Latest / Wedding Pros who are ready to grow - with Becca Pountney / How do we stay relevant to a tech generation with Anshika Arora

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How do we stay relevant to a tech generation with Anshika Arora · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Being
• 0:00
  interactive.
• 0:01
  I
• 0:01
  think
• 0:01
  that's
• 0:01
  one
• 0:02
  of
• 0:02
  the
• 0:02
  biggest
• 0:02
  things.
• 0:03
  Being
• 0:03
  authentic
• 0:03
  and
• 0:03
  interactive
• 0:04
  and
• 0:04
  that
• 0:04
  means
• 0:05
  different
• 0:05
  types
• 0:06
  of
• 0:06
  content
• 0:06
  and
• 0:07
  not
• 0:07
  just
• 0:07
  putting
• 0:08
  out
• 0:08
  content
• 0:08
  to
• 0:08
  showcase
• 0:09
  your
• 0:09
  work.
• 0:09
  Being
• 0:10
  very
• 0:10
  forward
• 0:11
  looking
• 0:11
  and
• 0:11
  forward
• 0:12
  thinking
• 0:12
  when
• 0:12
  it
• 0:12
  comes
• 0:12
  to
• 0:13
  things.
• 0:13
  So
• 0:13
  interactive.
• 0:14
  When
• 0:14
  I
• 0:14
  mean
• 0:14
  that,
• 0:15
  I
• 0:15
  mean
• 0:15
  with
• 0:15
  your
• 0:15
  websites,
• 0:16
  I
• 0:16
  mean
• 0:16
  with
• 0:16
  your
• 0:17
  brochures
• 0:18
  and
• 0:18
  I
• 0:18
  mean
• 0:18
  with
• 0:19
  your
• 0:19
  emails
• 0:20
  and
• 0:20
  just
• 0:20
  the
• 0:20
  automations
• 0:21
  that
• 0:21
  you
• 0:21
  have
• 0:21
  in
• 0:22
  place.
• 0:22
  But
• 0:22
  I
• 0:23
  always
• 0:23
  say
• 0:23
  the
• 0:23
  the
• 0:23
  most
• 0:24
  important
• 0:24
  email
• 0:24
  is
• 0:25
  also
• 0:25
  that
• 0:25
  first
• 0:25
  one
• 0:26
  that
• 0:26
  they
• 0:26
  get
• 0:26
  as
• 0:26
  soon
• 0:26
  as
• 0:27
  they've
• 0:27
  inquired
• 0:27
  with
• 0:27
  you.
• 1:24
  I'm
• 1:25
  Becca
• 1:25
  Poutney,
• 1:25
  wedding
• 1:26
  business
• 1:26
  marketing
• 1:26
  expert,
• 1:27
  speaker
• 1:27
  and
• 1:28
  blogger
• 1:28
  and
• 1:28
  you're
• 1:28
  listening
• 1:29
  to
• 1:29
  the
• 1:29
  Wedding
• 1:29
  Pros
• 1:30
  who
• 1:30
  Are
• 1:30
  Ready
• 1:30
  to
• 1:30
  Grow
• 1:31
  podcast.
• 1:32
  I'm
• 1:32
  here
• 1:32
  to
• 1:33
  share
• 1:33
  with
• 1:33
  you
• 1:33
  actionable
• 1:34
  tips,
• 1:34
  strategies
• 1:35
  and
• 1:35
  real
• 1:35
  life
• 1:35
  examples
• 1:36
  to
• 1:36
  help
• 1:37
  you
• 1:37
  take
• 1:37
  your
• 1:37
  wedding
• 1:37
  business
• 1:38
  to
• 1:38
  the
• 1:38
  next
• 1:38
  level.
• 1:39
  If
• 1:39
  you
• 1:39
  are
• 1:40
  an
• 1:40
  ambitious
• 1:40
  wedding
• 1:41
  business
• 1:41
  owner
• 1:41
  that
• 1:42
  wants
• 1:42
  to
• 1:42
  take
• 1:42
  your
• 1:42
  passion
• 1:43
  and
• 1:43
  use
• 1:43
  it
• 1:43
  to
• 1:43
  build
• 1:44
  a
• 1:44
  profitable,
• 1:44
  sustainable
• 1:45
  business
• 1:46
  doing
• 1:46
  what
• 1:46
  you
• 1:46
  love,
• 1:46
  then
• 1:47
  you're
• 1:47
  in
• 1:47
  the
• 1:47
  right
• 1:47
  place.
• 1:48
  Let's
• 1:48
  get
• 1:49
  going
• 1:49
  with
• 1:49
  today's
• 1:49
  episode.
• 1:52
  Today
• 1:52
  I'm
• 1:52
  chatting
• 1:53
  with
• 1:53
  Anshika
• 1:53
  Arora,
• 1:54
  founder
• 1:54
  of
• 1:54
  the
• 1:55
  CRM
• 1:55
  platform,
• 1:55
  maternity
• 1:56
  and
• 1:56
  business
• 1:57
  consultant
• 1:57
  specializing
• 1:58
  in
• 1:58
  fusion
• 1:58
  weddings
• 1:59
  and
• 1:59
  Gen
• 1:59
  Z
• 1:59
  Psychology.
• 2:00
  Anshika
• 2:01
  is
• 2:01
  going
• 2:01
  to
• 2:01
  be
• 2:01
  on
• 2:01
  stage
• 2:01
  in
• 2:02
  March
• 2:02
  at
• 2:02
  Wed
• 2:02
  Pros
• 2:03
  Live
• 2:03
  talking
• 2:04
  all
• 2:04
  about
• 2:04
  how
• 2:04
  tech
• 2:05
  savvy
• 2:05
  couples
• 2:05
  are
• 2:05
  planning
• 2:06
  their
• 2:06
  weddings.
• 2:06
  I'm
• 2:07
  super
• 2:07
  excited
• 2:07
  for
• 2:07
  a
• 2:08
  session
• 2:08
  in
• 2:08
  March
• 2:09
  and
• 2:09
  also
• 2:09
  excited
• 2:10
  to
• 2:10
  have
• 2:10
  her
• 2:10
  on
• 2:10
  the
• 2:10
  podcast
• 2:11
  today.
• 2:11
  Anshika,
• 2:12
  welcome
• 2:12
  to
• 2:12
  the
• 2:13
  podcast.
• 2:13
  Thank
• 2:14
  you
• 2:14
  so
• 2:14
  much
• 2:14
  for
• 2:14
  having
• 2:14
  me,
• 2:14
  Becca.
• 2:15
  I'm
• 2:15
  so
• 2:15
  excited
• 2:15
  for
• 2:16
  this
• 2:16
  conversation
• 2:16
  and
• 2:16
  also
• 2:17
  WED
• 2:17
  Prose
• 2:17
  Live.
• 2:18
  I
• 2:18
  know
• 2:18
  it's
• 2:18
  going
• 2:18
  to
• 2:18
  be
• 2:18
  so
• 2:19
  much
• 2:19
  fun.
• 2:19
  Now
• 2:19
  this
• 2:19
  isn't
• 2:19
  your
• 2:20
  first
• 2:20
  appearance
• 2:21
  on
• 2:21
  the
• 2:21
  podcast.
• 2:21
  If
• 2:21
  people
• 2:22
  want
• 2:22
  to
• 2:22
  go
• 2:22
  back
• 2:22
  and
• 2:22
  listen,
• 2:23
  I
• 2:23
  did
• 2:23
  look
• 2:24
  it
• 2:24
  up.
• 2:24
  You
• 2:24
  were
• 2:24
  last
• 2:24
  on
• 2:25
  the
• 2:25
  podcast
• 2:25
  in
• 2:26
  November
• 2:26
  2024,
• 2:28
  which
• 2:28
  is
• 2:28
  crazy.
• 2:28
  Feels
• 2:29
  like
• 2:29
  ages
• 2:29
  ago.
• 2:30
  Not
• 2:31
  that
• 2:31
  long.
• 2:31
  At
• 2:31
  the
• 2:31
  Same
• 2:31
  time,
• 2:32
  episode
• 2:32
  137
• 2:34
  where
• 2:34
  we
• 2:34
  were
• 2:34
  talking
• 2:35
  all
• 2:35
  about
• 2:35
  the
• 2:35
  South
• 2:35
  Asian
• 2:36
  wedding
• 2:36
  market.
• 2:36
  Now
• 2:37
  we're
• 2:37
  not
• 2:37
  going
• 2:37
  to
• 2:37
  get
• 2:37
  into
• 2:37
  that
• 2:37
  too
• 2:38
  much
• 2:38
  today,
• 2:38
  so
• 2:38
  if
• 2:38
  you're
• 2:38
  listening
• 2:39
  to
• 2:39
  this
• 2:39
  and
• 2:39
  thinking,
• 2:40
  oh
• 2:40
  that
• 2:40
  sounds
• 2:40
  interesting,
• 2:41
  well
• 2:41
  listen
• 2:42
  to
• 2:42
  our
• 2:42
  conversation
• 2:42
  and
• 2:43
  then
• 2:43
  head
• 2:43
  Back
• 2:43
  to
• 2:43
  episode
• 2:44
  137
• 2:45
  to
• 2:45
  hear
• 2:45
  us
• 2:45
  talking
• 2:46
  about
• 2:46
  that.
• 2:46
  But
• 2:47
  if
• 2:47
  people
• 2:47
  didn't
• 2:47
  hear
• 2:48
  you
• 2:48
  on
• 2:49
  the
• 2:49
  first
• 2:49
  time
• 2:49
  you're
• 2:49
  on
• 2:49
  the
• 2:49
  podcast,
• 2:50
  maybe
• 2:50
  they're
• 2:50
  new
• 2:51
  to
• 2:51
  my
• 2:51
  world.
• 2:51
  Just
• 2:52
  give
• 2:52
  us
• 2:52
  a
• 2:52
  quick
• 2:52
  recap
• 2:53
  about
• 2:53
  who
• 2:53
  you
• 2:53
  are
• 2:54
  and
• 2:54
  how
• 2:54
  you
• 2:54
  ended
• 2:54
  up
• 2:54
  in
• 2:55
  the
• 2:55
  world
• 2:55
  of
• 2:55
  weddings.
• 2:55
  Amazing.
• 2:56
  So
• 2:56
  I
• 2:56
  started
• 2:57
  in
• 2:57
  weddings
• 2:57
  under
• 2:58
  five
• 2:58
  years
• 2:58
  ago
• 2:59
  now.
• 3:00
  Always
• 3:00
  been
• 3:01
  on
• 3:01
  the
• 3:01
  business
• 3:01
  to
• 3:02
  business
• 3:02
  as
• 3:02
  well
• 3:02
  as
• 3:03
  business
• 3:03
  to
• 3:03
  consumer
• 3:03
  side,
• 3:04
  but
• 3:04
  from
• 3:04
  a
• 3:04
  tech
• 3:04
  platform
• 3:05
  standpoint.
• 3:06
  So
• 3:06
  we
• 3:06
  started
• 3:07
  off
• 3:07
  as
• 3:07
  eternity
• 3:08
  being
• 3:08
  a
• 3:08
  South
• 3:08
  Asian
• 3:08
  wedding
• 3:09
  directory,
• 3:10
  moved
• 3:10
  into
• 3:10
  it
• 3:10
  being
• 3:11
  a
• 3:11
  CRM,
• 3:11
  and
• 3:12
  that
• 3:12
  still
• 3:12
  stands.
• 3:13
  And
• 3:13
  then
• 3:13
  equally
• 3:14
  on
• 3:14
  the
• 3:14
  side,
• 3:14
  I
• 3:14
  do
• 3:15
  business
• 3:15
  consulting,
• 3:15
  so
• 3:15
  I
• 3:16
  work
• 3:16
  with
• 3:16
  venues
• 3:16
  and
• 3:17
  suppliers
• 3:17
  one
• 3:17
  to
• 3:18
  one,
• 3:19
  either
• 3:19
  with
• 3:19
  training,
• 3:20
  or
• 3:21
  we
• 3:21
  do
• 3:21
  discovery
• 3:22
  days
• 3:22
  and
• 3:22
  strategy
• 3:23
  days
• 3:23
  just
• 3:23
  to
• 3:24
  help
• 3:24
  them
• 3:24
  bring
• 3:24
  more
• 3:24
  of
• 3:25
  the
• 3:25
  fusion
• 3:25
  side
• 3:26
  of
• 3:26
  things
• 3:26
  into
• 3:26
  their
• 3:27
  current
• 3:27
  offering
• 3:28
  as
• 3:28
  well
• 3:28
  as
• 3:28
  the
• 3:28
  Gen
• 3:29
  Z
• 3:29
  side
• 3:29
  of
• 3:29
  things.
• 3:29
  So
• 3:30
  especially
• 3:30
  if
• 3:30
  you're
• 3:30
  a
• 3:30
  business
• 3:31
  looking
• 3:31
  to
• 3:31
  enter
• 3:31
  those
• 3:32
  new
• 3:32
  markets,
• 3:33
  that's
• 3:33
  how
• 3:33
  we
• 3:33
  can
• 3:33
  work
• 3:34
  one
• 3:34
  to
• 3:34
  one
• 3:34
  to
• 3:34
  just
• 3:35
  make
• 3:35
  sure
• 3:35
  that
• 3:35
  your
• 3:36
  business
• 3:36
  is
• 3:36
  set
• 3:36
  up
• 3:36
  from
• 3:36
  a
• 3:37
  marketing,
• 3:38
  sales
• 3:39
  and
• 3:39
  operations
• 3:40
  point
• 3:40
  of
• 3:40
  view.
• 3:40
  I
• 3:41
  think
• 3:41
  it's
• 3:41
  a
• 3:41
  really
• 3:41
  interesting
• 3:42
  angle
• 3:42
  as
• 3:43
  well.
• 3:43
  I
• 3:43
  know
• 3:43
  we've
• 3:43
  worked
• 3:43
  together
• 3:44
  with
• 3:44
  some
• 3:44
  clients
• 3:44
  where
• 3:44
  I've
• 3:45
  pointed
• 3:45
  them
• 3:45
  in
• 3:45
  your
• 3:45
  direction
• 3:46
  because
• 3:46
  actually,
• 3:47
  quite
• 3:47
  often
• 3:47
  clients
• 3:47
  will
• 3:48
  say
• 3:48
  to
• 3:48
  me,
• 3:48
  oh,
• 3:48
  we
• 3:48
  want
• 3:48
  more
• 3:48
  multicultural
• 3:49
  weddings.
• 3:50
  But
• 3:50
  they
• 3:50
  don't
• 3:50
  actually
• 3:51
  have
• 3:51
  an
• 3:51
  understanding.
• 3:52
  So
• 3:52
  if
• 3:52
  someone's
• 3:52
  listening
• 3:53
  to
• 3:53
  this
• 3:53
  and
• 3:53
  thinking,
• 3:53
  that's
• 3:54
  exactly
• 3:54
  me
• 3:54
  that
• 3:55
  describes
• 3:55
  me,
• 3:56
  they
• 3:56
  could
• 3:56
  come
• 3:56
  to
• 3:56
  you
• 3:56
  and
• 3:57
  you
• 3:57
  could
• 3:57
  either
• 3:57
  train
• 3:57
  them
• 3:58
  or
• 3:58
  work
• 3:58
  with
• 3:58
  them
• 3:58
  alongside
• 3:59
  them
• 3:59
  to
• 3:59
  just
• 3:59
  kind
• 4:00
  of
• 4:00
  give
• 4:00
  them
• 4:00
  some
• 4:00
  guidance
• 4:01
  on
• 4:01
  that
• 4:01
  area.
• 4:01
  Yeah,
• 4:01
  absolutely.
• 4:02
  Because
• 4:02
  there's
• 4:02
  so
• 4:02
  many
• 4:03
  nuances.
• 4:04
  And
• 4:04
  I
• 4:04
  think
• 4:04
  every
• 4:05
  new
• 4:05
  client
• 4:05
  profile
• 4:06
  needs
• 4:06
  to
• 4:06
  be
• 4:07
  marketed
• 4:08
  to
• 4:08
  differently.
• 4:09
  And
• 4:09
  I
• 4:09
  think
• 4:09
  that's
• 4:09
  the
• 4:10
  great
• 4:10
  thing
• 4:10
  about
• 4:10
  the
• 4:10
  industry
• 4:10
  because
• 4:11
  you
• 4:11
  never
• 4:11
  work
• 4:11
  with
• 4:11
  the
• 4:12
  same
• 4:12
  kind
• 4:12
  of
• 4:12
  couple
• 4:13
  on
• 4:13
  every
• 4:13
  event.
• 4:14
  And
• 4:14
  so
• 4:14
  it's
• 4:15
  always
• 4:15
  fun
• 4:15
  to
• 4:15
  work
• 4:15
  with
• 4:15
  businesses
• 4:16
  and
• 4:16
  make
• 4:16
  sure
• 4:16
  that
• 4:17
  they
• 4:17
  feel
• 4:17
  most
• 4:17
  comfortable
• 4:18
  speaking
• 4:18
  to
• 4:18
  those
• 4:19
  who
• 4:19
  are
• 4:19
  maybe
• 4:19
  of
• 4:19
  different
• 4:19
  cultures
• 4:20
  and
• 4:20
  backgrounds.
• 4:21
  100%.
• 4:21
  So
• 4:22
  you
• 4:22
  were
• 4:22
  last
• 4:22
  on
• 4:22
  the
• 4:22
  podcast
• 4:23
  in
• 4:23
  2024.
• 4:24
  We're
• 4:24
  now
• 4:24
  in
• 4:25
  2026.
• 4:26
  And
• 4:26
  I've
• 4:26
  seen
• 4:27
  there's
• 4:27
  been
• 4:27
  seismic
• 4:28
  shifts
• 4:28
  in
• 4:29
  our
• 4:29
  industry,
• 4:29
  I
• 4:29
  think
• 4:30
  over
• 4:30
  the
• 4:30
  last
• 4:30
  couple
• 4:30
  of
• 4:31
  years,
• 4:31
  some
• 4:31
  huge
• 4:31
  shifts.
• 4:32
  So
• 4:32
  I
• 4:33
  want
• 4:33
  to
• 4:33
  know
• 4:33
  from
• 4:33
  you,
• 4:33
  what
• 4:34
  shifts
• 4:34
  have
• 4:34
  you
• 4:34
  seen
• 4:35
  in
• 4:35
  the
• 4:35
  industry
• 4:36
  over
• 4:36
  the
• 4:37
  last
• 4:37
  couple
• 4:37
  of
• 4:37
  years
• 4:37
  that
• 4:38
  you
• 4:38
  think
• 4:38
  we
• 4:38
  need
• 4:38
  to
• 4:38
  be
• 4:38
  paying
• 4:39
  attention
• 4:39
  to?
• 4:39
  Absolutely.
• 4:40
  I
• 4:40
  think
• 4:40
  one
• 4:41
  of
• 4:41
  the
• 4:41
  biggest
• 4:41
  ones
• 4:41
  that
• 4:41
  I
• 4:41
  always
• 4:42
  harp
• 4:42
  on
• 4:42
  about
• 4:42
  is
• 4:42
  definitely
• 4:43
  Gen
• 4:43
  Z,
• 4:43
  because
• 4:43
  the
• 4:44
  number
• 4:44
  of
• 4:44
  Gen
• 4:44
  Z
• 4:45
  couples
• 4:45
  are
• 4:45
  now
• 4:45
  increasing
• 4:46
  year
• 4:46
  on
• 4:46
  year.
• 4:47
  Obviously,
• 4:47
  I
• 4:47
  think
• 4:47
  when
• 4:47
  we
• 4:48
  spoke
• 4:48
  we
• 4:48
  were
• 4:49
  still
• 4:49
  at
• 4:49
  kind
• 4:49
  of
• 4:49
  maybe
• 4:50
  the
• 4:50
  one
• 4:50
  in
• 4:50
  three
• 4:50
  couples
• 4:51
  is
• 4:51
  going
• 4:51
  to
• 4:51
  be
• 4:51
  Gen
• 4:51
  Z.
• 4:52
  I
• 4:52
  think
• 4:52
  we're
• 4:52
  now
• 4:53
  in
• 4:53
  the
• 4:53
  over
• 4:53
  50%
• 4:54
  of
• 4:54
  your
• 4:54
  client
• 4:54
  base
• 4:55
  is
• 4:55
  likely
• 4:55
  to
• 4:55
  be
• 4:56
  Gen
• 4:56
  Z.
• 4:56
  And
• 4:57
  with
• 4:57
  that
• 4:57
  just
• 4:57
  come
• 4:57
  so
• 4:58
  many
• 4:58
  different
• 4:58
  consumer
• 4:59
  buying
• 4:59
  habits.
• 4:59
  And
• 4:59
  I
• 5:00
  remember
• 5:00
  you
• 5:00
  always
• 5:00
  say
• 5:01
  it,
• 5:01
  that
• 5:01
  they're
• 5:01
  coined
• 5:01
  the
• 5:02
  Amazon
• 5:02
  generation,
• 5:03
  that
• 5:03
  you
• 5:03
  say
• 5:04
  your
• 5:04
  kids
• 5:04
  are
• 5:04
  like
• 5:04
  that,
• 5:04
  that
• 5:05
  they
• 5:05
  want
• 5:05
  something,
• 5:06
  they'll
• 5:06
  order
• 5:06
  it
• 5:06
  today,
• 5:06
  and
• 5:07
  they
• 5:07
  want
• 5:07
  it
• 5:07
  either
• 5:07
  the
• 5:07
  Same
• 5:08
  evening
• 5:08
  or
• 5:08
  tomorrow.
• 5:09
  But
• 5:09
  that
• 5:09
  is
• 5:10
  just
• 5:10
  how
• 5:10
  their
• 5:10
  psychology
• 5:11
  works.
• 5:11
  And
• 5:12
  so
• 5:12
  I
• 5:12
  think
• 5:12
  that's
• 5:13
  been
• 5:13
  one
• 5:13
  of
• 5:13
  the
• 5:13
  biggest
• 5:13
  shifts.
• 5:14
  And
• 5:14
  with
• 5:14
  that
• 5:14
  comes
• 5:15
  a
• 5:15
  few
• 5:15
  things,
• 5:16
  inclusivity
• 5:16
  being
• 5:17
  one
• 5:17
  of
• 5:17
  them.
• 5:18
  So
• 5:18
  again,
• 5:18
  we're
• 5:19
  seeing
• 5:19
  a
• 5:19
  lot
• 5:19
  more
• 5:19
  fusion
• 5:20
  weddings.
• 5:20
  So
• 5:21
  you
• 5:21
  might
• 5:21
  have
• 5:21
  partners
• 5:21
  who
• 5:22
  now
• 5:22
  have
• 5:22
  two,
• 5:23
  three,
• 5:23
  maybe
• 5:23
  even
• 5:23
  four
• 5:24
  different
• 5:24
  heritages
• 5:24
  that
• 5:25
  they
• 5:25
  want
• 5:25
  to
• 5:25
  be
• 5:25
  part
• 5:26
  of
• 5:26
  that
• 5:26
  special
• 5:26
  day.
• 5:27
  So
• 5:27
  how
• 5:27
  can
• 5:27
  we,
• 5:28
  as
• 5:28
  businesses
• 5:29
  kind
• 5:29
  of
• 5:29
  showcase
• 5:29
  that
• 5:30
  on
• 5:30
  our
• 5:30
  social
• 5:31
  as
• 5:31
  well
• 5:31
  as
• 5:31
  actually
• 5:32
  on
• 5:32
  the
• 5:32
  day,
• 5:33
  act
• 5:33
  accordingly?
• 5:34
  And
• 5:34
  then
• 5:35
  secondly,
• 5:35
  with
• 5:35
  technology,
• 5:36
  I
• 5:36
  think
• 5:36
  that's
• 5:36
  the
• 5:36
  biggest
• 5:37
  shift
• 5:37
  is
• 5:37
  I
• 5:38
  think
• 5:38
  kind
• 5:38
  of
• 5:39
  pre2020,
• 5:40
  it
• 5:40
  was
• 5:41
  a
• 5:41
  very
• 5:41
  much
• 5:41
  Pinterest
• 5:42
  generation.
• 5:43
  Now
• 5:43
  it's
• 5:44
  very
• 5:44
  much
• 5:44
  TikTok.
• 5:45
  I
• 5:45
  remember
• 5:45
  you
• 5:45
  spoke
• 5:46
  at
• 5:46
  our
• 5:46
  event
• 5:46
  last
• 5:46
  year,
• 5:47
  Revive,
• 5:47
  where
• 5:48
  we
• 5:48
  actually
• 5:48
  had
• 5:49
  a
• 5:49
  Gen
• 5:49
  Z
• 5:50
  couple
• 5:50
  up
• 5:50
  on
• 5:50
  stage,
• 5:50
  and
• 5:51
  we
• 5:51
  did
• 5:51
  a
• 5:51
  panel
• 5:51
  with
• 5:51
  them,
• 5:52
  and
• 5:52
  they
• 5:52
  certainly
• 5:52
  found
• 5:53
  100%
• 5:53
  of
• 5:54
  their
• 5:54
  suppliers
• 5:54
  on
• 5:55
  TikTok.
• 5:55
  And
• 5:55
  I
• 5:55
  know
• 5:55
  you
• 5:55
  do
• 5:56
  a
• 5:56
  lot
• 5:56
  of
• 5:56
  TikTok
• 5:56
  courses
• 5:57
  on
• 5:57
  that
• 5:57
  with
• 5:57
  Simona,
• 5:57
  which
• 5:58
  is
• 5:58
  great.
• 5:59
  But
• 5:59
  I
• 5:59
  think
• 5:59
  there's
• 5:59
  just
• 6:00
  so
• 6:00
  many
• 6:00
  of
• 6:00
  those
• 6:01
  shifts
• 6:01
  in
• 6:02
  terms
• 6:02
  of
• 6:02
  how
• 6:02
  they're
• 6:03
  sourcing
• 6:03
  their
• 6:03
  businesses
• 6:04
  for
• 6:04
  their
• 6:04
  wedding,
• 6:05
  as
• 6:05
  well
• 6:05
  as
• 6:05
  communicating
• 6:06
  with
• 6:06
  them
• 6:07
  and
• 6:07
  actually
• 6:07
  how
• 6:07
  they
• 6:08
  are
• 6:08
  on
• 6:08
  the
• 6:08
  day.
• 6:08
  And
• 6:08
  the
• 6:08
  expectations
• 6:09
  have
• 6:09
  changed
• 6:10
  so
• 6:10
  much.
• 6:10
  Yeah,
• 6:11
  all
• 6:11
  of
• 6:11
  that.
• 6:11
  Completely
• 6:12
  true.
• 6:12
  And
• 6:12
  I
• 6:13
  think
• 6:13
  sometimes
• 6:14
  a
• 6:14
  lot
• 6:14
  of
• 6:14
  our
• 6:14
  industry
• 6:15
  is
• 6:15
  made
• 6:15
  up
• 6:16
  of
• 6:16
  millennials.
• 6:16
  I
• 6:17
  am
• 6:17
  very
• 6:17
  much
• 6:17
  in
• 6:17
  the
• 6:18
  millennial
• 6:18
  category.
• 6:19
  Obviously,
• 6:19
  we've
• 6:19
  got
• 6:19
  people
• 6:20
  who
• 6:20
  are
• 6:20
  older
• 6:20
  than
• 6:21
  me,
• 6:21
  and
• 6:21
  there
• 6:21
  are
• 6:22
  some
• 6:22
  people
• 6:22
  in
• 6:22
  the
• 6:22
  industry
• 6:22
  that
• 6:23
  are
• 6:23
  Gen
• 6:23
  Z,
• 6:23
  but
• 6:23
  to
• 6:23
  a
• 6:24
  lot
• 6:24
  of
• 6:24
  us,
• 6:24
  it
• 6:25
  feels
• 6:25
  like
• 6:25
  a
• 6:25
  bit
• 6:25
  of
• 6:25
  an
• 6:26
  alien
• 6:26
  concept.
• 6:26
  I
• 6:27
  mean,
• 6:27
  I'm
• 6:27
  very
• 6:28
  much
• 6:28
  in
• 6:28
  my
• 6:28
  comfortable
• 6:29
  millennium
• 6:30
  millennial
• 6:30
  zone.
• 6:31
  Yes,
• 6:31
  I'm
• 6:31
  toying
• 6:31
  with
• 6:32
  TikTok,
• 6:32
  but
• 6:33
  I
• 6:33
  have
• 6:33
  to,
• 6:33
  from
• 6:33
  a
• 6:33
  marketing
• 6:34
  point
• 6:34
  of
• 6:34
  view,
• 6:34
  if
• 6:34
  you
• 6:35
  ask
• 6:35
  me
• 6:35
  where
• 6:35
  I
• 6:35
  want
• 6:35
  to
• 6:35
  hang
• 6:36
  out,
• 6:36
  Instagram
• 6:36
  all
• 6:37
  of
• 6:37
  the
• 6:37
  way.
• 6:38
  So
• 6:38
  just
• 6:38
  explain
• 6:38
  to
• 6:39
  us,
• 6:39
  because
• 6:39
  you
• 6:39
  are
• 6:39
  Gen
• 6:39
  Z.
• 6:40
  Explain
• 6:40
  to
• 6:40
  us
• 6:41
  what.
• 6:41
  What
• 6:41
  is
• 6:42
  Gen
• 6:42
  Z?
• 6:42
  Who
• 6:42
  are
• 6:43
  they?
• 6:43
  When
• 6:43
  were
• 6:43
  they
• 6:43
  born?
