
• 33:59
  at
• 33:59
  home
• 34:00
  in
• 34:00
  front
• 34:00
  of
• 34:00
  your
• 34:00
  TV
• 34:01
  set.
• 34:01
  It's
• 34:01
  with
• 34:01
  your
• 34:01
  friends.
• 34:02
  I
• 34:03
  thoroughly
• 34:04
  adored
• 34:04
  all
• 34:05
  of
• 34:05
  the
• 34:05
  cosplay
• 34:06
  that
• 34:06
  was
• 34:06
  going
• 34:06
  on
• 34:06
  around
• 34:07
  Amazing
• 34:07
  Digital
• 34:08
  Circus.
• 34:08
  I
• 34:08
  mean,
• 34:09
  just
• 34:09
  the
• 34:09
  creativity
• 34:10
  and
• 34:10
  imagination
• 34:11
  and
• 34:11
  fervor
• 34:12
  with
• 34:12
  which
• 34:12
  they
• 34:12
  embraced
• 34:13
  that
• 34:13
  opportunity
• 34:14
  to
• 34:14
  get
• 34:14
  together
• 34:14
  with
• 34:15
  fellow
• 34:15
  fans
• 34:15
  and
• 34:15
  go
• 34:16
  and
• 34:16
  see
• 34:17
  that
• 34:17
  finale.
• 34:18
  That's
• 34:19
  Gen
• 34:19
  Z,
• 34:19
  right,
• 34:19
  Joe?
• 34:20
  It's
• 34:20
  like,
• 34:20
  you
• 34:20
  know,
• 34:20
  we
• 34:21
  like
• 34:21
  coming
• 34:21
  out
• 34:21
  of
• 34:21
  the
• 34:22
  pandemic.
• 34:22
  You
• 34:22
  gentle
• 34:22
  minions.
• 34:23
  You'd
• 34:23
  Barbie,
• 34:24
  you'd
• 34:24
  Wicked.
• 34:25
  Yeah.
• 34:26
  Even
• 34:26
  K
• 34:26
  Pop
• 34:26
  Demon
• 34:27
  Hunters.
• 34:27
  Right.
• 34:27
  That
• 34:27
  had
• 34:28
  a
• 34:28
  limited
• 34:28
  release
• 34:28
  and
• 34:28
  all
• 34:29
  the
• 34:29
  fans
• 34:29
  came
• 34:29
  out
• 34:29
  in
• 34:29
  October.
• 34:30
  Right.
• 34:30
  All
• 34:30
  dressed
• 34:31
  up.
• 34:33
  Minecraft
• 34:33
  movie.
• 34:34
  Yeah,
• 34:35
  yeah,
• 34:35
  it's.
• 34:36
  It's
• 34:36
  great.
• 34:37
  And
• 34:37
  it
• 34:37
  really
• 34:38
  does.
• 34:38
  To
• 34:38
  your
• 34:38
  point,
• 34:39
  Andy,
• 34:39
  it
• 34:39
  feels
• 34:39
  like
• 34:39
  there's
• 34:40
  a.
• 34:40
  There's
• 34:40
  a
• 34:40
  vitality
• 34:41
  to
• 34:41
  it
• 34:42
  which
• 34:42
  is,
• 34:43
  you
• 34:43
  know,
• 34:43
  which
• 34:43
  is
• 34:43
  great
• 34:44
  and
• 34:44
  obviously
• 34:44
  a
• 34:44
  great
• 34:44
  opportunity
• 34:45
  for
• 34:45
  someone
• 34:46
  like
• 34:46
  you,
• 34:46
  Caspar,
• 34:47
  and
• 34:47
  Piece
• 34:47
  of
• 34:47
  Magic.
• 34:48
  So
• 34:49
  thank
• 34:50
  you
• 34:50
  so
• 34:50
  much
• 34:50
  for
• 34:51
  joining
• 34:51
  us.
• 34:52
  What
• 34:52
  a
• 34:52
  treat.
• 34:53
  We
• 34:53
  can't
• 34:54
  wait
• 34:54
  to
• 34:54
  hear
• 34:55
  your
• 34:55
  exclusive.
• 34:56
  We
• 34:56
  will
• 34:56
  of
• 34:56
  course,
• 34:57
  champion
• 34:58
  it
• 34:58
  when
• 34:58
  we
• 34:58
  release
• 34:59
  the
• 34:59
  podcast.
• 35:00
  Well
• 35:00
  done
• 35:00
  for
• 35:01
  holding
• 35:02
  tight.
• 35:04
  Well,
• 35:04
  thank
• 35:04
  you
• 35:05
  for
• 35:05
  having
• 35:05
  me.
• 35:05
  It
• 35:05
  was
• 35:05
  great
• 35:06
  speaking
• 35:06
  to
• 35:06
  you
• 35:06
  all.
• 35:08
  Super
• 35:08
  interesting.
• 35:08
  Thank
• 35:09
  you.
• 35:09
  I'm
• 35:09
  going
• 35:09
  to
• 35:09
  throw
• 35:09
  to
• 35:10
  you,
• 35:10
  Andy,
• 35:10
  to
• 35:10
  do
• 35:10
  your
• 35:11
  thing.
• 35:11
  Yeah,
• 35:12
  thanks,
• 35:12
  Casper.
• 35:13
  So
• 35:14
  creators
• 35:15
  plus
• 35:15
  engaged
• 35:16
  fandoms
• 35:17
  creates
• 35:17
  fantastic
• 35:18
  cinema
• 35:18
  experiences.
• 35:19
  So
• 35:19
  thanks
• 35:20
  very
• 35:20
  much
• 35:20
  for
• 35:20
  that,
• 35:20
  Casper.
• 35:21
  That
• 35:21
  was
• 35:21
  really
• 35:22
  interesting
• 35:22
  and
• 35:22
  insightful.
• 35:23
  Hope
• 35:23
  you
• 35:24
  guys
• 35:24
  enjoyed
• 35:24
  listening
• 35:25
  and
• 35:26
  please
• 35:26
  like
• 35:27
  and
• 35:27
  subscribe
• 35:27
  and
• 35:28
  follow
• 35:28
  us
• 35:28
  wherever
• 35:28
  you
• 35:28
  get
• 35:29
  your
• 35:29
  podcasts
• 35:29
  and
• 35:30
  we
• 35:30
  will
• 35:30
  see
• 35:30
  you
• 35:30
  all
• 35:31
  next
• 35:31
  week.
• 35:33
  Badoom,
• 35:34
  Badoom,
• 35:34
  Badoom.
• 35:35
  Don't
• 35:36
  Badom.
• 35:36
  Badu.
• 35:39
  Badu.
• 35:40
  Badu.