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#73: How to find the lie between your two truths
What do you do when you find an assumption sandwiched between two truths that both feel real? That's what today's episode is about, as finding the assumption that's been hiding in plain sight is one thing. Knowing what to do with it is another.
In this episode, you'll hear:
The question I ask founders when they're stuck, and why the answer is almost always the same
Why assumptions don't feel like assumptions. That's what makes them so hard to spot
Where to find evidence that the assumption is wrong, and why it's easier than you think once you start looking
And why sometimes the fastest way to…
The skinny
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