• 6:44
  Like,
• 6:44
  how
• 6:44
  do
• 6:44
  we
• 6:44
  identify
• 6:45
  someone
• 6:45
  who's
• 6:45
  Gen
• 6:46
  Z?
• 6:46
  I'm
• 6:46
  so
• 6:46
  glad
• 6:47
  you
• 6:47
  said
• 6:47
  you're
• 6:47
  comfortable
• 6:47
  on
• 6:48
  Instagram
• 6:48
  and
• 6:48
  not
• 6:48
  Facebook,
• 6:49
  because
• 6:49
  that
• 6:49
  would
• 6:49
  have
• 6:50
  been
• 6:50
  way
• 6:50
  too
• 6:50
  far
• 6:50
  back.
• 6:51
  So
• 6:51
  Gen
• 6:52
  Z,
• 6:52
  they're
• 6:52
  often
• 6:53
  born
• 6:53
  between
• 6:53
  1997,
• 6:54
  I
• 6:54
  believe
• 6:55
  it
• 6:55
  goes
• 6:55
  up
• 6:55
  to
• 6:55
  2010,
• 6:56
  sometimes
• 6:56
  2012.
• 6:57
  Every
• 6:57
  website
• 6:57
  says
• 6:57
  something
• 6:58
  different,
• 6:59
  but
• 6:59
  that's
• 6:59
  typically
• 7:00
  when
• 7:00
  they're
• 7:00
  born,
• 7:01
  they're
• 7:01
  the
• 7:01
  first
• 7:01
  kind
• 7:01
  of
• 7:02
  digitally
• 7:02
  narrative
• 7:03
  generation.
• 7:03
  Like,
• 7:04
  I
• 7:04
  guess
• 7:04
  kids
• 7:05
  nowadays
• 7:05
  have
• 7:06
  grown
• 7:06
  up
• 7:06
  with
• 7:06
  phones
• 7:07
  from
• 7:07
  a
• 7:07
  very
• 7:07
  young
• 7:07
  age.
• 7:08
  So
• 7:08
  if
• 7:08
  they're
• 7:08
  being
• 7:08
  born
• 7:09
  right
• 7:09
  now,
• 7:09
  they're
• 7:09
  always
• 7:09
  going
• 7:09
  to
• 7:10
  see
• 7:10
  that
• 7:10
  they're
• 7:10
  going
• 7:10
  to
• 7:10
  be
• 7:10
  growing
• 7:10
  up
• 7:11
  with
• 7:11
  AI,
• 7:11
  which
• 7:11
  is
• 7:11
  partially
• 7:12
  quite
• 7:12
  scary
• 7:13
  but
• 7:14
  also
• 7:14
  quite
• 7:15
  a
• 7:15
  blessing.
• 7:16
  But
• 7:16
  with
• 7:16
  Gen
• 7:17
  Z,
• 7:17
  they
• 7:17
  were
• 7:17
  that
• 7:17
  generation
• 7:18
  where
• 7:18
  they
• 7:18
  kind
• 7:18
  of
• 7:19
  didn't
• 7:19
  have
• 7:19
  technology
• 7:20
  up
• 7:20
  until
• 7:20
  the
• 7:20
  ages
• 7:21
  of
• 7:21
  10,
• 7:21
  so
• 7:21
  they
• 7:21
  had
• 7:22
  very
• 7:22
  different
• 7:22
  social
• 7:22
  skills
• 7:23
  and
• 7:23
  expectations
• 7:23
  Then
• 7:24
  post
• 7:24
  that
• 7:24
  age,
• 7:25
  they
• 7:25
  have
• 7:25
  grown
• 7:25
  up
• 7:26
  in
• 7:26
  and
• 7:26
  around
• 7:26
  technology
• 7:27
  as
• 7:28
  being
• 7:28
  kind
• 7:28
  of
• 7:28
  their
• 7:29
  go
• 7:29
  to
• 7:29
  for
• 7:29
  everything.
• 7:30
  And
• 7:30
  you'll
• 7:30
  see
• 7:30
  lots
• 7:30
  of
• 7:30
  those
• 7:31
  TikTok
• 7:31
  trends
• 7:31
  on
• 7:31
  how
• 7:31
  do
• 7:32
  they
• 7:32
  answer
• 7:32
  the
• 7:32
  phone
• 7:32
  and
• 7:33
  how
• 7:33
  do
• 7:33
  they
• 7:33
  make
• 7:33
  hearts
• 7:34
  and
• 7:34
  everything
• 7:34
  is
• 7:34
  very,
• 7:34
  very.
• 7:36
  But
• 7:36
  I
• 7:36
  guess
• 7:36
  those
• 7:37
  are
• 7:37
  the
• 7:37
  key
• 7:37
  differences
• 7:38
  with
• 7:38
  Gen
• 7:38
  Z.
• 7:38
  But
• 7:39
  some
• 7:39
  of
• 7:39
  the
• 7:39
  big
• 7:39
  things
• 7:40
  are
• 7:40
  really
• 7:40
  one,
• 7:40
  that
• 7:41
  urgency
• 7:42
  and
• 7:42
  two,
• 7:43
  just
• 7:43
  the
• 7:43
  way
• 7:43
  they
• 7:43
  communicate.
• 7:44
  They're
• 7:44
  definitely
• 7:44
  not
• 7:45
  a
• 7:45
  generation
• 7:45
  that
• 7:45
  wants
• 7:46
  to
• 7:46
  pick
• 7:46
  up
• 7:46
  the
• 7:46
  phone
• 7:46
  to
• 7:47
  you.
• 7:47
  They're
• 7:47
  definitely
• 7:48
  a
• 7:48
  generation
• 7:48
  that
• 7:49
  wants
• 7:49
  the
• 7:49
  comfortability
• 7:50
  and
• 7:50
  ease.
• 7:50
  And
• 7:50
  I
• 7:50
  know
• 7:50
  we
• 7:51
  talk
• 7:51
  about
• 7:51
  this
• 7:51
  a
• 7:51
  lot,
• 7:51
  but
• 7:52
  you
• 7:52
  need
• 7:52
  to
• 7:52
  show
• 7:52
  up
• 7:52
  to
• 7:53
  where
• 7:53
  your
• 7:53
  clients
• 7:53
  are.
• 7:54
  Unfortunately,
• 7:55
  your
• 7:55
  clients
• 7:55
  are
• 7:55
  on
• 7:56
  multiple
• 7:56
  platforms
• 7:57
  right
• 7:57
  now,
• 7:57
  which
• 7:57
  is
• 7:58
  why
• 7:58
  it's
• 7:58
  really
• 7:58
  important
• 7:59
  that
• 7:59
  you
• 7:59
  are
• 8:00
  really
• 8:00
  well
• 8:00
  versed
• 8:00
  with
• 8:01
  how
• 8:01
  technology
• 8:01
  works
• 8:02
  and
• 8:02
  the
• 8:02
  best
• 8:02
  ways
• 8:02
  to
• 8:03
  do
• 8:03
  it.
• 8:03
  I
• 8:03
  think
• 8:03
  we
• 8:04
  had
• 8:04
  once
• 8:04
  spoken
• 8:04
  as
• 8:04
  well
• 8:05
  about
• 8:05
  how
• 8:05
  there's
• 8:05
  that
• 8:05
  WhatsApp
• 8:06
  feature
• 8:06
  on
• 8:07
  Instagram
• 8:07
  now
• 8:08
  where
• 8:08
  you
• 8:08
  can
• 8:08
  just
• 8:08
  add
• 8:09
  it
• 8:09
  to
• 8:09
  your
• 8:09
  story
• 8:09
  and
• 8:09
  directly
• 8:10
  do
• 8:10
  WhatsApp.
• 8:11
  As
• 8:11
  frustrating
• 8:12
  as
• 8:12
  that
• 8:12
  can
• 8:12
  sometimes
• 8:13
  be
• 8:13
  for
• 8:13
  businesses,
• 8:14
  because
• 8:14
  WhatsApp
• 8:15
  has
• 8:15
  your
• 8:15
  personal
• 8:15
  life
• 8:16
  and
• 8:16
  your
• 8:16
  business
• 8:16
  life,
• 8:17
  if
• 8:17
  your
• 8:17
  clients
• 8:18
  are
• 8:18
  now
• 8:18
  wanting
• 8:18
  that,
• 8:19
  they'll
• 8:19
  start
• 8:20
  to
• 8:20
  see
• 8:20
  it
• 8:20
  as
• 8:20
  a
• 8:20
  differentiator
• 8:21
  between
• 8:21
  you
• 8:21
  and
• 8:22
  another
• 8:22
  business
• 8:22
  that
• 8:22
  they
• 8:23
  could
• 8:23
  speak
• 8:23
  to
• 8:23
  because
• 8:23
  they
• 8:23
  see
• 8:24
  one
• 8:24
  that's
• 8:24
  very
• 8:25
  much
• 8:25
  tech
• 8:25
  savvy
• 8:26
  showing
• 8:26
  up
• 8:26
  where
• 8:26
  they
• 8:26
  want
• 8:27
  to
• 8:27
  show
• 8:27
  up
• 8:27
  versus
• 8:28
  another
• 8:28
  business
• 8:29
  who's
• 8:29
  actually
• 8:29
  still
• 8:30
  not
• 8:30
  adopting
• 8:31
  that
• 8:31
  same
• 8:31
  way
• 8:31
  of
• 8:31
  working.
• 8:33
  And
• 8:33
  the
• 8:33
  second
• 8:33
  big
• 8:33
  thing
• 8:34
  I'd
• 8:34
  say
• 8:34
  is
• 8:34
  transparency.
• 8:35
  They're
• 8:35
  just
• 8:36
  really
• 8:36
  big
• 8:36
  on
• 8:37
  knowing
• 8:37
  all
• 8:37
  the
• 8:37
  answer.
• 8:38
  I
• 8:38
  know
• 8:38
  we
• 8:38
  talk
• 8:38
  about
• 8:38
  pricing
• 8:39
  transparency,
• 8:40
  but
• 8:40
  what
• 8:40
  I'm
• 8:40
  seeing
• 8:41
  that
• 8:41
  translated
• 8:41
  into
• 8:42
  even
• 8:42
  more
• 8:42
  now
• 8:43
  is
• 8:43
  brochures
• 8:44
  don't
• 8:45
  just
• 8:45
  have
• 8:45
  your
• 8:45
  prices,
• 8:45
  they
• 8:46
  actually
• 8:46
  have
• 8:46
  past
• 8:46
  events
• 8:47
  and
• 8:47
  how
• 8:47
  much
• 8:47
  that
• 8:47
  costs
• 8:48
  the
• 8:48
  client.
• 8:48
  So
• 8:49
  it's
• 8:49
  not
• 8:49
  just
• 8:49
  a
• 8:49
  starting
• 8:50
  from
• 8:50
  price.
• 8:50
  So
• 8:51
  if
• 8:51
  you're
• 8:51
  a
• 8:51
  decorator
• 8:52
  or
• 8:52
  a
• 8:52
  florist
• 8:53
  or
• 8:53
  a
• 8:53
  wedding
• 8:53
  stylist,
• 8:53
  it's
• 8:54
  not
• 8:54
  just
• 8:54
  we
• 8:55
  start
• 8:55
  our
• 8:55
  prices
• 8:55
  from
• 8:56
  3,500,
• 8:57
  it's
• 8:57
  starting
• 8:58
  from
• 8:58
  3,500.
• 8:59
  Here
• 8:59
  are
• 9:00
  a
• 9:00
  few
• 9:00
  weddings
• 9:00
  we
• 9:00
  did
• 9:00
  recently
• 9:01
  and
• 9:01
  this
• 9:01
  is
• 9:02
  what
• 9:02
  they
• 9:02
  paid
• 9:03
  for
• 9:03
  it.
• 9:03
  And
• 9:03
  as
• 9:03
  a
• 9:03
  business,
• 9:04
  you
• 9:04
  should
• 9:04
  always
• 9:04
  do
• 9:05
  data
• 9:05
  capture
• 9:05
  when
• 9:06
  you're
• 9:06
  sending
• 9:06
  your
• 9:06
  brochures
• 9:07
  so
• 9:07
  you
• 9:07
  can
• 9:07
  also
• 9:07
  keep
• 9:07
  an
• 9:07
  eye
• 9:08
  out
• 9:08
  to
• 9:08
  make
• 9:08
  sure
• 9:09
  competitors
• 9:10
  watching.
• 9:10
  Or
• 9:10
  is
• 9:10
  anyone
• 9:11
  else
• 9:11
  in
• 9:11
  the
• 9:11
  industry
• 9:11
  having
• 9:12
  a
• 9:12
  sneak
• 9:12
  Peek.
• 9:12
  But
• 9:13
  ultimately
• 9:13
  it's
• 9:13
  meant
• 9:14
  to
• 9:14
  benefit
• 9:14
  your
• 9:14
  clients,
• 9:15
  and
• 9:15
  you'll
• 9:15
  start
• 9:15
  to
• 9:16
  see
• 9:16
  that
• 9:16
  becoming
• 9:17
  so
• 9:17
  much
• 9:17
  more
• 9:18
  important
• 9:18
  over
• 9:18
  the
• 9:18
  next
• 9:19
  few
• 9:19
  years.
• 9:19
  I
• 9:19
  love
• 9:20
  that.
• 9:20
  One
• 9:20
  of
• 9:20
  the
• 9:20
  things
• 9:20
  I've
• 9:20
  been
• 9:21
  championing,
• 9:21
  actually,
• 9:21
  for
• 9:22
  the
• 9:22
  last
• 9:22
  probably
• 9:22
  two,
• 9:23
  maybe
• 9:23
  even
• 9:23
  three
• 9:24
  years,
• 9:24
  which
• 9:24
  is
• 9:24
  still
• 9:24
  yet
• 9:25
  to
• 9:25
  take
• 9:25
  off.
• 9:25
  But,
• 9:25
  you
• 9:26
  know,
• 9:26
  maybe
• 9:26
  it's
• 9:27
  coming.
• 9:27
  Maybe
• 9:27
  what
• 9:27
  you're
• 9:28
  saying
• 9:28
  is
• 9:28
  coming
• 9:28
  is
• 9:28
  that
• 9:29
  when
• 9:29
  people
• 9:29
  put
• 9:29
  out
• 9:29
  styled
• 9:30
  shoots,
• 9:30
  they
• 9:30
  should
• 9:30
  include
• 9:31
  a
• 9:31
  full
• 9:31
  breakdown
• 9:32
  of
• 9:32
  how
• 9:32
  much
• 9:33
  it
• 9:33
  will
• 9:33
  cost.
• 9:33
  Because
• 9:34
  couples
• 9:34
  don't
• 9:35
  understand
• 9:35
  as
• 9:35
  they
• 9:35
  see
• 9:36
  these
• 9:36
  beautiful
• 9:36
  pictures
• 9:36
  and
• 9:36
  they
• 9:37
  go,
• 9:37
  I
• 9:37
  want
• 9:37
  that.
• 9:37
  But
• 9:38
  actually,
• 9:38
  how
• 9:38
  much
• 9:38
  more
• 9:38
  powerful
• 9:39
  is
• 9:39
  it
• 9:39
  if
• 9:40
  as
• 9:40
  an
• 9:40
  industry
• 9:41
  we
• 9:41
  go,
• 9:41
  this
• 9:41
  is
• 9:42
  how
• 9:42
  you
• 9:42
  can
• 9:42
  create
• 9:42
  that
• 9:43
  look
• 9:43
  a
• 9:43
  bit
• 9:43
  like
• 9:43
  they
• 9:43
  do
• 9:43
  in
• 9:44
  interior
• 9:44
  design
• 9:45
  magazines.
• 9:46
  You
• 9:46
  know,
• 9:46
  the
• 9:46
  flowers
• 9:46
  would
• 9:47
  have
• 9:47
  cost
• 9:47
  this
• 9:47
  much,
• 9:47
  the
• 9:48
  cake
• 9:48
  would
• 9:48
  have
• 9:48
  cost
• 9:48
  this
• 9:48
  much,
• 9:49
  and
• 9:49
  just
• 9:49
  give
• 9:49
  people
• 9:50
  the
• 9:50
  answers.
• 9:50
  So,
• 9:51
  yes,
• 9:51
  I'm.
• 9:51
  I'm
• 9:51
  here
• 9:52
  for
• 9:52
  that.
• 9:52
  And
• 9:53
  I'm
• 9:53
  still
• 9:53
  trying
• 9:53
  to
• 9:53
  get
• 9:54
  people
• 9:54
  to
• 9:54
  jump
• 9:54
  on
• 9:54
  board
• 9:55
  with
• 9:55
  this
• 9:55
  idea.
• 9:55
  So
• 9:55
  if
• 9:55
  you're
• 9:56
  listening
• 9:56
  to
• 9:56
  this,
• 9:56
  go
• 9:57
  maverick.
• 9:57
  Be
• 9:58
  the
• 9:58
  people
• 9:58
  that
• 9:58
  start
• 9:59
  putting
• 9:59
  the
• 9:59
  pricing
• 9:59
  out
• 9:59
  there.
• 10:00
  And
• 10:00
  who
• 10:00
  cares
• 10:00
  if
• 10:00
  your
• 10:01
  competitors
• 10:01
  look
• 10:01
  at
• 10:01
  your
• 10:01
  pricing?
• 10:02
  Because
• 10:02
  ChatGPT
• 10:03
  will
• 10:03
  tell
• 10:04
  them
• 10:04
  anyway.
• 10:04
  So
• 10:04
  you
• 10:05
  might
• 10:05
  as
• 10:05
  well
• 10:05
  just.
• 10:06
  Just
• 10:06
  put
• 10:06
  it
• 10:06
  out
• 10:06
  there.
• 10:07
  Okay,
• 10:07
  so
• 10:07
  we
• 10:08
  know
• 10:08
  who
• 10:08
  Gen
• 10:08
  Z
• 10:08
  are.
• 10:08
  Do
• 10:08
  you
• 10:09
  think
• 10:09
  yourself
• 10:09
  anchika
• 10:10
  you
• 10:10
  are
• 10:10
  Gen
• 10:10
  Z?
• 10:11
  I'm
• 10:11
  very
• 10:11
  millennial.
• 10:12
  Do
• 10:12
  you
• 10:12
  see
• 10:13
  any
• 10:13
  habits
• 10:13
  in
• 10:13
  your
• 10:14
  own
• 10:14
  consumer
• 10:15
  behavior?
• 10:16
  Do
• 10:16
  you
• 10:16
  think
• 10:16
  you're
• 10:16
  typical
• 10:17
  Gen
• 10:17
  Z
• 10:17
  or
• 10:18
  do
• 10:18
  you
• 10:18
  think
• 10:18
  you're
• 10:18
  a
• 10:19
  bit
• 10:19
  more,
• 10:19
  like,
• 10:19
  erring
• 10:19
  on
• 10:20
  Millennial?
• 10:20
  I
• 10:20
  sit
• 10:21
  on
• 10:21
  the
• 10:21
  cusp,
• 10:21
  so
• 10:22
  sometimes
• 10:22
  I
• 10:22
  can
• 10:23
  relate
• 10:23
  to
• 10:23
  both
• 10:23
  sides.
• 10:24
  And
• 10:24
  I
• 10:24
  have
• 10:24
  older
• 10:25
  siblings,
• 10:25
  so
• 10:25
  all
• 10:25
  of
• 10:26
  them
• 10:26
  think
• 10:26
  I'm
• 10:26
  the
• 10:26
  most
• 10:26
  Gen
• 10:27
  Z
• 10:27
  person
• 10:27
  to
• 10:28
  exist.
• 10:28
  And
• 10:28
  then
• 10:28
  I
• 10:28
  look
• 10:28
  at
• 10:28
  true
• 10:29
  Gen
• 10:29
  Zs
• 10:29
  and
• 10:29
  I'm
• 10:29
  like,
• 10:30
  oh,
• 10:30
  actually,
• 10:30
  maybe
• 10:31
  I'm
• 10:31
  a
• 10:31
  bit
• 10:31
  more
• 10:31
  millennial.
• 10:32
  So
• 10:32
  it's
• 10:32
  also
• 10:32
  really
• 10:33
  interesting
• 10:33
  because
• 10:33
  I
• 10:33
  think
• 10:33
  you'll
• 10:33
  find
• 10:34
  that
• 10:34
  with
• 10:34
  your
• 10:34
  clients
• 10:34
  as
• 10:34
  well,
• 10:35
  they're
• 10:35
  definitely
• 10:36
  on
• 10:36
  a
• 10:36
  spectrum
• 10:36
  and
• 10:37
  it's
• 10:37
  just
• 10:37
  a
• 10:37
  cusp.
• 10:38
  Like,
• 10:38
  everyone's
• 10:38
  going
• 10:38
  to
• 10:38
  be
• 10:39
  different.
• 10:39
  Everyone
• 10:39
  has
• 10:39
  different
• 10:40
  likes
• 10:40
  and
• 10:40
  dislikes.
• 10:41
  Also,
• 10:42
  you
• 10:42
  might
• 10:42
  find
• 10:42
  that
• 10:42
  one
• 10:42
  partner
• 10:43
  is
• 10:43
  Gen
• 10:43
  Z
• 10:43
  and
• 10:43
  one
• 10:44
  partner
• 10:44
  isn't
• 10:44
  anyone.
• 10:45
  So
• 10:45
  that's
• 10:45
  always
• 10:45
  a
• 10:45
  really
• 10:46
  fun
• 10:46
  one
• 10:47
  because
• 10:47
  you'll
• 10:47
  see
• 10:47
  someone's
• 10:48
  emailing
• 10:49
  and
• 10:49
  CCing
• 10:49
  others
• 10:49
  in,
• 10:50
  and
• 10:50
  then
• 10:50
  someone's
• 10:50
  like,
• 10:50
  oh,
• 10:51
  let's
• 10:51
  just
• 10:51
  pick
• 10:51
  up
• 10:52
  WhatsApp
• 10:52
  and
• 10:52
  do
• 10:52
  a
• 10:53
  voice
• 10:53
  note
• 10:53
  or
• 10:53
  whatever
• 10:53
  that
• 10:54
  might
• 10:54
  be.
• 10:54
  I
• 10:55
  definitely
• 10:55
  think
• 10:55
  I
• 10:55
  stay
• 10:56
  somewhere
• 10:56
  in
• 10:56
  the
• 10:56
  middle
• 10:57
  in
• 10:57
  terms
• 10:57
  of
• 10:58
  my
• 10:58
  own
• 10:58
  consumer
• 10:59
  behaviors.
• 10:59
  I
• 11:00
  definitely
• 11:00
  understand
• 11:00
  the
• 11:01
  urgency
• 11:01
  side
• 11:02
  of
• 11:02
  things.
• 11:02
  But
• 11:02
  equally,
• 11:03
  being
• 11:03
  from
• 11:04
  a
• 11:04
  tech
• 11:04
  background,
• 11:05
  a
• 11:05
  Finance
• 11:05
  background.
• 11:06
  I
• 11:06
  do
• 11:06
  love
• 11:06
  organization
• 11:07
  a
• 11:07
  bit
• 11:07
  more.
• 11:07
  So
• 11:07
  for
• 11:07
  example,
• 11:08
  example,
• 11:08
  WhatsApp
• 11:08
  is
• 11:08
  not
• 11:08
  my
• 11:09
  preferred
• 11:09
  form
• 11:10
  of
• 11:10
  communication
• 11:10
  when
• 11:11
  it
• 11:11
  comes
• 11:11
  to
• 11:11
  too
• 11:11
  many
• 11:12
  things.
• 11:13
  I
• 11:13
  definitely
• 11:13
  love
• 11:13
  email
• 11:14
  because
• 11:14
  I
• 11:14
  like
• 11:14
  an
• 11:14
  audit
• 11:15
  trail.
• 11:15
  I
• 11:15
  think
• 11:15
  that
• 11:15
  comes
• 11:15
  with
• 11:16
  being
• 11:16
  a
• 11:16
  business
• 11:16
  owner.
• 11:17
  But
• 11:18
  in
• 11:18
  terms
• 11:18
  of
• 11:18
  everything
• 11:19
  else,
• 11:19
  when
• 11:19
  it
• 11:19
  comes
• 11:19
  to
• 11:20
  pricing,
• 11:20
  transparency
• 11:21
  or
• 11:21
  ease
• 11:22
  of
• 11:22
  navigating
• 11:22
  websites,
• 11:23
  I
• 11:23
  know
• 11:24
  that
• 11:24
  you
• 11:24
  had
• 11:24
  a
• 11:24
  TikTok
• 11:25
  series
• 11:25
  on
• 11:25
  this.
• 11:25
  If
• 11:26
  in
• 11:26
  like
• 11:26
  the
• 11:26
  first
• 11:26
  page
• 11:27
  of
• 11:27
  your
• 11:27
  website,
• 11:27
  I
• 11:28
  can't
• 11:28
  tell
• 11:28
  where
• 11:28
  you're
• 11:29
  based,
• 11:29
  I
• 11:29
  can't
• 11:29
  tell
• 11:29
  what
• 11:30
  your
• 11:30
  prices
• 11:30
  start
• 11:30
  from
• 11:31
  and
• 11:31
  what
• 11:31
  kind
• 11:31
  of
• 11:31
  clients
• 11:32
  you
• 11:32
  work
• 11:32
  with,
• 11:32
  I'm
• 11:33
  just
• 11:33
  going
• 11:33
  to
• 11:33
  click
• 11:33
  off
• 11:34
  it
• 11:34
  and
• 11:34
  I
• 11:35
  do
• 11:35
  a
• 11:35
  really
• 11:35
  interesting
• 11:35
  exercise.
• 11:36
  I
• 11:36
  always
• 11:36
  recommend
• 11:36
  everyone
• 11:37
  do
• 11:37
  this
• 11:37
  every
• 11:37
  kind
• 11:38
  of
• 11:38
  month
• 11:38
  or
• 11:38
  so.
• 11:39
  If
• 11:39
  you
• 11:39
  go
• 11:39
  on
• 11:39
  TikTok
• 11:39
  and
• 11:40
  type
• 11:40
  in
• 11:40
  wedding
• 11:41
  industry
• 11:42
  or
• 11:42
  wedding
• 11:42
  planning,
• 11:43
  you'll
• 11:43
  see
• 11:43
  so
• 11:43
  many
• 11:43
  Gen
• 11:44
  Z's
• 11:44
  just
• 11:44
  ranting
• 11:45
  about
• 11:45
  our
• 11:45
  industry.
• 11:46
  And
• 11:46
  I
• 11:46
  think
• 11:47
  it's
• 11:47
  really
• 11:47
  helpful
• 11:48
  to
• 11:48
  actually
• 11:48
  kind
• 11:49
  of
• 11:49
  do
• 11:49
  that.
• 11:49
  Immerse
• 11:50
  yourself
• 11:50
  into
• 11:50
  the
• 11:50
  brain
• 11:51
  of
• 11:51
  someone
• 11:51
  who's
• 11:52
  sharing
• 11:52
  all
• 11:52
  of
• 11:52
  this
• 11:52
  on
• 11:53
  TikTok
• 11:54
  and
• 11:55
  then
• 11:55
  actually
• 11:55
  see,
• 11:55
  right,
• 11:56
  what
• 11:56
  am
• 11:56
  I
• 11:56
  doing
• 11:56
  in
• 11:56
  my
• 11:56
  business
• 11:57
  that's
• 11:57
  frustrating
• 11:57
  them.
• 11:58
  Because
• 11:58
  you'll
• 11:58
  often
• 11:59
  find
• 11:59
  people
• 11:59
  saying
• 11:59
  comments
• 12:00
  like,
• 12:00
  the
• 12:00
  big
• 12:00
  one
• 12:00
  we
• 12:00
  see
• 12:01
  is
• 12:02
  we
• 12:02
  were
• 12:02
  always
• 12:02
  taught,
• 12:03
  okay,
• 12:03
  do
• 12:03
  you
• 12:03
  know
• 12:04
  what?
• 12:04
  You
• 12:04
  should
• 12:04
  ask
• 12:04
  a
• 12:04
  couple
• 12:04
  about
• 12:05
  their
• 12:05
  love
• 12:05
  story
• 12:06
  and
• 12:06
  that's
• 12:07
  a
• 12:07
  really
• 12:07
  good
• 12:07
  way
• 12:07
  to
• 12:07
  build
• 12:07
  rapport.
• 12:08
  If
• 12:08
  you
• 12:08
  go
• 12:08
  on
• 12:08
  TikTok,
• 12:09
  you
• 12:09
  see
• 12:09
  Gen
• 12:09
  Z's
• 12:10
  ranting
• 12:10
  about
• 12:10
  how
• 12:10
  they
• 12:11
  don't
• 12:11
  want
• 12:11
  to
• 12:11
  tell
• 12:11
  businesses
• 12:12
  their
• 12:12
  love
• 12:12
  story,
• 12:13
  they
• 12:13
  just
• 12:13
  want
• 12:13
  to
• 12:13
  know
• 12:13
  how
• 12:14
  much
• 12:14
  you
• 12:14
  cost
• 12:14
  and
• 12:14
  make
• 12:15
  sure
• 12:15
  you're
• 12:15
  within
• 12:15
  budget
• 12:16
  before
• 12:16
  they
• 12:16
  waste
• 12:17
  their
• 12:17
  time
• 12:17
  in
• 12:17
  their
• 12:17
  words,
• 12:19
  actually
• 12:19
  telling
• 12:19
  you
• 12:20
  their
• 12:20
  whole
• 12:20
  spiel.
