Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys

Transcript

Hit It & Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys · The SmallBizChat with Melinda Emerson

• 0:00
  Three, two, one, zero.
• 0:04
  Ignition.
• 0:06
  Lift off.
• 0:09
  Ending small business failure.
• 0:11
  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
• 0:17
  Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:23
  you need to succeed and live the life you dream of.
• 0:26
  Now here's your host, the small biz chat lady herself, Melinda Emerson.
• 0:34
  Have you subscribed to the small biz chat podcast?
• 0:37
  Well, it's time.
• 0:38
  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
• 0:45
  small business.
• 0:46
  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
• 0:51
  your business forward.
• 0:53
  Be sure to subscribe to the Small Bitch Chat podcast today.
• 0:58
  Hi there, and welcome to the Small Biz Chat podcast.
• 1:01
  I'm Melinda Emerson, small biz lady, your host, and I'm America's number one small business
• 1:06
  expert.
• 1:07
  What I wanna do now is bring back our other guests and we are going to have a little quick
• 1:12
  panel.
• 1:13
  I want to invite Doctor.
• 1:14
  Latonya White and Dove Gordon back to the table.
• 1:19
  And now what we are going to do is a little panel that I like to call hit it and quit it.
• 1:24
  Let me tell you guys how this works.
• 1:25
  I'm gonna ask each of you the same question.
• 1:29
  You only have thirty seconds to answer and you cannot, I repeat, you cannot repeat somebody
• 1:36
  else's answer.
• 1:37
  Y'all got it?
• 1:38
  Got it.
• 1:39
  Alright.
• 1:40
  So, Latanya, since you've been waiting the longest, we're going to start with you.
• 1:43
  Then, we're going to go to you, Dove, and then you, Anisha, and then I'll just call it out as
• 1:47
  we go along.
• 1:48
  Okay?
• 1:48
  First question, what is your favorite podcast?
• 1:54
  Think Like a Champion.
• 1:56
  Russell Wilson and his brother, Harry Wilson, talking about mindset and goal setting, all
• 2:02
  those things.
• 2:03
  I love it.
• 2:04
  I love it.
• 2:05
  That's one I've never heard of.
• 2:06
  That's wonderful.
• 2:07
  All right, Dove, what is your favorite podcast?
• 2:12
  Dove, you are muted.
• 2:15
  Oh, sorry.
• 2:17
  I listen to my clients' podcasts.
• 2:19
  We've got many clients with many podcasts and that helps me get to know them better and
• 2:24
  discover new people.
• 2:26
  Love it.
• 2:27
  All right.
• 2:27
  And Anisha, what is your favorite podcast?
• 2:30
  So it's Stuff You Should Know.
• 2:31
  I have a couple, but one of the main ones that I try to listen to frequently is Stuff You
• 2:36
  Should Know.
• 2:37
  I think it's the Harvard Business Journal that might, publish that.
• 2:41
  It's a pretty interesting one.
• 2:42
  You could get some bite sized facts.
• 2:44
  I love it.
• 2:45
  I love it.
• 2:45
  My favorite podcast is actually membership geeks.
• 2:48
  I love the people that run membership sites all over the world.
• 2:51
  They they're out of London and they're really cool and interesting.
• 2:54
  All right.
• 2:55
  Next question.
• 2:56
  This time I'm gonna start with you, Gov, then you, Anisha, then you, Latonya.
• 3:01
  What is your favorite business app?
• 3:06
  Favorite business Well,
• 3:08
  I was recently reintroduced to Workflowy, which is I'm using for personal my my personal tasks
• 3:16
  to organize that.
• 3:18
  Interesting.
• 3:19
  After that, I'd say ClickUp, which we're using for project management.
• 3:22
  ClickUp.
• 3:23
  Okay.
• 3:23
  I've definitely heard of ClickUp before, but not Wordflow.
• 3:26
  I gotta check that out.
• 3:27
  Wordflow.
• 3:27
  Alright.
• 3:28
  Anisha, what you got?
• 3:30
  So this is certainly not innovative at all, but I have recently gone back and been wedded to
• 3:38
  OneNote.
