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Behind the Scenes — How We Plan and Produce the Summer Content Season at VYNCY
In this episode Liz takes listeners behind the curtain of VYNCY’s studio to reveal the complete process of planning, building, and shipping the 2026 summer content season.
She explains how the team maps out the season, locks key dates, balances production and placement weeks, and maintains voice integrity while working within a four‑hour‑a‑day cap. Learn about the seasonal arc, campaign alignment, content locking ratios, production week structure, hands‑only video strategy, email sequencing, and key lessons from last summer—including why they ship less, avoid pitching on Father’s Day, and now…
The skinny
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