• 12:21
  So
• 12:21
  I
• 12:21
  think
• 12:21
  the,
• 12:22
  the
• 12:22
  way
• 12:23
  that
• 12:23
  relationships
• 12:24
  are
• 12:24
  built
• 12:24
  is
• 12:24
  very
• 12:25
  different
• 12:25
  and
• 12:25
  I
• 12:25
  can
• 12:25
  definitely
• 12:26
  relate
• 12:26
  to
• 12:26
  that
• 12:26
  as
• 12:26
  a
• 12:27
  Gen
• 12:27
  Z.
• 12:27
  So
• 12:27
  interesting.
• 12:28
  And
• 12:28
  actually
• 12:28
  I
• 12:28
  found
• 12:29
  a
• 12:29
  TikTok
• 12:29
  rant
• 12:30
  the
• 12:30
  other
• 12:30
  day
• 12:31
  from
• 12:31
  a
• 12:31
  bride
• 12:31
  and
• 12:31
  she
• 12:32
  was
• 12:32
  basically
• 12:32
  ranting
• 12:32
  about
• 12:33
  why
• 12:33
  is
• 12:33
  no
• 12:33
  one
• 12:33
  telling
• 12:34
  me
• 12:34
  their
• 12:34
  prices.
• 12:34
  And
• 12:35
  I
• 12:35
  actually
• 12:35
  sent
• 12:35
  it
• 12:35
  to
• 12:35
  Simona
• 12:36
  and
• 12:36
  said,
• 12:36
  can
• 12:36
  we
• 12:37
  do
• 12:37
  something
• 12:37
  with
• 12:37
  this?
• 12:37
  Can
• 12:38
  I
• 12:38
  do
• 12:38
  like
• 12:38
  a
• 12:38
  reply?
• 12:39
  Because
• 12:39
  it's
• 12:40
  everything
• 12:40
  I
• 12:40
  teach.
• 12:40
  But
• 12:41
  it
• 12:41
  was
• 12:41
  out
• 12:41
  of
• 12:41
  the
• 12:42
  mout
• 12:42
  of
• 12:43
  a
• 12:43
  true
• 12:43
  couple.
• 12:43
  I
• 12:44
  was
• 12:44
  like,
• 12:44
  I
• 12:44
  love
• 12:44
  this.
• 12:44
  So
• 12:45
  yeah,
• 12:45
  I
• 12:45
  need
• 12:45
  to
• 12:45
  go
• 12:45
  deep
• 12:46
  diving
• 12:46
  and
• 12:46
  find
• 12:46
  more
• 12:46
  of
• 12:47
  these
• 12:47
  runs
• 12:47
  because
• 12:47
  if
• 12:47
  there's
• 12:47
  more
• 12:48
  of
• 12:48
  them
• 12:48
  out
• 12:48
  there,
• 12:48
  I
• 12:49
  think
• 12:49
  they're
• 12:49
  interesting
• 12:50
  for
• 12:50
  us
• 12:50
  to
• 12:50
  learn.
• 12:50
  Not
• 12:50
  to
• 12:51
  change
• 12:51
  everything,
• 12:51
  but
• 12:51
  just
• 12:51
  to
• 12:52
  get
• 12:52
  a
• 12:52
  flavor,
• 12:52
  a
• 12:52
  picture
• 12:53
  of
• 12:53
  what's
• 12:53
  going
• 12:54
  on.
• 12:54
  Because
• 12:54
  we
• 12:54
  can
• 12:54
  get
• 12:54
  so
• 12:55
  stuck
• 12:55
  in
• 12:55
  our
• 12:55
  own
• 12:55
  ways
• 12:56
  and
• 12:56
  we
• 12:56
  think,
• 12:56
  well,
• 12:56
  I
• 12:56
  like
• 12:56
  doing
• 12:57
  everything
• 12:57
  on
• 12:57
  email
• 12:57
  so
• 12:58
  why
• 12:58
  shouldn't
• 12:58
  everyone
• 12:58
  else?
• 12:59
  But
• 12:59
  actually,
• 13:00
  when
• 13:00
  you
• 13:00
  talk
• 13:00
  to
• 13:00
  other
• 13:00
  people
• 13:01
  and
• 13:01
  they
• 13:01
  never
• 13:01
  check
• 13:01
  their
• 13:02
  emails
• 13:02
  or
• 13:02
  they
• 13:02
  search
• 13:03
  for
• 13:03
  everything
• 13:03
  on
• 13:03
  TikTok,
• 13:04
  you
• 13:04
  got
• 13:04
  to
• 13:04
  change
• 13:04
  your
• 13:05
  psychology
• 13:05
  a
• 13:05
  bit
• 13:05
  and
• 13:05
  go,
• 13:06
  oh,
• 13:06
  maybe
• 13:06
  I
• 13:06
  need
• 13:06
  to
• 13:06
  meet
• 13:06
  them
• 13:07
  where
• 13:07
  they're
• 13:07
  at
• 13:08
  rather
• 13:08
  than
• 13:09
  where
• 13:09
  I'm
• 13:10
  at.
• 13:10
  So
• 13:10
  in
• 13:10
  terms
• 13:11
  of
• 13:11
  how
• 13:11
  they're
• 13:12
  planning
• 13:12
  weddings
• 13:12
  then,
• 13:13
  are
• 13:13
  you
• 13:13
  seeing
• 13:14
  any
• 13:14
  shifts
• 13:15
  in
• 13:15
  that?
• 13:15
  Are
• 13:16
  they
• 13:16
  doing
• 13:16
  more,
• 13:17
  you
• 13:17
  know,
• 13:17
  research,
• 13:18
  navigation
• 13:18
  first?
• 13:19
  What,
• 13:19
  what
• 13:19
  are
• 13:20
  the
• 13:20
  shifts
• 13:20
  in
• 13:20
  the
• 13:20
  way
• 13:20
  they're
• 13:20
  plan
• 13:21
  planning
• 13:21
  their
• 13:21
  weddings?
• 13:22
  The
• 13:22
  big
• 13:22
  one
• 13:22
  is
• 13:22
  they're
• 13:22
  using
• 13:23
  AI
• 13:23
  when
• 13:23
  they're
• 13:23
  doing
• 13:24
  their
• 13:24
  research
• 13:24
  because
• 13:25
  there's
• 13:25
  so
• 13:25
  much
• 13:25
  information
• 13:26
  readily
• 13:26
  available,
• 13:27
  they
• 13:27
  are
• 13:28
  able
• 13:28
  to
• 13:28
  just
• 13:28
  say,
• 13:29
  okay,
• 13:29
  I
• 13:29
  am
• 13:30
  having
• 13:30
  a
• 13:30
  200
• 13:31
  person
• 13:31
  wedding,
• 13:32
  I'm
• 13:33
  based
• 13:33
  in
• 13:34
  Essex,
• 13:35
  I
• 13:35
  want
• 13:35
  something
• 13:36
  which
• 13:36
  isn't
• 13:36
  too
• 13:36
  close,
• 13:37
  intercentra,
• 13:37
  I
• 13:38
  want
• 13:38
  something
• 13:38
  slightly
• 13:39
  outside,
• 13:39
  gives
• 13:39
  kind
• 13:40
  of
• 13:40
  a
• 13:40
  destination
• 13:40
  wedding
• 13:41
  vibe,
• 13:41
  exclusive
• 13:41
  use.
• 13:42
  They're
• 13:42
  putting
• 13:43
  all
• 13:43
  of
• 13:43
  that
• 13:43
  into
• 13:44
  AI,
• 13:46
  trying
• 13:46
  to
• 13:47
  come
• 13:47
  up
• 13:47
  with
• 13:47
  the
• 13:47
  answers
• 13:47
  of
• 13:48
  what's
• 13:48
  a
• 13:48
  rough
• 13:48
  budget,
• 13:49
  how
• 13:50
  much
• 13:50
  should
• 13:50
  I
• 13:50
  split
• 13:51
  up
• 13:51
  all
• 13:51
  of
• 13:51
  the
• 13:52
  different
• 13:52
  elements
• 13:52
  of
• 13:52
  my
• 13:52
  wedding.
• 13:53
  The
• 13:53
  one
• 13:54
  caveat
• 13:54
  I'll
• 13:54
  say,
• 13:54
  and
• 13:55
  it's
• 13:55
  a
• 13:55
  mismatch
• 13:55
  that
• 13:55
  I'm
• 13:55
  seeing
• 13:56
  in
• 13:56
  the
• 13:56
  industry,
• 13:56
  is
• 13:57
  that
• 13:57
  because
• 13:57
  people
• 13:58
  haven't
• 13:58
  updated
• 13:58
  their
• 13:59
  prices
• 13:59
  on
• 13:59
  their
• 13:59
  website
• 14:00
  or
• 14:00
  on
• 14:01
  the
• 14:01
  directories
• 14:01
  that
• 14:01
  they
• 14:02
  feature
• 14:02
  on,
• 14:02
  all
• 14:02
  of
• 14:02
  that
• 14:03
  information
• 14:03
  does
• 14:03
  feed
• 14:03
  into
• 14:04
  AI.
• 14:04
  So
• 14:05
  actually
• 14:05
  you're
• 14:05
  getting
• 14:05
  quite
• 14:06
  a
• 14:06
  distorted
• 14:06
  image.
• 14:07
  And
• 14:07
  the
• 14:08
  kind
• 14:08
  of
• 14:08
  downside
• 14:09
  of
• 14:09
  that
• 14:09
  is
• 14:09
  that
• 14:10
  it
• 14:10
  might
• 14:10
  start
• 14:10
  devaluing
• 14:11
  elements
• 14:11
  of
• 14:11
  our
• 14:12
  industry
• 14:12
  because
• 14:12
  people
• 14:13
  might
• 14:13
  think,
• 14:13
  oh
• 14:13
  well,
• 14:14
  AI
• 14:14
  told
• 14:14
  me
• 14:14
  that
• 14:15
  average
• 14:15
  flowers
• 14:15
  in
• 14:16
  this
• 14:16
  area
• 14:16
  should
• 14:16
  cost
• 14:16
  1,500.
• 14:17
  When
• 14:18
  actually,
• 14:18
  actually
• 14:18
  it's
• 14:18
  because
• 14:19
  you
• 14:19
  haven't
• 14:19
  updated
• 14:19
  your
• 14:20
  prices
• 14:20
  from
• 14:20
  pre
• 14:20
  Covid.
• 14:21
  And
• 14:21
  so
• 14:22
  now
• 14:22
  businesses
• 14:23
  aren't
• 14:23
  pricing
• 14:23
  that
• 14:24
  much,
• 14:24
  they're
• 14:24
  charging
• 14:24
  a
• 14:25
  lot
• 14:25
  higher.
• 14:26
  But
• 14:26
  AI
• 14:26
  hasn't
• 14:27
  got
• 14:27
  used
• 14:27
  to
• 14:27
  it.
• 14:27
  So
• 14:28
  I
• 14:28
  think
• 14:28
  that's
• 14:29
  definitely
• 14:29
  something
• 14:29
  to
• 14:30
  be
• 14:30
  aware
• 14:30
  of
• 14:30
  because
• 14:30
  I
• 14:31
  know
• 14:31
  it
• 14:31
  sounds
• 14:31
  really
• 14:32
  annoying,
• 14:32
  to
• 14:32
  be
• 14:32
  honest,
• 14:33
  when
• 14:33
  all
• 14:33
  of
• 14:33
  us
• 14:33
  are
• 14:33
  saying,
• 14:34
  update
• 14:34
  your
• 14:34
  website,
• 14:35
  make
• 14:35
  sure
• 14:35
  everything
• 14:35
  is
• 14:36
  updated
• 14:36
  on
• 14:36
  your
• 14:36
  brochures,
• 14:36
  on
• 14:37
  your
• 14:37
  directories.
• 14:37
  And
• 14:37
  I
• 14:37
  know
• 14:38
  it's
• 14:38
  a
• 14:38
  tedious
• 14:38
  task,
• 14:39
  but
• 14:40
  the
• 14:40
  reason
• 14:40
  for
• 14:40
  that
• 14:41
  now
• 14:41
  is
• 14:41
  that
• 14:41
  the
• 14:42
  World
• 14:42
  Wide
• 14:42
  web
• 14:42
  is
• 14:42
  working
• 14:43
  in
• 14:43
  a
• 14:43
  very
• 14:43
  different
• 14:44
  way
• 14:44
  and
• 14:44
  Gen
• 14:45
  Z
• 14:45
  are
• 14:45
  genuinely
• 14:46
  using
• 14:46
  that
• 14:46
  as
• 14:46
  their
• 14:46
  first
• 14:47
  port
• 14:47
  of
• 14:47
  call.
• 14:48
  My
• 14:48
  chatgpt
• 14:49
  and
• 14:49
  AI
• 14:49
  usage
• 14:49
  is
• 14:50
  quite
• 14:50
  scary,
• 14:50
  to
• 14:51
  be
• 14:51
  honest,
• 14:51
  because
• 14:51
  I
• 14:51
  use
• 14:51
  it
• 14:51
  to
• 14:51
  ask
• 14:52
  everything
• 14:52
  and
• 14:52
  now
• 14:53
  that
• 14:53
  you
• 14:53
  can
• 14:53
  just
• 14:53
  have
• 14:53
  a
• 14:53
  conversation
• 14:54
  with
• 14:54
  it,
• 14:54
  you
• 14:54
  have
• 14:54
  this
• 14:55
  back
• 14:55
  and
• 14:55
  forth
• 14:55
  and
• 14:56
  it
• 14:56
  makes
• 14:56
  it
• 14:56
  so
• 14:57
  much
• 14:57
  easier
• 14:57
  and
• 14:57
  you
• 14:57
  get
• 14:58
  that
• 14:58
  real
• 14:58
  life
• 14:58
  human
• 14:59
  experience,
• 15:00
  which
• 15:00
  is
• 15:01
  great
• 15:01
  from
• 15:01
  a
• 15:01
  consumer
• 15:02
  perspective,
• 15:02
  but
• 15:03
  from
• 15:03
  a
• 15:03
  business
• 15:03
  perspective
• 15:04
  it
• 15:04
  can
• 15:04
  cause
• 15:04
  a
• 15:05
  bit
• 15:05
  of
• 15:05
  a
• 15:05
  mismatch
• 15:05
  if
• 15:06
  you're
• 15:06
  not
• 15:06
  keeping
• 15:06
  up
• 15:06
  to
• 15:06
  date
• 15:07
  with
• 15:07
  things.
• 15:07
  So
• 15:08
  true.
• 15:08
  And
• 15:08
  I
• 15:08
  was
• 15:08
  actually
• 15:09
  having
• 15:09
  this
• 15:09
  conversation
• 15:10
  very
• 15:10
  recently
• 15:10
  about
• 15:11
  how,
• 15:11
  you
• 15:11
  know,
• 15:12
  if
• 15:12
  you
• 15:12
  go
• 15:12
  for
• 15:12
  the
• 15:12
  old
• 15:12
  model
• 15:13
  on
• 15:13
  the
• 15:13
  directories
• 15:13
  of
• 15:14
  just
• 15:14
  putting
• 15:14
  your
• 15:14
  prices
• 15:15
  really
• 15:15
  low
• 15:15
  so
• 15:16
  people
• 15:16
  click
• 15:16
  on
• 15:16
  you.
• 15:17
  Actually
• 15:17
  often
• 15:18
  the
• 15:18
  directories
• 15:19
  are
• 15:19
  pulling
• 15:19
  like
• 15:20
  AI
• 15:20
  is
• 15:20
  pulling
• 15:20
  that
• 15:20
  information
• 15:21
  from
• 15:21
  the
• 15:21
  directories.
• 15:22
  And
• 15:22
  so
• 15:22
  therefore,
• 15:23
  if
• 15:23
  everyone's
• 15:23
  starting
• 15:24
  from
• 15:24
  £200
• 15:25
  is
• 15:25
  actually
• 15:26
  false
• 15:26
  advertising.
• 15:27
  So
• 15:27
  we
• 15:27
  need
• 15:27
  to
• 15:28
  make
• 15:28
  sure
• 15:28
  everywhere
• 15:29
  we're
• 15:29
  listed,
• 15:29
  directories
• 15:30
  don't
• 15:31
  use
• 15:31
  that
• 15:31
  old
• 15:31
  school
• 15:31
  marketing
• 15:32
  tactical,
• 15:32
  let's
• 15:33
  put
• 15:33
  it
• 15:33
  as
• 15:33
  low
• 15:33
  and
• 15:33
  hook
• 15:34
  them
• 15:34
  in
• 15:34
  because
• 15:35
  basically
• 15:35
  you're
• 15:35
  just
• 15:35
  going
• 15:35
  to
• 15:36
  start
• 15:36
  turning
• 15:36
  up
• 15:36
  in
• 15:36
  AI
• 15:37
  as
• 15:37
  super
• 15:37
  cheap
• 15:37
  even
• 15:38
  though
• 15:38
  you're
• 15:38
  not.
• 15:39
  And
• 15:39
  if
• 15:39
  you've
• 15:39
  got
• 15:39
  no
• 15:39
  prices,
• 15:40
  you
• 15:40
  just
• 15:40
  won't
• 15:40
  show
• 15:41
  up
• 15:41
  at
• 15:41
  all
• 15:41
  if
• 15:41
  people
• 15:41
  are
• 15:41
  asking
• 15:42
  pricing
• 15:42
  questions.
• 15:43
  So
• 15:43
  yeah,
• 15:44
  lots
• 15:44
  and
• 15:44
  lots
• 15:44
  to
• 15:45
  think
• 15:45
  about
• 15:45
  in
• 15:45
  there.
• 15:46
  So
• 15:46
  with
• 15:46
  the
• 15:46
  business
• 15:47
  owners
• 15:47
  you're
• 15:48
  working
• 15:48
  with
• 15:48
  or
• 15:49
  see
• 15:49
  out
• 15:49
  there
• 15:49
  in
• 15:50
  the
• 15:50
  industry
• 15:50
  you
• 15:50
  meet
• 15:50
  at
• 15:51
  events,
• 15:51
  what
• 15:51
  are
• 15:51
  some
• 15:52
  of
• 15:52
  the
• 15:52
  mistakes
• 15:53
  you
• 15:53
  think
• 15:54
  business
• 15:54
  owners
• 15:54
  are
• 15:54
  making
• 15:55
  right
• 15:55
  now
• 15:55
  when
• 15:56
  it
• 15:56
  comes
• 15:56
  to,
• 15:56
  you
• 15:57
  know,
• 15:57
  2026,
• 15:58
  today's
• 15:58
  trends,
• 15:59
  technology,
• 16:00
  etc.
• 16:00
  I
• 16:01
  think
• 16:01
  we're
• 16:01
  still
• 16:01
  keeping
• 16:02
  things
• 16:02
  a
• 16:02
  bit
• 16:02
  too
• 16:02
  complicated.
• 16:03
  I
• 16:04
  think
• 16:04
  we're
• 16:04
  making
• 16:04
  it
• 16:04
  really
• 16:05
  hard
• 16:05
  to
• 16:06
  get
• 16:06
  information,
• 16:07
  contact
• 16:07
  us
• 16:08
  and
• 16:08
  like
• 16:08
  I
• 16:08
  said,
• 16:08
  have
• 16:08
  that
• 16:09
  transparency
• 16:09
  piece.
• 16:10
  I
• 16:10
  think
• 16:11
  there's
• 16:11
  so
• 16:11
  much
• 16:11
  more
• 16:12
  that
• 16:12
  can
• 16:12
  be
• 16:12
  done
• 16:12
  when
• 16:12
  it
• 16:13
  comes
• 16:13
  to
• 16:13
  how
• 16:13
  do
• 16:14
  you
• 16:14
  actually
• 16:14
  view
• 16:14
  a
• 16:14
  brochure?
• 16:15
  What
• 16:15
  does
• 16:15
  the
• 16:15
  brochure
• 16:15
  look
• 16:16
  like?
• 16:16
  Do
• 16:16
  you,
• 16:16
  if
• 16:17
  you're
• 16:17
  a
• 16:17
  venue,
• 16:17
  do
• 16:17
  you
• 16:17
  have
• 16:17
  a
• 16:18
  virtual
• 16:18
  tour?
• 16:18
  Do
• 16:18
  you
• 16:19
  have
• 16:19
  a
• 16:19
  video
• 16:19
  of
• 16:19
  your
• 16:19
  team?
• 16:20
  Or
• 16:20
  is
• 16:20
  it
• 16:20
  still
• 16:20
  very
• 16:21
  old
• 16:21
  school?
• 16:21
  And
• 16:21
  you
• 16:21
  can
• 16:21
  see
• 16:21
  it
• 16:22
  very,
• 16:22
  very
• 16:22
  stark
• 16:22
  difference
• 16:23
  and
• 16:23
  very
• 16:24
  immediately
• 16:24
  know
• 16:24
  which
• 16:25
  businesses
• 16:25
  have
• 16:25
  now
• 16:25
  invested
• 16:26
  in
• 16:26
  the
• 16:27
  last
• 16:27
  year
• 16:27
  at
• 16:27
  updating
• 16:28
  their
• 16:28
  websites
• 16:29
  versus
• 16:29
  those
• 16:29
  who
• 16:29
  did
• 16:30
  it
• 16:30
  maybe
• 16:30
  two
• 16:30
  to
• 16:30
  three
• 16:31
  years
• 16:31
  ago
• 16:31
  because
• 16:32
  we
• 16:32
  kind
• 16:33
  of.
• 16:33
  It
• 16:33
  is
• 16:33
  a
• 16:33
  tedious
• 16:33
  investment
• 16:34
  sometimes,
• 16:34
  right.
• 16:35
  But
• 16:35
  it's
• 16:35
  such
• 16:35
  a
• 16:36
  necessary
• 16:36
  one
• 16:36
  that
• 16:36
  needs
• 16:37
  to
• 16:37
  be
• 16:37
  done.
• 16:38
  But
• 16:38
  the
• 16:38
  biggest
• 16:39
  one
• 16:39
  I
• 16:39
  would
• 16:39
  say
• 16:39
  is
• 16:39
  definitely
• 16:40
  over
• 16:41
  complicating
• 16:41
  things
• 16:42
  and
• 16:42
  making
• 16:42
  it
• 16:42
  harder
• 16:43
  for
• 16:43
  your
• 16:43
  couples.
• 16:44
  But
• 16:44
  then
• 16:44
  the
• 16:45
  secondary
• 16:45
  one
• 16:45
  that
• 16:45
  I'm
• 16:46
  seeing
• 16:46
  a
• 16:46
  lot
• 16:46
  of
• 16:46
  is
• 16:47
  very
• 16:47
  high
• 16:47
  inquiry
• 16:48
  rates
• 16:48
  and
• 16:48
  then
• 16:48
  they're
• 16:49
  translating
• 16:49
  to
• 16:49
  low
• 16:50
  conversion
• 16:50
  rates,
• 16:50
  rates.
• 16:51
  And
• 16:51
  I
• 16:51
  think
• 16:51
  a
• 16:51
  lot
• 16:51
  of
• 16:52
  that
• 16:52
  is
• 16:52
  coming
• 16:53
  from,
• 16:53
  like
• 16:53
  you
• 16:54
  said,
• 16:54
  the
• 16:54
  directory
• 16:55
  approach
• 16:55
  of
• 16:55
  putting
• 16:55
  really
• 16:56
  low
• 16:56
  prices
• 16:56
  in,
• 16:57
  reeling
• 16:57
  people
• 16:58
  in
• 16:58
  with
• 16:58
  that.
• 16:58
  And
• 16:59
  then
• 16:59
  as
• 16:59
  soon
• 16:59
  as
• 16:59
  they
• 16:59
  get
• 16:59
  a
• 16:59
  brochure
• 17:00
  or
• 17:00
  as
• 17:00
  soon
• 17:00
  as
• 17:00
  they
• 17:01
  kind
• 17:01
  of
• 17:01
  see
• 17:02
  a
• 17:02
  quote
• 17:02
  from
• 17:02
  you,
• 17:03
  they
• 17:03
  suddenly
• 17:03
  drop
• 17:04
  off
• 17:04
  and
• 17:04
  you're
• 17:04
  kind
• 17:04
  of
• 17:04
  thinking,
• 17:05
  oh,
• 17:06
  unfortunately
• 17:06
  you
• 17:07
  start
• 17:07
  blaming
• 17:07
  kind
• 17:08
  of
• 17:08
  the
• 17:08
  directories
• 17:09
  or
• 17:09
  the
• 17:09
  industry
• 17:09
  or
• 17:09
  the
• 17:09
  couples
• 17:10
  and
• 17:10
  saying
• 17:10
  that
• 17:10
  they
• 17:11
  work
• 17:11
  in
• 17:11
  a
• 17:11
  different
• 17:11
  way
• 17:12
  when
• 17:12
  actually
• 17:13
  it's
• 17:13
  exactly
• 17:13
  what
• 17:13
  you
• 17:13
  said
• 17:14
  there.
• 17:14
  We're
• 17:14
  using
• 17:14
  old
• 17:14
  school
• 17:15
  techniques
• 17:15
  on,
• 17:16
  on
• 17:16
  new
• 17:16
  age
• 17:17
  clients
• 17:17
  and
• 17:17
  there's
• 17:17
  just
• 17:18
  a
• 17:18
  really
• 17:18
  stark
• 17:19
  mismatch
• 17:19
  you
• 17:19
  want
• 17:20
  to
• 17:20
  be
• 17:20
  having.
• 17:20
  If
• 17:21
  you
• 17:21
  are
• 17:21
  then
• 17:21
  having
• 17:21
  lower
• 17:22
  inquiries
• 17:22
  that
• 17:23
  have
• 17:23
  really
• 17:23
  high
• 17:23
  quality
• 17:24
  and
• 17:24
  a
• 17:24
  higher
• 17:24
  conversion
• 17:25
  rate
• 17:25
  and
• 17:25
  that's
• 17:26
  way
• 17:26
  more
• 17:26
  important.
• 17:26
  And
• 17:27
  so
• 17:27
  if
• 17:27
  that
• 17:28
  means
• 17:28
  actually
• 17:28
  showing
• 17:29
  what
• 17:29
  your
• 17:29
  prices
• 17:29
  are,
• 17:30
  because
• 17:30
  you
• 17:31
  know
• 17:31
  what,
• 17:31
  your
• 17:31
  business
• 17:31
  needs
• 17:32
  to
• 17:32
  be
• 17:32
  profitable
• 17:33
  and
• 17:33
  you're
• 17:33
  not
• 17:33
  running
• 17:33
  it
• 17:33
  into
• 17:34
  a
• 17:34
  loss
• 17:34
  because
• 17:34
  that's
• 17:34
  only
• 17:35
  going
• 17:35
  to
• 17:35
  harm
• 17:35
  you
• 17:35
  in
• 17:35
  the
• 17:35
  long
• 17:36
  term,
• 17:36
  you
• 17:36
  need
• 17:36
  to
• 17:37
  be
• 17:37
  transparent
• 17:37
  and
• 17:37
  upfront
• 17:38
  with
• 17:38
  that
• 17:38
  from
• 17:38
  day
• 17:38
  one.
• 17:39
  It's
• 17:39
  so
• 17:39
  true.
• 17:40
  And
• 17:40
  I
• 17:40
  think
• 17:40
  a
• 17:40
  big
• 17:40
  thing
• 17:41
  that
• 17:41
  people
• 17:41
  need
• 17:42
  to
• 17:42
  change,
• 17:42
  it
• 17:42
  kind
• 17:43
  of
• 17:43
  ties
• 17:43
  everything
• 17:43
  we're
• 17:43
  talking
• 17:44
  about
• 17:44
  together
• 17:44
  is,
• 17:45
  and
• 17:45
  I
• 17:45
  see
• 17:45
  venues
• 17:46
  still
• 17:46
  doing
• 17:46
  this
• 17:46
  a
• 17:47
  lot
• 17:47
  bot,
• 17:47
  which
• 17:47
  is
• 17:48
  where
• 17:48
  we
• 17:48
  say
• 17:48
  you
• 17:48
  can
• 17:49
  get
• 17:49
  our
• 17:49
  prices
• 17:49
  by
• 17:49
  downloading
• 17:50
  the
• 17:50
  brochure.
• 17:50
  Now
• 17:51
  the
• 17:51
  reason
• 17:51
  we
• 17:51
  all
• 17:52
  did
• 17:52
  that
• 17:52
  back
• 17:52
  in
• 17:53
  the
• 17:53
  day,
• 17:53
  you
• 17:53
  know,
• 17:53
  going
• 17:53
  back
• 17:54
  two,
• 17:54
  three,
• 17:54
  four
• 17:54
  years,
• 17:54
  was
• 17:55
  to
• 17:55
  capture
• 17:55
  people's
• 17:55
  email
• 17:56
  addresses.
• 17:56
  But
• 17:57
  again,
• 17:57
  going
• 17:57
  back
• 17:58
  to
• 17:58
  the
• 17:58
  AI
• 17:58
  search,
• 17:59
  the
• 17:59
  AI
• 18:00
  search
• 18:00
  can't
• 18:00
  download
• 18:01
  the
• 18:01
  brochure
• 18:01
  to
• 18:01
  see
• 18:01
  the
• 18:01
  prices.
• 18:02
  So
• 18:02
  yes,
• 18:03
  you
• 18:03
  can
• 18:03
  have
• 18:03
  some
• 18:04
  kind
• 18:04
  of
• 18:04
  email
• 18:04
  marketing
• 18:05
  data
• 18:05
  capture.
• 18:05
  That's
• 18:06
  still
• 18:06
  a
• 18:06
  good
• 18:06
  method.
