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McDonald's and KFC Do This Instead of Price Wars | Direct Response Marketing | John Dwyer
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Most businesses do not have a product problem. They have a marketing problem.
In this episode of The King Dems Podcast, Ademola Odewade sits down with Australian marketing strategist John Dwyer to unpack why businesses should stop competing on price and start competing through creativity, value, authority and direct response marketing.
John has worked with brands including McDonald's, KFC, 7-Eleven and the NRL. He also created one of Australia's most successful…
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