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Market Tales: Palm Desert, CA
Discover how Steve and Michael Lyle built a leading Palm Desert commercial real estate practice, transitioning from parking cars to brokering landmark transactions like the $14 million Liebling building and the $6.5 million Billy Reed's restaurant sale. Packed with local market insights, this edition of Market Tales explores how generalist brokerage strategies, dual-agency expertise, and deep community relationships drive long-term CRE success in the Coachella Valley.
The skinny
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