• 18:07
  But
• 18:07
  actually
• 18:07
  it
• 18:08
  doesn't
• 18:08
  need
• 18:08
  to
• 18:08
  be
• 18:08
  for
• 18:08
  the
• 18:09
  prices
• 18:09
  because
• 18:09
  if
• 18:09
  you
• 18:09
  want
• 18:10
  to
• 18:10
  show
• 18:10
  up
• 18:10
  on
• 18:10
  the
• 18:10
  AI
• 18:10
  search
• 18:11
  and
• 18:11
  stop
• 18:11
  wasting
• 18:12
  your
• 18:12
  time
• 18:12
  on
• 18:12
  collecting
• 18:13
  email
• 18:13
  addresses
• 18:14
  that
• 18:14
  aren't
• 18:14
  actually
• 18:14
  interesting
• 18:15
  needed,
• 18:15
  then
• 18:15
  we
• 18:16
  just
• 18:16
  got
• 18:16
  to
• 18:16
  put
• 18:16
  the
• 18:16
  prices
• 18:17
  out
• 18:17
  there,
• 18:17
  stop
• 18:17
  hiding
• 18:18
  them
• 18:18
  because
• 18:18
  ultimately
• 18:19
  if
• 18:19
  your
• 18:19
  competitor
• 18:19
  wants
• 18:20
  to
• 18:20
  see
• 18:20
  them,
• 18:20
  they
• 18:20
  can
• 18:20
  set
• 18:21
  up
• 18:21
  a
• 18:21
  fake
• 18:21
  email
• 18:21
  address
• 18:22
  and
• 18:22
  download
• 18:22
  your
• 18:22
  brochure
• 18:23
  anyway.
• 18:23
  So,
• 18:24
  you
• 18:24
  know,
• 18:24
  and
• 18:24
  I
• 18:24
  always
• 18:25
  say
• 18:25
  to
• 18:25
  my
• 18:25
  clients,
• 18:26
  you
• 18:26
  know,
• 18:26
  in
• 18:26
  email
• 18:27
  marketing
• 18:27
  you're
• 18:27
  paying
• 18:28
  more
• 18:28
  for
• 18:28
  the
• 18:28
  more
• 18:28
  names
• 18:29
  you
• 18:29
  have
• 18:29
  on
• 18:29
  there.
• 18:29
  So.
• 18:30
  Exactly.
• 18:30
  You
• 18:30
  don't
• 18:31
  want
• 18:31
  to
• 18:31
  have
• 18:31
  loads
• 18:31
  of
• 18:31
  names
• 18:32
  on
• 18:32
  there
• 18:32
  that
• 18:33
  aren't
• 18:33
  useful
• 18:33
  to
• 18:34
  you.
• 18:34
  You're
• 18:34
  better
• 18:34
  to
• 18:34
  have
• 18:35
  a
• 18:35
  smaller
• 18:35
  list,
• 18:35
  a
• 18:35
  more
• 18:35
  qualified
• 18:36
  list.
• 18:37
  Exactly
• 18:37
  as
• 18:37
  you
• 18:37
  said.
• 18:38
  And
• 18:38
  I
• 18:38
  think
• 18:38
  your
• 18:38
  other
• 18:38
  point
• 18:39
  about
• 18:39
  websites,
• 18:40
  I've
• 18:40
  been
• 18:40
  talking
• 18:40
  to
• 18:40
  some
• 18:40
  clients
• 18:41
  a
• 18:41
  lot
• 18:41
  recently
• 18:42
  about
• 18:42
  having
• 18:43
  a
• 18:43
  website
• 18:43
  glow
• 18:44
  up.
• 18:44
  So
• 18:44
  I
• 18:45
  say
• 18:45
  you
• 18:45
  need
• 18:45
  a
• 18:45
  website
• 18:46
  glow
• 18:46
  up
• 18:46
  so
• 18:46
  you
• 18:46
  don'
• 18:47
  necessarily
• 18:47
  need
• 18:47
  to
• 18:47
  think,
• 18:48
  oh
• 18:48
  my
• 18:48
  goodness
• 18:48
  me,
• 18:49
  I
• 18:49
  need
• 18:49
  a
• 18:49
  whole
• 18:49
  new
• 18:50
  website
• 18:50
  that's
• 18:50
  going
• 18:50
  to
• 18:50
  cost
• 18:50
  me
• 18:51
  2,
• 18:51
  3,
• 18:51
  4,
• 18:52
  5,000
• 18:52
  pounds.
• 18:52
  Everyone
• 18:53
  listening
• 18:53
  should
• 18:54
  have
• 18:54
  a
• 18:54
  way
• 18:54
  to
• 18:54
  access
• 18:55
  their
• 18:55
  own
• 18:55
  website.
• 18:55
  If
• 18:56
  you
• 18:56
  are
• 18:56
  tied
• 18:56
  in
• 18:57
  to
• 18:57
  some
• 18:57
  kind
• 18:58
  of
• 18:58
  web
• 18:58
  provider
• 18:58
  that
• 18:58
  will
• 18:59
  not
• 18:59
  give
• 18:59
  you
• 18:59
  a
• 18:59
  login
• 19:00
  because
• 19:00
  you're
• 19:00
  paying
• 19:00
  them
• 19:01
  an
• 19:01
  extortion
• 19:01
  amount
• 19:01
  of
• 19:02
  money
• 19:02
  I
• 19:02
  always
• 19:02
  think
• 19:02
  that's
• 19:03
  a
• 19:03
  big
• 19:03
  red
• 19:03
  flag.
• 19:04
  As
• 19:04
  a
• 19:04
  business
• 19:04
  owner
• 19:04
  is
• 19:05
  your
• 19:05
  business,
• 19:05
  you
• 19:05
  should
• 19:05
  be
• 19:06
  able
• 19:06
  to
• 19:06
  have
• 19:06
  a
• 19:06
  login.
• 19:07
  So
• 19:07
  you
• 19:07
  should
• 19:07
  be
• 19:07
  able
• 19:08
  to,
• 19:08
  you
• 19:08
  know,
• 19:08
  hire
• 19:09
  someone
• 19:09
  or
• 19:10
  work
• 19:10
  with
• 19:10
  someone
• 19:11
  or
• 19:11
  get
• 19:11
  someone,
• 19:11
  you
• 19:11
  know,
• 19:12
  to
• 19:12
  do
• 19:12
  what
• 19:12
  I
• 19:13
  would
• 19:13
  call
• 19:13
  a
• 19:13
  website
• 19:13
  glow
• 19:14
  Up.
• 19:14
  We
• 19:14
  go
• 19:14
  and
• 19:14
  do
• 19:14
  these
• 19:14
  for
• 19:15
  clients
• 19:15
  sometimes
• 19:15
  where
• 19:15
  it's
• 19:16
  just
• 19:16
  like,
• 19:16
  let's
• 19:16
  just
• 19:17
  change
• 19:17
  the
• 19:17
  customer
• 19:17
  journey
• 19:18
  slightly,
• 19:18
  update
• 19:19
  the
• 19:19
  imagery
• 19:19
  slightly,
• 19:20
  put
• 19:20
  some
• 19:20
  testimonials
• 19:21
  all
• 19:21
  over
• 19:21
  your
• 19:21
  site.
• 19:22
  It
• 19:22
  doesn't
• 19:22
  need
• 19:22
  to
• 19:23
  be
• 19:23
  a
• 19:23
  whole
• 19:23
  rebrand,
• 19:24
  big
• 19:24
  deal.
• 19:24
  And
• 19:24
  I
• 19:25
  think
• 19:25
  sometimes
• 19:25
  businesses
• 19:26
  are
• 19:26
  scared
• 19:26
  when
• 19:26
  it
• 19:26
  comes
• 19:27
  to
• 19:27
  website
• 19:27
  because
• 19:28
  they
• 19:28
  think
• 19:28
  it
• 19:28
  means,
• 19:29
  you
• 19:29
  know,
• 19:29
  I've
• 19:29
  got
• 19:30
  to
• 19:30
  pay
• 19:30
  someone
• 19:30
  loads
• 19:30
  of
• 19:30
  money
• 19:31
  to
• 19:31
  redo
• 19:31
  everything.
• 19:32
  But
• 19:32
  it
• 19:32
  doesn't
• 19:32
  need
• 19:33
  to
• 19:33
  mean
• 19:33
  that.
• 19:33
  No,
• 19:33
  absolutely.
• 19:34
  And
• 19:34
  I
• 19:34
  love
• 19:34
  what
• 19:34
  you
• 19:34
  said
• 19:35
  there
• 19:35
  around.
• 19:35
  I
• 19:35
  love
• 19:36
  this
• 19:36
  term,
• 19:36
  the
• 19:36
  website
• 19:36
  glow
• 19:37
  Up.
• 19:37
  That's
• 19:37
  great.
• 19:38
  A
• 19:38
  big
• 19:38
  one
• 19:39
  that
• 19:39
  I
• 19:39
  see
• 19:39
  a
• 19:39
  lot
• 19:39
  of,
• 19:40
  and
• 19:40
  it's
• 19:40
  such
• 19:41
  a
• 19:41
  small
• 19:41
  thing,
• 19:41
  which
• 19:41
  makes
• 19:41
  such
• 19:42
  a
• 19:42
  big
• 19:42
  difference
• 19:42
  is
• 19:42
  if
• 19:43
  your
• 19:43
  reviews
• 19:43
  on
• 19:43
  your
• 19:43
  website
• 19:44
  still
• 19:44
  say
• 19:44
  they're
• 19:44
  from
• 19:45
  2023
• 19:46
  or
• 19:46
  2024,
• 19:47
  it's
• 19:47
  about
• 19:48
  time
• 19:48
  that
• 19:48
  you
• 19:48
  update
• 19:48
  them
• 19:49
  to
• 19:49
  show
• 19:49
  the
• 19:49
  2025
• 19:50
  ones.
• 19:50
  Because
• 19:51
  clients
• 19:51
  see
• 19:51
  that.
• 19:52
  I
• 19:52
  think
• 19:52
  that
• 19:52
  when
• 19:52
  I
• 19:53
  see
• 19:53
  a
• 19:53
  review
• 19:54
  and
• 19:54
  it
• 19:54
  says
• 19:54
  2023
• 19:55
  or
• 19:55
  2024,
• 19:56
  naturally,
• 19:56
  unfortunately
• 19:57
  we're
• 19:57
  quite
• 19:57
  negative
• 19:58
  consumers
• 19:58
  sometimes,
• 19:59
  especially
• 19:59
  as
• 19:59
  Gen
• 20:00
  Z,
• 20:00
  and
• 20:00
  you
• 20:00
  think,
• 20:00
  oh,
• 20:00
  well,
• 20:01
  it's
• 20:01
  probably
• 20:01
  gone
• 20:01
  downhill
• 20:02
  or
• 20:02
  it's
• 20:02
  probably
• 20:02
  changed
• 20:03
  or
• 20:03
  prices
• 20:03
  have
• 20:03
  gone
• 20:03
  up
• 20:03
  or
• 20:04
  something
• 20:04
  or
• 20:04
  the
• 20:04
  other.
• 20:05
  And
• 20:05
  I
• 20:05
  think
• 20:06
  that's
• 20:06
  just
• 20:06
  something
• 20:06
  which
• 20:07
  calms
• 20:07
  everyone
• 20:07
  nerves.
• 20:07
  And
• 20:08
  one,
• 20:08
  it
• 20:08
  shows
• 20:08
  that
• 20:08
  you're
• 20:08
  an
• 20:09
  active
• 20:09
  business.
• 20:09
  That
• 20:10
  really
• 20:10
  helps
• 20:10
  the
• 20:11
  AI
• 20:11
  side
• 20:11
  of
• 20:12
  things
• 20:12
  as
• 20:12
  well,
• 20:12
  because
• 20:12
  it
• 20:13
  can
• 20:13
  see
• 20:13
  that
• 20:13
  you're
• 20:13
  updating
• 20:14
  and
• 20:14
  refreshing
• 20:14
  things
• 20:14
  on
• 20:15
  your
• 20:15
  website.
• 20:16
  Two,
• 20:16
  it
• 20:16
  gives
• 20:16
  a
• 20:16
  different
• 20:17
  level
• 20:17
  of
• 20:17
  client
• 20:18
  comfort.
• 20:19
  And
• 20:19
  that
• 20:19
  doesn't
• 20:19
  just
• 20:19
  mean
• 20:19
  your
• 20:20
  website,
• 20:20
  that
• 20:20
  also
• 20:20
  means
• 20:20
  updating
• 20:21
  your
• 20:21
  brochures,
• 20:22
  updating
• 20:22
  your
• 20:22
  testimonials
• 20:23
  on
• 20:23
  your
• 20:23
  highlights
• 20:24
  on
• 20:24
  Instagram.
• 20:24
  That's
• 20:25
  the
• 20:25
  big
• 20:25
  one.
• 20:25
  You'll
• 20:25
  see
• 20:26
  people
• 20:26
  who
• 20:26
  did
• 20:27
  highlights
• 20:27
  on
• 20:27
  Instagram
• 20:27
  back
• 20:28
  in
• 20:28
  2023.
• 20:28
  So
• 20:28
  it's
• 20:29
  got
• 20:29
  lovely
• 20:29
  21
• 20:29
  and
• 20:30
  22
• 20:30
  reviews,
• 20:31
  but
• 20:31
  it's
• 20:31
  not
• 20:32
  had
• 20:32
  anything
• 20:33
  updated
• 20:33
  on
• 20:33
  it
• 20:34
  in
• 20:34
  the
• 20:34
  last
• 20:34
  two
• 20:34
  years.
• 20:35
  Even
• 20:35
  though
• 20:35
  you've
• 20:35
  been
• 20:35
  an
• 20:36
  actively
• 20:36
  running
• 20:36
  business,
• 20:37
  but
• 20:37
  you've
• 20:37
  just
• 20:37
  not
• 20:37
  had
• 20:38
  time
• 20:38
  to
• 20:38
  do
• 20:38
  it.
• 20:38
  And
• 20:38
  I
• 20:38
  think
• 20:39
  that's
• 20:39
  where
• 20:39
  business
• 20:40
  admin
• 20:40
  days
• 20:40
  are
• 20:41
  just
• 20:41
  so
• 20:41
  important.
• 20:41
  And
• 20:42
  it
• 20:42
  needs
• 20:42
  to
• 20:43
  be
• 20:43
  a
• 20:43
  balance.
• 20:43
  You
• 20:43
  can't
• 20:44
  just
• 20:44
  fully
• 20:44
  be
• 20:44
  immersed
• 20:45
  into
• 20:45
  only
• 20:45
  doing
• 20:46
  existing
• 20:46
  client
• 20:46
  work.
• 20:47
  You
• 20:47
  need
• 20:47
  to
• 20:47
  kind
• 20:48
  of
• 20:48
  be
• 20:48
  thinking
• 20:48
  ahead
• 20:49
  from
• 20:49
  the
• 20:49
  get
• 20:49
  go.
• 20:49
  And
• 20:50
  the
• 20:50
  highlights
• 20:50
  one's
• 20:50
  an
• 20:50
  interesting
• 20:51
  one,
• 20:51
  actually.
• 20:51
  I
• 20:51
  need
• 20:51
  to
• 20:52
  go
• 20:52
  and
• 20:52
  do
• 20:52
  it
• 20:52
  on
• 20:52
  my
• 20:52
  own
• 20:53
  because
• 20:53
  the
• 20:53
  last
• 20:53
  time
• 20:53
  I
• 20:54
  checked
• 20:54
  it
• 20:54
  may
• 20:54
  have
• 20:54
  changed.
• 20:54
  Things
• 20:55
  change
• 20:55
  all
• 20:55
  the
• 20:55
  time.
• 20:55
  When
• 20:56
  you
• 20:56
  go
• 20:56
  onto
• 20:56
  a
• 20:56
  highlight,
• 20:56
  it
• 20:57
  always
• 20:57
  shows
• 20:57
  the
• 20:57
  oldest
• 20:58
  part
• 20:58
  of
• 20:58
  the
• 20:58
  highlight
• 20:58
  first.
• 20:59
  So
• 20:59
  if
• 20:59
  you're
• 21:00
  someone
• 21:00
  like
• 21:00
  me
• 21:00
  that
• 21:00
  I
• 21:00
  do
• 21:01
  add
• 21:01
  new
• 21:01
  testimonials
• 21:02
  in,
• 21:03
  actually
• 21:03
  we
• 21:03
  need
• 21:03
  to
• 21:03
  go
• 21:03
  back
• 21:04
  and
• 21:04
  delete
• 21:04
  some
• 21:04
  of
• 21:04
  the
• 21:04
  first
• 21:05
  ones
• 21:05
  because
• 21:05
  otherwise
• 21:06
  they
• 21:06
  get
• 21:06
  the
• 21:06
  oldest
• 21:07
  stuff
• 21:07
  first.
• 21:07
  And
• 21:07
  actually
• 21:08
  no
• 21:08
  one's
• 21:08
  clicking
• 21:08
  25,
• 21:09
  30
• 21:09
  times
• 21:09
  to
• 21:10
  get
• 21:10
  to
• 21:10
  your
• 21:10
  newest
• 21:10
  one.
• 21:11
  So
• 21:11
  yeah,
• 21:11
  that
• 21:12
  is
• 21:12
  a,
• 21:12
  it's
• 21:12
  a
• 21:12
  great
• 21:12
  tip.
• 21:12
  Go
• 21:13
  in
• 21:13
  and
• 21:13
  have
• 21:13
  a
• 21:13
  look
• 21:13
  at
• 21:13
  your
• 21:13
  highlights,
• 21:14
  see
• 21:14
  what's
• 21:14
  showing
• 21:14
  up
• 21:15
  for
• 21:15
  people
• 21:15
  because
• 21:16
  we
• 21:16
  forget
• 21:16
  to
• 21:16
  look
• 21:16
  at
• 21:16
  them.
• 21:17
  But
• 21:17
  other
• 21:17
  people
• 21:17
  landing
• 21:17
  on
• 21:18
  our
• 21:18
  pages
• 21:18
  absolutely
• 21:19
  are
• 21:19
  going
• 21:20
  to
• 21:20
  have
• 21:20
  a
• 21:20
  look
• 21:20
  at
• 21:20
  them.
• 21:20
  So
• 21:20
  I
• 21:21
  think
• 21:21
  we
• 21:21
  kind
• 21:21
  of
• 21:21
  think
• 21:22
  that,
• 21:22
  oh,
• 21:22
  the
• 21:22
  more
• 21:23
  highlights
• 21:23
  I
• 21:23
  have
• 21:23
  on
• 21:23
  my
• 21:23
  testimonial,
• 21:25
  it
• 21:25
  looks
• 21:25
  better.
• 21:26
  But
• 21:26
  actually
• 21:26
  it's
• 21:26
  exactly
• 21:27
  that.
• 21:27
  No
• 21:27
  one
• 21:27
  is
• 21:27
  going
• 21:27
  to
• 21:27
  click
• 21:28
  through
• 21:28
  25
• 21:28
  to
• 21:29
  30
• 21:29
  stories.
• 21:29
  You
• 21:29
  might
• 21:29
  for
• 21:29
  yourself,
• 21:30
  but
• 21:30
  a
• 21:30
  new
• 21:30
  client
• 21:31
  won't.
• 21:31
  And
• 21:32
  so
• 21:32
  if
• 21:32
  it
• 21:32
  means,
• 21:32
  okay,
• 21:32
  let
• 21:33
  me
• 21:33
  get
• 21:33
  rid
• 21:33
  of
• 21:33
  all
• 21:33
  of
• 21:33
  2023
• 21:34
  and
• 21:34
  just
• 21:34
  keep
• 21:34
  2425,
• 21:36
  that's
• 21:36
  a
• 21:36
  lot
• 21:36
  more
• 21:37
  powerful
• 21:37
  than
• 21:38
  you
• 21:38
  keeping
• 21:38
  2022.
• 21:39
  And
• 21:39
  I,
• 21:40
  I
• 21:40
  think
• 21:40
  most
• 21:41
  of
• 21:41
  Gen
• 21:41
  Z
• 21:41
  is,
• 21:41
  and
• 21:41
  I
• 21:41
  can
• 21:42
  proudly
• 21:42
  say
• 21:42
  this,
• 21:42
  we're
• 21:42
  quite
• 21:43
  snobby
• 21:43
  sometimes
• 21:43
  if
• 21:43
  we
• 21:43
  see
• 21:44
  the
• 21:44
  old
• 21:44
  text
• 21:44
  and
• 21:45
  the
• 21:45
  old
• 21:45
  filters
• 21:45
  we
• 21:45
  used
• 21:46
  to
• 21:46
  use
• 21:46
  on
• 21:46
  Instagram,
• 21:47
  you
• 21:47
  subconsciously
• 21:48
  start
• 21:48
  to
• 21:48
  think,
• 21:49
  oh,
• 21:49
  this
• 21:49
  business
• 21:49
  isn't
• 21:50
  updated
• 21:50
  or
• 21:51
  it
• 21:51
  isn't
• 21:51
  refreshed.
• 21:52
  And
• 21:52
  so
• 21:52
  it's
• 21:52
  really
• 21:53
  weird.
• 21:53
  But
• 21:53
  Gen
• 21:54
  Z
• 21:54
  are
• 21:54
  very
• 21:54
  nuanced
• 21:55
  and
• 21:55
  very
• 21:55
  observant
• 21:56
  in
• 21:56
  those
• 21:56
  ways.
• 21:57
  Yeah,
• 21:57
  that's
• 21:57
  so
• 21:58
  true.
• 21:58
  It's
• 21:58
  a
• 21:58
  bit
• 21:58
  like
• 21:58
  us
• 21:58
  again
• 21:59
  as
• 21:59
  millennials.
• 21:59
  When
• 21:59
  I
• 21:59
  go
• 22:00
  on
• 22:00
  a
• 22:00
  website
• 22:00
  and
• 22:00
  I
• 22:00
  go,
• 22:00
  oh,
• 22:01
  this
• 22:01
  looks
• 22:01
  like
• 22:01
  a
• 22:01
  website
• 22:01
  from
• 22:02
  the
• 22:02
  1990s.
• 22:03
  Because
• 22:03
  I
• 22:04
  remember
• 22:04
  when
• 22:04
  websites
• 22:04
  looked
• 22:05
  like
• 22:05
  that,
• 22:05
  that
• 22:05
  and
• 22:05
  they
• 22:06
  don't
• 22:06
  look
• 22:06
  like
• 22:06
  that
• 22:06
  anymore.
• 22:07
  And
• 22:07
  so,
• 22:07
  yeah,
• 22:07
  I
• 22:08
  can,
• 22:08
  I
• 22:08
  can
• 22:08
  see
• 22:08
  that
• 22:08
  entirely.
• 22:09
  Okay,
• 22:09
  we
• 22:10
  talked
• 22:10
  about
• 22:10
  mistakes,
• 22:11
  but
• 22:11
  what
• 22:11
  do
• 22:11
  you
• 22:11
  think
• 22:11
  successful
• 22:12
  pros,
• 22:13
  successful
• 22:13
  venues
• 22:14
  are
• 22:14
  focused
• 22:14
  on
• 22:15
  right
• 22:15
  now?
• 22:15
  Where
• 22:15
  are
• 22:16
  the
• 22:16
  people
• 22:16
  who
• 22:16
  are
• 22:16
  like
• 22:16
  going
• 22:17
  for
• 22:17
  it
• 22:17
  and
• 22:17
  doing
• 22:17
  well?
• 22:18
  What
• 22:18
  are
• 22:18
  their
• 22:18
  Main
• 22:19
  focuses
• 22:19
  in
• 22:19
  2026?
• 22:20
  Being
• 22:20
  interactive.
• 22:21
  I
• 22:21
  think
• 22:22
  that's
• 22:22
  one
• 22:22
  of
• 22:22
  the
• 22:22
  biggest
• 22:23
  things,
• 22:23
  being
• 22:23
  authentic
• 22:24
  and
• 22:24
  interactive.
• 22:24
  And
• 22:25
  that
• 22:25
  means
• 22:25
  different
• 22:26
  types
• 22:26
  of
• 22:26
  content
• 22:27
  and
• 22:27
  not
• 22:27
  just
• 22:28
  putting
• 22:28
  out
• 22:28
  content
• 22:28
  to
• 22:29
  showcase
• 22:29
  your
• 22:29
  work,
• 22:30
  being
• 22:30
  very
• 22:30
  forward
• 22:31
  with
• 22:31
  looking
• 22:32
  and
• 22:32
  forward
• 22:32
  thinking
• 22:32
  when
• 22:33
  it
• 22:33
  comes
• 22:33
  to
• 22:33
  things.
• 22:33
  So
• 22:34
  interactive.
• 22:34
  When
• 22:35
  I
• 22:35
  mean
• 22:35
  that,
• 22:35
  I
• 22:35
  mean
• 22:35
  with
• 22:35
  your
• 22:36
  websites,
• 22:36
  I
• 22:36
  mean
• 22:36
  with
• 22:37
  your
• 22:37
  brochures
• 22:38
  and
• 22:38
  I
• 22:38
  mean
• 22:39
  with
• 22:39
  your
• 22:40
  emails
• 22:40
  and
• 22:41
  just
• 22:41
  the
• 22:41
  automations
• 22:41
  that
• 22:42
  you
• 22:42
  have
• 22:42
  in
• 22:42
  place.
• 22:42
  But
• 22:43
  I
• 22:43
  always
• 22:43
  Say
• 22:43
  the,
• 22:44
  the
• 22:44
  most
• 22:44
  important
• 22:44
  email
• 22:45
  is
• 22:45
  also
• 22:45
  that
• 22:45
  first
• 22:46
  one
• 22:46
  that
• 22:46
  they
• 22:46
  get
• 22:46
  as
• 22:47
  soon
• 22:47
  as
• 22:47
  they've
• 22:47
  inquired
• 22:48
  with
• 22:48
  you.
• 22:48
  You
• 22:49
  have
• 22:49
  an
• 22:49
  option
• 22:49
  to
• 22:49
  be
• 22:50
  so
• 22:50
  interactive
• 22:50
  with
• 22:50
  that
• 22:51
  and
• 22:51
  guide
• 22:51
  them
• 22:51
  to
• 22:51
  so
• 22:52
  many
• 22:52
  different
• 22:52
  pages.
• 22:52
  I
• 22:53
  always
• 22:53
  say
• 22:53
  be
• 22:53
  mindful
• 22:53
  of
• 22:53
  how
• 22:54
  many
• 22:54
  links
• 22:54
  you're
• 22:54
  putting
• 22:54
  on
• 22:54
  there
• 22:55
  because
• 22:55
  you
• 22:55
  don't
• 22:55
  want
• 22:55
  to
• 22:55
  hurt
• 22:56
  your
• 22:56
  email
• 22:56
  deliverability.
• 22:58
  But
• 22:58
  there's
• 22:58
  different
• 22:58
  ways
• 22:58
  that
• 22:58
  we
• 22:59
  can
• 22:59
  work
• 22:59
  with
• 22:59
  that.
• 23:00
  So
• 23:00
  being
• 23:00
  interactive
• 23:01
  is
• 23:01
  a
• 23:02
  really
• 23:02
  big
• 23:02
  one
• 23:02
  on
• 23:03
  there
• 23:03
  and
• 23:03
  just
• 23:03
  being
• 23:04
  as
• 23:04
  authentic
• 23:04
  as
• 23:04
  possible.
• 23:05
  So
• 23:05
  making
• 23:05
  sure
• 23:06
  that
• 23:06
  the
• 23:06
  content
• 23:07
  you're
• 23:07
  putting
• 23:07
  out
• 23:08
  isn't
• 23:08
  just
• 23:08
  showcasing
• 23:09
  testimonials
• 23:09
  and
• 23:10
  past
• 23:10
  work,
• 23:10
  it's
• 23:10
  actually
• 23:11
  tapping
• 23:11
  into
• 23:11
  the
• 23:12
  SEO
• 23:12
  on
• 23:13
  social
• 23:13
  media
• 23:13
  and
• 23:14
  actually
• 23:14
  being
• 23:14
  really
• 23:15
  informative
• 23:15
  content
• 23:15
  that
• 23:16
  people
• 23:16
  are
• 23:16
  saving.
• 23:17
  Because
• 23:17
  if
• 23:17
  they
• 23:17
  see
• 23:18
  you
• 23:18
  as
• 23:18
  an
• 23:18
  informative
• 23:19
  figure,
• 23:19
  they're
• 23:19
  more
• 23:19
  likely
• 23:20
  to
• 23:20
  think,
• 23:20
  oh
• 23:20
  yeah,
• 23:21
  this
• 23:21
  person
• 23:21
  knows
• 23:21
  what
• 23:22
  they're
• 23:22
  talking
• 23:22
  about.
• 23:22
  Let
• 23:23
  me
• 23:23
  actually
• 23:23
  follow
• 23:23
  them,
• 23:24
  let
• 23:24
  me
• 23:24
  engage
• 23:24
  with
• 23:24
  them
• 23:25
  more.
• 23:25
  And
• 23:25
  then
• 23:25
  even
• 23:25
  if,
• 23:26
  if
• 23:26
  they're
• 23:26
  not
• 23:26
  going
• 23:27
  to
• 23:27
  book
• 23:27
  you
• 23:27
  directly,
• 23:28
  the
• 23:28
  algorithm
• 23:29
  understands
• 23:29
  that
• 23:29
  they
• 23:29
  might
• 23:30
  have
• 23:30
  friends
• 23:30
  who
• 23:30
  have
• 23:30
  also
• 23:31
  just
• 23:31
  got
• 23:31
  engaged
• 23:31
  that
• 23:32
  might
• 23:32
  come
• 23:32
  across
• 23:32
  you.
