Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Founder Used a Personal Letter to Land First 100 Customers
In this episode of The Founder's Journey, Lucas and Luna dive into the story of Sarah Chen, a first-time entrepreneur who landed her first 100 customers by writing a single personal letter to 100 strangers. Instead of cold emails or ads, she handpicked prospects, researched each one, and mailed handwritten notes that took 40 hours total. The result: a 63% response rate and a waiting list before she had a finished product. Lucas breaks down the psychology behind the approach, the specific cost per acquisition (under two dollars), and why this low-tech method works in a world of automated…
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