Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Stop Tracking Cost Per Lead (Track This Instead)
Most home service companies think they're tracking marketing. They're actually tracking the wrong metrics.
In this episode of Owned and Operated, John Wilson and Jack Carr break down how to measure marketing ROI the right way. They explain why cost per lead is often a misleading metric, how to build a marketing scorecard that actually helps you make better decisions, and the attribution systems they use to understand what's driving revenue across a growing home service business.
They also discuss why blended marketing ROI matters more than individual lead costs, how to separate new customer…
The skinny
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