• 23:33
  So
• 23:33
  it's
• 23:33
  very
• 23:34
  much
• 23:34
  the
• 23:34
  long
• 23:34
  game.
• 23:34
  And
• 23:35
  I
• 23:35
  think
• 23:35
  the
• 23:35
  businesses
• 23:35
  that
• 23:36
  have
• 23:36
  a
• 23:36
  bit
• 23:36
  of
• 23:36
  patience
• 23:37
  to
• 23:37
  try
• 23:37
  and
• 23:37
  understand
• 23:38
  that
• 23:39
  are
• 23:39
  going
• 23:39
  to
• 23:39
  stand
• 23:39
  out
• 23:40
  a
• 23:40
  lot
• 23:40
  more.
• 23:40
  And
• 23:40
  I
• 23:40
  think
• 23:41
  you've
• 23:41
  seen
• 23:41
  this
• 23:41
  as
• 23:41
  well,
• 23:42
  especially
• 23:42
  on
• 23:42
  TikTok
• 23:43
  and
• 23:43
  Instagram,
• 23:43
  you'll
• 23:43
  sometimes
• 23:44
  just
• 23:44
  see
• 23:44
  content
• 23:44
  from
• 23:45
  six
• 23:45
  months
• 23:45
  ago
• 23:46
  that
• 23:46
  starts
• 23:46
  resurfacing
• 23:47
  and
• 23:47
  recirculating
• 23:48
  because
• 23:48
  suddenly
• 23:49
  people
• 23:49
  are
• 23:49
  searching
• 23:49
  it.
• 23:49
  And
• 23:50
  I
• 23:50
  think
• 23:50
  especially
• 23:51
  with
• 23:51
  engagement
• 23:51
  season,
• 23:52
  that's
• 23:52
  a
• 23:52
  big
• 23:52
  thing
• 23:52
  because
• 23:52
  you've
• 23:53
  got
• 23:53
  your
• 23:53
  peaks
• 23:53
  around,
• 23:53
  around
• 23:54
  kind
• 23:54
  of
• 23:54
  December,
• 23:54
  January
• 23:55
  time
• 23:55
  and
• 23:55
  then
• 23:55
  you've
• 23:56
  got
• 23:56
  the
• 23:56
  summer
• 23:57
  engagement
• 23:57
  peak.
• 23:58
  If
• 23:58
  you're
• 23:58
  putting
• 23:58
  out
• 23:58
  content
• 23:59
  which
• 24:00
  surrounds
• 24:00
  the
• 24:00
  start
• 24:00
  of
• 24:01
  a
• 24:01
  wedding
• 24:01
  and
• 24:01
  engagement
• 24:02
  and
• 24:02
  how
• 24:02
  to
• 24:03
  book
• 24:03
  so
• 24:03
  and
• 24:04
  so
• 24:04
  it's
• 24:05
  going
• 24:05
  to
• 24:05
  keep
• 24:05
  reperforming
• 24:06
  and
• 24:06
  coming
• 24:06
  back
• 24:06
  on
• 24:07
  the
• 24:07
  algorithm
• 24:07
  if
• 24:07
  you
• 24:07
  use
• 24:08
  the
• 24:08
  right
• 24:08
  words.
• 24:09
  And
• 24:09
  so
• 24:09
  whilst
• 24:10
  it
• 24:10
  seems
• 24:10
  like
• 24:10
  a
• 24:11
  daunting
• 24:11
  task,
• 24:11
  it's
• 24:12
  actually
• 24:12
  similar
• 24:13
  to
• 24:13
  how
• 24:13
  Pinterest
• 24:13
  recirculates
• 24:14
  things.
• 24:15
  It's
• 24:15
  actually
• 24:15
  a
• 24:15
  really
• 24:15
  good
• 24:16
  long
• 24:16
  term
• 24:16
  investment
• 24:16
  to
• 24:17
  make
• 24:17
  in
• 24:17
  your
• 24:17
  business.
• 24:18
  And
• 24:18
  I'm
• 24:18
  definitely
• 24:18
  seeing
• 24:19
  that
• 24:19
  on
• 24:19
  TikTok
• 24:19
  particularly.
• 24:20
  I
• 24:20
  have
• 24:20
  videos
• 24:20
  on
• 24:20
  TikTok
• 24:21
  that
• 24:21
  I
• 24:21
  did
• 24:22
  six
• 24:22
  months
• 24:22
  ago
• 24:22
  and
• 24:23
  then
• 24:23
  someone
• 24:23
  comments
• 24:23
  on
• 24:24
  it
• 24:24
  or
• 24:24
  someone
• 24:24
  because
• 24:25
  they
• 24:25
  search
• 24:25
  for
• 24:25
  something,
• 24:26
  maybe
• 24:26
  I'm
• 24:26
  talking
• 24:26
  about
• 24:26
  QuickBooks
• 24:27
  or
• 24:27
  talking
• 24:27
  about
• 24:28
  something
• 24:28
  specific
• 24:28
  that
• 24:28
  they've
• 24:28
  searched
• 24:29
  for
• 24:29
  and
• 24:29
  then
• 24:29
  suddenly
• 24:30
  it's
• 24:30
  coming
• 24:30
  back,
• 24:30
  which
• 24:31
  is
• 24:31
  actually
• 24:31
  like
• 24:31
  you
• 24:31
  say,
• 24:32
  really
• 24:32
  nice
• 24:32
  because
• 24:33
  for
• 24:33
  a
• 24:33
  long
• 24:33
  time
• 24:33
  that
• 24:34
  didn't
• 24:34
  happen
• 24:34
  at
• 24:34
  all
• 24:34
  on
• 24:35
  social
• 24:35
  media.
• 24:35
  We
• 24:35
  posted
• 24:36
  something
• 24:36
  and
• 24:36
  if
• 24:36
  they
• 24:37
  didn't
• 24:37
  see
• 24:37
  it
• 24:37
  in
• 24:37
  24
• 24:38
  hours.
• 24:38
  It
• 24:38
  was
• 24:38
  long
• 24:39
  gone.
• 24:39
  So
• 24:39
  it
• 24:39
  is
• 24:40
  a.
• 24:40
  It
• 24:40
  is
• 24:40
  a
• 24:40
  change,
• 24:40
  which
• 24:41
  is
• 24:41
  a
• 24:41
  positive
• 24:42
  change.
• 24:42
  And
• 24:42
  I
• 24:42
  think
• 24:42
  a
• 24:43
  lot
• 24:43
  of
• 24:43
  it,
• 24:43
  for
• 24:43
  people
• 24:43
  listening
• 24:44
  comes
• 24:44
  down
• 24:44
  to
• 24:44
  courage,
• 24:45
  if
• 24:45
  I'm
• 24:45
  honest,
• 24:45
  be
• 24:46
  like,
• 24:46
  having
• 24:46
  the
• 24:47
  courage
• 24:47
  to
• 24:47
  just
• 24:47
  do
• 24:48
  it.
• 24:48
  So
• 24:48
  even
• 24:48
  if
• 24:48
  we
• 24:49
  go
• 24:49
  back
• 24:49
  a
• 24:49
  year,
• 24:49
  in
• 24:50
  my
• 24:50
  business,
• 24:50
  where
• 24:51
  I
• 24:51
  was
• 24:51
  going,
• 24:51
  I'm
• 24:52
  gonna
• 24:52
  have
• 24:52
  a
• 24:52
  content
• 24:52
  creator.
• 24:53
  I'm
• 24:53
  gonna
• 24:53
  have
• 24:53
  someone
• 24:53
  follow
• 24:54
  me
• 24:54
  around.
• 24:54
  I'm
• 24:54
  gonna
• 24:55
  do
• 24:55
  this
• 24:55
  and
• 24:55
  the
• 24:55
  other,
• 24:55
  and
• 24:55
  I'm
• 24:56
  gonna
• 24:56
  do
• 24:56
  all
• 24:56
  these
• 24:56
  videos,
• 24:57
  those.
• 24:57
  And
• 24:57
  actually,
• 24:58
  a
• 24:58
  year
• 24:58
  later,
• 24:59
  more
• 24:59
  and
• 24:59
  more
• 25:00
  people
• 25:00
  are
• 25:00
  doing
• 25:00
  the
• 25:00
  same
• 25:00
  thing,
• 25:01
  but
• 25:01
  it's
• 25:02
  having
• 25:02
  the
• 25:02
  courage
• 25:02
  to
• 25:03
  do
• 25:03
  it
• 25:03
  when
• 25:03
  no
• 25:04
  one
• 25:04
  else
• 25:04
  is
• 25:04
  doing
• 25:04
  it.
• 25:04
  And
• 25:04
  I
• 25:04
  think
• 25:05
  in
• 25:05
  the
• 25:05
  wedding
• 25:05
  industry,
• 25:05
  what
• 25:05
  happens
• 25:06
  is
• 25:06
  people
• 25:06
  see
• 25:06
  I
• 25:07
  want
• 25:07
  to
• 25:07
  do
• 25:07
  that,
• 25:07
  but
• 25:07
  what
• 25:08
  they
• 25:08
  do
• 25:08
  is
• 25:08
  they
• 25:08
  wait
• 25:08
  for
• 25:08
  all
• 25:09
  their
• 25:09
  competitors
• 25:09
  to
• 25:09
  do
• 25:10
  it
• 25:10
  before
• 25:10
  they
• 25:10
  start
• 25:10
  doing
• 25:11
  it.
• 25:11
  Whereas
• 25:11
  actually,
• 25:12
  to
• 25:12
  be
• 25:12
  successful,
• 25:13
  sometimes
• 25:13
  you've
• 25:13
  got
• 25:13
  to
• 25:13
  go
• 25:14
  out
• 25:14
  and,
• 25:14
  okay,
• 25:14
  yeah,
• 25:15
  people
• 25:15
  did
• 25:15
  go,
• 25:16
  why
• 25:16
  is
• 25:16
  she
• 25:16
  taking
• 25:16
  someone
• 25:17
  to
• 25:17
  an
• 25:17
  event?
• 25:17
  Whereas
• 25:18
  even
• 25:18
  a
• 25:18
  year
• 25:18
  later,
• 25:18
  I
• 25:19
  think
• 25:19
  it's
• 25:19
  becoming
• 25:19
  more
• 25:20
  normal.
• 25:20
  People
• 25:20
  are
• 25:21
  so
• 25:22
  weird.
• 25:22
  And
• 25:23
  so
• 25:23
  when
• 25:23
  I
• 25:23
  was
• 25:23
  doing
• 25:23
  it
• 25:24
  a
• 25:24
  year
• 25:24
  ago,
• 25:24
  people
• 25:24
  are
• 25:24
  like,
• 25:24
  why
• 25:25
  is
• 25:25
  someone
• 25:25
  following
• 25:25
  her
• 25:25
  around
• 25:26
  with
• 25:26
  a
• 25:26
  camera?
• 25:26
  Camera.
• 25:26
  And
• 25:27
  now
• 25:27
  everyone
• 25:27
  wants
• 25:27
  someone
• 25:28
  following
• 25:28
  them
• 25:28
  around
• 25:28
  with
• 25:28
  a
• 25:29
  camera.
• 25:29
  So,
• 25:29
  you
• 25:29
  know,
• 25:30
  you
• 25:30
  have
• 25:30
  to
• 25:31
  get
• 25:31
  over
• 25:31
  your
• 25:31
  own
• 25:32
  pride.
• 25:32
  You've
• 25:32
  got
• 25:32
  to
• 25:32
  get
• 25:33
  over
• 25:33
  your
• 25:33
  own
• 25:33
  anxiety,
• 25:34
  in
• 25:34
  a
• 25:34
  sense,
• 25:35
  and
• 25:35
  just,
• 25:36
  you
• 25:36
  know,
• 25:36
  be
• 25:36
  brave
• 25:37
  and
• 25:37
  be
• 25:37
  bold
• 25:37
  if
• 25:37
  you
• 25:38
  want
• 25:38
  to
• 25:38
  do
• 25:38
  this
• 25:38
  stuff
• 25:39
  first.
• 25:39
  And
• 25:39
  that's
• 25:39
  where
• 25:39
  I
• 25:40
  see
• 25:40
  success
• 25:40
  for
• 25:40
  businesses
• 25:41
  in
• 25:41
  2026.
• 25:42
  The
• 25:42
  ones
• 25:42
  who
• 25:42
  are
• 25:42
  brave
• 25:43
  and
• 25:43
  bold
• 25:43
  and
• 25:43
  visible
• 25:44
  are
• 25:44
  the
• 25:44
  ones
• 25:45
  doing
• 25:45
  well.
• 25:45
  The
• 25:46
  people
• 25:46
  who
• 25:46
  are
• 25:46
  waiting
• 25:46
  back
• 25:47
  to
• 25:47
  see
• 25:47
  what
• 25:47
  their
• 25:47
  competitors
• 25:48
  are
• 25:48
  doing,
• 25:48
  absolutely
• 25:49
  blending
• 25:49
  in
• 25:49
  with
• 25:49
  the
• 25:50
  crowd.
• 25:50
  But
• 25:50
  I.
• 25:50
  I
• 25:50
  understand
• 25:51
  that's
• 25:51
  difficult
• 25:51
  for
• 25:52
  people,
• 25:52
  but
• 25:52
  I
• 25:52
  think
• 25:52
  it's
• 25:53
  something
• 25:53
  for
• 25:53
  people
• 25:53
  to
• 25:53
  think
• 25:53
  about
• 25:54
  for
• 25:54
  sure.
• 25:55
  Yeah.
• 25:55
  Okay.
• 25:55
  We
• 25:56
  talked
• 25:56
  then
• 25:56
  about
• 25:56
  what's
• 25:57
  going
• 25:57
  on
• 25:57
  in
• 25:57
  20,
• 25:58
  and
• 25:58
  2026
• 25:59
  is
• 26:00
  a
• 26:00
  huge
• 26:00
  year
• 26:00
  for
• 26:01
  me.
• 26:01
  It
• 26:01
  marks
• 26:01
  a
• 26:01
  decade
• 26:02
  of
• 26:02
  me
• 26:02
  being
• 26:03
  in
• 26:03
  this
• 26:03
  side
• 26:03
  of
• 26:04
  my
• 26:04
  business.
• 26:04
  Becca
• 26:04
  Pountney.com
• 26:05
  Wow.
• 26:06
  Congratulations.
• 26:07
  Q.
• 26:07
  I
• 26:07
  know
• 26:07
  10
• 26:08
  years
• 26:08
  is
• 26:08
  crazy.
• 26:08
  I'm
• 26:08
  loving
• 26:09
  this
• 26:09
  2016
• 26:10
  trend
• 26:10
  that's
• 26:10
  been
• 26:11
  going
• 26:11
  on
• 26:11
  in
• 26:11
  TikTok
• 26:12
  this
• 26:12
  year,
• 26:12
  because
• 26:12
  I'm
• 26:13
  like,
• 26:13
  this
• 26:13
  is
• 26:13
  me,
• 26:13
  like,
• 26:14
  10
• 26:14
  years
• 26:15
  in
• 26:15
  business,
• 26:16
  back
• 26:16
  to
• 26:16
  2016.
• 26:17
  But
• 26:18
  I'm
• 26:18
  doing
• 26:18
  something
• 26:18
  huge
• 26:19
  in
• 26:19
  2026
• 26:20
  because
• 26:20
  I
• 26:20
  am
• 26:21
  a
• 26:21
  crazy
• 26:21
  person.
• 26:22
  And
• 26:22
  I'm
• 26:22
  launching
• 26:23
  my
• 26:23
  own
• 26:23
  conference,
• 26:24
  Wed
• 26:24
  Pros
• 26:24
  Live.
• 26:25
  And
• 26:25
  I
• 26:25
  remember
• 26:25
  you
• 26:25
  were
• 26:25
  one
• 26:26
  of
• 26:26
  the
• 26:26
  first
• 26:26
  people
• 26:26
  I
• 26:27
  told
• 26:27
  that
• 26:27
  I
• 26:27
  was
• 26:28
  doing
• 26:28
  this
• 26:28
  thing.
• 26:29
  So
• 26:29
  I
• 26:29
  want
• 26:29
  you
• 26:29
  to.
• 26:30
  To
• 26:31
  see
• 26:31
  if
• 26:31
  you
• 26:31
  can
• 26:31
  remember
• 26:32
  what
• 26:32
  you
• 26:33
  thought
• 26:33
  when
• 26:33
  I
• 26:33
  said
• 26:33
  to
• 26:34
  you,
• 26:34
  I'm
• 26:34
  bringing
• 26:34
  a
• 26:34
  conference
• 26:35
  to
• 26:35
  the
• 26:35
  uk,
• 26:35
  I
• 26:36
  think
• 26:36
  I'm
• 26:36
  crazy,
• 26:36
  but
• 26:37
  I'm
• 26:37
  doing
• 26:37
  it.
• 26:37
  Sure.
• 26:38
  I
• 26:38
  didn't
• 26:38
  bat
• 26:38
  an
• 26:39
  eyelid.
• 26:39
  I.
• 26:39
  I
• 26:40
  had
• 26:40
  always
• 26:40
  known
• 26:40
  that
• 26:41
  you
• 26:41
  would
• 26:41
  do
• 26:41
  something
• 26:41
  like
• 26:42
  that.
• 26:43
  And
• 26:43
  also
• 26:44
  you
• 26:44
  have
• 26:44
  such
• 26:44
  an
• 26:45
  incredible
• 26:45
  community
• 26:45
  that
• 26:46
  you've
• 26:46
  built
• 26:47
  and
• 26:47
  you
• 26:48
  have
• 26:48
  such
• 26:48
  a
• 26:48
  good
• 26:48
  network
• 26:49
  in
• 26:49
  the
• 26:49
  industry
• 26:49
  that
• 26:50
  I
• 26:50
  can't
• 26:50
  think
• 26:50
  of
• 26:50
  anyone
• 26:50
  who
• 26:51
  would
• 26:51
  be
• 26:51
  better
• 26:51
  placed
• 26:51
  to
• 26:52
  bring
• 26:52
  something
• 26:52
  like
• 26:52
  this
• 26:53
  into
• 26:53
  the
• 26:53
  uk.
• 26:54
  But
• 26:54
  equally,
• 26:55
  I
• 26:55
  love
• 26:55
  the
• 26:55
  approach
• 26:56
  you've
• 26:56
  taken
• 26:56
  where
• 26:56
  it's
• 26:57
  very
• 26:57
  wedding,
• 26:58
  MBA
• 26:58
  inspired
• 26:59
  and
• 26:59
  very
• 27:00
  just
• 27:00
  fun.
• 27:00
  Like
• 27:01
  a
• 27:01
  day
• 27:01
  where
• 27:02
  it's
• 27:02
  elements
• 27:02
  of
• 27:03
  learning,
• 27:03
  it's
• 27:03
  elements
• 27:04
  of
• 27:04
  networking,
• 27:04
  it's
• 27:04
  elements
• 27:05
  of
• 27:05
  just
• 27:05
  having
• 27:05
  a
• 27:06
  lot
• 27:06
  of
• 27:06
  fun
• 27:06
  and
• 27:06
  remembering
• 27:07
  why
• 27:07
  we
• 27:07
  all
• 27:07
  love
• 27:07
  the
• 27:08
  industry.
• 27:08
  Because
• 27:08
  I
• 27:08
  think
• 27:09
  we're
• 27:09
  also
• 27:09
  siloed
• 27:10
  into
• 27:10
  our
• 27:10
  own
• 27:10
  businesses.
• 27:11
  Right.
• 27:11
  And
• 27:11
  you
• 27:12
  see
• 27:12
  each
• 27:12
  other
• 27:13
  sometimes
• 27:13
  at
• 27:13
  networking
• 27:14
  events
• 27:14
  and
• 27:14
  sometimes
• 27:15
  you
• 27:15
  don't
• 27:15
  end
• 27:15
  up
• 27:15
  going
• 27:16
  to
• 27:16
  them.
• 27:16
  And
• 27:16
  it
• 27:17
  can
• 27:17
  be
• 27:17
  a
• 27:17
  really
• 27:17
  lonely
• 27:18
  industry
• 27:18
  sometimes
• 27:19
  because
• 27:19
  when
• 27:20
  you're
• 27:20
  at
• 27:20
  events,
• 27:20
  you're
• 27:20
  just
• 27:21
  really
• 27:21
  busy.
• 27:21
  You
• 27:21
  don't
• 27:21
  really
• 27:22
  get
• 27:22
  the
• 27:22
  chance
• 27:22
  to
• 27:22
  actually
• 27:23
  understand
• 27:23
  more
• 27:23
  about
• 27:24
  each
• 27:24
  other.
• 27:24
  And
• 27:25
  what
• 27:25
  I
• 27:25
  love
• 27:25
  is
• 27:25
  that
• 27:26
  you've
• 27:26
  Becca
• 27:26
  Fied
• 27:27
  WordPress
• 27:28
  live.
• 27:28
  So
• 27:29
  it's
• 27:29
  definitely
• 27:29
  going
• 27:29
  to
• 27:29
  have
• 27:29
  a
• 27:30
  lot
• 27:30
  of
• 27:30
  pink,
• 27:30
  a
• 27:30
  lot
• 27:31
  of
• 27:31
  Becca.
• 27:31
  And
• 27:31
  I,
• 27:31
  I'm
• 27:32
  just,
• 27:32
  I'm
• 27:32
  so
• 27:32
  excited
• 27:32
  for
• 27:33
  the
• 27:33
  energy
• 27:33
  in
• 27:33
  the
• 27:33
  room
• 27:34
  on
• 27:34
  that
• 27:34
  day.
• 27:34
  Yeah.
• 27:35
  And
• 27:35
  I
• 27:35
  want
• 27:35
  people
• 27:35
  to
• 27:36
  know
• 27:36
  it's
• 27:36
  going
• 27:36
  to
• 27:36
  be
• 27:36
  epic.
• 27:37
  And
• 27:37
  yes,
• 27:37
  it
• 27:37
  is
• 27:37
  definitely
• 27:37
  Becca
• 27:38
  Fide.
• 27:38
  That's
• 27:38
  the
• 27:38
  right
• 27:39
  way
• 27:39
  to
• 27:39
  say
• 27:39
  it.
• 27:39
  But
• 27:39
  also,
• 27:40
  don't
• 27:40
  let
• 27:40
  that
• 27:40
  put
• 27:40
  you
• 27:40
  off
• 27:41
  because
• 27:41
  it
• 27:42
  is
• 27:42
  also
• 27:43
  going
• 27:43
  to
• 27:43
  be
• 27:43
  serious
• 27:44
  business
• 27:44
  and
• 27:44
  I
• 27:44
  think
• 27:44
  both
• 27:45
  can
• 27:45
  stand
• 27:45
  alongside
• 27:46
  each
• 27:46
  other.
• 27:46
  And
• 27:46
  I
• 27:47
  do
• 27:47
  that
• 27:47
  in
• 27:47
  everything
• 27:47
  in
• 27:48
  my
• 27:48
  business.
• 27:48
  You
• 27:48
  know,
• 27:48
  we
• 27:49
  have
• 27:49
  really
• 27:49
  serious
• 27:49
  conversations
• 27:50
  on
• 27:50
  this
• 27:50
  podcast,
• 27:51
  but
• 27:51
  we
• 27:51
  also
• 27:51
  have
• 27:52
  a
• 27:52
  laugh
• 27:52
  and
• 27:52
  we're
• 27:52
  very
• 27:52
  transparent.
• 27:53
  And
• 27:54
  I
• 27:54
  think
• 27:54
  if
• 27:54
  you
• 27:54
  enjoy
• 27:55
  these
• 27:55
  conversations
• 27:55
  and
• 27:56
  the
• 27:56
  way
• 27:56
  that
• 27:56
  I
• 27:56
  do
• 27:57
  business,
• 27:57
  you
• 27:57
  will
• 27:58
  enjoy
• 27:58
  that
• 27:58
  day.
• 27:59
  Because,
• 27:59
  yes,
• 27:59
  there
• 28:00
  will
• 28:00
  be
• 28:00
  elements,
• 28:00
  elements
• 28:00
  of
• 28:01
  fun,
• 28:01
  but
• 28:01
  it
• 28:02
  will
• 28:02
  also
• 28:02
  be,
• 28:03
  you
• 28:03
  know,
• 28:03
  I
• 28:03
  don't
• 28:04
  waste
• 28:04
  people's
• 28:04
  time.
• 28:04
  That's
• 28:05
  one
• 28:05
  of
• 28:05
  my
• 28:05
  big
• 28:05
  things.
• 28:05
  If
• 28:06
  I'm
• 28:06
  going
• 28:06
  to
• 28:06
  have
• 28:06
  someone
• 28:06
  on
• 28:07
  a
• 28:07
  podcast,
• 28:07
  if
• 28:07
  I'm
• 28:07
  going
• 28:07
  to
• 28:07
  have
• 28:08
  someone
• 28:08
  in
• 28:08
  a
• 28:08
  masterclass,
• 28:08
  or
• 28:09
  if
• 28:09
  I'm
• 28:09
  going
• 28:09
  to
• 28:09
  have
• 28:09
  someone
• 28:09
  on
• 28:09
  my
• 28:10
  stage,
• 28:10
  it's
• 28:11
  going
• 28:11
  to
• 28:11
  better
• 28:11
  your
• 28:12
  business
• 28:12
  and
• 28:12
  give
• 28:12
  you
• 28:13
  knowledge.
• 28:13
  It's
• 28:13
  not
• 28:14
  going
• 28:14
  to
• 28:14
  waste
• 28:14
  your
• 28:14
  time.
• 28:14
  And
• 28:15
  I
• 28:15
  hope
• 28:16
  that
• 28:16
  the,
• 28:16
  that
• 28:17
  that's
• 28:17
  what's
• 28:17
  going
• 28:17
  to
• 28:17
  come
• 28:18
  across
• 28:18
  both
• 28:18
  to
• 28:18
  people
• 28:18
  who
• 28:19
  are
• 28:19
  looking
• 28:19
  at
• 28:19
  the
• 28:19
  event
• 28:20
  and
• 28:20
  in
• 28:20
  the
• 28:20
  room
• 28:21
  is
• 28:21
  like,
• 28:21
  I'm
• 28:22
  really
• 28:22
  glad
• 28:22
  I
• 28:23
  gave
• 28:23
  up
• 28:23
  My
• 28:24
  time.
• 28:24
  I
• 28:24
  sacrificed
• 28:25
  a
• 28:25
  day
• 28:25
  of
• 28:25
  my
• 28:25
  time
• 28:25
  which
• 28:26
  I
• 28:26
  know
• 28:26
  is
• 28:26
  precious
• 28:26
  to
• 28:27
  people
• 28:27
  in
• 28:27
  the
• 28:27
  industry,
• 28:27
  but
• 28:28
  thank
• 28:28
  goodness
• 28:29
  I
• 28:29
  did
• 28:29
  because
• 28:29
  look
• 28:30
  at
• 28:30
  all
• 28:30
  of
• 28:30
  this
• 28:30
  amazing
• 28:31
  stuff.
• 28:31
  And
• 28:31
  I've
• 28:31
  had
• 28:32
  convers
• 28:32
  cases
• 28:32
  with
• 28:32
  people
• 28:33
  where
• 28:33
  they're
• 28:33
  like,
• 28:33
  well,
• 28:33
  I'm
• 28:33
  not
• 28:34
  sure
• 28:34
  if
• 28:34
  I
• 28:34
  want
• 28:34
  to
• 28:34
  travel
• 28:34
  down
• 28:35
  from
• 28:35
  Manchester
• 28:36
  to
• 28:36
  come
• 28:36
  to
• 28:36
  London.
• 28:36
  It's
• 28:37
  a
• 28:37
  long
• 28:37
  way.
• 28:37
  And
• 28:38
  my
• 28:38
  answer
• 28:38
  to
• 28:38
  that
• 28:38
  is
• 28:39
  it
• 28:39
  will
• 28:39
  be
• 28:39
  worth
• 28:40
  it.
• 28:40
  I
• 28:40
  fly
• 28:41
  all
• 28:41
  the
• 28:42
  way
• 28:42
  to
• 28:42
  Las
• 28:42
  Vegas
• 28:43
  and
• 28:43
  give
• 28:43
  up
• 28:43
  an
• 28:43
  entire
• 28:44
  week
• 28:44
  of
• 28:44
  my
• 28:44
  time
• 28:45
  because
• 28:46
  it
• 28:46
  is
• 28:46
  a
• 28:46
  hundred
• 28:46
  percent
• 28:47
  worth
• 28:47
  it
• 28:47
  to
• 28:47
  be
• 28:48
  in
• 28:48
  that
• 28:48
  room
• 28:48
  and
• 28:48
  learn
• 28:49
  from
• 28:49
  those
• 28:49
  people
• 28:49
  and
• 28:49
  be
• 28:49
  in
• 28:50
  that
• 28:50
  energy.
• 28:50
  And
• 28:51
  so
• 28:51
  you
• 28:51
  absolutely
• 28:52
  can
• 28:52
  give
• 28:52
  up
• 28:52
  one
• 28:52
  night
• 28:53
  to
• 28:53
  come
• 28:53
  down
• 28:53
  from
• 28:54
  Manchester,
• 28:54
  Scotland,
• 28:55
  wherever
• 28:55
  you
• 28:55
  are,
• 28:56
  even
• 28:56
  from
• 28:56
  Europe.
• 28:56
  I've
• 28:57
  got
• 28:57
  people
• 28:57
  flying
• 28:57
  in
• 28:57
  from
• 28:57
  Europe,
• 28:58
  I've
• 28:58
  got
• 28:58
  people
• 28:58
  flying
• 28:59
  in
• 28:59
  from
• 28:59
  America.