• 3:39
  Because it functions like my brain with all the different open tabs and projects.
• 3:44
  And it's also like an at a glance where I can get my hands on like the documents, the
• 3:49
  context.
• 3:50
  If I'm interviewing someone and I have specific interview questions, I have little tabs for
• 3:55
  interview questions for a specific person.
• 3:58
  And so OneNote has become one of my new favorites.
• 4:02
  Love it.
• 4:03
  All right, Doctor.
• 4:04
  White, what is your favorite business app?
• 4:07
  I'm gonna say Loom, l o o m.
• 4:10
  So this is where you can screen record, and it really saves me so much time from typing.
• 4:15
  Jesus.
• 4:16
  So Loom.
• 4:18
  Love it.
• 4:19
  Love it.
• 4:19
  All right.
• 4:19
  Good stuff.
• 4:20
  Okay.
• 4:21
  Now next question.
• 4:22
  Anisha, I'm coming to you first this time.
• 4:25
  Yes.
• 4:25
  Then you, Gov, and then you, Latanya.
• 4:28
  Okay.
• 4:29
  What is your favorite old school marketing tip?
• 4:35
  Old school.
• 4:38
  Oh my gosh.
• 4:39
  So this is like very, very old school and I don't know where it's like quite landing and
• 4:44
  it's because of me personally too, right?
• 4:47
  So I've gone back in the last couple of years to writing good old fashioned thank you notes
• 4:53
  by hand and it's like an old philanthropy tip.
• 4:58
  So I started my career in fundraising many, many years ago and those handwritten notes that
• 5:03
  you get, that are even like direct mail campaigns are the things that like tend to get
• 5:09
  open.
• 5:10
  Right?
• 5:11
  The reason why I'm hard on myself about that tip is because I've also gotten incredibly used
• 5:15
  to getting these like electronic notifications.
• 5:19
  I don't even really need my mail.
• 5:20
  So, I don't necessarily always go through it and so, there is there is that because the
• 5:27
  things that I get are usually like advertisements or such, right?
• 5:30
  That still being said, if I see in that shuffle when I get like a weekend day to suss through
• 5:36
  what are these sales circulars and random things that sort of do.
• 5:39
  If I see something that's like handwritten by a real live person, that's the thing that, you
• 5:45
  know, I will definitely open first.
• 5:48
  Love it.
• 5:48
  Love it.
• 5:50
  Okay.
• 5:50
  What about you, gov?
• 5:52
  What is your favorite old school marketing tip?
• 5:56
  For marketing, you got to get people's attention and interest so that they want to
• 6:00
  learn more, get to know you better, become more.
• 6:03
  And the old school tip is USB.
• 6:06
  You got to have a unique selling proposition.
• 6:08
  However, I have modernized that or at least distilled it a little bit more clearly by
• 6:12
  saying, you've got to be really clear.
• 6:14
  What is a problem that you help solve?
• 6:15
  What is a result that you enable?
• 6:18
  And that's, that's the, everything builds on that.
• 6:21
  And you have to be clear about the problem as your ideal client thinks about it.
• 6:26
  So that's, that's the way to make it just practical.
• 6:29
  And I would only add one thing to that.
• 6:31
  And then you, then you got to get clear about the transformation too, because people buy
• 6:34
  transformation.
• 6:35
  All right.
• 6:36
  Problem they have and the result they want don't have is two sides of the same Exactly.
• 6:40
  Exactly.
• 6:41
  All right.
• 6:41
  Latanya, what do you got?
• 6:42
  What's your favorite old school marketing tip?
• 6:45
  I'll say like being in the room, right?
• 6:50
  So now there are hybrid events.
• 6:53
  If you can be there in person, be there in person.
• 6:56
  And if you can't, turn on your camera so they know you're in the room.
• 7:02
  Good point about turning the camera on.
• 7:04
  That gets on my nerves.
• 7:05
  I'm working all hard doing a webinar, looking at blank screens, that's terrible.
• 7:10
  All right.
• 7:10
  Last question you guys, Latonya, I'm coming back to you first, then you Anisha, then you
• 7:16
  Gov.
