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Latest / The Foundr Podcast with Nathan Chan

718: (Solo) Why Your Profitable Ad Account Isn't Scaling (It's Not Your Ads)

I do a lot of enrollment calls for Foundr Operators, and I keep seeing the same pattern. A founder gets on a call doing a 5 or 6x return, literally printing money, and they will not scale. They are terrified to spend more. And if I had understood the principle behind this ten years ago, I would have made tens of millions of dollars more. That is a big claim, so hear me out.

Here is what is actually happening: these founders are not bad at business. They are sharp, with great products. But they are making decisions on how they feel and whether they made money on the first purchase. And the…

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