• 28:59
  America.
• 29:00
  Because
• 29:00
  they
• 29:00
  know
• 29:00
  it's
• 29:00
  going
• 29:00
  to
• 29:01
  be
• 29:01
  worth
• 29:01
  it.
• 29:01
  So
• 29:01
  yeah,
• 29:02
  yeah.
• 29:02
  If
• 29:02
  you're
• 29:02
  in
• 29:03
  that
• 29:03
  mindset
• 29:03
  and
• 29:03
  you're
• 29:03
  thinking,
• 29:04
  I
• 29:04
  live
• 29:04
  too
• 29:04
  far
• 29:04
  away,
• 29:05
  unless
• 29:05
  you
• 29:05
  live
• 29:05
  further
• 29:05
  away
• 29:06
  from
• 29:06
  Las
• 29:06
  Vegas,
• 29:07
  I'm
• 29:07
  not
• 29:07
  open
• 29:07
  to
• 29:07
  hearing
• 29:08
  that
• 29:08
  from
• 29:08
  you.
• 29:08
  That's
• 29:08
  a
• 29:09
  you
• 29:09
  problem,
• 29:09
  not
• 29:10
  a
• 29:10
  me
• 29:10
  problem.
• 29:10
  I'm
• 29:10
  not
• 29:10
  gonna
• 29:11
  put
• 29:11
  it
• 29:11
  on
• 29:11
  your
• 29:11
  doorstep.
• 29:12
  If
• 29:12
  you
• 29:12
  want
• 29:12
  to
• 29:12
  come
• 29:12
  to
• 29:12
  it,
• 29:13
  you
• 29:13
  gotta
• 29:13
  be
• 29:14
  make
• 29:14
  it
• 29:14
  worthwhile
• 29:15
  traveling
• 29:16
  down.
• 29:16
  I
• 29:16
  also
• 29:17
  think
• 29:17
  it
• 29:17
  will
• 29:18
  just
• 29:18
  be
• 29:18
  such
• 29:18
  a
• 29:19
  refreshing
• 29:19
  and
• 29:19
  re
• 29:20
  energizing
• 29:20
  day
• 29:21
  because
• 29:21
  I
• 29:21
  think
• 29:22
  we
• 29:22
  all
• 29:22
  have
• 29:22
  those
• 29:22
  times
• 29:22
  in
• 29:22
  our
• 29:23
  business
• 29:23
  where
• 29:23
  you,
• 29:23
  you
• 29:24
  start
• 29:24
  to
• 29:24
  sometimes
• 29:25
  fall
• 29:25
  out
• 29:25
  of
• 29:25
  love
• 29:26
  with
• 29:26
  what
• 29:26
  you're
• 29:26
  doing
• 29:26
  just
• 29:26
  in
• 29:27
  the
• 29:27
  odd
• 29:27
  day
• 29:27
  or
• 29:27
  in
• 29:27
  the
• 29:27
  odd
• 29:28
  moment
• 29:28
  in
• 29:28
  the
• 29:28
  day.
• 29:29
  And
• 29:29
  I
• 29:29
  think
• 29:29
  it's
• 29:30
  events
• 29:30
  like
• 29:30
  that,
• 29:30
  in
• 29:30
  energy
• 29:31
  like
• 29:31
  that
• 29:31
  which
• 29:32
  really
• 29:32
  uplifts
• 29:33
  you
• 29:33
  and
• 29:33
  reminds
• 29:33
  you
• 29:33
  why
• 29:33
  you
• 29:34
  do
• 29:34
  what
• 29:34
  you
• 29:34
  do
• 29:34
  and
• 29:34
  why
• 29:35
  you
• 29:35
  love
• 29:35
  to
• 29:35
  do
• 29:35
  it.
• 29:36
  And
• 29:36
  I
• 29:36
  think
• 29:36
  especially
• 29:37
  this
• 29:37
  year
• 29:37
  and
• 29:37
  in
• 29:37
  the
• 29:38
  last
• 29:38
  year,
• 29:38
  I've
• 29:38
  spoken
• 29:38
  to
• 29:38
  a
• 29:39
  lot
• 29:39
  of
• 29:39
  businesses
• 29:39
  that
• 29:39
  have
• 29:40
  kind
• 29:40
  of
• 29:40
  felt
• 29:40
  a
• 29:40
  little
• 29:41
  bit
• 29:41
  of
• 29:41
  a
• 29:41
  slump
• 29:41
  when
• 29:42
  it
• 29:42
  comes
• 29:42
  to
• 29:42
  the
• 29:42
  timing
• 29:43
  and
• 29:43
  the
• 29:43
  meet
• 29:43
  to
• 29:43
  marry
• 29:44
  timelines
• 29:45
  and
• 29:45
  all
• 29:45
  of
• 29:45
  those
• 29:45
  different
• 29:45
  elements.
• 29:46
  But
• 29:46
  I
• 29:46
  know
• 29:46
  we'll
• 29:46
  be
• 29:46
  talking
• 29:47
  a
• 29:47
  lot
• 29:47
  about
• 29:47
  all
• 29:48
  of
• 29:48
  those
• 29:48
  things
• 29:48
  on
• 29:48
  the
• 29:48
  day
• 29:49
  and
• 29:49
  actually
• 29:49
  how
• 29:50
  to
• 29:50
  leverage
• 29:50
  and
• 29:51
  capitalize
• 29:51
  on
• 29:51
  this
• 29:52
  year
• 29:52
  to
• 29:52
  make
• 29:53
  sure
• 29:53
  that
• 29:53
  you're
• 29:54
  still
• 29:54
  getting
• 29:54
  the
• 29:54
  most
• 29:55
  out
• 29:55
  of
• 29:55
  it
• 29:55
  and
• 29:55
  putting
• 29:56
  your
• 29:56
  business
• 29:56
  in
• 29:56
  the
• 29:57
  best
• 29:57
  position
• 29:57
  for
• 29:57
  the
• 29:57
  years
• 29:57
  for
• 29:58
  forward
• 29:58
  Now.
• 29:58
  I
• 29:58
  know
• 29:59
  you're
• 29:59
  like
• 29:59
  me
• 29:59
  and
• 29:59
  you're
• 30:00
  quite
• 30:00
  open
• 30:00
  minded
• 30:01
  to
• 30:01
  education.
• 30:01
  And
• 30:02
  another
• 30:02
  one
• 30:02
  of
• 30:02
  the
• 30:02
  pushbacks
• 30:03
  I've
• 30:03
  had
• 30:03
  from
• 30:03
  a
• 30:03
  few
• 30:04
  people
• 30:04
  is,
• 30:04
  that's
• 30:05
  great,
• 30:05
  Becca.
• 30:05
  You're
• 30:05
  bringing
• 30:05
  in
• 30:05
  some
• 30:06
  great
• 30:06
  speakers
• 30:06
  from
• 30:06
  the
• 30:06
  us,
• 30:07
  great
• 30:07
  speakers
• 30:07
  from
• 30:07
  the
• 30:07
  uk
• 30:08
  but
• 30:08
  why
• 30:08
  do
• 30:09
  I
• 30:09
  want
• 30:09
  to
• 30:09
  learn
• 30:09
  from
• 30:09
  people
• 30:10
  from
• 30:10
  America?
• 30:10
  I'm
• 30:10
  a
• 30:11
  florist
• 30:11
  in
• 30:11
  Wales.
• 30:12
  What's
• 30:13
  anyone
• 30:13
  got
• 30:13
  to
• 30:13
  tell
• 30:13
  me
• 30:14
  from
• 30:14
  America?
• 30:15
  Have
• 30:15
  you
• 30:15
  got
• 30:15
  any
• 30:15
  insights?
• 30:16
  Because
• 30:16
  I
• 30:16
  know
• 30:16
  I
• 30:17
  learn
• 30:17
  best
• 30:17
  from
• 30:18
  all
• 30:18
  sorts
• 30:18
  of
• 30:18
  people
• 30:18
  from
• 30:19
  all
• 30:19
  different
• 30:19
  sorts
• 30:20
  of
• 30:20
  backgrounds.
• 30:20
  So
• 30:20
  if
• 30:20
  someone
• 30:21
  was
• 30:21
  saying
• 30:21
  that
• 30:21
  to
• 30:21
  you,
• 30:21
  I'm
• 30:22
  not
• 30:22
  going
• 30:22
  because
• 30:22
  of
• 30:22
  this,
• 30:23
  what
• 30:23
  would
• 30:23
  you
• 30:23
  say
• 30:24
  to
• 30:24
  them?
• 30:24
  Well,
• 30:24
  I
• 30:24
  always
• 30:24
  say,
• 30:25
  and
• 30:25
  I
• 30:25
  think
• 30:25
  you're
• 30:25
  right,
• 30:26
  we're
• 30:26
  very
• 30:26
  similar
• 30:26
  in
• 30:26
  that
• 30:27
  sense.
• 30:27
  But
• 30:27
  I
• 30:27
  personally
• 30:27
  learn
• 30:28
  the
• 30:28
  most
• 30:28
  from
• 30:28
  people
• 30:28
  outside
• 30:29
  of
• 30:29
  the
• 30:29
  wedding
• 30:29
  industry
• 30:30
  in
• 30:30
  general
• 30:30
  and
• 30:31
  I
• 30:31
  think
• 30:31
  that's
• 30:31
  just
• 30:31
  so
• 30:32
  powerful.
• 30:32
  And
• 30:32
  I
• 30:33
  guess
• 30:33
  we
• 30:33
  mentioned
• 30:33
  it
• 30:33
  earlier,
• 30:34
  you've
• 30:34
  got
• 30:34
  the
• 30:35
  interior
• 30:35
  design
• 30:35
  industry
• 30:36
  that
• 30:36
  puts
• 30:36
  their
• 30:36
  prices
• 30:37
  everywhere.
• 30:37
  And
• 30:37
  the
• 30:37
  way
• 30:37
  that
• 30:37
  they
• 30:38
  do
• 30:38
  business
• 30:38
  and
• 30:38
  build
• 30:39
  relationships
• 30:39
  with
• 30:39
  clients,
• 30:40
  they
• 30:40
  have
• 30:40
  a
• 30:40
  very
• 30:40
  high
• 30:41
  retention
• 30:41
  rate
• 30:41
  for
• 30:42
  their
• 30:42
  clients,
• 30:42
  which
• 30:43
  is
• 30:43
  our
• 30:43
  equivalent
• 30:43
  of
• 30:44
  referrals
• 30:44
  and
• 30:44
  word
• 30:45
  of
• 30:45
  mouth.
• 30:45
  And
• 30:46
  so
• 30:46
  taking
• 30:46
  learnings
• 30:47
  from
• 30:47
  outside
• 30:48
  of
• 30:48
  the
• 30:48
  industry
• 30:48
  and
• 30:49
  bringing
• 30:49
  it
• 30:49
  in
• 30:49
  is
• 30:49
  so
• 30:50
  powerful.
• 30:50
  So
• 30:50
  why
• 30:50
  would
• 30:51
  we
• 30:51
  not
• 30:51
  do
• 30:51
  that
• 30:51
  across
• 30:52
  the
• 30:52
  globe
• 30:52
  as
• 30:52
  well?
• 30:53
  Personally,
• 30:54
  I
• 30:54
  just
• 30:54
  think
• 30:54
  that
• 30:55
  you
• 30:55
  can
• 30:55
  never
• 30:56
  stop
• 30:56
  learning
• 30:56
  in
• 30:56
  your
• 30:57
  business,
• 30:57
  right,
• 30:57
  because
• 30:57
  it's
• 30:58
  always
• 30:58
  evolving.
• 30:59
  Your
• 30:59
  customers
• 30:59
  are
• 31:00
  evolving,
• 31:00
  technology
• 31:00
  is
• 31:01
  evolving.
• 31:02
  And
• 31:02
  so
• 31:02
  if
• 31:02
  you're
• 31:03
  not
• 31:03
  going
• 31:03
  to
• 31:03
  stay
• 31:03
  ahead
• 31:04
  of
• 31:04
  the
• 31:04
  curve,
• 31:04
  then
• 31:05
  unfortunately
• 31:06
  you're
• 31:06
  going
• 31:06
  to
• 31:06
  fall
• 31:06
  behind
• 31:07
  and
• 31:07
  then
• 31:07
  you
• 31:08
  can't
• 31:08
  really
• 31:08
  complain
• 31:09
  when
• 31:09
  it
• 31:09
  comes
• 31:09
  to,
• 31:09
  well,
• 31:10
  why
• 31:10
  is
• 31:10
  this
• 31:10
  year
• 31:10
  not
• 31:10
  as
• 31:11
  good
• 31:11
  as
• 31:11
  last
• 31:11
  year?
• 31:11
  And
• 31:12
  that's
• 31:12
  really
• 31:12
  my
• 31:12
  approach
• 31:13
  on
• 31:13
  it.
• 31:13
  Yeah,
• 31:13
  I
• 31:14
  think
• 31:14
  so.
• 31:14
  And
• 31:14
  I
• 31:14
  think
• 31:14
  you
• 31:14
  learn
• 31:15
  from,
• 31:15
  you've
• 31:15
  got
• 31:15
  to
• 31:16
  look
• 31:16
  outside
• 31:16
  your
• 31:16
  own
• 31:16
  circle,
• 31:17
  you've
• 31:17
  got
• 31:17
  to
• 31:17
  look
• 31:17
  outside
• 31:18
  your
• 31:18
  own
• 31:18
  country.
• 31:18
  You've
• 31:18
  got
• 31:19
  like,
• 31:19
  I
• 31:19
  love
• 31:19
  looking
• 31:19
  and
• 31:20
  I
• 31:20
  always
• 31:20
  have
• 31:20
  done
• 31:20
  what's
• 31:21
  going
• 31:21
  on
• 31:21
  in
• 31:21
  the
• 31:21
  industry
• 31:21
  in
• 31:22
  America,
• 31:22
  in
• 31:22
  Australia,
• 31:23
  in
• 31:23
  Asia,
• 31:24
  because
• 31:24
  elements
• 31:25
  of
• 31:25
  that,
• 31:25
  yeah,
• 31:25
  some
• 31:26
  of
• 31:26
  it's
• 31:26
  different,
• 31:26
  but
• 31:26
  some
• 31:27
  of
• 31:27
  it
• 31:27
  comes
• 31:27
  over
• 31:27
  and
• 31:27
  I
• 31:28
  mean
• 31:28
  our
• 31:28
  whole
• 31:28
  weddings,
• 31:29
  the
• 31:29
  way
• 31:29
  we
• 31:29
  do
• 31:29
  weddings
• 31:29
  has
• 31:30
  been
• 31:30
  Americanized
• 31:31
  from
• 31:31
  television,
• 31:32
  let's
• 31:32
  be
• 31:32
  honest,
• 31:32
  even
• 31:33
  down
• 31:33
  to
• 31:33
  like
• 31:34
  it
• 31:34
  used
• 31:34
  to
• 31:34
  be
• 31:34
  tradition
• 31:35
  in
• 31:35
  the
• 31:35
  UK
• 31:35
  that
• 31:35
  the
• 31:35
  bride
• 31:36
  would
• 31:36
  walk
• 31:36
  in
• 31:36
  first
• 31:37
  and
• 31:37
  all
• 31:37
  the
• 31:37
  bridesmaids
• 31:38
  would
• 31:38
  follow
• 31:38
  behind.
• 31:39
  And
• 31:39
  basically
• 31:40
  no
• 31:40
  one
• 31:40
  does
• 31:40
  that
• 31:40
  anymore,
• 31:41
  always
• 31:41
  the
• 31:41
  bridesmaids
• 31:42
  going
• 31:42
  first.
• 31:42
  And
• 31:43
  that
• 31:43
  is
• 31:43
  from
• 31:43
  America,
• 31:44
  right?
• 31:45
  You
• 31:45
  know,
• 31:45
  two
• 31:45
  day
• 31:45
  weddings,
• 31:46
  having
• 31:46
  a
• 31:46
  rehearsal
• 31:47
  dinner
• 31:47
  the
• 31:47
  night
• 31:47
  before
• 31:47
  and
• 31:48
  then
• 31:48
  the
• 31:48
  wedding,
• 31:48
  you
• 31:48
  know,
• 31:49
  we're
• 31:49
  seeing
• 31:49
  more
• 31:49
  of
• 31:50
  that.
• 31:50
  And
• 31:50
  so
• 31:50
  I
• 31:50
  think
• 31:51
  it
• 31:51
  is
• 31:51
  very
• 31:51
  close
• 31:52
  minded
• 31:52
  to
• 31:52
  go,
• 31:52
  I
• 31:53
  can't
• 31:53
  learn
• 31:53
  anything
• 31:53
  from
• 31:54
  Americans
• 31:54
  actually,
• 31:55
  if
• 31:55
  that's
• 31:55
  your
• 31:55
  opinion,
• 31:56
  you
• 31:56
  probably
• 31:56
  can
• 31:56
  learn
• 31:57
  a
• 31:57
  whole
• 31:57
  lot
• 31:57
  from
• 31:57
  them.
• 31:57
  And
• 31:58
  actually
• 31:58
  we
• 31:58
  learn
• 31:58
  more
• 31:59
  from
• 31:59
  getting
• 31:59
  different
• 32:00
  perspectives,
• 32:00
  different
• 32:01
  voices
• 32:01
  in
• 32:01
  the
• 32:01
  industry
• 32:02
  rather
• 32:02
  than
• 32:02
  just
• 32:02
  hearing
• 32:03
  the
• 32:03
  same
• 32:03
  people
• 32:04
  speak
• 32:04
  all
• 32:04
  of
• 32:04
  the
• 32:04
  time.
• 32:05
  And
• 32:05
  so,
• 32:05
  you
• 32:06
  know,
• 32:06
  there's
• 32:06
  always
• 32:06
  something
• 32:06
  different
• 32:07
  to
• 32:07
  give.
• 32:07
  And
• 32:08
  I
• 32:08
  don't
• 32:08
  know
• 32:08
  about
• 32:08
  you,
• 32:08
  but
• 32:09
  when
• 32:09
  I
• 32:09
  go
• 32:09
  to
• 32:09
  a
• 32:09
  conference,
• 32:10
  whether
• 32:10
  it's
• 32:10
  a
• 32:11
  wedding,
• 32:11
  industry
• 32:11
  conference
• 32:11
  or
• 32:12
  a
• 32:12
  marketing
• 32:12
  conference,
• 32:13
  it's
• 32:13
  not
• 32:13
  just
• 32:13
  about
• 32:14
  the
• 32:14
  education.
• 32:15
  You
• 32:15
  talked
• 32:15
  about
• 32:16
  the
• 32:16
  re
• 32:16
  energizing.
• 32:17
  What
• 32:17
  else
• 32:18
  do
• 32:18
  you
• 32:18
  benefit
• 32:19
  from
• 32:19
  or
• 32:20
  why
• 32:20
  do
• 32:20
  you
• 32:20
  go
• 32:20
  to
• 32:20
  industry
• 32:21
  events?
• 32:21
  I
• 32:22
  love
• 32:22
  the
• 32:22
  networking
• 32:22
  side.
• 32:23
  I'm
• 32:23
  such
• 32:23
  a
• 32:23
  people's
• 32:24
  person
• 32:24
  and
• 32:24
  I
• 32:24
  love
• 32:25
  kind
• 32:25
  of
• 32:25
  meeting
• 32:25
  different
• 32:25
  people,
• 32:26
  building
• 32:26
  those
• 32:26
  authentic
• 32:27
  relationships,
• 32:28
  but
• 32:28
  then
• 32:28
  actually
• 32:28
  just
• 32:29
  learning
• 32:29
  from
• 32:29
  them
• 32:29
  because
• 32:29
  then
• 32:29
  you
• 32:30
  get
• 32:30
  to
• 32:30
  keep
• 32:30
  in
• 32:30
  touch
• 32:30
  with
• 32:30
  them
• 32:30
  thereafter
• 32:31
  on
• 32:31
  LinkedIn,
• 32:32
  on
• 32:32
  Instagram,
• 32:33
  and
• 32:33
  you
• 32:33
  never
• 32:33
  know
• 32:33
  when
• 32:34
  that's
• 32:34
  going
• 32:34
  to
• 32:34
  come
• 32:34
  in
• 32:34
  handy
• 32:35
  and
• 32:35
  you're
• 32:35
  going
• 32:35
  to
• 32:35
  learn
• 32:35
  something
• 32:36
  from
• 32:36
  their
• 32:36
  content.
• 32:37
  And
• 32:37
  I'm
• 32:37
  guessing
• 32:37
  you're
• 32:37
  the
• 32:38
  same
• 32:38
  when
• 32:38
  it
• 32:38
  comes
• 32:38
  to
• 32:38
  the
• 32:39
  marketing
• 32:39
  conferences.
• 32:40
  But
• 32:40
  I
• 32:41
  think
• 32:41
  for
• 32:41
  me
• 32:41
  the
• 32:41
  biggest
• 32:41
  one
• 32:42
  is
• 32:42
  energy.
• 32:42
  It
• 32:42
  always
• 32:42
  makes
• 32:43
  me
• 32:43
  kind
• 32:43
  of
• 32:43
  refall
• 32:43
  back
• 32:44
  in
• 32:44
  love
• 32:44
  with
• 32:44
  the
• 32:44
  industry
• 32:44
  and
• 32:45
  remember
• 32:45
  why
• 32:45
  we
• 32:46
  do
• 32:46
  it.
• 32:46
  But
• 32:47
  then
• 32:47
  number
• 32:47
  two,
• 32:47
  it's
• 32:48
  definitely
• 32:48
  just
• 32:48
  for
• 32:48
  the
• 32:49
  networking
• 32:49
  as
• 32:49
  well
• 32:49
  and
• 32:50
  just
• 32:50
  meeting
• 32:50
  as
• 32:51
  many
• 32:51
  people
• 32:51
  as
• 32:51
  possible
• 32:52
  and
• 32:53
  just
• 32:53
  making
• 32:53
  friends
• 32:53
  in
• 32:53
  the
• 32:54
  industry.
• 32:54
  Like
• 32:54
  I
• 32:54
  said,
• 32:54
  I
• 32:54
  think
• 32:55
  we're
• 32:55
  all
• 32:55
  solo
• 32:56
  business
• 32:56
  owners
• 32:56
  most
• 32:56
  of
• 32:57
  the
• 32:57
  time
• 32:57
  and
• 32:58
  so
• 32:58
  you
• 32:58
  can
• 32:58
  get
• 32:58
  siloed
• 32:59
  in
• 32:59
  and
• 32:59
  actually
• 33:00
  having
• 33:00
  those
• 33:00
  touch
• 33:01
  points
• 33:01
  and
• 33:01
  people
• 33:01
  that
• 33:02
  you
• 33:02
  can
• 33:02
  refer
• 33:03
  back
• 33:03
  to
• 33:03
  or
• 33:03
  just
• 33:03
  pop
• 33:04
  them
• 33:04
  a
• 33:04
  question
• 33:04
  a
• 33:04
  few
• 33:04
  months
• 33:05
  down
• 33:05
  the
• 33:05
  line
• 33:05
  or
• 33:05
  even
• 33:05
  just
• 33:06
  remember
• 33:06
  what
• 33:06
  they
• 33:06
  said.
• 33:07
  I
• 33:07
  think
• 33:07
  a
• 33:07
  lot
• 33:08
  of
• 33:08
  the
• 33:08
  time
• 33:08
  we'll
• 33:09
  look
• 33:09
  at
• 33:09
  conferences
• 33:10
  and
• 33:10
  think,
• 33:10
  right,
• 33:10
  what
• 33:10
  did
• 33:11
  I
• 33:11
  get
• 33:11
  out
• 33:11
  of
• 33:11
  it
• 33:11
  in
• 33:12
  that
• 33:12
  day
• 33:12
  itself?
• 33:13
  But
• 33:13
  actually
• 33:13
  your
• 33:13
  learning
• 33:14
  translates
• 33:14
  into
• 33:15
  months
• 33:15
  and
• 33:16
  years
• 33:16
  down
• 33:16
  the
• 33:16
  line
• 33:16
  because
• 33:17
  you'll
• 33:17
  always
• 33:17
  think
• 33:17
  back
• 33:17
  and
• 33:18
  think,
• 33:18
  oh,
• 33:18
  actually
• 33:19
  I
• 33:19
  remember
• 33:19
  Becca
• 33:20
  mentioned
• 33:20
  this
• 33:20
  or
• 33:20
  so
• 33:20
  and
• 33:21
  so
• 33:21
  speaker
• 33:21
  had
• 33:21
  mentioned
• 33:22
  this.
• 33:22
  And
• 33:22
  even
• 33:22
  if
• 33:23
  it's
• 33:23
  not
• 33:23
  going
• 33:23
  to
• 33:23
  be
• 33:23
  relevant
• 33:23
  to
• 33:24
  you
• 33:24
  the
• 33:24
  next
• 33:24
  day
• 33:24
  in
• 33:24
  your
• 33:24
  business,
• 33:25
  I
• 33:25
  can
• 33:25
  guarantee
• 33:26
  that
• 33:26
  it
• 33:26
  will
• 33:26
  be
• 33:26
  at
• 33:27
  some
• 33:27
  point
• 33:27
  in
• 33:27
  the
• 33:27
  future.
• 33:28
  Yeah,
• 33:28
  and
• 33:28
  networking
• 33:29
  is
• 33:29
  huge.
• 33:29
  You
• 33:29
  never
• 33:29
  know
• 33:30
  who
• 33:30
  you're
• 33:30
  going
• 33:30
  to
• 33:30
  sit
• 33:30
  next
• 33:30
  to,
• 33:30
  you
• 33:31
  never
• 33:31
  know
• 33:31
  who
• 33:31
  you're
• 33:31
  going
• 33:31
  to
• 33:31
  meet.
• 33:32
  And
• 33:32
  we're
• 33:32
  doing
• 33:33
  everything
• 33:33
  we
• 33:33
  can
• 33:34
  to
• 33:34
  make
• 33:34
  that
• 33:34
  as
• 33:35
  easy
• 33:35
  for
• 33:35
  you
• 33:35
  as
• 33:35
  possible
• 33:35
  at
• 33:36
  Wed
• 33:36
  Pros
• 33:36
  Live
• 33:36
  in
• 33:37
  London.
• 33:37
  So
• 33:38
  again,
• 33:38
  Wedding
• 33:38
  MBA
• 33:39
  inspired
• 33:39
  that
• 33:40
  conference.
• 33:40
  I
• 33:40
  have
• 33:41
  to
• 33:41
  say,
• 33:41
  like,
• 33:41
  I
• 33:41
  love
• 33:42
  everything
• 33:42
  about
• 33:42
  it.
• 33:43
  Wed
• 33:43
  Pros
• 33:43
  Live
• 33:43
  is
• 33:43
  not
• 33:44
  a
• 33:44
  replacement
• 33:44
  in
• 33:44
  any
• 33:44
  way,
• 33:45
  shape
• 33:45
  or
• 33:45
  form.
• 33:45
  If
• 33:45
  you
• 33:45
  get
• 33:46
  the
• 33:46
  chance
• 33:46
  to
• 33:46
  go
• 33:46
  to
• 33:46
  Las
• 33:46
  Vegas,
• 33:47
  every
• 33:47
  single
• 33:47
  one
• 33:47
  of
• 33:48
  you
• 33:48
  should
• 33:48
  be
• 33:48
  there
• 33:48
  when
• 33:49
  you
• 33:49
  can.
• 33:49
  But
• 33:49
  I
• 33:49
  also
• 33:50
  appreciate
• 33:50
  not
• 33:50
  everyone
• 33:51
  can
• 33:51
  fly
• 33:51
  to
• 33:51
  Las
• 33:51
  Vegas.
• 33:52
  Hence
• 33:52
  why
• 33:52
  I
• 33:52
  want
• 33:53
  to
• 33:53
  inspire
• 33:53
  and
• 33:53
  do
• 33:53
  something
• 33:53
  in
• 33:54
  London.
• 33:54
  But
• 33:54
  one
• 33:54
  of
• 33:54
  the
• 33:54
  things
• 33:55
  they
• 33:55
  do
• 33:55
  out
• 33:55
  there,
• 33:55
  which
• 33:55
  I
• 33:56
  adore
• 33:56
  and
• 33:56
  I'm
• 33:57
  bringing
• 33:57
  it
• 33:57
  to
• 33:57
  London,
• 33:58
  is
• 33:58
  That
• 33:58
  every
• 33:58
  supplier
• 33:59
  type,
• 33:59
  or
• 33:59
  most
• 34:00
  of
• 34:00
  the
• 34:00
  supplier
• 34:00
  types
• 34:01
  are,
• 34:01
  have
• 34:01
  a
• 34:02
  different
• 34:02
  color
• 34:02
  lanyard.
• 34:03
  So,
• 34:03
  you
• 34:03
  know,
• 34:03
  if
• 34:03
  you're
• 34:03
  a
• 34:04
  planner,
• 34:04
  you
• 34:04
  might
• 34:04
  be
• 34:04
  pink,
• 34:04
  and
• 34:05
  if
• 34:05
  you're
• 34:05
  a
• 34:05
  venue,
• 34:05
  you
• 34:05
  might
• 34:05
  be
• 34:06
  green.
• 34:06
  And
• 34:06
  everyone
• 34:06
  has
• 34:06
  a
• 34:07
  different
• 34:07
  color.