• 7:17
  All right.
• 7:18
  Dove, why do I say Gov?
• 7:19
  Anyway, what is the best business book you've ever read?
• 7:27
  Probably Tax Free Wealth by Tom Wheelwright.
• 7:32
  So he's the CPA for the Rich Dad Poor Dad Companies.
• 7:36
  And again, Paul on the road to Damascus.
• 7:43
  You said it changed your life, Yes, it did.
• 7:46
  Tax Free Wealth.
• 7:47
  Love it.
• 7:48
  All right.
• 7:50
  Doug, what do you got?
• 7:51
  What's your favorite book?
• 7:52
  There are a lot of them, but The Obstacle is the Way by Ryan Holiday is a really, I mean,
• 8:01
  that's just, that's just really sets people's mind.
• 8:04
  I think it should be required reading in high schools.
• 8:06
  I do too.
• 8:08
  The Obstacle is the Way.
• 8:09
  I love it.
• 8:10
  Anisha, what's yours?
• 8:11
  So this is definitely not cheating.
• 8:13
  I know you said that it starts over if someone names the same thing, right?
• 8:17
  So I have The Obstacle is the Way on my bookshelf.
• 8:20
  It is one of my favorites, But another business favorite that is not really so much a business
• 8:27
  book, but essential reading is also by Ryan Holiday and it's called The Ego Is The Enemy.
• 8:33
  I think it's something that every human being should read, but I definitely think it makes
• 8:39
  you a smarter business leader, just getting out of your own stuff in your own ego's way.
• 8:47
  So copycat on Ryan Holiday, but I was gonna say it anyway, but the obstacles the way is another
• 8:55
  favorite.
• 8:56
  I love it.
• 8:56
  I love it.
• 8:57
  And my favorite book is 10X is Easier Than 2X by Dan Sullivan.
• 9:01
  That is a powerful book.
• 9:02
  So if you haven't read it, please read it.
• 9:05
  And thank you all so much for being my guests on today's Small Bitch Chat Pod.
• 9:10
  Thank you to Doctor.
• 9:12
  Latonya White.
• 9:13
  Learn more information from her at meetdrwhite.com.
• 9:17
  You want to know more about joint ventures, head over to Dove Gordon's website,
• 9:22
  profitablerelationships.com.
• 9:25
  And if you are looking for a fractional talent acquisition director, look up Anisha Robinson
• 9:31
  Keyes on LinkedIn.
• 9:33
  All right.
• 9:34
  If you want to learn more about how to run a successful business, please head over to Small
• 9:40
  Biz Lady University, where we have lots of tools and tips and courses to help you move
• 9:47
  your business much faster.
• 9:49
  And if you're a woman or a Chica, I want to invite you to check out Small Business Lady
• 9:55
  Academy.
• 9:55
  It is our private exclusive membership site for women entrepreneurs.
• 10:00
  We designed it with you in mind.
• 10:03
  We have two pathways: How to Start and Ready to Grow.
• 10:06
  So if that describes any of you, come holler at the Small Biz Lady.
• 10:10
  Y'all know I've been doing this for a long time and I put all of my best information and ebooks
• 10:16
  and trainings in this site.
• 10:19
  Plus, I coach people live once a month.
• 10:21
  So I want to make sure that you know that Small Biz Lady Academy is built for you.
• 10:27
  If you're ready to make more money, you need to be in my community, honey, because that's all,
• 10:32
  if it don't make money, it don't make no sense.
• 10:34
  All right, thank you so much for being here for another episode of the Small Biz Chat podcast.
• 10:41
  And I will leave you with this.
• 10:43
  You never lose in business.
• 10:45
  Either you win or you learn.
• 10:48
  God bless everybody.
• 10:50
  Thank you so much.
• 10:54
  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
• 10:59
  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
• 11:04
  more fantastic information and interviews.
• 11:07
  You can find more sources and small business success strategies by visiting Melinda's
• 11:12
  website, succeedasyourownboss.com.
• 11:15
  Thanks again for listening, and we'll see you next week.