• 34:07
  And
• 34:07
  what
• 34:08
  I
• 34:08
  love
• 34:08
  about
• 34:08
  that
• 34:08
  and
• 34:09
  why
• 34:09
  I'm
• 34:09
  going
• 34:09
  to
• 34:09
  do
• 34:09
  the
• 34:09
  same
• 34:10
  thing
• 34:10
  here
• 34:10
  in
• 34:10
  London
• 34:11
  is,
• 34:11
  you
• 34:11
  know,
• 34:11
  you
• 34:12
  can,
• 34:12
  number
• 34:12
  one,
• 34:12
  show
• 34:13
  everyone
• 34:13
  who
• 34:13
  you
• 34:13
  are
• 34:13
  very
• 34:14
  quickly
• 34:14
  by
• 34:14
  wearing
• 34:14
  the
• 34:15
  right
• 34:15
  lanyard,
• 34:15
  and
• 34:16
  you
• 34:16
  can
• 34:16
  then
• 34:16
  identify
• 34:17
  who
• 34:17
  does
• 34:17
  the
• 34:17
  same
• 34:17
  as
• 34:18
  me
• 34:18
  that
• 34:18
  I
• 34:18
  can
• 34:18
  go
• 34:18
  and
• 34:19
  connect
• 34:19
  with
• 34:19
  in
• 34:19
  a
• 34:19
  way
• 34:19
  that's
• 34:20
  not
• 34:20
  awkward.
• 34:20
  But
• 34:20
  we
• 34:20
  can
• 34:21
  talk
• 34:21
  and
• 34:21
  understand
• 34:22
  each
• 34:22
  other's
• 34:23
  struggles
• 34:23
  because
• 34:23
  we're
• 34:23
  both
• 34:23
  florists,
• 34:24
  we're
• 34:24
  both
• 34:24
  cake
• 34:24
  makers,
• 34:25
  we're
• 34:25
  both
• 34:25
  planning
• 34:25
  planners.
• 34:26
  And
• 34:26
  on
• 34:27
  the
• 34:27
  other
• 34:27
  hand,
• 34:27
  oh,
• 34:27
  I
• 34:27
  really
• 34:28
  want
• 34:28
  to
• 34:28
  make
• 34:28
  more
• 34:28
  connections
• 34:29
  with
• 34:29
  venues.
• 34:29
  Great.
• 34:30
  They're
• 34:30
  all
• 34:30
  wearing
• 34:31
  this
• 34:31
  color
• 34:31
  lanyard,
• 34:31
  so
• 34:32
  I
• 34:32
  can
• 34:32
  see
• 34:33
  in
• 34:33
  an
• 34:33
  instant
• 34:34
  who
• 34:34
  works
• 34:34
  at
• 34:34
  a
• 34:34
  venue
• 34:35
  and
• 34:35
  go
• 34:35
  and
• 34:35
  make
• 34:35
  inroads
• 34:36
  for
• 34:36
  them.
• 34:37
  And
• 34:37
  so,
• 34:37
  you
• 34:37
  know,
• 34:37
  it's
• 34:38
  such
• 34:38
  a
• 34:38
  simple
• 34:39
  thing,
• 34:39
  but
• 34:39
  it's
• 34:40
  incredibly
• 34:40
  effective.
• 34:41
  And
• 34:42
  that's
• 34:42
  why
• 34:42
  I'm
• 34:42
  going
• 34:42
  to
• 34:43
  be
• 34:43
  doing
• 34:43
  that
• 34:43
  in
• 34:44
  London
• 34:44
  as
• 34:44
  well,
• 34:44
  because
• 34:44
  I
• 34:45
  want
• 34:45
  people
• 34:45
  to
• 34:45
  be
• 34:45
  able
• 34:46
  to
• 34:46
  confidently
• 34:46
  have
• 34:47
  those
• 34:47
  conversations.
• 34:48
  And
• 34:48
  sometimes
• 34:48
  in
• 34:48
  these
• 34:49
  events,
• 34:49
  you
• 34:49
  can
• 34:49
  feel
• 34:49
  like,
• 34:49
  oh,
• 34:50
  I
• 34:50
  have
• 34:50
  to
• 34:50
  know.
• 34:50
  I
• 34:50
  have
• 34:51
  to
• 34:51
  be
• 34:51
  in
• 34:51
  the
• 34:51
  know.
• 34:51
  I
• 34:51
  have
• 34:51
  to
• 34:51
  know
• 34:52
  who's
• 34:52
  in
• 34:52
  the
• 34:52
  room
• 34:52
  to
• 34:52
  go
• 34:52
  and
• 34:52
  talk
• 34:53
  to
• 34:53
  people.
• 34:53
  Well,
• 34:54
  hopefully
• 34:54
  this
• 34:54
  is
• 34:54
  a
• 34:54
  way
• 34:55
  that
• 34:55
  it
• 34:55
  opens
• 34:55
  up.
• 34:55
  You
• 34:56
  know,
• 34:56
  if
• 34:56
  you're
• 34:56
  a
• 34:56
  speaker,
• 34:56
  you'll
• 34:57
  have
• 34:57
  a
• 34:57
  speaker
• 34:57
  thing.
• 34:57
  If
• 34:57
  you're
• 34:58
  an
• 34:58
  exhibit,
• 34:58
  you
• 34:58
  have
• 34:58
  an
• 34:58
  exhibitor
• 34:59
  one,
• 34:59
  so
• 34:59
  you
• 34:59
  can
• 34:59
  instantly
• 35:00
  know
• 35:00
  who
• 35:00
  everyone
• 35:01
  is.
• 35:01
  And
• 35:01
  number
• 35:01
  one,
• 35:02
  not
• 35:02
  put
• 35:02
  your
• 35:02
  foot
• 35:02
  in
• 35:02
  it.
• 35:03
  And
• 35:03
  number
• 35:03
  two,
• 35:03
  it
• 35:03
  opens
• 35:04
  up
• 35:04
  a
• 35:04
  great
• 35:04
  conversation.
• 35:05
  And
• 35:05
  then
• 35:05
  there's
• 35:05
  another
• 35:06
  category
• 35:06
  because
• 35:06
  I
• 35:07
  couldn't
• 35:07
  do
• 35:07
  enough
• 35:07
  lanyards
• 35:08
  for
• 35:08
  everyone
• 35:08
  because
• 35:08
  it
• 35:08
  would
• 35:08
  be
• 35:09
  ridiculous.
• 35:09
  But
• 35:09
  if
• 35:09
  you
• 35:10
  don't
• 35:10
  fall
• 35:10
  into
• 35:10
  one
• 35:10
  of
• 35:10
  the
• 35:11
  categories,
• 35:11
  you
• 35:11
  get
• 35:11
  the
• 35:12
  other.
• 35:12
  And
• 35:12
  actually,
• 35:13
  I
• 35:13
  don't
• 35:13
  want
• 35:13
  people
• 35:14
  to
• 35:14
  see
• 35:14
  that
• 35:14
  as
• 35:14
  a.
• 35:14
  Oh,
• 35:15
  I'm
• 35:15
  another.
• 35:15
  I
• 35:15
  think
• 35:16
  that's
• 35:16
  a
• 35:16
  golden
• 35:16
  ticket
• 35:17
  because
• 35:17
  everyone
• 35:18
  should
• 35:18
  come
• 35:18
  and
• 35:18
  talk
• 35:18
  to
• 35:18
  you
• 35:19
  to
• 35:19
  find
• 35:19
  out
• 35:19
  what
• 35:19
  you
• 35:20
  do,
• 35:20
  because
• 35:20
  they
• 35:20
  don't
• 35:21
  know.
• 35:21
  Like,
• 35:21
  you're
• 35:21
  a.
• 35:21
  It's
• 35:22
  an
• 35:22
  element
• 35:22
  of
• 35:22
  mystery.
• 35:24
  Yeah,
• 35:24
  you're
• 35:24
  a
• 35:24
  mystery.
• 35:25
  You
• 35:25
  could
• 35:25
  be
• 35:25
  a
• 35:25
  singer,
• 35:25
  you
• 35:26
  could
• 35:26
  be
• 35:26
  a
• 35:26
  piano
• 35:26
  player,
• 35:27
  you
• 35:27
  could
• 35:27
  be
• 35:27
  a
• 35:27
  fire
• 35:27
  eater.
• 35:28
  You
• 35:28
  know,
• 35:28
  there's
• 35:28
  all
• 35:29
  sorts
• 35:29
  of
• 35:29
  things.
• 35:29
  So,
• 35:30
  yeah,
• 35:30
  I'm
• 35:30
  big
• 35:31
  on
• 35:31
  networking,
• 35:31
  and
• 35:32
  I'm
• 35:32
  hoping
• 35:32
  that
• 35:33
  that
• 35:33
  again
• 35:34
  is
• 35:34
  going
• 35:34
  to
• 35:34
  come
• 35:34
  through
• 35:35
  at
• 35:35
  wedpros
• 35:36
  Live.
• 35:36
  Now,
• 35:36
  let's
• 35:37
  talk
• 35:37
  a
• 35:37
  bit
• 35:37
  about
• 35:37
  your
• 35:38
  session
• 35:39
  in
• 35:39
  particular.
• 35:39
  Now
• 35:39
  you're
• 35:40
  part
• 35:40
  of
• 35:40
  the
• 35:40
  breakout
• 35:40
  session.
• 35:41
  So
• 35:41
  there's
• 35:41
  gonna
• 35:41
  be
• 35:41
  one
• 35:41
  part
• 35:41
  of
• 35:42
  the
• 35:42
  day
• 35:42
  where
• 35:42
  there's
• 35:43
  gonna
• 35:43
  be
• 35:43
  three
• 35:43
  rooms
• 35:43
  and
• 35:44
  people
• 35:44
  can
• 35:44
  decide
• 35:45
  which
• 35:45
  of
• 35:45
  the
• 35:45
  rooms
• 35:46
  they
• 35:46
  want
• 35:47
  to
• 35:47
  go
• 35:47
  into
• 35:48
  and
• 35:48
  which
• 35:48
  are
• 35:48
  the
• 35:48
  ones
• 35:49
  they
• 35:49
  want
• 35:49
  to
• 35:49
  listen
• 35:49
  to.
• 35:50
  And
• 35:50
  you're
• 35:50
  gonna
• 35:50
  be
• 35:50
  one
• 35:51
  of
• 35:51
  those
• 35:51
  sessions.
• 35:51
  Now,
• 35:51
  you
• 35:52
  don't
• 35:52
  know
• 35:52
  this
• 35:52
  actually
• 35:52
  yet,
• 35:53
  Anshika,
• 35:53
  but
• 35:53
  what's
• 35:53
  gonna
• 35:54
  happen
• 35:54
  is
• 35:55
  that
• 35:55
  people
• 35:55
  are
• 35:55
  gonna
• 35:55
  be
• 35:55
  invited,
• 35:56
  invited
• 35:56
  to
• 35:57
  book,
• 35:57
  what
• 35:57
  room
• 35:58
  they
• 35:58
  want
• 35:58
  to
• 35:58
  go
• 35:58
  in
• 35:58
  ahead
• 35:58
  of
• 35:59
  time.
• 35:59
  They're
• 35:59
  not
• 35:59
  deciding
• 35:59
  on
• 36:00
  the
• 36:00
  day
• 36:00
  because
• 36:00
  I
• 36:01
  want
• 36:01
  to
• 36:01
  know
• 36:01
  who's
• 36:01
  where
• 36:02
  and
• 36:02
  therefore
• 36:02
  the
• 36:02
  places
• 36:03
  are
• 36:03
  going
• 36:03
  to
• 36:03
  be
• 36:03
  limited.
• 36:04
  And
• 36:04
  I
• 36:04
  think
• 36:04
  your
• 36:05
  session
• 36:05
  is
• 36:05
  going
• 36:05
  to
• 36:05
  be
• 36:05
  incredibly
• 36:06
  popular.
• 36:06
  So
• 36:06
  if
• 36:07
  people
• 36:07
  want
• 36:07
  to
• 36:07
  be
• 36:07
  at
• 36:07
  that,
• 36:08
  they're
• 36:08
  going
• 36:08
  to
• 36:08
  have
• 36:08
  to
• 36:08
  reply
• 36:08
  to
• 36:09
  that
• 36:09
  super
• 36:09
  quick.
• 36:10
  Your
• 36:10
  session
• 36:10
  is
• 36:11
  called
• 36:11
  From
• 36:11
  DMs
• 36:12
  to
• 36:12
  Deposits.
• 36:12
  How
• 36:13
  tech
• 36:13
  savvy
• 36:13
  couples
• 36:14
  decide
• 36:14
  who
• 36:15
  to
• 36:15
  book.
• 36:15
  So
• 36:16
  if
• 36:16
  I
• 36:16
  was
• 36:16
  to
• 36:16
  decide
• 36:17
  on
• 36:17
  coming
• 36:17
  to
• 36:17
  your
• 36:17
  session,
• 36:18
  just
• 36:18
  give
• 36:18
  me
• 36:19
  some
• 36:19
  highlights.
• 36:19
  What
• 36:19
  am
• 36:20
  I
• 36:20
  going
• 36:20
  to
• 36:20
  learn?
• 36:20
  Why
• 36:20
  should
• 36:21
  I
• 36:21
  be
• 36:21
  in
• 36:21
  that
• 36:21
  part
• 36:21
  of
• 36:21
  the.
• 36:22
  The
• 36:22
  event?
• 36:22
  Absolutely.
• 36:23
  So
• 36:23
  we're
• 36:23
  going
• 36:23
  to
• 36:23
  be
• 36:23
  talking
• 36:24
  all
• 36:24
  things
• 36:24
  technology
• 36:25
  from
• 36:25
  all
• 36:25
  aspects
• 36:26
  of
• 36:26
  the
• 36:26
  sales
• 36:27
  journey
• 36:28
  within
• 36:28
  the
• 36:28
  time
• 36:29
  limit
• 36:29
  that
• 36:29
  Beck
• 36:29
  has
• 36:29
  allocated
• 36:30
  us,
• 36:30
  which
• 36:30
  will
• 36:30
  be
• 36:30
  great.
• 36:31
  So
• 36:31
  bring
• 36:31
  any
• 36:32
  kind
• 36:32
  of
• 36:32
  thoughts
• 36:33
  you
• 36:33
  might
• 36:33
  have.
• 36:33
  We
• 36:33
  can
• 36:33
  always
• 36:34
  talk
• 36:34
  about
• 36:34
  it
• 36:34
  throughout
• 36:34
  the
• 36:34
  day
• 36:35
  as
• 36:35
  well,
• 36:35
  but
• 36:36
  essentially
• 36:36
  it's
• 36:36
  going
• 36:36
  to
• 36:36
  be
• 36:37
  everything
• 36:37
  from
• 36:38
  how
• 36:38
  does
• 36:38
  technology
• 36:38
  impact
• 36:39
  us?
• 36:39
  To
• 36:39
  the
• 36:39
  sourcing
• 36:40
  and
• 36:40
  touching
• 36:41
  upon
• 36:41
  the
• 36:41
  AI
• 36:42
  side
• 36:42
  of
• 36:42
  things,
• 36:42
  touching
• 36:43
  on
• 36:43
  the
• 36:43
  websites,
• 36:43
  touching
• 36:44
  on
• 36:44
  the
• 36:44
  directories,
• 36:45
  to
• 36:45
  actually
• 36:45
  the
• 36:46
  communication
• 36:46
  side
• 36:47
  of
• 36:47
  things.
• 36:47
  How
• 36:47
  does
• 36:48
  CRM
• 36:48
  works?
• 36:48
  How
• 36:48
  do
• 36:49
  automation
• 36:49
  work,
• 36:49
  work
• 36:50
  to
• 36:50
  then
• 36:50
  also
• 36:51
  the
• 36:51
  post
• 36:51
  event,
• 36:51
  because
• 36:52
  I
• 36:52
  think
• 36:52
  that
• 36:52
  one
• 36:52
  gets
• 36:52
  missed
• 36:53
  out
• 36:53
  a
• 36:53
  lot.
• 36:53
  We
• 36:53
  kind
• 36:54
  of
• 36:54
  do
• 36:54
  the
• 36:54
  events
• 36:54
  and
• 36:54
  then
• 36:54
  we
• 36:55
  think,
• 36:55
  right,
• 36:55
  that's
• 36:55
  it,
• 36:55
  onto
• 36:56
  the
• 36:56
  next.
• 36:56
  But
• 36:57
  actually
• 36:57
  that's
• 36:57
  your
• 36:57
  most
• 36:58
  powerful
• 36:58
  time.
• 36:58
  And
• 36:59
  I
• 36:59
  did
• 36:59
  a
• 36:59
  blog
• 37:00
  post
• 37:00
  last
• 37:00
  year
• 37:01
  around
• 37:01
  how
• 37:01
  actually
• 37:01
  summertime
• 37:02
  is
• 37:02
  best
• 37:02
  for
• 37:02
  your
• 37:03
  post
• 37:03
  Wedding
• 37:03
  Funnel,
• 37:04
  which
• 37:04
  actually
• 37:04
  a
• 37:04
  lot
• 37:05
  of
• 37:05
  businesses
• 37:05
  miss
• 37:05
  out
• 37:06
  on
• 37:06
  and
• 37:06
  they
• 37:06
  think,
• 37:06
  I'm
• 37:07
  too
• 37:07
  busy,
• 37:07
  I
• 37:07
  can't
• 37:08
  actually
• 37:08
  attend
• 37:09
  to
• 37:09
  this.
• 37:09
  But
• 37:09
  actually
• 37:09
  there's
• 37:10
  ways
• 37:10
  with
• 37:10
  technology
• 37:10
  that
• 37:11
  you
• 37:11
  can
• 37:11
  make
• 37:11
  your
• 37:11
  life
• 37:11
  a
• 37:12
  lot
• 37:12
  easier
• 37:12
  to
• 37:12
  build
• 37:13
  those
• 37:13
  authentic
• 37:13
  relationships
• 37:14
  with
• 37:14
  your
• 37:15
  clients
• 37:15
  and
• 37:15
  other
• 37:16
  venues
• 37:16
  and
• 37:16
  businesses
• 37:17
  within
• 37:17
  the
• 37:17
  industry
• 37:18
  throughout
• 37:19
  that
• 37:19
  time.
• 37:19
  So
• 37:19
  we'll
• 37:19
  really
• 37:20
  be
• 37:20
  covering,
• 37:20
  covering
• 37:20
  the
• 37:21
  entire
• 37:21
  kind
• 37:22
  of
• 37:22
  sales
• 37:22
  journey
• 37:23
  for
• 37:23
  businesses
• 37:24
  and
• 37:24
  how
• 37:24
  to
• 37:25
  really
• 37:25
  make
• 37:25
  the
• 37:25
  most
• 37:25
  of
• 37:26
  it,
• 37:26
  but
• 37:26
  in
• 37:26
  the
• 37:26
  most
• 37:26
  efficient
• 37:27
  way.
• 37:27
  So
• 37:28
  we're
• 37:28
  not
• 37:28
  going
• 37:28
  to
• 37:28
  say,
• 37:28
  right,
• 37:29
  you
• 37:29
  need
• 37:29
  to
• 37:29
  change
• 37:29
  this,
• 37:29
  you
• 37:29
  need
• 37:29
  to
• 37:29
  spend
• 37:30
  thousands
• 37:30
  of
• 37:30
  pounds
• 37:30
  here
• 37:31
  and
• 37:31
  thousands
• 37:31
  of
• 37:31
  pounds
• 37:31
  there.
• 37:32
  We're
• 37:32
  going
• 37:32
  to
• 37:32
  try
• 37:32
  and
• 37:32
  find
• 37:33
  the
• 37:33
  most
• 37:33
  efficient
• 37:34
  ways
• 37:34
  and
• 37:34
  the
• 37:34
  quick
• 37:35
  wins.
• 37:35
  And
• 37:35
  with
• 37:36
  all
• 37:36
  of
• 37:36
  my
• 37:36
  sessions,
• 37:36
  I
• 37:36
  love
• 37:37
  to
• 37:37
  do
• 37:37
  a
• 37:37
  quick.
• 37:37
  What
• 37:38
  are
• 37:38
  your
• 37:38
  five
• 37:39
  quick
• 37:39
  wins
• 37:39
  that
• 37:39
  can
• 37:40
  take
• 37:40
  you
• 37:40
  just
• 37:40
  five
• 37:40
  minutes
• 37:41
  in
• 37:41
  a
• 37:41
  day?
• 37:41
  And
• 37:41
  then
• 37:41
  what
• 37:41
  are
• 37:41
  the
• 37:42
  ones
• 37:42
  that
• 37:42
  will
• 37:42
  take
• 37:42
  you
• 37:43
  between
• 37:43
  kind
• 37:44
  of
• 37:44
  half
• 37:44
  an
• 37:44
  hour
• 37:44
  to
• 37:44
  an
• 37:45
  hour?
• 37:45
  And
• 37:45
  then
• 37:45
  what's
• 37:45
  the
• 37:45
  one
• 37:46
  where
• 37:46
  you
• 37:46
  might
• 37:46
  need
• 37:46
  to
• 37:46
  dedicate
• 37:47
  half
• 37:47
  an
• 37:47
  hour
• 37:47
  a
• 37:47
  day
• 37:47
  to
• 37:48
  a
• 37:48
  day
• 37:48
  too?
• 37:48
  So
• 37:49
  even
• 37:49
  if
• 37:49
  you're
• 37:50
  not
• 37:50
  quite
• 37:50
  ready
• 37:50
  to
• 37:50
  do
• 37:51
  the
• 37:51
  entire
• 37:51
  day
• 37:52
  at
• 37:52
  the
• 37:52
  moment,
• 37:52
  you'll
• 37:52
  definitely
• 37:53
  walk
• 37:53
  away
• 37:53
  from
• 37:53
  that
• 37:54
  session
• 37:54
  with
• 37:54
  actionable
• 37:55
  takeaways
• 37:56
  that
• 37:56
  you
• 37:56
  can
• 37:56
  implement
• 37:56
  literally
• 37:57
  the
• 37:57
  next
• 37:57
  day
• 37:57
  to
• 37:58
  see
• 37:58
  the
• 37:58
  world
• 37:58
  of
• 37:58
  a
• 37:58
  difference.
• 37:59
  And
• 37:59
  would
• 37:59
  you
• 38:00
  say
• 38:00
  your
• 38:00
  session
• 38:00
  is
• 38:01
  suitable
• 38:01
  for
• 38:02
  solo
• 38:02
  business
• 38:03
  owners?
• 38:03
  So,
• 38:03
  florists,
• 38:04
  cake
• 38:04
  makers,
• 38:04
  photographers,
• 38:05
  or
• 38:05
  is
• 38:06
  it
• 38:06
  suitable
• 38:06
  for
• 38:06
  venues?
• 38:07
  Whether
• 38:07
  that's
• 38:07
  venue
• 38:08
  owners
• 38:08
  or
• 38:08
  people
• 38:08
  working
• 38:09
  in
• 38:09
  a
• 38:09
  venue?
• 38:10
  Or
• 38:10
  do
• 38:10
  you
• 38:10
  think
• 38:10
  it
• 38:11
  can
• 38:11
  work
• 38:11
  for
• 38:12
  both?
• 38:12
  I
• 38:12
  personally
• 38:13
  think
• 38:13
  it
• 38:13
  can
• 38:13
  work
• 38:13
  for
• 38:14
  both
• 38:14
  because
• 38:14
  I
• 38:14
  think
• 38:15
  the
• 38:15
  level
• 38:15
  of
• 38:15
  professionalism
• 38:16
  in
• 38:16
  the
• 38:16
  industry
• 38:17
  is
• 38:17
  very
• 38:17
  similar
• 38:17
  whether
• 38:18
  you're
• 38:18
  a
• 38:18
  solo
• 38:19
  business
• 38:19
  owner
• 38:19
  or
• 38:19
  whether
• 38:20
  you're
• 38:20
  a
• 38:20
  venue.
• 38:20
  Obviously
• 38:21
  you
• 38:21
  have
• 38:21
  different
• 38:21
  bandwidth.
• 38:22
  So
• 38:22
  what
• 38:22
  will
• 38:22
  change
• 38:23
  is
• 38:23
  the
• 38:23
  efficiency
• 38:24
  of
• 38:24
  the
• 38:24
  strategies
• 38:25
  that
• 38:25
  we're
• 38:25
  going
• 38:25
  to
• 38:25
  be
• 38:25
  talking
• 38:25
  about,
• 38:26
  depending
• 38:26
  on
• 38:26
  whether
• 38:26
  you
• 38:27
  have
• 38:27
  a
• 38:27
  team
• 38:27
  behind
• 38:28
  you
• 38:28
  or
• 38:28
  whether
• 38:28
  it's
• 38:29
  you
• 38:29
  as
• 38:29
  an
• 38:29
  individual.
• 38:30
  But
• 38:30
  ultimately
• 38:30
  it's
• 38:31
  going
• 38:31
  to
• 38:31
  be
• 38:31
  for
• 38:31
  everyone
• 38:31
  because
• 38:32
  the
• 38:32
  consumers
• 38:32
  are
• 38:32
  at
• 38:33
  the
• 38:33
  heart
• 38:33
  of
• 38:33
  what
• 38:33
  we
• 38:33
  do
• 38:34
  and
• 38:34
  they
• 38:34
  want
• 38:34
  things
• 38:35
  in
• 38:35
  the
• 38:35
  same
• 38:35
  way.
• 38:35
  And
• 38:36
  so
• 38:36
  for
• 38:36
  us
• 38:36
  to
• 38:36
  make
• 38:37
  it
• 38:37
  as
• 38:37
  consistent
• 38:37
  for
• 38:38
  them
• 38:38
  as
• 38:38
  possible,
• 38:38
  from
• 38:39
  venues
• 38:39
  to
• 38:39
  booking
• 38:40
  their
• 38:40
  florist,
• 38:40
  to
• 38:40
  booking
• 38:41
  their
• 38:41
  caterer,
• 38:41
  to
• 38:42
  booking
• 38:42
  their
• 38:42
  pianist,
• 38:43
  it's
• 38:43
  in
• 38:43
  our
• 38:43
  best
• 38:44
  interest
• 38:44
  to
• 38:44
  just
• 38:44
  give
• 38:45
  them
• 38:45
  the
• 38:45
  most
• 38:45
  seamless
• 38:45
  job
• 38:46
  journey.
• 38:46
  Amazing.
• 38:47
  It's
• 38:47
  gonna
• 38:47
  be
• 38:48
  such
• 38:48
  a
• 38:48
  popular
• 38:48
  session.
• 38:49
  I
• 38:49
  know
• 38:49
  it
• 38:49
  is.
• 38:49
  In
• 38:49
  fact,
• 38:50
  all
• 38:50
  the
• 38:50
  breakout
• 38:50
  sessions,
• 38:51
  I
• 38:51
  think
• 38:51
  people
• 38:51
  are
• 38:51
  going
• 38:51
  to
• 38:51
  struggle
• 38:52
  to
• 38:52
  know
• 38:52
  which
• 38:52
  one
• 38:52
  to
• 38:53
  go
• 38:53
  to.
• 38:53
  So
• 38:54
  if
• 38:54
  you
• 38:54
  are
• 38:54
  already
• 38:54
  booked
• 38:55
  to
• 38:55
  come
• 38:55
  to
• 38:55
  Wed
• 38:55
  Pros
• 38:56
  Live
• 38:56
  in
• 38:56
  London,
• 38:56
  make
• 38:57
  sure
• 38:57
  you
• 38:57
  look
• 38:57
  out
• 38:57
  for
• 38:58
  that
• 38:58
  email
• 38:58
  where
• 38:58
  you
• 38:59
  can
• 38:59
  book
• 38:59
  your
• 38:59
  session,
• 38:59
  because
• 39:00
  I
• 39:00
  think
• 39:00
  Anshika
• 39:01
  is
• 39:01
  going
• 39:01
  to
• 39:02
  sell
• 39:02
  out
• 39:03
  first.
• 39:03
  Obviously,
• 39:03
  it's
• 39:03
  not
• 39:04
  costing
• 39:04
  you
• 39:04
  any
• 39:04
  additional
• 39:04
  money.
• 39:05
  You
• 39:05
  just
• 39:05
  got
• 39:05
  to
• 39:05
  say
• 39:06
  where
• 39:06
  you
• 39:06
  want
• 39:06
  to
• 39:06
  go.
• 39:06
  For
• 39:07
  my
• 39:07
  own
• 39:07
  logistics
• 39:08
  and
• 39:08
  to
• 39:08
  make
• 39:08
  sure
• 39:08
  we
• 39:08
  know
• 39:09
  what
• 39:09
  you're
• 39:09
  doing
• 39:09
  on
• 39:09
  the
• 39:09
  day
• 39:10
  and
• 39:10
  so
• 39:10
  you
• 39:10
  don't
• 39:10
  have
• 39:10
  to
• 39:11
  make
• 39:11
  that
• 39:11
  choice
• 39:11
  of
• 39:11
  the
• 39:11
  day
• 39:11
  either.
• 39:12
  But
• 39:12
  because
• 39:12
  I
• 39:12
  think
• 39:13
  sometimes
• 39:13
  people
• 39:13
  get
• 39:13
  in
• 39:13
  a
• 39:14
  room
• 39:14
  and
• 39:14
  then
• 39:14
  they
• 39:14
  feel
• 39:14
  overwhelmed.
• 39:15
  So
• 39:15
  make
• 39:15
  the
• 39:15
  choice
• 39:16
  before
• 39:16
  based
• 39:16
  on
• 39:17
  what
• 39:17
  your
• 39:17
  business
• 39:17
  needs
• 39:17
  rather
• 39:18
  than
• 39:18
  how
• 39:18
  you
• 39:18
  feel
• 39:18
  on
• 39:19
  the
• 39:19
  day.
• 39:19
  And
• 39:19
  then,
• 39:20
  yeah,
• 39:20
  we're
• 39:20
  going
• 39:20
  to
• 39:20
  have
• 39:20
  a
• 39:21
  great
• 39:21
  time.
• 39:22
  So
• 39:22
  we
• 39:22
  know
• 39:22
  it's
• 39:22
  an
• 39:23
  important
• 39:23
  topic
• 39:23
  right
• 39:23
  now.
• 39:24
  It
• 39:24
  kind
• 39:24
  of
• 39:24
  comes
• 39:24
  right
• 39:25
  back
• 39:25
  to
• 39:25
  what
• 39:25
  we
• 39:25
  were
• 39:25
  Talking
• 39:26
  about
• 39:26
  at
• 39:26
  the
• 39:26
  beginning,
• 39:27
  today's
• 39:27
  couples
• 39:27
  care
• 39:28
  about
• 39:28
  technology.
• 39:28
  We're
• 39:29
  all
• 39:29
  overwhelmed.
• 39:29
  We
• 39:30
  need
• 39:30
  to
• 39:30
  have
• 39:30
  technology
• 39:31
  in
• 39:31
  our
• 39:31
  businesses.
• 39:32
  And
• 39:32
  as
• 39:33
  well
• 39:33
  as
• 39:33
  having
• 39:34
  your
• 39:34
  amazing
• 39:34
  talk
• 39:35
  about
• 39:35
  technology,
• 39:35
  I
• 39:36
  can
• 39:36
  see
• 39:36
  it's
• 39:36
  going
• 39:36
  to
• 39:36
  be
• 39:36
  a
• 39:36
  focus
• 39:37
  throughout
• 39:37
  the
• 39:37
  day.
• 39:37
  And
• 39:38
  also
• 39:38
  in
• 39:38
  our
• 39:38
  backstage
• 39:39
  business
• 39:39
  crew
• 39:40
  area,
• 39:40
  there's
• 39:40
  going
• 39:40
  to
• 39:41
  be
• 39:41
  lots
• 39:41
  of
• 39:41
  people
• 39:41
  in
• 39:41
  there
• 39:42
  that
• 39:42
  can
• 39:42
  answer
• 39:42
  your
• 39:42
  technology
• 39:43
  questions,
• 39:44
  help
• 39:44
  you
• 39:44
  find
• 39:45
  technology
• 39:45
  solutions
• 39:46
  as
• 39:46
  well.
• 39:47
  Because
• 39:47
  I
• 39:47
  know
• 39:47
  sometimes
• 39:48
  people
• 39:48
  come
• 39:48
  to
• 39:48
  me
• 39:48
  and
• 39:49
  they're
• 39:49
  super
• 39:49
  overwhelmed.
• 39:49
  They
• 39:49
  know
• 39:50
  they
• 39:50
  need
• 39:50
  the
• 39:50
  technology.
• 39:50
  They
• 39:51
  go
• 39:51
  to
• 39:51
  a
• 39:51
  talk
• 39:51
  like
• 39:52
  yours
• 39:52
  and
• 39:52
  then
• 39:52
  they
• 39:52
  need
• 39:53
  help
• 39:53
  finding
• 39:53
  which
• 39:53
  one
• 39:54
  it
• 39:54
  is.
• 39:54
  Hopefully
• 39:55
  there's
• 39:55
  going
• 39:55
  to
• 39:55
  be
• 39:55
  some
• 39:56
  opportunities.
• 39:56
  Well,
• 39:57
  there
• 39:57
  will
• 39:57
  be
• 39:57
  opportunities
• 39:58
  for
• 39:58
  people
• 39:58
  to
• 39:58
  chat
• 39:59
  with
• 39:59
  different
• 39:59
  people
• 39:59
  in
• 39:59
  the
• 40:00
  industry
• 40:00
  and
• 40:00
  find
• 40:00
  out
• 40:01
  what
• 40:01
  the
• 40:01
  best
• 40:01
  solution
• 40:02
  is
• 40:02
  for
• 40:02
  you.
• 40:03
  So
• 40:03
  before
• 40:04
  I
• 40:04
  let
• 40:04
  you
• 40:04
  go,
• 40:04
  Anshika,
• 40:05
  if
• 40:05
  someone
• 40:06
  is
• 40:06
  on
• 40:06
  the
• 40:06
  fence
• 40:06
  about
• 40:07
  WED
• 40:07
  Pro's
• 40:07
  Live
• 40:07
  and
• 40:08
  thinking,
• 40:08
  I
• 40:08
  don't
• 40:08
  know
• 40:08
  if
• 40:08
  this
• 40:09
  is
• 40:09
  the
• 40:09
  right
• 40:09
  industry
• 40:09
  event
• 40:09
  for
• 40:10
  the
• 40:10
  me
• 40:10
  or
• 40:10
  whether
• 40:11
  an
• 40:11
  industry
• 40:11
  event
• 40:12
  is
• 40:12
  worth
• 40:12
  going
• 40:12
  to
• 40:13
  at
• 40:13
  all,
• 40:13
  whether
• 40:13
  it's
• 40:14
  this
• 40:14
  one
• 40:14
  or
• 40:14
  any
• 40:15
  other
• 40:15
  one
• 40:15
  happening
• 40:15
  anywhere
• 40:16
  in
• 40:16
  the
• 40:16
  world,
• 40:17
  what
• 40:17
  would
• 40:17
  you
• 40:17
  say
• 40:18
  to
• 40:18
  them?
• 40:18
  I
• 40:18
  would
• 40:19
  say
• 40:19
  bite
• 40:19
  the
• 40:19
  bullet
• 40:20
  and
• 40:20
  come
• 40:20
  along.
• 40:20
  You're
• 40:21
  gonna.
• 40:21
  You're
• 40:21
  not
• 40:21
  gonna
• 40:21
  regret
• 40:22
  it.
• 40:22
  You're
• 40:22
  gonna
• 40:22
  see
• 40:22
  so
• 40:23
  many
• 40:23
  different
• 40:23
  people
• 40:23
  in
• 40:23
  the
• 40:24
  room
• 40:24
  and
• 40:24
  like
• 40:24
  I
• 40:24
  said,
• 40:25
  you're
• 40:25
  gonna
• 40:25
  have
• 40:25
  takeaways
• 40:26
  that
• 40:26
  will
• 40:26
  help
• 40:26
  you
• 40:27
  on
• 40:27
  the
• 40:27
  day
• 40:27
  itself,
• 40:28
  the
• 40:28
  next
• 40:28
  day,
• 40:28
  but
• 40:29
  also
• 40:29
  six
• 40:29
  months
• 40:29
  to
• 40:29
  a
• 40:30
  year
• 40:30
  down
• 40:30
  the
• 40:30
  line.
• 40:30
  And
• 40:31
  we
• 40:31
  can
• 40:31
  never
• 40:31
  stop
• 40:31
  learning
• 40:32
  as
• 40:32
  an
• 40:32
  industry
• 40:33
  and
• 40:33
  we
• 40:33
  know
• 40:34
  that
• 40:34
  our
• 40:34
  industry
• 40:34
  is
• 40:35
  facing
• 40:35
  so
• 40:35
  much
• 40:36
  change
• 40:36
  at
• 40:36
  the
• 40:36
  moment.
• 40:36
  So
• 40:37
  I
• 40:37
  think
• 40:37
  godpros
• 40:37
  Live
• 40:37
  is
• 40:38
  come
• 40:38
  at
• 40:38
  the
• 40:38
  most
• 40:39
  perfect
• 40:39
  time
• 40:39
  and
• 40:39
  also
• 40:40
  perfect
• 40:40
  time
• 40:40
  of
• 40:40
  year
• 40:41
  because
• 40:41
  it's
• 40:41
  March,
• 40:42
  it's
• 40:42
  spring
• 40:42
  equinox.
• 40:43
  Everyone's
• 40:43
  going
• 40:43
  to
• 40:43
  be
• 40:44
  kind
• 40:44
  of
• 40:44
  the
• 40:44
  day
• 40:44
  is
• 40:45
  going
• 40:45
  to
• 40:45
  be
• 40:45
  getting
• 40:45
  longer.
• 40:45
  Everyone's
• 40:46
  going
• 40:46
  to
• 40:46
  be
• 40:46
  in
• 40:46
  a
• 40:46
  better
• 40:46
  mood
• 40:47
  and
• 40:47
  there's
• 40:47
  no
• 40:47
  better
• 40:48
  event
• 40:48
  to
• 40:48
  be
• 40:48
  out
• 40:48
  for
• 40:49
  that
• 40:49
  time
• 40:49
  of
• 40:49
  year.
• 40:49
  Yeah.
• 40:50
  And
• 40:50
  it's
• 40:50
  going
• 40:50
  to
• 40:50
  get
• 40:50
  everyone
• 40:51
  energized
• 40:51
  for
• 40:51
  what
• 40:52
  we
• 40:52
  know
• 40:52
  will
• 40:52
  then
• 40:52
  be
• 40:53
  a
• 40:53
  busy
• 40:54
  season.
• 40:54
  And
• 40:54
  we
• 40:54
  need
• 40:55
  all
• 40:55
  the
• 40:55
  energy
• 40:55
  we
• 40:55
  can
• 40:55
  get
• 40:56
  before
• 40:56
  you
• 40:56
  guys
• 40:56
  go
• 40:56
  into
• 40:57
  the
• 40:57
  summer
• 40:58
  season
• 40:58
  and
• 40:58
  things
• 40:59
  really
• 40:59
  pick
• 40:59
  up.
• 41:00
  I'm
• 41:00
  excited
• 41:00
  about
• 41:01
  it.
• 41:01
  I'm
• 41:01
  excited
• 41:01
  to
• 41:02
  have
• 41:02
  you
• 41:02
  as
• 41:03
  part
• 41:03
  of
• 41:03
  it
• 41:03
  as
• 41:03
  well.
• 41:03
  And
• 41:03
  she.
• 41:04
  I
• 41:04
  know
• 41:04
  we're
• 41:04
  going
• 41:04
  to
• 41:04
  have
• 41:05
  an
• 41:05
  amazing
• 41:05
  day
• 41:06
  in
• 41:06
  London
• 41:07
  on
• 41:07
  25th
• 41:08
  March.
• 41:08
  If
• 41:08
  you're
• 41:09
  listening
• 41:09
  to
• 41:09
  this
• 41:09
  and
• 41:09
  you
• 41:09
  want
• 41:09
  to
• 41:09
  come
• 41:10
  to
• 41:10
  WED
• 41:10
  Pros
• 41:10
  Live,
• 41:10
  I
• 41:10
  don't
• 41:11
  care
• 41:11
  where
• 41:11
  you're
• 41:11
  based
• 41:11
  in
• 41:12
  the
• 41:12
  world,
• 41:12
  you
• 41:12
  could
• 41:12
  be
• 41:12
  based
• 41:12
  in
• 41:13
  Sydney.
• 41:13
  It's
• 41:13
  worth
• 41:14
  it.
• 41:14
  Come
• 41:14
  on
• 41:14
  over
• 41:15
  for
• 41:15
  Wed
• 41:15
  Pros
• 41:15
  Life.
• 41:16
  We're
• 41:16
  going
• 41:16
  to
• 41:16
  have
• 41:16
  an
• 41:16
  amazing
• 41:16
  time.
• 41:17
  We've
• 41:17
  got
• 41:17
  some
• 41:17
  incredible
• 41:18
  speakers.
• 41:18
  You
• 41:18
  can
• 41:19
  find
• 41:19
  out
• 41:19
  all
• 41:19
  about
• 41:20
  Wed
• 41:20
  Pros
• 41:20
  Live
• 41:20
  London
• 41:21
  and
• 41:21
  also
• 41:21
  our
• 41:22
  sister
• 41:22
  event
• 41:22
  in
• 41:22
  ireland@wedproselive.com
• 41:26
  now,
• 41:26
  as
• 41:26
  you
• 41:26
  grow,
• 41:27
  always
• 41:27
  end
• 41:27
  my
• 41:27
  podcast
• 41:28
  with
• 41:28
  the
• 41:28
  same
• 41:28
  question.
• 41:29
  And
• 41:29
  it's
• 41:29
  this,
• 41:30
  which
• 41:30
  is
• 41:30
  what's
• 41:31
  one
• 41:31
  thing
• 41:31
  you
• 41:31
  wish
• 41:31
  you'd
• 41:32
  known
• 41:32
  sooner
• 41:32
  in
• 41:32
  your
• 41:32
  business?
• 41:33
  Now,
• 41:33
  you've
• 41:33
  been
• 41:34
  on
• 41:34
  the
• 41:34
  podcast
• 41:34
  before
• 41:35
  and
• 41:35
  so
• 41:35
  when
• 41:35
  people
• 41:36
  come
• 41:36
  back
• 41:36
  to
• 41:36
  the
• 41:36
  bottom
• 41:37
  podcast,
• 41:37
  sometimes
• 41:37
  I
• 41:38
  take
• 41:38
  a
• 41:38
  sneaky
• 41:38
  look
• 41:38
  to
• 41:39
  see
• 41:39
  what
• 41:39
  they
• 41:39
  said
• 41:39
  last
• 41:40
  time.
• 41:40
  So
• 41:40
  we
• 41:40
  can
• 41:41
  see
• 41:41
  whether
• 41:41
  your
• 41:41
  answer's
• 41:42
  the
• 41:42
  same
• 41:42
  or
• 41:43
  not.
• 41:43
  Because
• 41:43
  we
• 41:44
  change,
• 41:44
  we
• 41:44
  evolve,
• 41:45
  and
• 41:45
  what
• 41:45
  we
• 41:45
  wish
• 41:45
  we'd
• 41:46
  known
• 41:46
  sooner
• 41:46
  can
• 41:46
  change
• 41:46
  as
• 41:47
  well.
• 41:47
  So
• 41:47
  give
• 41:47
  me
• 41:48
  your
• 41:48
  answer
• 41:48
  as
• 41:49
  of
• 41:49
  today
• 41:49
  and
• 41:50
  then
• 41:50
  I'll
• 41:50
  let
• 41:50
  you
• 41:50
  know
• 41:50
  what
• 41:50
  your
• 41:51
  answer
• 41:51
  was
• 41:51
  the
• 41:51
  last
• 41:51
  time
• 41:51
  you
• 41:52
  were
• 41:52
  here
• 41:52
  as
• 41:52
  well.
• 41:52
  I
• 41:53
  don't
• 41:53
  remember
• 41:53
  my
• 41:53
  answer
• 41:53
  from
• 41:54
  last
• 41:54
  time,
• 41:54
  but
• 41:54
  I
• 41:54
  have
• 41:54
  a
• 41:54
  feeling
• 41:55
  it's
• 41:55
  not
• 41:55
  changed.
• 41:56
  I
• 41:56
  think
• 41:56
  for
• 41:56
  me
• 41:56
  it's
• 41:57
  the
• 41:57
  power
• 41:57
  of
• 41:57
  networking
• 41:58
  and
• 41:58
  a
• 41:58
  big
• 41:58
  reason
• 41:59
  for
• 41:59
  that
• 41:59
  comes
• 41:59
  down
• 42:00
  to
• 42:00
  I
• 42:00
  met
• 42:00
  you
• 42:00
  Becca,
• 42:01
  a
• 42:01
  fam
• 42:01
  event.
• 42:02
  And
• 42:02
  since
• 42:02
  then
• 42:02
  we've
• 42:03
  just
• 42:03
  done
• 42:03
  so
• 42:03
  much
• 42:03
  work
• 42:04
  together
• 42:04
  in
• 42:04
  so
• 42:04
  many
• 42:04
  different
• 42:05
  ways
• 42:05
  and
• 42:05
  it's
• 42:06
  been
• 42:06
  so
• 42:06
  nice.
• 42:06
  Becky
• 42:07
  and
• 42:07
  I
• 42:07
  love
• 42:07
  to
• 42:07
  just
• 42:07
  bounce
• 42:07
  ideas
• 42:08
  off
• 42:08
  of
• 42:08
  each
• 42:08
  other
• 42:08
  and
• 42:09
  just
• 42:09
  be
• 42:09
  sounding
• 42:09
  boards.
• 42:10
  And
• 42:10
  I
• 42:10
  think
• 42:10
  if
• 42:11
  I
• 42:11
  hadn't
• 42:11
  put
• 42:12
  myself
• 42:12
  out
• 42:12
  there,
• 42:13
  reached
• 42:13
  out
• 42:13
  to
• 42:13
  people,
• 42:14
  I
• 42:14
  think
• 42:14
  I
• 42:14
  was
• 42:15
  at
• 42:15
  that
• 42:15
  event
• 42:15
  because
• 42:15
  I
• 42:16
  cold
• 42:16
  DM'd
• 42:17
  the
• 42:17
  people
• 42:17
  running
• 42:17
  it
• 42:17
  on
• 42:17
  TikTok.
• 42:18
  And
• 42:18
  so
• 42:19
  put
• 42:19
  yourself
• 42:19
  out
• 42:19
  there,
• 42:20
  be
• 42:20
  proactive.
• 42:21
  Don't
• 42:21
  feel
• 42:21
  embarrassed
• 42:22
  or
• 42:22
  ashamed
• 42:22
  to
• 42:23
  be
• 42:23
  doing
• 42:23
  things
• 42:23
  and
• 42:24
  trying
• 42:24
  to
• 42:24
  get
• 42:24
  yourself
• 42:25
  into
• 42:25
  rooms
• 42:25
  at
• 42:25
  any
• 42:25
  point.
• 42:26
  I
• 42:26
  still
• 42:26
  do
• 42:26
  that.
• 42:26
  I
• 42:27
  DM
• 42:27
  so
• 42:27
  many
• 42:27
  different
• 42:27
  people
• 42:28
  all
• 42:28
  the
• 42:28
  time
• 42:28
  just
• 42:28
  saying,
• 42:29
  hey,
• 42:29
  I
• 42:29
  want
• 42:29
  to
• 42:29
  talk
• 42:30
  to
• 42:30
  you
• 42:30
  about
• 42:30
  about
• 42:30
  this.
• 42:30
  And
• 42:31
  I
• 42:31
  think
• 42:31
  there's
• 42:32
  no
• 42:32
  harm
• 42:32
  in
• 42:33
  being
• 42:33
  proactive
• 42:34
  when
• 42:34
  it
• 42:34
  comes
• 42:34
  to
• 42:35
  your
• 42:35
  networking
• 42:36
  because
• 42:36
  again,
• 42:37
  it's
• 42:37
  it.
• 42:37
  It
• 42:38
  won't
• 42:38
  have
• 42:38
  an
• 42:38
  immediate
• 42:39
  effect,
• 42:39
  but
• 42:39
  in
• 42:39
  the
• 42:39
  long
• 42:39
  term
• 42:40
  it
• 42:40
  will
• 42:40
  really
• 42:40
  help
• 42:41
  you
• 42:41
  build
• 42:41
  authentic
• 42:42
  relationships
• 42:42
  and
• 42:42
  enjoy
• 42:43
  what
• 42:43
  you
• 42:43
  do
• 42:43
  a
• 42:43
  bit
• 42:44
  more
• 42:44
  because
• 42:44
  you've
• 42:45
  got
• 42:45
  friends
• 42:45
  in
• 42:45
  the
• 42:45
  industry
• 42:45
  and
• 42:46
  it's
• 42:46
  great.
• 42:46
  It's
• 42:46
  so
• 42:47
  true.
• 42:47
  And
• 42:47
  actually
• 42:47
  it
• 42:47
  doesn't
• 42:48
  always
• 42:48
  happen
• 42:48
  immediately.
• 42:49
  I
• 42:49
  think
• 42:49
  people
• 42:49
  want
• 42:49
  instant
• 42:50
  results
• 42:50
  from
• 42:50
  networking.
• 42:50
  But
• 42:51
  even
• 42:51
  going
• 42:51
  in
• 42:51
  our
• 42:51
  situation,
• 42:52
  we're
• 42:52
  on
• 42:52
  a
• 42:52
  farm
• 42:52
  trip
• 42:53
  together,
• 42:53
  we
• 42:53
  maybe
• 42:53
  had
• 42:54
  a
• 42:54
  bit
• 42:54
  of
• 42:54
  conversation.
• 42:55
  We
• 42:55
  didn't
• 42:55
  really
• 42:55
  do
• 42:55
  anything
• 42:56
  together
• 42:56
  officially
• 42:57
  or
• 42:57
  formally,
• 42:57
  formally
• 42:58
  for
• 42:58
  probably
• 42:58
  at
• 42:58
  least
• 42:59
  another
• 42:59
  six
• 42:59
  months
• 43:00
  or
• 43:00
  so,
• 43:00
  if
• 43:01
  not
• 43:01
  longer.
• 43:01
  But
• 43:02
  yeah,
• 43:02
  it
• 43:02
  was
• 43:02
  the
• 43:02
  seed
• 43:03
  of
• 43:03
  that
• 43:03
  relationship,
• 43:04
  which
• 43:04
  has
• 43:04
  then
• 43:04
  grown
• 43:05
  into
• 43:05
  more
• 43:05
  things.
• 43:05
  And
• 43:06
  I'm
• 43:06
  sure
• 43:06
  we'll
• 43:06
  do
• 43:06
  more
• 43:06
  together
• 43:07
  in
• 43:07
  the
• 43:07
  future.
• 43:07
  So
• 43:08
  you're
• 43:08
  absolutely
• 43:08
  right.
• 43:08
  I'll
• 43:09
  tell
• 43:09
  you
• 43:09
  what
• 43:09
  you
• 43:09
  said
• 43:09
  last
• 43:10
  time.
• 43:10
  It
• 43:10
  was
• 43:10
  on
• 43:10
  a
• 43:10
  similar
• 43:11
  theme,
• 43:11
  but
• 43:11
  not
• 43:11
  the
• 43:11
  same.
• 43:12
  It
• 43:12
  was
• 43:12
  that
• 43:12
  you
• 43:13
  wish
• 43:13
  you'd
• 43:13
  known
• 43:14
  sooner
• 43:14
  that
• 43:14
  you
• 43:14
  should
• 43:14
  always
• 43:14
  gather
• 43:15
  feedback
• 43:16
  on
• 43:16
  your
• 43:16
  thoughts
• 43:16
  and
• 43:17
  ideas
• 43:17
  from
• 43:17
  a
• 43:18
  wide
• 43:18
  variety
• 43:18
  of
• 43:19
  people
• 43:19
  early
• 43:19
  on
• 43:20
  market
• 43:20
  research,
• 43:20
  find
• 43:21
  out
• 43:21
  what
• 43:21
  people
• 43:21
  actually
• 43:22
  want.
• 43:22
  So
• 43:23
  yeah,
• 43:23
  it's
• 43:23
  good
• 43:23
  to
• 43:23
  know
• 43:23
  you're
• 43:24
  still
• 43:24
  in
• 43:24
  the
• 43:24
  same
• 43:24
  zone,
• 43:25
  but
• 43:25
  you're
• 43:26
  evolved
• 43:26
  into
• 43:27
  a
• 43:27
  new,
• 43:27
  different
• 43:27
  way
• 43:28
  of
• 43:28
  looking
• 43:28
  at
• 43:28
  it.
• 43:28
  I
• 43:29
  still
• 43:29
  love
• 43:29
  people.
• 43:29
  That's
• 43:30
  what
• 43:30
  it
• 43:30
  comes
• 43:30
  down
• 43:31
  to.
• 43:32
  Absolutely.
• 43:32
  And
• 43:33
  so
• 43:33
  if
• 43:33
  people
• 43:33
  want
• 43:33
  to
• 43:33
  find
• 43:34
  out
• 43:34
  more
• 43:34
  about
• 43:35
  you
• 43:35
  or
• 43:35
  maybe
• 43:36
  follow
• 43:36
  you
• 43:36
  on
• 43:36
  socials,
• 43:37
  where
• 43:37
  are
• 43:37
  the
• 43:37
  best
• 43:37
  places
• 43:37
  for
• 43:38
  them
• 43:38
  to
• 43:38
  find
• 43:38
  you?
• 43:38
  Well,
• 43:38
  I've
• 43:39
  started
• 43:39
  a
• 43:39
  new
• 43:39
  Instagram
• 43:40
  thanks
• 43:40
  to
• 43:40
  Becca.
• 43:41
  It's
• 43:41
  called
• 43:41
  Anshika
• 43:42
  Weddings
• 43:42
  so
• 43:43
  we
• 43:43
  can
• 43:43
  have
• 43:43
  a
• 43:43
  chat
• 43:43
  on
• 43:44
  there.
• 43:44
  We'll
• 43:44
  be
• 43:44
  talking
• 43:44
  all
• 43:44
  about
• 43:45
  technology,
• 43:45
  Gen
• 43:46
  Z,
• 43:46
  Multicultural
• 43:47
  Fusion
• 43:47
  Weddings
• 43:48
  and
• 43:48
  lots
• 43:48
  more
• 43:48
  there.
• 43:49
  Amazing.
• 43:49
  I
• 43:49
  will
• 43:50
  make
• 43:50
  sure
• 43:50
  I
• 43:50
  link
• 43:50
  to
• 43:51
  that
• 43:51
  in
• 43:52
  the
• 43:52
  show
• 43:52
  notes.
• 43:52
  Also
• 43:53
  your
• 43:53
  LinkedIn.
• 43:53
  I
• 43:53
  know
• 43:53
  you're
• 43:54
  quite
• 43:54
  active
• 43:54
  over
• 43:54
  there
• 43:55
  as
• 43:55
  well
• 43:56
  for
• 43:56
  your
• 43:56
  personal
• 43:56
  brand.
• 43:57
  And
• 43:57
  of
• 43:57
  course
• 43:57
  I'll
• 43:57
  link
• 43:58
  to
• 43:58
  the
• 43:58
  tickets
• 43:58
  for
• 43:58
  Wed
• 43:58
  Pro
• 43:59
  Live
• 43:59
  so
• 43:59
  that
• 43:59
  if
• 43:59
  you
• 44:00
  haven't
• 44:00
  yet
• 44:00
  got
• 44:00
  your
• 44:00
  ticket,
• 44:01
  you
• 44:01
  can
• 44:01
  come
• 44:02
  along.
• 44:02
  And
• 44:02
  if
• 44:02
  you
• 44:02
  have
• 44:03
  got
• 44:03
  your
• 44:03
  ticket,
• 44:04
  then
• 44:04
  hopefully
• 44:05
  today
• 44:05
  has
• 44:05
  got
• 44:05
  you
• 44:05
  even
• 44:06
  more
• 44:06
  excited
• 44:06
  about
• 44:07
  what's
• 44:07
  to
• 44:07
  come
• 44:07
  in
• 44:08
  March.
• 44:08
  Anshika,
• 44:09
  thank
• 44:09
  you
• 44:10
  so
• 44:10
  much
• 44:10
  for
• 44:10
  your
• 44:10
  time.
• 44:10
  It's
• 44:11
  a
• 44:11
  pleasure
• 44:11
  as
• 44:11
  always
• 44:11
  and
• 44:12
  I
• 44:12
  cannot
• 44:12
  wait
• 44:12
  to
• 44:12
  see
• 44:13
  you
• 44:13
  in
• 44:13
  March.
• 44:13
  I
• 44:13
  can't
• 44:14
  wait.
• 44:14
  Thank
• 44:14
  you
• 44:14
  for
• 44:14
  having
• 44:14
  me,
• 44:15
  Becca.
• 44:15
  What
• 44:15
  a
• 44:16
  fantastic
• 44:16
  conversation.
• 44:17
  Always
• 44:17
  enjoy
• 44:18
  talking
• 44:18
  to
• 44:18
  Anshika
• 44:19
  and
• 44:19
  just
• 44:19
  understanding
• 44:19
  a
• 44:20
  bit
• 44:20
  more
• 44:20
  about
• 44:21
  her
• 44:21
  Gen
• 44:21
  Z
• 44:21
  perspective.
• 44:22
  And
• 44:22
  so
• 44:22
  much
• 44:22
  of
• 44:23
  it
• 44:23
  feeds
• 44:23
  into
• 44:23
  what
• 44:23
  I
• 44:24
  teach
• 44:24
  as
• 44:24
  well.
• 44:24
  And
• 44:25
  it's
• 44:25
  always
• 44:25
  good
• 44:25
  to
• 44:26
  hear
• 44:26
  it
• 44:26
  from
• 44:26
  someone
• 44:27
  else
• 44:27
  and
• 44:27
  to
• 44:27
  see
• 44:28
  see
• 44:28
  that
• 44:28
  what
• 44:28
  we're
• 44:28
  saying.
• 44:29
  When
• 44:29
  it's
• 44:29
  coming
• 44:29
  from
• 44:30
  different
• 44:30
  people,
• 44:30
  you
• 44:31
  can't
• 44:31
  ignore
• 44:31
  it.
• 44:32
  So
• 44:32
  I
• 44:32
  hope
• 44:32
  you've
• 44:33
  taken
• 44:33
  something
• 44:33
  good
• 44:33
  away
• 44:33
  from
• 44:34
  today's
• 44:34
  episode.
• 44:34
  If
• 44:34
  you
• 44:35
  want
• 44:35
  to
• 44:35
  hear
• 44:35
  more
• 44:35
  from
• 44:35
  her,
• 44:36
  then
• 44:36
  make
• 44:36
  sure
• 44:36
  you're
• 44:36
  there
• 44:37
  in
• 44:37
  London
• 44:37
  on
• 44:37
  the
• 44:38
  25th
• 44:38
  of
• 44:38
  March.
• 44:38
  I'll
• 44:39
  see
• 44:39
  you
• 44:39
  next
• 44:39
  time.